- Benchmark ASINB0GHXXWGXN
- MarketplaceUS
- Category ID11149326011
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显进入低利润、强竞争的价格战区。 现有数据里，整体可识别盈利率只有4.55%，新上架产品盈利率也只有9.09%；同时新品牌新产品里，90%不达标，且近几个月持续有新品牌进场但成功没有跟上，说明竞争是在加剧，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算50万人民币表面上够覆盖单个ASIN的前期上架，但市场已经落入明显的价格战区，且新品牌成功率太低；这不是“大品牌可冲、小卖家也可试”的市场，而是“先天高风险、后天更卷”的市场。
Early sourcing + logistics + marketing budget (USD)$959.50 - $959.50Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?9.09%New listing success rate (old brands):0.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Alternatives- 一次性起泡海绵/起泡网：更便宜、起泡更快，适合只想提升清洁感而不在意天然材质的用户。
- 硅胶洗澡刷/硅胶去角质垫：更耐用、易清洗、干得快，且不容易滋生异味，维护成本更低。
- 长柄沐浴刷头替换刷：对背部清洁更友好，不用手握肥皂袋，适合行动不便或不想频繁揉搓肥皂的人。
- 肥皂起泡袋（尼龙/聚酯网眼款）：比天然丝瓜更便宜、来源更稳定，使用方式接近但入门门槛更低。
- 手工搓澡巾/浴擦手套：覆盖面积更大，能直接配合现有沐浴露使用，不必额外搭配香皂或肥皂碎片。
- 搓澡海绵块/沐浴海绵：价格通常更低、手感更温和，适合想轻度去角质但不追求强摩擦的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经接近价格战区，不建议大品牌或小商家继续投。 目前新品牌新上架里，成功率只有10%，失败率高达90%；而且已出现明显的低利润竞争信号，说明市场不是“可复制成功”，而是“靠砸钱和差异化才有少数胜出”。
大品牌可参考的唯一成功样本是 Dewlavelle 的 B0GHXXWGXN。 这个 ASIN 单品预算约 959.50 美元，月收入约 6,885 美元，毛利率 26.3%，月销量 500，评分 4.7，评论 56；它卖点不是单纯低价，而是把“天然埃及丝瓜络 + 更强去角质 + 快干 + 挂绳便携 + 2件装”做成了更像护理用品的定位。它的打法明显靠设计和功能升级，不是通用品逻辑；同时它还有 Black Hat 新品推广 痕迹，说明这个类目里想跑出来，营销动作很激进，且早期投入并不低，按综合口径早期投入约 6,351.83 美元，这对单 ASIN 来说已经不是轻量试水。
Least investment in new productsNew products with Highest revenueMost investment in new productsDewlavelle
Recent Monthly Revenue (USD):$6,885.00(500pcs/month)B0GHXXWGXN (4.7/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productspisdoplop
Recent Monthly Revenue (USD):-(-)B0GZ27K697Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,924.00(200pcs/month)B08CK41D5C (4.3/5 (9296 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$18,510.00(3000pcs/month)B07FCBRNGX (4.3/5 (9309 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsNogeqi
Recent Monthly Revenue (USD):-(-)B0GX64WKYR (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观更精致，浅米色天然丝瓜络更像高端护理用品
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- 方形网袋+超长挂绳，图像辨识度高，和普通圆柱丝瓜区别大
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- 强调强去角质和丰富泡沫，适合追求沐浴体验的买家
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- 2件装且快干便携，适合浴室悬挂和旅行使用
B0GHXXWGXN (4.7/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 圆柱短段造型明显，与袋装和普通海绵外观差异大
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- 天然丝瓜络原色，整体简洁朴素，容易吸引偏好自然材质的用户
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- 2只装、尺寸小，适合基础沐浴和身体去角质场景
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- 图中产品形态直观，适合点击了解天然沐浴刷洗用品
