- Benchmark ASINB0GQGQ2NVL
- MarketplaceUS
- Category ID3779891
- Analyzed Products
- Keywordear cleaner kit, ear irrigation kit, ear cleaning kit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，且已经出现明显的过热和价格战信号。 新品牌新发布成功率只有29.79%，失败率高达66.67%，而且2026年的新产品几乎都是同质化升级款；能赚钱的多半不是低成本小品牌，而是靠更高投入、功能堆叠和更强投放撑出来的。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 新品牌新上架成功率只有31.43%，失败率高达54.29%，而且新品牌里已经出现明显的高投入失败样本，说明这里不是蓝海，而是需要砸钱、拼投放、拼资源的高风险战场。用户预算50万人民币表面上能覆盖最低入场成本，但放到长期运营、品牌建设和合规认证里，远远不够，尤其不适合小生意硬闯。
Early sourcing + logistics + marketing budget (USD)$3,756.19 - $134,680.22Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.53%New listing success rate (old brands):25.00%New listing success rate (new brands):31.43%Which new brands have these successful new listings?...Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 药店/超市的耳垢软化滴耳液（如含矿物油、甘油或过氧化脲成分的OTC滴耳液）——通常比整套冲洗设备便宜，且更容易购买，适合先软化耳垢再决定是否需要进一步处理。
- 一次性耳滴管/挤压式洗耳球配合温水——成本低、无需充电，也比电动耳冲洗器更容易上手；对于轻度耳垢堆积，替代性很强。
- 社区诊所/家庭医生/耳鼻喉门诊的简易耳道清理服务——虽然不是“购买产品”，但对担心操作风险或只需要偶尔清理的人，这是更稳妥、往往也更省心的替代方案。
- 药房出售的耳道清洁湿巾/耳部清洁棉片——适合日常外耳清洁，价格低、使用门槛低，可替代一部分‘为了清洁感’而购买整套耳清洁器的需求。
- 超声/手动耳勺（耳挖勺）类基础工具——单价低、无需耗材，适合只想处理少量外耳道可见耳垢的用户；虽然功能不如冲洗套装，但作为低成本替代很常见。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入拥挤和价格战区。 新品牌在2026年密集涌入，近月新发布里失败明显多于成功；同时，能跑出来的新品大多依赖功能堆叠、外观区分和更高预算，单靠普通款很难赢。
New products with Highest revenueRenergy
Recent Monthly Revenue (USD):$57,780.00(1000pcs/month)B0GY44YZT6 (4.6/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,499.50(50pcs/month)B0GC5D2DNB (3.6/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKAUGIC
Recent Monthly Revenue (USD):$25,935.00(500pcs/month)B0CN1C54HH (4.3/5 (1155 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,272.00(200pcs/month)B0F8H57X5K (4.4/5 (122 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,248.00(200pcs/month)B0GCJB6WGB (4.4/5 (122 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsBelcore
Recent Monthly Revenue (USD):$2,881.00(50pcs/month)B0H2VNYZKF (4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQMost investment in new productsGywwn
Recent Monthly Revenue (USD):$30,635.00(500pcs/month)B0GQGQ2NVL (4.5/5 (211 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$27,560.00(500pcs/month)B0GQSLJDZH (4.7/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsENERKIDI
Recent Monthly Revenue (USD):-(-)B0GFW5WG8B (5/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 一体式集水盆，结构差异最明显
- |
- 单手手动按压，外观和使用方式更少见
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- 免充电便携，适合家庭自用清洁
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- 黑白简洁包装，产品图辨识度高
B0GTQDX5XQ (4.5/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 半透明机身，更容易吸引点击
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- 一体式水箱设计，外观与常见双仓款不同
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- 安全温控+IPX7，卖点集中且清晰
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- 整体造型更有高级感，适合家庭用户
B0D5LT78QG (4.3/5 (2915 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：已经接近过热，但还没到全面失控。 新品牌一共有18个、老品牌17个，说明竞争已经很密；新品牌的可盈利率只有29.79%，整体可盈利率也只有43.06%，而新产品里真正有明确利润数据的部分，主要集中在30%~40%利润带，说明能赚钱，但不是靠低成本轻松赚钱，而是靠更强的功能升级和更高的投放/研发投入。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GY44YZT6Renergy2026-05-28Yes$57.781000pcs$57780.035.02%$20234.56
B0BK4YPS75Lebbtl2022-10-22Yes$48.01000pcs$48000.036.64%$17587.2B0GQGQ2NVLGywwn2026-06-01Yes$61.27500pcs$30635.039.33%$12048.75B0GQSLJDZHGywwn2026-04-26Yes$55.12500pcs$27560.037.97%$10464.54B0CN1C54HHKAUGIC2023-11-09Yes$51.87500pcs$25935.034.99%$9074.66B0F8H57X5KKAUGIC2025-05-13Yes$56.36200pcs$11272.037.22%$4195.44B0GCJB6WGBKAUGIC2025-12-25Yes$56.24200pcs$11248.037.29%$4194.38
B0DGQDD9C5KAUGIC2024-09-11Yes$52.85200pcs$10570.035.5%$3752.35
B0DRJDK1V3SVQSS2024-12-26Yes$55.92200pcs$11184.033.22%$3715.33
B0G8HL8G8MKAUGIC2026-02-17Yes$69.14100pcs$6914.040.79%$2820.23B0D5LT78QGKAUGIC2024-05-30Yes$67.73100pcs$6773.040.6%$2749.84
B0CYBPNMLMKAUGIC2024-03-18Yes$65.96100pcs$6596.040.28%$2656.87
B0FJ2JL4PJMOVMAO2025-07-18Yes$36.92200pcs$7384.031.07%$2294.21B0GTQDX5XQYmoxeuz2026-04-08Yes$30.12200pcs$6024.031.95%$1924.67B0GC5D2DNBRenergy2026-03-03Yes$69.9950pcs$3499.538.15%$1335.06
B0FMFY9MFJfeatjoy2025-08-26Yes$35.78100pcs$3578.030.81%$1102.39
B0FG1PMKMVXITEEN2025-06-29Yes$59.7250pcs$2986.036.35%$1085.42
B08973CHXMwaxBgone2020-10-08Yes$28.74100pcs$2874.029.76%$855.31
B0FV8H84M7Lebbtl2025-10-08Yes$48.0150pcs$2400.534.11%$818.82
B0G6GFYPW9BEYLÔ2025-12-11Yes$40.8550pcs$2042.533.4%$682.2Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GY44YZT6Renergy2026-05-28Yes$57.781000pcs$57780.035.02%$20234.56B0GQGQ2NVLGywwn2026-06-01Yes$61.27500pcs$30635.039.33%$12048.75B0GQSLJDZHGywwn2026-04-26Yes$55.12500pcs$27560.037.97%$10464.54B0GCJB6WGBKAUGIC2025-12-25Yes$56.24200pcs$11248.037.29%$4194.38B0G8HL8G8MKAUGIC2026-02-17Yes$69.14100pcs$6914.040.79%$2820.23B0GTQDX5XQYmoxeuz2026-04-08Yes$30.12200pcs$6024.031.95%$1924.67B0GC5D2DNBRenergy2026-03-03Yes$69.9950pcs$3499.538.15%$1335.06B0FMFY9MFJfeatjoy2025-08-26Yes$35.78100pcs$3578.030.81%$1102.39B0FV8H84M7Lebbtl2025-10-08Yes$48.0150pcs$2400.534.11%$818.82B0G6GFYPW9BEYLÔ2025-12-11Yes$40.8550pcs$2042.533.4%$682.2
B0FRLQKCTDSUMINGGO2025-10-13Yes$36.6850pcs$1834.029.9%$548.37
B0FP2XG3KKGOLFOEE2025-09-01Yes$30.1350pcs$1506.526.44%$398.32
B0FJ1W5WV5ScopeAround2025-10-16Yes$24.5250pcs$1226.023.44%$287.38
B0FJ1VJJBZScopeAround2025-10-16Yes$22.2450pcs$1112.020.45%$227.41#New Product Success Rates
Listing这个市场不适合进入，属于高竞争、明显偏拥挤的品类。虽然整体新产品盈利率还有29.79%，但新品牌新发布只有36.67%能赚钱，失败率高达63.33%；同时样本里很多成功款并不是低成本小品牌的自然胜出，而是靠明显差异化、较高投放和更重的产品配置撑出来的。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KAUGICRenergyGywwnScopeAroundOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KAUGICOther#Success Rate by Entry Time
Listing这不是一个适合现在进入的市场。数据已经显示出明显的饱和和价格战特征：2026年新品牌和新产品大量涌入，但新发布成功率只有29.79%，而新品牌新发布中非盈利占63.33%；同时，市场里最赚钱的打法里还出现了黑帽/伪造订单迹象，说明想赢很可能要靠激进推广，而不是健康经营。
2026年是最关键的警讯：全年新发布产品里，盈利的只有14个，非盈利的有22个，另有5个无法判断；按已识别结果看，新发布成功率只有29.79%，而整体可识别盈利产品占比也只有43.06%，说明市场并没有进入“容易赚钱”的阶段，反而是在加速内卷。品牌层面也能看出压力：新品牌一共18个，旧品牌17个，但真正跑出来的样本很集中，Renergy、Gywwn、ScopeAround、KAUGIC等少数品牌吃到了利润，更多品牌则快速失败。尤其是新品牌中，Gywwn 的 B0GQGQ2NVL 虽然做到 39.3%利润率、月收入约3.06万美元、月销500件，但它被标记为 BLACK_HAT_NEW_RELEASED，并且有 211条评论，这已经接近“靠激进手段冲量”的典型；另一个新品牌 Renergy 的 B0GY44YZT6 和 B0GC5D2DNB 虽然能做到 35.02% / 38.15%利润率，但它的低表现新品 B0H4LKKRP7 已经直接失败，说明新品牌即使有爆款也很难稳定复制。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 4 4 0 5 2026 0 0 0 0 0 5 1 27 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 1 0 0 2025/9 0 0 0 0 1 0 0 1 2025/10 0 0 0 0 3 1 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 2 0 2 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 1 0 2026/3 0 0 0 0 0 1 0 1 2026/4 0 0 0 0 0 2 0 4 2026/5 0 0 0 0 0 1 0 6 2026/6 0 0 0 0 0 1 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Auracle Ear Wax Removal - Eddy Ear Cleaner, Ear Cleaning Kit With 4 Water Pressure Modes, Safe and Effective Ear Wax Cleaner w/ 8 Irrigation Tips, Electric Ear Irrigator, 55dB Quite, IP65 Shower Ready
This listing is deemed profitablePrice (USD)$27.57Released TypeOld Release (2024-06-21)Brand is an old entry in this marketSize and Weight24.5 x 17.5 x 7.9 cm, 921.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
黑色机身搭配蓝色喷嘴，视觉上更偏科技感。, 竖直手持式主机+360°可旋转喷嘴，形态与常见圆筒/大水箱竞品有区别。Key Buying Motive
4档水压、8个可定制硅胶喷头、55dB低噪、IP65防水，并附温度贴纸和生理盐水包，强调温和家庭冲洗体验。Target Customers
面向想在家低成本替代门诊洗耳、同时更在意低噪音和温和度的轻度耳垢清洁用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,378.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.04% / 20.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.78% / 4.23%Peak / Non PeakSales & BSR Performance
KAUGIC Upgraded Ear Wax Removal with One-Piece Waste Tank, Safe Cleaner with Water Temperature Sensor, Effective Ear Irrigation Kit, IPX7, FSA-HSA-Eligible, Semi-Transparent
This listing is deemed profitablePrice (USD)$67.73Released TypeOld Release (2024-05-30)Brand is an old entry in this marketSize and Weight27.8 x 11.8 x 10.9 cm, 458.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
半透明机身更容易展示内部水路与液位, 一体式废水仓/清水仓整合结构，外观与常见双仓或分离式机型不同Key Buying Motive
一体式废水仓设计，减少清洗步骤并提升使用连贯性；配合水温传感保护，主打更安全的耳道冲洗体验Target Customers
适合更重视安全温控、操作简化、且愿意为更省事的一体化耳冲洗方案付费的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,773.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight39.22% / 40.60%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight34.94% / 36.31%Peak / Non PeakSales & BSR Performance
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