
结论很明确:这个市场不值得进入。 新品表面还有利润空间,但已经被老品牌和一批高投入新品牌挤得很紧;对小商家尤其不友好,想赢基本要靠更激进的打法,不是正常上架就能跑出来。
证据很直接: 目前单个新ASIN的推荐启动预算大约在 2381.49~24961.9 美元,用户预算 50万人民币 表面上能覆盖单品起步,但这不等于能拿到胜率。市场里新品牌一共 12个,新品牌新品成功率只有 43.48%,并没有低到“彻底不能做”,但失败样本也很多;更关键的是,老品牌成功更强,HumanN 这类老牌有 66.67% 的整体盈利率,月收入样本高达 16323.15万美金,而且像 B0GCC3S9C5 这种新款月销约 15.8万美金、利润率 37.08%,说明真正吃到大盘的还是品牌力玩家。新品利润区间大约在 29.71%~38.54%,看着不差,但近一年新产品里 56.52% 是不赚钱的,已经是明显的流量争夺和价格挤压区,不是宽松红利市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场现在不值得进入,尤其对小商家更不友好。 你的预算50万人民币足够覆盖少数新ASIN的前期铺货与投放,但市场里新品牌和老品牌都在用高投入抢位,且新品成功率并不高,已经呈现明显的价格与流量竞争压力。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品利润看起来不差,但竞争已经很挤,且真实可复制的小品牌成功样本太少,整体更像被大牌和高强度营销挤压的价格战市场。 用户预算 50万 CNY 对单个 ASIN 来说足够覆盖前期起步,但在这里并不能换来安全边际;真正能跑出来的,基本都要靠老品牌势能、明确差异化,或者更激进的营销手段。\n\n从数据看,市场盈利率约 63.85%,新品盈利率约 40.00%,表面不差;但你要看的不是“能不能赚钱”,而是“谁能赚钱”。样本里老品牌 HumanN、NOW Foods、Force Factor、Snap Supplements 这类老牌,成功 ASIN 的利润率大多在 37%~42%,例如 HumanN 的 B0GCC3S9C5 月销约 15.8万 USD、利润率 37.08%,B07SRK1F3Y 月销约 11.85万 USD、利润率 39.53%;这些是大品牌打法,不适合小品牌照抄。真正可参考的小品牌成功案只有少数:Plutarn B0GRC5YHC7,预算约 7131.97 USD,售价 28.99 USD,月销约 28990 USD,利润率 37.9%;Lemeli B0GRHBMPV4,预算约 24961.90 USD,售价 28.99 USD,月销约 20293 USD,利润率 37.9%;CFILIHTC B0FT7SVVX7 预算约 2083.35 USD,但虽然利润率 22.7%,月销只有约 3998 USD,而且它的失败款 B0GDF8VSB4 直接验证了“配方堆料但没差异化”会死。\n\n更关键的是,市场里已经出现明显的流量和品牌挤压:样本中新品牌里成功/失败并不稳定,像 CFILIHTC 是 1/3 盈利,ProSupps 甚至 0/1 盈利,而 LEMEli、Plutarn 这类新品牌能成,靠的不是普通甜菜根补剂,而是剂型差异化(胶囊/软糖/咀嚼片)+ 明确功能组合 + 低门槛价格。同时,很多失败款都不是因为毛利不够,而是缺少独特卖点、和竞品高度相似。我没有看到“30~100+ 新品牌涌入”的证据,但市场已经明显拥挤,且老品牌与新品牌都在同一功能带内互相内卷,所以这是一个高竞争、低容错的市场。\n\n结论:不要进入。 如果一定要做,唯一可抄的方向是:小品牌只考虑像 B0GRC5YHC7 / B0GRHBMPV4 / B0FT7SVVX7 这种“单点差异化剂型 + 明确人群 + 25美元左右定价”的路线;大品牌才适合对标 HumanN B0GCC3S9C5 / B07SRK1F3Y 这种高品牌力高销量款。其余同质化甜菜根/一氧化氮复配,尤其是像 B0GDF8VSB4、B0GWL65LSC、B0GXGTMVCV 这类,应该直接避开。
这个市场不适合进入:新品牌成功率不低,但竞争已经明显偏向强品牌和高投放玩家,低利润段占比也很高。 从数据看,整体盈利产品占63.85%,但新产品里真正能稳定盈利的只有40%,而非盈利新产品占到了48%;更关键的是,旧品牌占新产品的比例高达52%,说明新机会被老牌子大量吃掉,已经不是轻松切入的阶段。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F161HQ6C | Rosabella | 2025-03-11 | Yes | $33.54 | 40000pcs | $1341600.0 | 40.8% | $547372.8 |
![]() | B07SRK1F3Y | HumanN | 2019-06-24 | Yes | $39.5 | 30000pcs | $1185000.0 | 39.53% | $468430.5 |
![]() | B081K83ZQ1 | Nature's Pure Blend | 2019-11-15 | Yes | $39.99 | 6000pcs | $239940.0 | 41.88% | $100486.88 |