B0GX64WKYR (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很直接：新品牌环境已经接近被挤压到只剩低价和强营销玩家，small business 不是好机会，big brand 也不值得进。 关键数据很清楚：已识别产品里，整体盈利率只有 4.55%，新上架产品盈利率只有 9.09%，而新产品里负利润占比高达 45.45%；再看新品牌新产品，盈利率只有 1000%? Actually the underlying ratio data indicates only 1 profitable new release out of a very小样本，整体仍是高风险信号，且样本里多个新品牌都在亏损。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GHXXWGXNDewlavelle2026-03-08Yes$13.77500pcs$6885.026.33%$1812.83Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GHXXWGXNDewlavelle2026-03-08Yes$13.77500pcs$6885.026.33%$1812.83#New Product Success Rates
Listing这个市场不值得进入，已经接近/处于价格战高风险区。 现有数据里，新品盈利率只有9.09%，总体可识别盈利率仅4.55%，而且新品利润分布里大多数都落在负利润区间；再看时间趋势，2025年到2026年新品数量明显增加，但成功没有跟上，说明竞争在加剧而不是变好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DewlavelleNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GoldenLifeZOXUYUMIOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高风险的价格战区，且对小品牌几乎不友好。 近一年新品牌几乎全军覆没：10个新品牌新品里只有1个盈利，成功率9.09%；2026年最新一批里，新品牌新品7个不盈利、仅1个盈利，趋势明显变差，说明竞争在加剧而不是放松。
证据非常直接：市场里盈利产品只占4.55%，新上架产品盈利率也只有9.09%；利润分布里，亏损或低于10%利润的产品占大多数，只有1个样本落在20%~30%利润区间。 近年的进入节奏还在往后加速：2025年有3个新品牌新品不盈利，2026年又新增7个不盈利，说明不是机会变多，而是更多品牌在挤进同一条窄赛道。市场总样本可识别收入只有约29,893美元，且成功高度集中在少数案例，整体不是扩张型市场。最关键的是，产品成功主要靠明显差异化：Dewlavelle 的 B0GHXXWGXN 以 13.77 美元售价、6,885美元月收入、959.50美元启动预算，靠埃及丝瓜络、方形网袋、长挂绳、旅行便携等差异化才跑出来；反过来，GoldenLife 的 B0G3KJBN12、Nogeqi 的 B0GX64WKYR、Acellegic 的 B0G4WF8LKM、MMGGFQ 的 B0G14Q9XCF、ZOXUYUMI 的 B0GHRGTKN4/B0GHS46P25、Dewlavelle 的 B0GHXLW157 都没跑通，说明这个市场不是“开个新链接就能赢”，而是非常吃设计、品牌和持续投放。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 2 2026 1 0 0 0 1 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 1 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 1 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDewlavelleB0GHXXWGXN (4.7/5 (56 Reviews))Soap Bag Made from Natural Egyptian Loofah, Luxury Exfoliating Soap Saver Bar Soap Pouch with Rich Foam, Rough Texture, Quick Drying, Long Hanging Loop for Shower & Travel (2 Pack)
This listing is deemed profitablePrice (USD)$13.77Released TypeNew Release (2026-03-08)Brand is a new entry in this marketSize and Weight18.1 x 15.1 x 1.8 cm, 91.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
天然埃及丝瓜络的浅米色、偏豪华自然风格，区别于普通发黄/压缩海绵感外观, 2件装的方形网袋式设计，带6英寸超长挂绳，外观和使用方式比常规圆柱/块状丝瓜更有辨识度Key Buying Motive
强调更粗糙致密的埃及丝瓜络材质，带来更强去角质和更丰富起泡，同时兼顾快干与旅行便携Target Customers
偏好强去角质、追求更像水疗护理体验，并需要浴室悬挂晾干和旅行便携的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,885.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.34% / 26.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.12% / 23.12%Peak / Non PeakSales & BSR Performance