
这个市场不适合重仓进入,已经明显拥挤,甚至带有价格竞争和挤压新人的信号。 现有数据里,新品牌有28个,已经接近过热边缘;新释放产品64个里,能确认盈利的只有31个,成功率53.45%,失败率46.55%,不是低风险市场。更关键的是,最近几个月新增产品里仍有大量盈利样本,但与此同时也不断出现亏损样本,说明市场不是空白增量,而是靠差异化、预算和投放硬拼的高门槛赛道。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经接近过热,且新品牌并不占优。 用户预算 50万人民币只能覆盖一部分单个ASIN的前期投入;对比市场里可识别预算的成功新品牌,Hydrolite 约 7574 美元、ClearSummit Wellness 约 18287 美元,用户预算表面上够做单品起步,但这只是前几个月的采购、物流和投放,不含研发、品牌和认证,真正落地会更紧。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,且已经接近/进入过度拥挤状态。 新品牌进入很密集,但成功并不普遍;老品牌仍在用高利润和高销量卡位,真正可复制的窗口非常窄,尤其是新品牌里失败样本已经很明显,说明这不是一个适合贸然切入的市场。
这个市场能赚钱,但已经明显偏拥挤,不适合重仓盲进。 目前看不是“没人做”的机会盘,而是“要靠差异化和更强投放才能赢”的高竞争市场;小品牌能进,但必须做出功能差异,否则很容易被挤出。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F11WB8VX | H2TAB | 2025-02-27 | Yes | $29.51 | 10000pcs | $295100.0 | 38.47% | $113524.97 | |
B0F11Q5NVH | H2TAB | 2025-02-27 | Yes | $29.78 | 7500pcs | $223350.0 | 38.52% | $86034.42 | |
![]() | B0GQ4T1R91 | H2TAB | 2026-02-25 | Yes | $29.67 | 5000pcs | $148350.0 | 39.54% | $58657.59 |
![]() | B0GRV8K34T | hydroh | 2026-03-09 | Yes | $34.99 | 2000pcs | $69980.0 | 42.1% | $29461.58 |
![]() | B0815T21XV | Dr. Mercola | 2019-11-07 | Yes | $21.43 | 2000pcs | $42860.0 | 31.75% | $13608.05 |
![]() | B0B445TYXS | CYMBIOTIKA | 2022-06-14 | Yes | $31.93 | 1000pcs | $31930.0 | 39.37% | $12570.85 |
![]() | B0G2MGBQJP | Vitarevive | 2026-01-28 | Yes | $28.99 | 900pcs | $26091.0 | 37.7% | $9836.31 |
![]() | B0GS8XCLS6 | Qoenba | 2026-03-12 | Yes | $29.04 | 700pcs | $20328.0 | 40.31% | $8194.22 |
![]() | B07CRP43KF | DRINK HRW | 2018-08-10 | Yes | $26.99 | 800pcs | $21592.0 | 37.26% | $8045.18 |
![]() | B0G1JQQFQS | NUISM | 2026-01-01 | Yes | $28.53 | 700pcs | $19971.0 | 36.15% | $7219.52 |
![]() | B0FQJJMM4T | Sunshine & Rain | 2025-09-10 | Yes | $29.75 | 600pcs | $17850.0 | 37.95% | $6774.08 |
![]() | B08DXDP5ZR | DRINK HRW | 2019-09-24 | Yes | $26.99 | 600pcs | $16194.0 | 37.26% | $6033.89 |
![]() | B0FRMNPR62 | Sunshine & Rain | 2025-09-10 | Yes | $19.83 | 800pcs | $15864.0 | 31.75% | $5036.82 |
![]() | B0GVHBQN4G | Hydroliv | 2026-03-31 | Yes | $27.53 | 400pcs | $11012.0 | 39.7% | $4371.77 |
![]() | B0GJVT1V9V | Hydrolite | 2026-02-05 | Yes | $29.49 | 300pcs | $8847.0 | 34.7% | $3069.91 |
![]() | B081DBYY37 | Quicksilver Scientific | 2019-11-12 | Yes | $27.5 | 300pcs | $8250.0 | 35.15% | $2899.88 |
![]() | B0GH2388SK | Horjoy | 2026-01-15 | Yes | $25.98 | 300pcs | $7794.0 | 36.39% | $2836.24 |
![]() | B0FRMQ3L1J | Sunshine & Rain | 2025-09-18 | Yes | $21.99 | 350pcs | $7696.5 | 34.04% | $2619.89 |
![]() | B0GSVNP6KR | Vitarevive | 2026-03-17 | Yes | $32.55 | 200pcs | $6510.0 | 39.0% | $2538.9 |
![]() | B0GJMHW3FT | HyAqua | 2025-02-27 | Yes | $29.61 | 200pcs | $5922.0 | 33.57% | $1988.02 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GQ4T1R91 | H2TAB | 2026-02-25 | Yes | $29.67 | 5000pcs | $148350.0 | 39.54% | $58657.59 |
