- Benchmark ASINB0GYP6G45Q
- MarketplaceUS
- Category ID23627244011
- Analyzed Products
- Keywordrefillable perfume atomizer, mini perfume sprayer, travel perfume bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战高风险市场。 新品牌只有10个，但近一年新上架产品里可盈利的只有3.45%，新品里96.55%都不赚钱；利润分布也很差，绝大多数新品利润落在0%~10%甚至更低，2026年的新上架几乎全是亏损，趋势是在继续恶化。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：你这笔50万人民币预算可以进场，但这个市场不值得进场。 这是一个明显的价格战市场：新产品整体盈利率只有5.44%，新品盈利率只有3.45%，远低于你要求的15%可接受线；同时近一年新品牌新品里，盈利的只有7.69%，亏损/不达标的高达92.31%，而且2025年和2026年的新品发布几乎都是非盈利。
Early sourcing + logistics + marketing budget (USD)$5,085.50 - $6,247.90Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?55.17%New listing success rate (old brands):0.00%New listing success rate (new brands):7.69%Which new brands have these successful new listings?Alternatives- 直接购买小容量中样香水/试香装（1–3ml）
- 使用带喷头的原瓶香水分装卡片/一次性分装小样
- 改用香水滚珠（roll-on）或点涂式香氛油
- 购买可重复灌装的香水分装针筒/转移工具后，先把香水分到家里现有的小喷瓶里
- 选择旅行装香水礼盒或迷你套装，按次开封使用
- 用香氛身体喷雾替代日常补香需求
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌已经明显过热，价格战很重，而且新进入者几乎都在亏或勉强跑量。 现有数据里，近一年新品牌集中涌入，2026年仅新品牌新上架就有28个非盈利新品，已触发明显的过饱和警报；同时市场可识别利润产品只占5.44%，新上架产品可盈利比例仅3.45%，这不是健康机会，是高风险价格战市场。
大品牌想进，也不是“低投入试试”能成，必须准备更强的品牌与投放资源；小商家更不该进，因为能复制的真正成功案例太少，而且多数新品牌都失败。 这个类目里，建立起来的赢家主要是老品牌：Yamadura 的 B09195K34L 月销5000、月收入约38100美元，B09PY6KFQL 月销2650、月收入约22816.5美元，B0998PH54W 也有稳定收入；它们的共同点很直接——低价、成熟公模、便携补香、围绕旅行/随身补喷的高频刚需。反过来，Fusupak 的 B0GX9HXM2X 7.97%利润，B0DKBWHC7T 7.96%利润，都是活跃但不赚钱；YELDFEERO 的 B0GYP6G45Q 只有2.26%利润，B0GYPBZBB9 甚至无销售；YAFIYGI 的 B0FVLZMPVL 亏损6.34%。这些都说明：这类产品如果没有明显差异，只会被低利润和高竞争吞掉。
可抄的只有少数路径：对大品牌，参考 Yamadura 的 B09195K34L / B09PY6KFQL 和 forebile 的 B0G1YBLZG3、B0FJRLY7Z4，核心是5ml-8ml便携喷雾、低价、套装化、多色区分、底部灌装、强调旅行补香；forebile 的 B0G1YBLZG3 还能做到12.7%利润、月收入22816.5美元，早期投入约3884.73美元，算是少数能跑通的新品牌样本，但它的成功也只是建立在“老ASIN逻辑 + 轻微功能差异 + 低价”上，不是小商家可轻松复制的创新模型。对小商家，真正该避开的反面样本是 YELDFEERO 和 YAFIYGI：要么销量没起，要么利润远低于10%，说明在这市场里只靠普通外观和基础功能根本不够。
结论很明确：不要进入。 如果一定要做，只能按老品牌打法去打低价+成熟结构+强投放，但这对小商家不现实；对大品牌也只是“能进但很烧钱”，不是好机会。
New products with Highest revenueforebile
Recent Monthly Revenue (USD):$22,816.50(2650pcs/month)B0G1YBLZG3 (4.1/5 (939 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,586.00(300pcs/month)B0FJRLY7Z4 (4.1/5 (940 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsFusupak
Recent Monthly Revenue (USD):-(-)B0GX9HXM2X (4.7/5 (1219 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0DKBWR7BVBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$26,076.00(2650pcs/month)B0DKBWHC7T (4.7/5 (1252 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsYELDFEERO
Recent Monthly Revenue (USD):-(-)B0GYPBZBB9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,814.00(300pcs/month)B0GYP6G45Q (4.6/5 (29 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsYAFIYGI
Recent Monthly Revenue (USD):-(-)B0FVLZMPVL (3.7/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 金属渐变配色，视觉更醒目
- |
- 4只装小瓶组合，适合多香型分装
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- 细长便携，适合旅行和随身补喷
B09195K34L (4.3/5 (14326 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 12只大包装，数量感最强
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- 多色混装，画面丰富更吸睛
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- 适合家庭分装、多人共享，购买场景清晰
B0G2G91RD7 (3.8/5 (87 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显过热且接近价格战。 新品里只有18.97%落在10%以上利润区间，而0%到10%利润的新品占37.93%，再加上31.03%是亏损新品，说明大多数新进入者都在低利润甚至亏损里挣扎。全年看，2025年新品牌新品只有2个盈利、26个亏损；2026年新增新品继续是28个亏损、0个盈利，趋势是更差不是更好。
证据很直接：真正能赚钱的新品几乎都不是“普通小卖家”模式。 目前唯一清晰的新品牌成功样本是 forebile，7个产品里只有2个盈利，成功率28.57%；其中 B0G1YBLZG3 月销2650、利润2904.55美元、利润率12.7%，早期投入3884.73美元，但它有939条评论，明显不是低评论的小卖家打法。另一个盈利新品 B0FJRLY7Z4 同属 forebile，月销300、利润328.94美元、利润率12.72%，这才更接近小卖家可参考的样本，但数量太少，撑不起“可复制成功”。对照失败样本更危险：B0FVXG2DYR 月销4000却仍亏737.01美元，B0FY4Q12B2 只有100单就亏163.84美元，B0FCLZ4BCR 100单亏139.67美元，说明低价位产品很容易被成本和竞争直接压垮。
结论：大品牌也别进，小品牌更不该进，除非愿意打高投入、强营销甚至带点“掠夺式”打法。 市场里可见的高利润产品集中在少数老牌/强势品牌手里，比如 Yamadura 和 LISAPACK，且多数高利润也只在10%~13%区间，根本谈不上健康利润空间；同时新品的亏损率高达92.31%，这已经不是正常竞争，而是明显的淘汰赛。按当前数据，建议直接放弃。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09195K34LYamadura2021-03-29Yes$7.625000pcs$38100.010.76%$4099.56
B09PY6KFQLYamadura2021-09-23Yes$8.612650pcs$22816.513.88%$3166.94B0G1YBLZG3forebile2025-08-06Yes$8.612650pcs$22816.512.73%$2904.55
B0998PH54WYamadura2021-07-13Yes$7.622650pcs$20193.010.73%$2166.71
B0FBWHZ6X9Yamadura2020-11-03Yes$7.612650pcs$20166.510.69%$2155.8
B0B7W55H27Yamadura2022-08-08Yes$7.622650pcs$20193.010.42%$2104.12
B09VWVSV2LLISAPACK2022-03-18Yes$9.991000pcs$9990.011.95%$1193.81B0FJRLY7Z4forebile2025-08-06Yes$8.62300pcs$2586.012.72%$328.94Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1YBLZG3forebile2025-08-06Yes$8.612650pcs$22816.512.73%$2904.55B0FJRLY7Z4forebile2025-08-06Yes$8.62300pcs$2586.012.72%$328.94#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌成功率只有3.45%，老品牌新上架成功率是0%，而且新上架产品里96.55%都不赚钱，已经是明显的价格战高风险市场。 用户预算500,000 CNY 远高于单个新品早期投入门槛，但钱不是问题，问题是市场结构太差：可复制的成功样本极少，且主要由少数老牌和少数高投入新品牌主导，新手很难靠正常打法赢。
证据很直接：全市场可识别盈利率只有5.44%，新产品盈利率3.45%；新品牌样本里只有forebile做成了2个盈利款，分别是 B0G1YBLZG3 和 B0FJRLY7Z4，但这两个成功款都不是低门槛打法。 B0G1YBLZG3 的早期投入约3884.73美元，月销2650件、月收入22816.50美元、利润率12.7%，成功原因是“基于旧ASIN + 功能差异化 + 低价”；但它的评论数已经939条，按你的规则，这类水平更像是强营销/疑似刷评型竞争者，不是健康的小商家案例。反过来，失败样本极多：新品牌非盈利24个里，forebile占5个、opasyo占5个、ARTIFFLO和Motiskyy各3个；老品牌非盈利32个里，DPLASKA占11个、Zhehao占9个、Syyflibb占6个，说明成熟玩家也在大量踩坑，市场不是“还有机会”，而是“整体在收缩式内卷”。
对小商家来说，几乎没有可信的合法成功案例；对大品牌来说也只是“有可能进”，但必须重投入、做差异化、并接受极高失败率。 目前没有看到低评论、低投放、真实小商家级别的稳定赢家；相反，成功样本要么是老品牌，要么是高投入、强促销、疑似激进营销的产品。短结论：不要进入。 这不是适合小商家试错的市场，也不是值得大品牌硬冲的健康市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
forebileNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DPLASKASyyflibbZhehaoOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显进入过度拥挤和价格战状态。 最近新品牌的结果几乎全军覆没：新品牌新上架盈利率只有3.45%，未达盈利标准高达92.31%；最近一批上新里，2025/8 还能看到 forebile 的2个盈利款，但到 2025/9、2026/1、2026/2、2026/5 这一段，几乎都是一片亏损，新上架盈利分布迅速恶化，说明竞争正在变难而不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 3 6 2 0 0 0 17 2026 0 4 2 0 0 0 0 23 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 4 2 0 0 0 1 2025/9 0 0 0 0 0 0 0 8 2025/10 1 2 0 0 0 0 0 5 2025/11 0 0 2 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 11 2026/3 0 3 1 0 0 0 0 1 2026/4 0 1 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 1 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYamadura Mini Refillable Perfume Portable Atomizer Bottle Refillable Perfume Spray, Refill Pump Case for Traveling and Outgoing (5ml, 4 Pack) 4
This listing is deemed profitablePrice (USD)$7.62Released TypeOld Release (2021-03-29)Brand is an old entry in this marketSize and Weight8.6 x 7.0 x 1.9 cm, 40.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
多色金属渐变外观，满足礼品和个性化搭配需求, 5ml细长便携喷雾瓶，4只装适合分装多种香型Key Buying Motive
底部按压式快速补充，便携且无需携带整瓶香水Target Customers
适合经常出差、旅行、随身补香且希望低成本多装搭配的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$38,100.005000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.01% / 10.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.45% / 8.20%Peak / Non PeakSales & BSR Performance
Yamadura Portable Mini Refillable Atomizer Perfume Bottle, 5ml Refillable Atomizer Perfume Spray, Scent Pump Case for Traveling and Outgoing (4 Pack)
This listing is deemed profitablePrice (USD)$7.62Released TypeOld Release (2021-07-13)Brand is an old entry in this marketSize and Weight9.9 x 7.0 x 1.9 cm, 40.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
常见金属渐变/单色外观，没有明显独特配色壁垒, 典型5ml便携细长圆柱喷雾瓶，属于成熟公模结构Key Buying Motive
底部按压加注、无需漏斗，补装方式简单，适合高频旅行补香Target Customers
经常出差、旅行或随身补喷香水的轻便收纳需求人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$20,193.002650 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.94% / 10.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.38% / 8.17%Peak / Non PeakSales & BSR Performance
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