- Benchmark ASINB09VWVSV2L
- MarketplaceUS
- Category ID23627244011
- Analyzed Products
- Keywordperfume atomizer, travel perfume bottle, mini perfume sprayer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已进入高竞争、低利润的价格战区，且新品牌已经明显过度拥挤。 近一年新进入品牌有11个，已经触发超饱和警报；新品可识别盈利率只有6.38%，新品牌新品盈利率也只有10.71%，远低于可接受水平，说明大多数新入场都在亏钱或勉强打平，市场趋势还是持续有新品牌涌入，但赚钱的极少。
证据很直接： 新产品利润区间整体落在-8.46%到7.23%，而新产品里93.62%都不盈利，低于10%毛利的产品占绝大多数，典型价格战信号非常强。像 DPLASKA 5个新品全部亏损，0%盈利；opasyo 5个新品也全部亏损，虽然月收入约258.62万、月销4500，但它的5个新款里没有一个能转正，明显是靠冲量，不是健康利润。Tekson 作为老品牌，16个产品里0个盈利，说明连老玩家也没有稳定利润，市场里确实有强势旧品牌，但他们同样被压在低利润里。真正能跑出来的只有少数新品牌样本：forebile 有2个盈利款，Fusupak有1个盈利款；但它们的盈利也只是12.7%上下，属于“勉强可做”，不是高质量机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，已经明显是高竞争、低利润的价格战市场。 你的预算 50万CNY 可以覆盖单个ASIN的前期启动，但放在这个类目里并不构成优势：市场里可识别利润产品只有 4.80%，新品可识别利润率只有 6.38%，且新品利润区间大多落在 -10% 到 10% 之间，说明大多数人都在贴着成本打。
证据很直接： 近一年新进入品牌至少有 11 个（Fvqqio、TiddieBair、forebile、DPLASKA、Rowcay、QIHANS、Cryslora、Motiskyy、Fusupak、Lrxruifei、opasyo），已经触发超饱和警报；新品里 22 个是非盈利、只有 3 个盈利，2026 年 2 月和 3 月新增几乎清一色亏损，市场趋势是“新品牌持续涌入，但赚钱的极少”。更危险的是，opasyo 虽然新入场，但 5 个产品里 0 个盈利，整体月收入约 25.86 万、月销量 4500，靠的是高频铺货和流量，不是健康利润；DPLASKA 5 个新品全部亏损，说明新人用常规打法很难站住。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.42%New listing success rate (old brands):0.00%New listing success rate (new brands):10.71%Which new brands have these successful new listings?Alternatives- 试香小样/分装卡片喷雾：比可重复灌装喷瓶更便宜，很多香水品牌或第三方直接卖1-2ml小样，适合短途出行或临时补喷，不需要额外灌装工具。
- 原装迷你装/旅行装香水：直接购买品牌自带的 5ml-15ml 便携装，省去转移香水时的漏液、喷头不兼容和二次污染问题，使用门槛更低。
- 一次性小喷壶/化妆品分装喷雾：通常价格更低、获取更容易，适合偶尔旅行或临时装少量液体；虽然耐用性差，但对低频用户更划算。
- 带喷头的便携抽拉式样品瓶：很多护肤/香氛品牌的样品本身就是喷雾结构，直接随身带走即可，用户不需要学习如何给 atomizer 灌装。
- 香水湿巾/香氛纸片：适合只想在身上或衣物上快速留香的用户，不用携带液体容器，也没有安检、渗漏和喷头堵塞的顾虑。
- 可重复使用的滚珠香水瓶：如果用户更在意低价和不易漏液，滚珠瓶往往比喷雾 atomizer 更简单、成本更低，且更适合小面积补香。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已进入价格战/过度拥挤区，应该直接放弃。 新品牌进入多达11个，而新上架产品47个里只有3个真正盈利，整体新品牌新上架成功率只有10.71%，同时新上架总体成功率只有6.38%；利润率范围还落在-8.46%到7.23%，说明多数新品连基本盈利线都没过，属于高风险市场。
New products with Highest revenueopasyo
Recent Monthly Revenue (USD):-(-)B0GS2C2XFMBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$564.00(100pcs/month)B0GRZ3JSWW (4.1/5 (643 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$655.00(100pcs/month)B0GRZX4DMG (4.1/5 (652 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsTekson
Recent Monthly Revenue (USD):-(-)B0CR14H6LR (4.6/5 (694 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0D25TQP4R (4.6/5 (712 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0BR9138LT (4.6/5 (703 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsMost investment in new productsLeast profitable new productsDPLASKA
Recent Monthly Revenue (USD):-(-)B0GLP38MFZ (4.5/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GLPB18RH (4.5/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GLPFHS68 (4.5/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蓝色荔枝纹皮革外壳，轻奢感强，视觉差异明显
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- 10ml小容量，便携又像礼品配件，容易吸引点击
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- 金属+玻璃+皮革组合，比常见纯塑料/纯金属款更有质感
B0GCCC78YL (4.5/5 (227 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黄色口红造型很醒目，货架上更容易被看见
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- 旋转收纳设计外形独特，和普通喷雾瓶区分明显
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- 轻巧便携，适合随身补香场景，符合购买动机
B0CSYH51C7 (4.5/5 (5531 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌虽然还能做出少数盈利款，但整体已经接近价格战和过度拥挤，尤其不适合小商家。 以当前数据看，能稳定赚钱的只是少数，且赚钱款主要集中在少数品牌与少数SKU上；如果你没有足够的品牌投入或差异化能力，进去大概率会被低毛利和亏损款拖死。
从利润分布看，新产品里低于10%毛利的占39.36%（17.02%亏损 + 34.04%接近零利润 + 23.40%在0~10%），而10%以上的只占6.38%到7.2%左右，40%以上为0。更关键的是，新品牌新上架产品里，盈利率只有10.71%，未盈利率高达89.29%；这说明新入场品牌大多没有跑通模型。市场里还出现了明显的“高强度营销型”信号：比如 B0FVXG2DYR（opasyo） 月销4000、月亏损-737.01美元，B0GT95KFK7（TiddieBair） 月销2000但仍亏损，像这种靠冲量但利润为负的打法，很像竞争压力极高、需要激进推广才能活下来的市场。相反，真正能赚钱的新品牌样本里，forebile 是少数正面案例：品牌7个产品里只有2个盈利，品牌成功率28.57%；其盈利款 B0FJRLY7Z4 的利润率只有12.7%，月销300、月利328.94美元，早期投入约2718.08美元，说明它不是高利润暴利，而是靠相对可控的投入和持续销量撑起来的。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09VWVSV2LLISAPACK2022-03-18Yes$9.991000pcs$9990.011.95%$1193.81
B09PY6KFQLYamadura2021-09-23Yes$8.61300pcs$2583.013.88%$358.53
B0FJRLY7Z4forebile2025-08-06Yes$8.62300pcs$2586.012.72%$328.94
B0G1YBLZG3forebile2025-08-06Yes$8.61300pcs$2583.012.73%$328.82
B0FBWHZ6X9Yamadura2020-11-03Yes$7.61300pcs$2283.010.69%$244.06B0GCCC78YLFusupak2025-12-24Yes$9.99100pcs$999.011.6%$115.89Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FJRLY7Z4forebile2025-08-06Yes$8.62300pcs$2586.012.72%$328.94B0G1YBLZG3forebile2025-08-06Yes$8.61300pcs$2583.012.73%$328.82B0GCCC78YLFusupak2025-12-24Yes$9.99100pcs$999.011.6%$115.89#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战和过度拥挤的状态。 近样本里新上架产品成功率只有6.38%，远低于10%的高风险线；整体可识别盈利率也只有4.80%。
对小卖家更不友好。 新品牌里真正盈利的只有2个品牌：forebile 的2个盈利款和 Fusupak 的1个盈利款，盈利样本全部只有3个；反过来，新品牌非盈利样本有25个，失败率89.29%。更关键的是，旧品牌新上架里没有任何盈利款，说明老品牌也没找到稳定的入场路径，不是“新人容易捡漏”的市场。当前可见的新品牌成功，都是靠“基于旧款做改版 + 外观差异 + 功能微创新”才做出来的，比如 forebile 的 B0FJRLY7Z4 和 B0G1YBLZG3，售价都在8.61~8.62美元，月销300，毛利率约12.72%~12.73%，但如果走空运毛利会掉到6.8%~9.4%，利润空间非常薄；Fusupak 的 B0GCCC78YL 售价9.99美元，月销100，毛利11.6%，同样只是勉强过线。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
forebileFusupakNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DPLASKASyyflibbZhehaoforebileopasyoOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入过度拥挤的高风险区。 近一年新增品牌只有11个，但新上架产品47个里，只有3个达到可盈利标准，成功率仅6.38%；同时最近一批新产品的利润区间已经被压到-8.46%到7.23%，明显是价格战市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 4 5 3 0 0 0 13 2026 0 4 1 0 0 0 0 16 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 5 2 0 0 0 2 2025/9 0 1 0 0 0 0 0 2 2025/10 1 2 0 0 0 0 0 9 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 1 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 9 2026/3 0 3 1 0 0 0 0 1 2026/4 0 1 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesforebileB0FJRLY7Z4 (4.1/5 (940 Reviews))forebile Refillable Perfume Portable Atomizer Bottle Refillable Perfume Spray, Travel Perfume (5ml, 4 Pack) (Silver, Purple, Blue, Gold, Pink, Black)
This listing is deemed profitablePrice (USD)$8.62Released TypeNew Release (2025-08-06)Brand is a new entry in this marketSize and Weight13.6 x 10.7 x 1.8 cm, 59.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
提供银色、紫色、蓝色、金色、粉色、黑色等多色搭配，颜色选择更丰富，适合做礼品和分装搭配。, 5ml 小容量四只装，铝合金细长喷雾瓶身，整体偏轻便随身型；外观比普通单瓶款更适合多场景分装携带。Key Buying Motive
主打 4 支套装，适合一次分装多种香水或与他人分享；铝壳+防漏垫圈，强调便携、防漏、抗摔。Target Customers
面向经常出行、需要随身补香，或想同时携带多种香型的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,586.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.00% / 12.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.67% / 9.39%Peak / Non PeakSales & BSR Performance
forebileB0G1YBLZG3 (4.1/5 (939 Reviews))forebile Refillable Perfume Portable Atomizer Bottle Refillable Perfume Spray, Travel Perfume (5ml, 4 Pack) (Green, Gold, Pink, Purple, Red, Light Blue)
This listing is deemed profitablePrice (USD)$8.61Released TypeNew Release (2025-08-06)Brand is a new entry in this marketSize and Weight11.0 x 9.9 x 1.8 cm, 59.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
提供多种金属渐变/亮面配色，视觉上比常规单色款更有吸引力, 5ml四支装，便携小尺寸，适合随身分装；外观为细长金属喷雾管，偏礼品感Key Buying Motive
主打防漏、轻便、可重复灌装，且四支组合提升使用场景覆盖Target Customers
经常出差/旅行、需要随身补香且希望按场景分装不同香水的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,583.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.13% / 12.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.80% / 9.40%Peak / Non PeakSales & BSR Performance
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