![]() | B01ENMEXO4 | HumanN | 2016-09-01 | Yes | $37.36 | 6000pcs | $224160.0 | 41.56% | $93160.9 |
![]() | B0DW5H679T | Snap Supplements | 2025-02-04 | Yes | $37.73 | 5000pcs | $188650.0 | 38.71% | $73026.42 |
![]() | B09GDXCY4J | Snap Supplements | 2018-08-20 | Yes | $31.33 | 6000pcs | $187980.0 | 37.51% | $70511.3 |
![]() | B07GQ4Z1L8 | Snap Supplements | 2018-08-21 | Yes | $23.87 | 8000pcs | $190960.0 | 36.76% | $70196.9 |
![]() | B0GCC3S9C5 | HumanN | 2025-12-23 | Yes | $39.5 | 4000pcs | $158000.0 | 37.08% | $58586.4 |
![]() | B0CV66J8L7 | VitaUp | 2024-02-07 | Yes | $24.62 | 4000pcs | $98480.0 | 34.23% | $33709.71 |
![]() | B0FV3PCRY4 | Nature's Pure Blend | 2025-10-09 | Yes | $39.99 | 2000pcs | $79980.0 | 41.88% | $33495.63 |
![]() | B076CRGF8H | Jacked Factory | 2017-10-11 | Yes | $27.61 | 3000pcs | $82830.0 | 38.32% | $31740.46 |
B0DK5VBB21 | NUTRAHARMONY | 2024-08-01 | Yes | $22.11 | 3350pcs | $74068.5 | 33.37% | $24716.66 | |
![]() | B0013OVX3U | NOW Foods | 2011-04-09 | Yes | $17.03 | 6000pcs | $102180.0 | 24.13% | $24656.04 |
![]() | B0GY1QYK5G | ForestLeaf | 2026-04-21 | Yes | $34.51 | 1450pcs | $50039.5 | 39.1% | $19565.45 |
![]() | B00NBCVVWA | BulkSupplements | 2014-09-05 | Yes | $35.15 | 2000pcs | $70300.0 | 26.61% | $18706.83 |
![]() | B0BQP44PPS | DORADO NUTRITION | 2023-08-09 | Yes | $17.95 | 4000pcs | $71800.0 | 24.18% | $17361.24 |
![]() | B0CZGHL1TW | DEAL SUPPLEMENT | 2024-03-29 | Yes | $19.54 | 3000pcs | $58620.0 | 29.25% | $17146.35 |
![]() | B0BYG517XY | HumanN | 2023-03-14 | Yes | $39.2 | 850pcs | $33320.0 | 38.77% | $12918.17 |
![]() | B09K2PF3WQ | Snap Supplements | 2021-10-21 | Yes | $20.91 | 2000pcs | $41820.0 | 30.34% | $12688.19 |
![]() | B07WK4H9KM | Jacked Factory | 2019-08-15 | Yes | $22.0 | 2000pcs | $44000.0 | 28.66% | $12610.4 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GCC3S9C5 | HumanN | 2025-12-23 | Yes | $39.5 | 4000pcs | $158000.0 | 37.08% | $58586.4 |
![]() | B0FV3PCRY4 | Nature's Pure Blend | 2025-10-09 | Yes | $39.99 | 2000pcs | $79980.0 | 41.88% | $33495.63 |
![]() | B0GY1QYK5G | ForestLeaf | 2026-04-21 | Yes | $34.51 | 1450pcs | $50039.5 | 39.1% | $19565.45 |
![]() | B0GRC5YHC7 | Plutarn | 2026-03-05 | Yes | $28.99 | 1000pcs | $28990.0 | 37.88% | $10981.42 |
