- Benchmark ASINB0GVHDJ8QZ
- MarketplaceUS
- Category ID1069540
- Analyzed Products
- Keywordhome storage basket
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：整体已经是低利润、强同质化的价格战环境，新品牌没有形成可复制的成功模型，能赚钱的案例也几乎都靠更高客单价、私模和功能差异化撑起来。你如果只是做普通通用款，不管大品牌还是小卖家，胜率都不高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不值得进场。 这个类目已经是价格战高风险区，且现有样本里新品牌的结果并不支持小卖家复制成功；你的50万人民币预算可以做一款单品起步，但不足以支撑长期研发、品牌和认证投入，尤其面对需要私模和持续投放的对手时，胜率很低。
证据很直接：样本里新品牌 EsOfficce 的新品 B0GL8GK5DT 售价25.45美元，毛利率只有8.44%，而且是“INACTIVE_SALES”，14个评价也没带来有效起量；这说明不是单纯做出产品就能卖起来。 反过来看，老品牌 Noamus 的 B0CB5SPJYS 仍在活跃销售，月销100、月收入173,500美元，但毛利率只有3.65%，典型的低毛利硬扛市场；这不是小卖家能靠正常打法进入的环境。唯一看到的正向案例是 DILIBRA 的 B0GVHDJ8QZ，售价40.84美元、明确依赖私模，卖点是20件可伸缩抽屉收纳组合和更强的功能差异化；它能盈利，但不是低预算、低投入的路径。整体上，市场需要更高客单价、私模差异化和持续投入才能站住，而普通通用款已经被挤压得很厉害。
给你的预算判断：50万人民币可以覆盖一款单ASIN的前期打样、首批货、物流和投放，但只适合“高差异化私模路线”，不适合跟通用收纳篮硬拼。 如果你坚持做，大品牌应学习 DILIBRA / B0GVHDJ8QZ 这种私模+功能差异化路线；小卖家真正可参考的成功案例几乎没有，EsOfficce 不是成功样本，Noamus 也不是小卖家标杆而是老品牌活跃样本。短句结论：不要进这个市场；如果一定要做，只能按高预算私模产品去打，不能做普通收纳通用品。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Other major expensesR&DAlternatives- 更便宜的通用桌面/抽屉分隔盒（非可伸缩、非套装）：用单个塑料收纳盒或二手分隔盘替代，通常更便宜，且尺寸要求没那么高，适合先试用再扩展。
- 廉价纸质/瓦楞收纳托盘：用于轻量物品（文具、票据、化妆品小件）时成本更低、拿取更直观，且很多本地超市/办公用品店都能买到。
- 硅胶/软质抽屉分隔条：如果用户只是想把抽屉分区，软分隔条比整套可伸缩收纳盒更省钱，也更容易裁剪适配不同抽屉。
- 一次性或低价小号收纳篮/零件盒：适合把零散小物按类别集中，不追求颜值时，价格通常低于整套抽屉整理系统。
- 自制分隔方案（纸板、鞋盒内衬、包装盒裁切）：几乎零成本，适合预算敏感或临时整理需求，尤其是租房、宿舍、临时办公场景。
- 带抽屉的简单层叠收纳箱/桌面文件盘：如果用户的主要需求是‘把物品收起来’，而不是精细分格，那么层叠式收纳更容易购买和替换，使用门槛也更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论是直接不做。 核心原因很明确：样本里可判定的盈利产品占比只有5.71%，新上架产品盈利率也只有33.33%，而且你要看的两个关键样本都没有形成可复制的健康模型——一个老品牌样本 Noamus 只有3.6%利润率但还能卖出每月100单，说明市场里已经在拼低利润走量；另一个新品牌 EsOfficce 只有8.4%利润率、14条评价、还处于无销量状态，属于新品牌进场即亏的典型信号。
Least investment in new productsNew products with Highest revenueMost investment in new productsEsOfficce
Recent Monthly Revenue (USD):-(-)B0GL8GK5DT (4.8/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsNoamus
Recent Monthly Revenue (USD):$1,735.00(100pcs/month)B0CB5SPJYS (4.6/5 (52 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 透明可伸缩设计，和其他固定收纳篮差异最大
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- 3种尺寸组合，适合多种抽屉场景
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- 适合化妆台、厨房和办公抽屉，使用场景明确
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- 清透外观更容易让用户一眼看到内容物，提升点击欲望
B0GVHDJ8QZ (4.4/5 (65 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色金属镂空花纹，外观和塑料收纳篮明显不同
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- A4大尺寸+双只装，偏文件收纳，定位更清晰
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- 金属质感更显高级，适合办公室桌面展示
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- 造型简洁有设计感，图片更容易吸引点击
B0GL8GK5DT (4.8/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入。 新品利润结构太弱，只有1个新品达到约13.7%利润率，另外2个新品都不盈利；新品牌新品成功率只有33.33%，失败率高达66.67%，而且目前没有看到任何真正稳健的高利润新入场案例。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B083C4Y8C7YBM HOME2019-12-31Yes$16.0850pcs$804.011.98%$96.32B0GVHDJ8QZDILIBRA2026-06-10Yes$40.84-pcs$-13.71%$-Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GVHDJ8QZDILIBRA2026-06-10Yes$40.84-pcs$-13.71%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌成功率只有33.33%，但样本里失败是66.67%，而且失败新品几乎都走同质化路线；真正能赢的只剩DILIBRA的一个新品B0GVHDJ8QZ。 这不是一个适合靠常规选品进入的市场，更像是靠差异化、定制模具和更重投入才能挤出来的细分战场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DILIBRANonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EsOfficceDILIBRA#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品牌成功率低、最近入场转差，而且开始出现价格竞争压力。 以目前数据看，只有 33.33% 的新发布产品能跑到盈利，66.67% 失败；市场整体可识别的盈利率也只有 5.71%，这已经是高风险信号，不是值得重仓的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 1 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYBM HOMEB083C4Y8C7 (4.7/5 (238 Reviews))YBM Home Silver Mesh Drawer Organizer and Storage for Kitchen Drawers, Serves as School Supply Holder, Office Desktop Organizer Basket, Makeup and Craft Supplies Organization, (1 Unit, 4x12x2 Inch)
This listing is deemed profitablePrice (USD)$16.08Released TypeOld Release (2019-12-31)Brand is an old entry in this marketSize and Weight36.2 x 12.7 x 5.7 cm, 221.00gProfitable Factors
Based on old ASINDesign & Appearance
银色金属网格外观，比常见透明塑料收纳篮更有质感, 细长矩形网篮，适合窄抽屉的浅型扁长尺寸Key Buying Motive
金属网格结构耐用、易清洁且不易积灰，适合多场景抽屉分隔收纳Target Customers
面向需要整理窄抽屉、想要更耐用金属材质而非塑料款的家庭与办公室用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$804.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.32% / 11.98%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.90% / -1.24%Peak / Non PeakSales & BSR Performance
DILIBRA 20 Pcs Clear Extendable Drawer Organizer, Adjustable Drawer Storage 3-Size Desk Drawer Organizer, Plastic Non-Slip Storage Bins for Makeup Cosmetic Jewelries Utensils Stationery Dressers Tool
This listing is deemed profitablePrice (USD)$40.84Released TypeNew Release (2026-06-10)Brand is a new entry in this marketSize and Weight30.5 x 17.5 x 17.5 cm, 2650.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
通透透明款，偏向“看得见内容物”的收纳视觉, 20件可伸缩抽屉收纳组合，包含3种尺寸，适配不同抽屉深度与宽度Key Buying Motive
可伸缩卡扣式设计，能按抽屉尺寸自由调整，提升空间利用率Target Customers
适合需要按抽屉尺寸定制分区的家庭收纳用户，尤其是化妆台、厨房、办公室和工具抽屉场景Early Investment
Investment
Monthly Revenue (Recent) (USD)-Net Profit Margin
Sea Freight8.46% / 13.71%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-23.12% / -17.87%Peak / Non PeakSales & BSR Performance