![]() | B0GRV8K34T | hydroh | 2026-03-09 | Yes | $34.99 | 2000pcs | $69980.0 | 42.1% | $29461.58 |
![]() | B0G2MGBQJP | Vitarevive | 2026-01-28 | Yes | $28.99 | 900pcs | $26091.0 | 37.7% | $9836.31 |
![]() | B0GS8XCLS6 | Qoenba | 2026-03-12 | Yes | $29.04 | 700pcs | $20328.0 | 40.31% | $8194.22 |
![]() | B0G1JQQFQS | NUISM | 2026-01-01 | Yes | $28.53 | 700pcs | $19971.0 | 36.15% | $7219.52 |
![]() | B0FQJJMM4T | Sunshine & Rain | 2025-09-10 | Yes | $29.75 | 600pcs | $17850.0 | 37.95% | $6774.08 |
![]() | B0FRMNPR62 | Sunshine & Rain | 2025-09-10 | Yes | $19.83 | 800pcs | $15864.0 | 31.75% | $5036.82 |
![]() | B0GVHBQN4G | Hydroliv | 2026-03-31 | Yes | $27.53 | 400pcs | $11012.0 | 39.7% | $4371.77 |
![]() | B0GJVT1V9V | Hydrolite | 2026-02-05 | Yes | $29.49 | 300pcs | $8847.0 | 34.7% | $3069.91 |
![]() | B0GH2388SK | Horjoy | 2026-01-15 | Yes | $25.98 | 300pcs | $7794.0 | 36.39% | $2836.24 |
![]() | B0FRMQ3L1J | Sunshine & Rain | 2025-09-18 | Yes | $21.99 | 350pcs | $7696.5 | 34.04% | $2619.89 |
![]() | B0GSVNP6KR | Vitarevive | 2026-03-17 | Yes | $32.55 | 200pcs | $6510.0 | 39.0% | $2538.9 |
![]() | B0GV3F9QDQ | PEPAX | 2026-03-27 | Yes | $26.17 | 200pcs | $5234.0 | 30.57% | $1600.04 |
![]() | B0FXG1JN4W | Crobirware | 2025-10-23 | Yes | $18.54 | 300pcs | $5562.0 | 28.03% | $1559.03 |
![]() | B0GWYNH83J | PEPAX | 2026-04-13 | Yes | $26.15 | 200pcs | $5230.0 | 29.18% | $1526.12 |
![]() | B0G91Q9WXF | Crobirware | 2025-12-19 | Yes | $17.09 | 300pcs | $5127.0 | 26.17% | $1341.74 |
![]() | B0H2X9BRMP | GOUGEX | 2026-05-26 | Yes | $29.99 | 100pcs | $2999.0 | 37.35% | $1120.13 |
![]() | B0GZW3NTDR | Biookultra | 2026-05-07 | Yes | $29.99 | 100pcs | $2999.0 | 35.84% | $1074.85 |
![]() | B0GSW87PLX | Nichalous | 2026-03-17 | Yes | $32.36 | 100pcs | $3236.0 | 33.06% | $1069.83 |
![]() | B0GYZBPLKC | Elitvate | 2026-04-29 | Yes | $27.47 | 100pcs | $2747.0 | 33.8% | $928.49 |
结论很明确:这个市场可以进,但只适合有足够预算、能做明显差异化的玩家;对小品牌来说,能合法、稳妥活下来的窗口很窄。 当前新品牌新品成功率约56.6%,但失败率也有43.4%,不是低风险市场;同时老品牌新品成功率只有20%,说明成熟品牌也在硬拼,竞争不轻。没有出现“30~100+新品牌涌入”的超饱和信号,但已经不是宽松红利期,属于中高门槛、靠产品力和预算筛选胜出的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近过热且对新进入者不友好。 最近新品牌仍在持续涌入,但盈利并没有同步扩大:2026年新释放产品里,盈利30个、亏损23个,新品牌成功率只有56.6%,而且旧品牌新发产品的成功率只有20%,说明竞争正在加剧、后进者越来越难做。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 5 | 6 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 1 | 4 | 13 | 2 | 29 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 2 | 3 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 4 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 4 | 2 | 3 |
| 2026/4 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 |