![]() | B0G3R4S426 | Berkeley Life | 2025-12-01 | Yes | $29.71 | 800pcs | $23768.0 | 38.4% | $9126.92 |
![]() | B0GRHBMPV4 | Lemeli | 2026-03-06 | Yes | $28.99 | 700pcs | $20293.0 | 37.9% | $7691.05 |
![]() | B0FK3GPZNX | etheray | 2025-07-27 | Yes | $37.63 | 400pcs | $15052.0 | 39.87% | $6001.24 |
![]() | B0FBBL6DBS | NutraChamps | 2026-01-13 | Yes | $18.85 | 1000pcs | $18850.0 | 30.64% | $5775.64 |
![]() | B0FL73X1KN | Wiszeen | 2025-08-05 | Yes | $32.99 | 500pcs | $16495.0 | 33.8% | $5575.31 |
![]() | B0GSCQ7C6S | HumanN | 2026-03-12 | Yes | $39.95 | 300pcs | $11985.0 | 32.64% | $3911.91 |
![]() | B0GJ6KGDHY | VitaUp | 2026-03-21 | Yes | $21.91 | 400pcs | $8764.0 | 33.21% | $2910.53 |
![]() | B0G34PFH91 | EnvyCure | 2025-12-07 | Yes | $36.99 | 200pcs | $7398.0 | 34.22% | $2531.6 |
![]() | B0GTYBWVW3 | LILICARE | 2026-03-26 | Yes | $36.99 | 200pcs | $7398.0 | 33.68% | $2491.65 |
![]() | B0GF2B1TPZ | NUISM | 2026-03-09 | Yes | $27.25 | 200pcs | $5450.0 | 37.11% | $2022.5 |
![]() | B0FWK16PN6 | NUISM | 2025-10-15 | Yes | $29.99 | 200pcs | $5998.0 | 33.06% | $1982.94 |
![]() | B0GY7LCYCK | HILOTUX | 2026-04-23 | Yes | $27.75 | 200pcs | $5550.0 | 30.78% | $1708.29 |
![]() | B0FY65M7TN | YAAHARO | 2025-12-29 | Yes | $17.79 | 200pcs | $3558.0 | 26.64% | $947.86 |
![]() | B0FT7SVVX7 | CFILIHTC | 2025-12-04 | Yes | $19.99 | 200pcs | $3998.0 | 22.7% | $907.55 |
![]() | B0GDS357K4 | Micro Ingredients | 2026-01-02 | Yes | $13.17 | 300pcs | $3951.0 | 16.91% | $668.12 |
![]() | B0GTQ6BDWX | YAAHARO | 2026-05-21 | Yes | $25.19 | 50pcs | $1259.5 | 29.36% | $369.79 |
这个市场不适合进入,已经偏向价格战和高度拥挤。新产品整体盈利率只有40.00%,而未盈利新产品占56.52%;老品牌新产品盈利率33.33%、未盈利58.33%,说明连老玩家都在被压利润,市场不是增量机会,而是存量厮杀。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,属于高竞争、接近价格战的危险区。 近一年新品牌持续进入,但成功率只有40%,且新品牌的失败率更高(52.38%),说明新进入者并没有形成稳定优势;用户预算50万CNY虽然覆盖单个新品的启动成本,但在这个市场里并不等于能拿到胜率。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 2 | 6 | 1 | 8 |
| 2026 | 0 | 0 | 0 | 1 | 1 | 9 | 0 | 22 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 2 | 3 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 5 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 6 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |