
这个市场不适合进入,结论很明确:已经进入高压竞争区,且对小品牌尤其不友好。 新品牌里只有24.14%做成,75.86%没跑出来;近一年新品牌成功率也只有35.71%,而且最近一批新入场的表现更差,说明市场不是在变好,而是在加速内卷。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不能进入。这个市场已经明显过热:新品牌里只有35.71%能做成,反而有64.29%新品牌新上架产品没跑出来;同时老品牌新上架产品的失败率更高,达到78.57%,说明这里不是‘谁都能进’的市场,而是被强势品牌和高强度推广挤压的竞争场。 用户预算50万人民币,单个可复制的新上架样本里,XIHOLIY 只用了约1,522.64元的列表预算就做出23.15%毛利、月销300、月营收512,400;Berkeley Life 的成功款 B0G3R4S426 价格29.71美元,毛利38.4%,月销350、月营收1,039,850;EnvyCure 的 B0G34PFH91 价格36.99美元,毛利34.22%,但它也花到约2,685.63元预算,且属于黑帽式推广,说明想在这里站住脚,预算不只是够不够的问题,还要承担品牌、合规和持续投放成本,单靠“首月铺货”很难长期赢。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合现在进入,结论很直接:虽然个别产品还能赚钱,但整体已经接近价格战区,且新品牌成功率偏低,风险明显高于机会。 你如果是大品牌,可以靠品牌力和更高投入硬打,但也只是“有可能”;如果是小业务,只有极少数真正差异化的新品还能活下来,不能把旧品牌的成功当成小业务模板。
结论很明确:这个市场不适合进入。 29个新上架里只有7个算盈利,成功率24.14%看起来不算低,但真正能复制的小品牌案例极少;而且这里的有效赚钱逻辑主要被老品牌和品牌力更强的玩家拿走了,普通新品牌进去很难稳定赢。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09B4DWNYQ | Nutricost | 2021-07-23 | Yes | $14.95 | 30000pcs | $448500.0 | 22.48% | $100822.8 |
![]() | B01ENMEXO4 | HumanN | 2016-09-01 | Yes | $37.36 | 6000pcs | $224160.0 | 41.56% | $93160.9 |
![]() | B09GDXCY4J | Snap Supplements | 2018-08-20 | Yes | $31.33 | 6000pcs | $187980.0 | 37.51% | $70511.3 |
![]() | B07GQ4Z1L8 | Snap Supplements | 2018-08-21 | Yes | $23.87 | 8000pcs | $190960.0 | 36.76% | $70196.9 |
![]() | B0F228WV7G | Force Factor | 2025-03-20 | Yes | $29.46 | 4000pcs | $117840.0 | 36.92% | $43506.53 |
![]() | B076CRGF8H | Jacked Factory | 2017-10-11 | Yes | $27.61 | 3000pcs | $82830.0 | 38.32% | $31740.46 |
![]() | B0GY1QYK5G | ForestLeaf | 2026-04-21 | Yes | $34.51 | 2000pcs | $69020.0 | 39.1% | $26986.82 |
![]() | B09K2PF3WQ | Snap Supplements | 2021-10-21 | Yes | $20.91 | 4000pcs | $83640.0 | 30.34% | $25376.38 |
![]() | B00NBCVVW0 | BulkSupplements | 2014-09-05 | Yes | $23.88 | 4000pcs | $95520.0 | 22.35% | $21348.72 |
![]() | B0CT3ZJW6B | Snap Supplements | 2022-10-12 | Yes | $21.11 | 3500pcs | $73885.0 | 28.65% | $21168.06 |
![]() | B0CZGHL1TW | DEAL SUPPLEMENT | 2024-03-29 | Yes | $19.54 | 3000pcs | $58620.0 | 29.25% | $17146.35 |
![]() | B0CZ9S99TB | ForestLeaf | 2024-03-28 | Yes | $22.08 | 2000pcs | $44160.0 | 33.77% | $14912.84 |
![]() | B08T4Q4C8C | SILVERONYX | 2021-01-14 | Yes | $22.83 | 2000pcs | $45660.0 | 31.18% | $14236.79 |
![]() | B0DDR4YMTT | Snap Supplements | 2024-08-20 | Yes | $30.39 | 1300pcs | $39507.0 | 33.13% | $13088.67 |
![]() | B0962QBXDZ | Force Factor | 2021-05-27 | Yes | $19.86 | 2000pcs | $39720.0 | 29.22% | $11606.19 |
![]() | B09H3KZDKB | Force Factor | 2021-09-24 | Yes | $37.21 | 600pcs | $22326.0 | 36.43% | $8133.37 |
![]() | B0DYP4D2B1 | mars by GHC | 2025-03-04 | Yes | $29.99 | 700pcs | $20993.0 | 38.16% | $8010.93 |
![]() | B0GXWH3KY2 | DOCTORS' PREFERRED | 2025-05-09 | Yes | $27.99 | 700pcs | $19593.0 | 31.84% | $6238.42 |
![]() | B07C51MD68 | Force Factor | 2018-04-12 | Yes | $31.63 | 500pcs | $15815.0 | 37.07% | $5862.63 |
![]() | B09SVPL94G | RAW | 2022-02-01 | Yes | $34.99 | 500pcs | $17495.0 | 32.92% | $5759.36 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GY1QYK5G | ForestLeaf | 2026-04-21 | Yes | $34.51 | 2000pcs | $69020.0 | 39.1% | $26986.82 |
![]() | B0G3R4S426 | Berkeley Life | 2025-12-01 | Yes | $29.71 | 350pcs | $10398.5 | 38.4% | $3993.03 |
![]() | B0G34PFH91 | EnvyCure | 2025-12-07 | Yes | $36.99 | 200pcs | $7398.0 | 34.22% | $2531.6 |
![]() | B0FK92DL8P | Totaria | 2025-07-29 | Yes | $21.99 | 300pcs | $6597.0 | 31.83% | $2099.83 |
![]() | B0GF2B1TPZ | NUISM | 2026-03-09 | Yes | $27.25 | 200pcs | $5450.0 | 37.11% | $2022.5 |
![]() | B0GSW3XCTH | XIHOLIY | 2026-05-09 | Yes | $17.08 | 300pcs | $5124.0 | 23.15% | $1186.21 |
![]() | B0FY65M7TN | YAAHARO | 2025-12-29 | Yes | $17.79 | 150pcs | $2668.5 | 26.64% | $710.89 |
这个市场不值得进入,已经明显接近/进入价格战区,且新品牌成功率偏低。 新品整体盈利率只有24.14%,而新品牌新品盈利率也只有35.71%,但失败的新品占64.29%;在已明确可判定的样本里,市场总体盈利产品占59.29%,说明能赚钱的主要还是少数强势老牌和少数新牌,门槛很高。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入高压竞争区,不适合大品牌或小商家。 近一年新品牌里,真正盈利的新发布只有5个,而非盈利新发布有9个,成功率只有35.71%;更关键的是,最近一批新品牌几乎都在亏损,2026年新品牌新发布里盈利只有2个、亏损13个,明显是在变难,不是在变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 7 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 15 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |