- Benchmark ASINB0G4CL185T
- MarketplaceUS
- Category ID11149326011
- Analyzed Products
- Keywordsoap saver bag, soap exfoliating bag, bar soap pouch
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区；新品成功率只有9.21%，新品牌新品成功率只有4.08%，而且41个新品牌涌入，直接触发过度拥挤警报。 你的50万人民币预算能覆盖单个ASIN启动，但这不是钱不够的问题，而是市场里大多数新品根本跑不出利润，进去大概率会被低价和投放成本压住。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：新品牌成功率只有9.21%，整体可盈利产品占比仅12.84%，已经明显落入高风险、强价格战区。 用户预算500,000 CNY可以覆盖少数单品的前期入场，但不足以支撑在这个市场里靠常规打法稳定赢下来；如果没有明显差异化或大品牌资源，进去大概率会被低价和投放成本压垮。
证据很直接：市场里真正赚钱的样本很少。新品牌里，Dewlavelle 的新款 B0GHXXWGXN 以 35,15.76 美元预算做到 26.33% 利润率，月销 500、月收入 688,500；ZOMCHI 的老款 B0BBDQJQ5F 以 22.36% 利润率做到月销 2,000、月收入 2,376,000，B0DPG433DT 是 22.51%，B0DPG56PZK 只有 15.57%。这说明市场里能活下来的不是靠“低预算试水”，而是靠老品牌持续堆资源和少数强差异化单品。反过来，新品牌 Yinluluna 的 B0FMK2PV9Y 直接是 -62.05% 利润率，0销售；Dewlavelle 还有 B0GHXLW157、ZOMCHI 也有 B0GSFPC73M / B0FKMPJWCG 这类新品失败，说明新品并不容易转正。唯一值得注意的成功新款是 B0GHXXWGXN，它靠天然埃及丝瓜纤维、去角质与快干挂绳做出差异；ZOMCHI 的成功款则靠“粗糙/温和双版本”和三件套分区设计。也就是说，这个类目要赢，必须做功能差异化，不是简单换个包装就行。
结论：不要进。 如果你是大品牌，唯一能模仿的标杆是 ZOMCHI 的 B0BBDQJQ5F、B0DPG433DT、B0DPG56PZK 这类老款，以及 Dewlavelle 的 B0GHXXWGXN 这种低预算高利润的差异化新品；如果你是小品牌，唯一能参考的真实小品牌案例是 Dewlavelle 的 B0GHXXWGXN，预算约 3,515.76 美元，但它是少数成功例外，不代表市场有普遍机会。
Early sourcing + logistics + marketing budget (USD)$1,317.07 - $6,425.59Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?35.52%New listing success rate (old brands):18.52%New listing success rate (new brands):4.08%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 起泡网球/洗澡起泡球：通常比专用肥皂袋更便宜，挂干快、起泡强，兼具轻度去角质，很多用户会直接用它来配合皂块或皂碎。
- 尼龙洗衣袋/细网收纳袋：在电商和线下都更容易买到，价格通常更低；把皂块或皂头放进去即可实现类似的防滑握持和减少浪费效果。
- 旧丝袜/薄网布自制皂袋：几乎零成本，操作门槛低，能快速替代“装皂+搓洗+回收皂头”的核心功能，适合预算敏感用户。
- 起泡器/手搓起泡皂盒：如果用户主要需求是快速出泡和减少皂块打滑，这类工具通常比肥皂袋更直观、更容易清洗维护。
- 皂托/带排水的香皂架：虽然不提供去角质，但能解决皂块泡软、变滑、浪费的问题；作为“更省心的低价替代方案”，很多家庭更容易接受。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显处于过度拥挤和价格战状态。 核心原因很直接：整体可盈利产品只占12.84%，新上架产品可盈利率只有9.21%，而新品牌新上架失败率高达95.92%；同时，2026年1-4月新品密集爆发，几乎被非盈利新品淹没，说明竞争不是在“选品”，而是在“卷价格和卷投放”。
证据非常明确：大盘里成熟品牌ZOMCHI的成功更多靠资源和长期铺量，不是小商家可复制的低门槛机会；它的12个盈利ASIN里，B0BBDQJQ5F 价格$11.88、2794条评价、月销2000、利润率22.36%，B0DPG433DT 价格$11.99、1417条评价、月销1350、利润率22.51%，都属于强势老品牌样本。新品牌里只有 Dewlavelle 的 B0GHXXWGXN 还能算成功案例：售价$13.77，56条评价，月销500，利润率26.3%，首几个月总预算$3,515.76，但它还额外显示早期投入约$6,351.83，说明想复制这个结果，实际门槛远高于表面预算；它靠的是“天然埃及丝瓜材质 + 更强去角质 + 快干挂绳”的明确差异化。相反，Yinluluna 的 B0FMK2PV9Y 售价$3.99，2条评价，利润率-62.05%，是典型的低价失真样本；ZOMCHI 也有失败新品 B0FKMPJWCG，说明老品牌也不是每个新品都能跑通，但它们失败后还能继续试错，小品牌没有这种容错。
可复制的路子只有一个：如果是大品牌，必须对标 ZOMCHI 这种有品牌势能、评价和持续上新能力的老品牌；如果是小商家，唯一值得学的是 Dewlavelle 这种低评价但已经跑通的差异化新品。 具体应复制的方向是天然材质、功能分层、明确使用场景、13美元左右的中高价位，而不是 3-4美元的低价硬冲；反过来，不要做没有差异化的网袋/皂袋，不要走低价高运费结构，不要用短期促销硬堆销量。结论：请不要进入这个市场。
Most investment in new productsNew products with Highest revenueLeast investment in new productsDewlavelle
Recent Monthly Revenue (USD):$6,885.00(500pcs/month)B0GHXXWGXN (4.7/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsZOMCHI
Recent Monthly Revenue (USD):$23,760.00(2000pcs/month)B0BBDQJQ5F (4.4/5 (2794 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$16,186.50(1350pcs/month)B0DPG433DT (4.5/5 (1417 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$16,186.50(1350pcs/month)B0DPG56PZK (4.5/5 (1432 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsYinluluna
Recent Monthly Revenue (USD):-(-)B0FMK2PV9Y (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 天然埃及丝瓜材质，外观更有高端自然感
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- 米黄色原色与普通网袋差异大，图片更醒目
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- 粗糙致密纹理突出强去角质和起泡卖点
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- 长挂绳设计便于手持、晾干和旅行使用
B0GHXXWGXN (4.7/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 三件套分别标注Body/Shampoo/Conditioner，功能区分最明显
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- 灰色极简外观，适合整洁浴室风格
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- 标签化设计更容易吸引家庭和分装用户
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- 组合感强，和普通单袋产品视觉差异大
B0GHV6HN53 (4/5 (69 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经是高风险价格战市场；但大品牌靠差异化和持续投放还能做，小商家不建议进。 新品里只有一小部分能做到可接受利润，真正能跑出来的基本都不是“普通小卖家打法”，而是老品牌延伸或明显做了功能差异化的产品。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BBDQJQ5FZOMCHI2022-08-22Yes$11.882000pcs$23760.022.36%$5312.74B0DPG433DTZOMCHI2024-12-02Yes$11.991350pcs$16186.522.51%$3643.59B0DPG56PZKZOMCHI2024-12-02Yes$11.991350pcs$16186.515.57%$2520.24B0GHXXWGXNDewlavelle2026-03-08Yes$13.77500pcs$6885.026.33%$1812.83
B0DHZS78BSZOMCHI2024-09-26Yes$11.99700pcs$8393.015.5%$1300.92B0G4CL185TZOMCHI2025-11-28Yes$11.32500pcs$5660.020.64%$1168.23
B0DR8BB3HXZOMCHI2024-12-23Yes$11.99500pcs$5995.015.88%$952.01
B0DR89STRQZOMCHI2024-12-23Yes$11.99500pcs$5995.015.83%$949.01
B0G4CPTZHLZOMCHI2025-11-28Yes$11.28200pcs$2256.020.53%$463.16
B0GXTHLG3XZeefpod2026-04-20Yes$11.97200pcs$2394.019.29%$461.81
B0GHXM4J78ZOMCHI2026-01-21Yes$9.99200pcs$1998.017.4%$347.66
B0GHVJCB7KZOMCHI2026-01-21Yes$9.99200pcs$1998.017.39%$347.46
B0DHZQFWXBZOMCHI2024-09-26Yes$11.99100pcs$1199.022.2%$266.18
B09K57VR11Shappy2021-10-23Yes$13.9950pcs$699.526.34%$184.25
B0D53R37DMmyHomeBody2024-05-24Yes$9.99150pcs$1498.511.72%$175.63
B07D354J1FBBTO2018-05-12Yes$12.9950pcs$649.521.01%$136.46B0GHV6HN53ZOMCHI2026-01-21Yes$9.9950pcs$499.517.29%$86.37
B0F4R37NDMTHURLADY2025-04-14Yes$9.9950pcs$499.517.03%$85.07
B0FB2YJH82Yiclick2025-05-28Yes$8.5650pcs$428.012.02%$51.45Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GHXXWGXNDewlavelle2026-03-08Yes$13.77500pcs$6885.026.33%$1812.83B0G4CL185TZOMCHI2025-11-28Yes$11.32500pcs$5660.020.64%$1168.23B0G4CPTZHLZOMCHI2025-11-28Yes$11.28200pcs$2256.020.53%$463.16B0GXTHLG3XZeefpod2026-04-20Yes$11.97200pcs$2394.019.29%$461.81B0GHXM4J78ZOMCHI2026-01-21Yes$9.99200pcs$1998.017.4%$347.66B0GHVJCB7KZOMCHI2026-01-21Yes$9.99200pcs$1998.017.39%$347.46B0GHV6HN53ZOMCHI2026-01-21Yes$9.9950pcs$499.517.29%$86.37#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品成功率只有9.21%，而新品牌新品成功率只有4.08%，已经是高风险、明显偏饱和的市场。 价格战也很重：市场里可识别盈利产品只有12.84%，而新上架产品里盈利的只有9.21%，这意味着大多数新产品一上来就亏，靠低价和更强投放硬拼的成分很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ZOMCHIZeefpodDewlavelleNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
THURLADYOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入过度拥挤和价格战区。 近期新增品牌虽然还在进场，但成功率极低：新品牌新发布产品里只有4.08%盈利（2个成功、47个失败），整体可识别利润产品也只有12.84%，而新发布产品的盈利率更低到9.21%，已经低于你要求的高风险阈值。
证据很直接：2025年到2026年新增产品数量在上升，但盈利几乎跟不上。 2025年新发布产品只有少量成功，2026年却出现了更密集的新增失败：2026年新发布有42个亏损、只有5个盈利；按月看，最近几个月几乎都是“失败大于成功”，例如2026年1月有16个亏损 vs 3个盈利，2月10个亏损 vs 0个盈利，4月9个亏损 vs 1个盈利。这说明市场进入门槛在变高，不是变容易。新品牌端更明显：成功的只集中在Dewlavelle / B0GHXXWGXN 和 Zeefpod / B0GXTHLG3X 这类少数案例，其余大多数新品牌都在亏损。Dewlavelle 这个成功样本确实是白帽新发布，56条评论、26.3%利润率、月销500、月利润1812.83美元，但它的早期投入高达3515.76美元，若把前期广告算进去要到6351.83美元，不是低预算就能复制的项目。市场里还有明显的“非正常竞争”信号：THURLADY、Generic、Yiclick、Beiskll 等品牌在失败样本里反复出现，THURLADY 单品牌就占了31.82%的旧品牌失败样本，这类更像高压打法竞争者，不是适合小商家学习的健康案例。
结论：大品牌也不该硬闯，小商家更不该进。 你的预算是50万人民币，看起来足够覆盖单个新品启动，但这个市场的问题不是启动资金，而是后续竞争强度：多数产品利润分布偏低，且近期新进入者成功率只有9.21%，明显是高失败市场。可作为参考的只剩少数成功样本——大品牌可跟随 Dewlavelle / B0GHXXWGXN、Zeefpod / B0GXTHLG3X、ZOMCHI / B0G4CL185T、B0G4CPTZHL、B0GHV6HN53、B0GHXM4J78；小商家如果一定要看，只能盯住 Dewlavelle / B0GHXXWGXN 这种真实白帽、活跃销量且利润率超过15%的案例，但这已经不是“低门槛可复制”路线，而是需要更强产品力和更高投放预算的路线。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 2 1 0 2 0 0 21 2026 4 1 0 4 1 0 0 37 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 2 2025/9 0 1 0 0 0 0 0 2 2025/10 2 0 0 0 0 0 0 3 2025/11 1 0 1 0 2 0 0 4 2025/12 0 1 0 0 0 0 0 9 2026/1 1 0 0 3 0 0 0 15 2026/2 3 0 0 0 0 0 0 7 2026/3 0 0 0 0 1 0 0 5 2026/4 0 0 0 1 0 0 0 9 2026/5 0 1 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesmyHomeBodyB0D53R37DM (4.3/5 (302 Reviews))myHomeBody Soap Pocket for Gentle Exfoliating, Lather Mesh Bag, Body Scrubber Exfoliator, Pouch for Shower, Leftover Bits Saver, Light Blue, Gray - 2 Pack
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2024-05-24)Brand is an old entry in this marketSize and Weight16.9 x 10.7 x 2.9 cm, 17.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
浅蓝+灰的双包装配色，偏清爽家居风, 2件装网袋式肥皂口袋，强调轻柔去角质与收纳肥皂碎块Key Buying Motive
主打温和去角质、快速起泡、收集肥皂碎块并快干，功能组合更完整Target Customers
适合既想去角质又想减少肥皂浪费的日常淋浴用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,498.50150 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.42% / 11.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.16% / 7.46%Peak / Non PeakSales & BSR Performance
ZOMCHI Soap Saver Bags for Bar Soap, 2 Pack, Olive Green Pouches
This listing is deemed profitablePrice (USD)$11.32Released TypeNew Release (2025-11-28)Brand is an old entry in this marketSize and Weight21.9 x 15.0 x 1.9 cm, 68.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
橄榄绿色双件套，视觉上比常见单色或多色网袋更统一、更有“天然/清洁”感。, 一套包含粗糙款和温和款两种摩擦强度，属于同类中较明显的功能分层设计。Key Buying Motive
同时提供粗糙和温和两种去角质袋，分别适配脚跟/手肘/膝盖和日常清洁。Target Customers
需要同一套产品兼顾家用日常清洁与较强局部去角质的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,660.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.01% / 20.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.54% / 16.16%Peak / Non PeakSales & BSR Performance
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