- Benchmark ASINB0DNC4CQKK
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordwooden utensil holder, rotating utensil holder, kitchen utensil crock, farmhouse utensil holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不建议进入。 现在已经进入明显的低利润、高竞争区，新品牌成功率只有14.75%，而且新品牌里真正跑通的只有2个/19个；同时11个新品牌里大多数都没有持续赚钱迹象，市场不是增长型，而是靠不断试错和强运营硬撑。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入：已接近价格战区，且新品牌成功样本太少，整体对小卖家和大品牌都不是好机会。 用户预算 50万CNY 看起来能覆盖少数新上市单品的前期投入，但对长期研发、品牌和认证成本并不够；更关键的是，能赚钱的样本集中在少数老牌/强势品牌，新品牌里真正跑出来的案例非常少。
Early sourcing + logistics + marketing budget (USD)$1,629.27 - $5,157.03Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?68.85%New listing success rate (old brands):16.67%New listing success rate (new brands):10.53%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 橱柜抽屉分隔收纳盒：把常用铲子、勺子、打蛋器平铺收纳在抽屉里，通常比买台面收纳桶更省空间，也更便宜、拿取更顺手。
- 挂杆+S钩组合：在墙面、橱柜侧面或磁吸杆上挂起厨房工具，属于低成本、安装简单的替代方案，尤其适合小厨房。
- 台面简易塑料/PP收纳桶：无须追求木质或旋转功能，价格更低、重量更轻，放置和清洁都更容易。
- 旧玻璃罐/梅森罐改造收纳：用闲置玻璃瓶、酱料罐收纳长柄工具，几乎零新增成本，适合想快速解决杂乱问题的用户。
- 可折叠/可清洗硅胶收纳筒：比木质款更易清洗、耐水，且收纳需求不固定时可以压缩或替换位置。
- 带分隔的餐具沥水架：如果用户更看重清洗后晾干而不是装饰效果，这类产品可同时承担沥水和收纳，功能更实用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing不建议进入，这个市场已经明显接近价格战区，且对新卖家非常不友好。 新品牌大量涌入，但成功率很低；你这类单品预算虽然有 50万 CNY，但从样本看，真正能跑通的并不多，且不少新上架产品已经直接踩到亏损或黑帽竞争。
Most investment in new productsNew products with Highest revenueCriusia
Recent Monthly Revenue (USD):$6,798.00(200pcs/month)B0FLDBX28H (4.6/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsNucookery
Recent Monthly Revenue (USD):-(-)B0GTZ1VLWPBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CGJ6K477Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$736.50(50pcs/month)B0F18JBCHC (5/5 (1 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast investment in new productsRcemlip
Recent Monthly Revenue (USD):$1,138.00(50pcs/month)B0FT2DD5LF (4.9/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Least profitable new productsNokqnup
Recent Monthly Revenue (USD):-(-)B0H33H4HQN (4.8/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H33J89CY (4.8/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H6B2TSSZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 做旧原木风，和金属/陶瓷款差异很大
- |
- 三格分区木盒，复古农舍感强
- |
- 台面外露收纳，装饰性和功能都突出
B0C2P3W7CK (4.8/5 (1502 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 黑色金属极简风，和木纹/陶瓷款区分明显
- |
- 360°旋转+三分仓，功能辨识度高
- |
- 哑光金属质感更吸引现代厨房用户
B0FXQZ5J7Y (4.7/5 (1921 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入。新品牌已经有11个、老品牌30个，且新上架产品里只有14.75%能做到盈利，2025到2026年新上架数量明显增加但亏损款远多于赚钱款，已经是高竞争、接近过热的市场。
从利润看，市场没有形成健康的赚钱带：新产品里低于10%利润的占24.59%，再加上-10%到0%的14.75%，说明接近四成新货只能打低毛利甚至亏钱；整体市场里低于10%的产品也有27.27%，而20%以上利润的只剩5.09%，几乎看不到40%以上的高利润机会。具体到样本，B0DNC4CQKK（gorsent）虽然能卖到200单/月、19.4%利润、近月利润1078.70美元，但它是旧品牌老款，不是小商家可复制的低门槛样本；MIKIGEY总共20个产品里只有6个赚钱，成功率30%，总投入41,980.89、总月销3750、总营收101,053.50，说明要靠持续铺货和较大资金才能跑出来。另一方面，LE TAUCI 的 B0CKQNP26P 月销3000但利润-11.17%，月亏7569.9；Nucookery 的 B0CQLWCLRY 月销200但利润-31.86%，月亏1643.97，这说明即使卖得动，也很容易被运费和价格战吞掉利润。
对小商家来说，没有看到“<300评论、且不用激进打法也能稳定赚钱”的干净案例；可见的盈利新款大多来自老品牌或强运营品牌，例如 LIBODOUR 的 B0FXQZ5J7Y 只有50单/月、20.1%利润、月赚337.48美元，B0FXQZMKJ7 50单/月、18.55%利润、月赚299.22美元，但这类样本都属于老品牌体系内的试错结果，不是新小商家稳妥切入点。更重要的是，MIKIGEY 的部分新款 2026 年仍有多个亏损款，说明这个市场并不是“上新就能赢”，而是需要持续广告、品牌和款式迭代；按你给的预算500,000 CNY，资金表面上够覆盖单个ASIN的启动，但在这个市场里，真正难点是后续品牌力和长期投放，不是首单成本。
结论：不要进入。 小商家胜率低，老品牌也在频繁亏损；如果硬要做，只能把它当成大品牌打法市场，跟老品牌、强投放、强供应链对打。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C7LNY55ZLIBODOUR2023-08-09Yes$24.27800pcs$19416.015.05%$2922.11
B0DNCL5VQWgorsent2024-11-17Yes$27.76600pcs$16656.014.68%$2445.11
B0D7RRCKLWMIKIGEY2024-08-05Yes$29.41600pcs$17646.010.52%$1856.36B0FLDBX28HCriusia2025-12-09Yes$33.99200pcs$6798.026.12%$1775.64
B0DBYCHVPRDOWAN2024-08-02Yes$30.61500pcs$15305.011.37%$1740.18
B0GJDMGPWTMIKIGEY2026-01-23Yes$29.26400pcs$11704.011.41%$1335.43
B0GJDJBKTCMIKIGEY2026-01-23Yes$29.26400pcs$11704.011.33%$1326.07B0DNC4CQKKgorsent2024-11-17Yes$27.73200pcs$5546.019.45%$1078.7
B0CR95NXTPLIBODOUR2024-01-01Yes$28.43200pcs$5686.016.97%$964.92
B0D7RNDMNFMIKIGEY2024-08-05Yes$32.29200pcs$6458.014.32%$924.79
B0BDRBDHGPVaeFae2022-09-09Yes$26.23200pcs$5246.016.32%$856.15
B0FM3SL87HNigelia2025-08-12Yes$23.14300pcs$6942.011.19%$776.81
B0F5X1KRQJgorsent2025-04-22Yes$31.94100pcs$3194.023.53%$751.55
B0CGVJDDLKLOHONER2023-10-04Yes$23.98200pcs$4796.013.28%$636.91
B0CJ77CPZFLIBODOUR2023-09-17Yes$24.21200pcs$4842.012.89%$624.14
B0FGPDRK46MIKIGEY2025-09-04Yes$32.25100pcs$3225.014.75%$475.69
B0GJ3D2QMRMIKIGEY2026-01-22Yes$29.75100pcs$2975.012.87%$382.89B0FXQZ5J7YLIBODOUR2025-10-25Yes$33.5850pcs$1679.020.1%$337.48
B0FXQZMKJ7LIBODOUR2025-10-25Yes$32.2650pcs$1613.018.55%$299.22
B09Q571ZSFRedCall2021-11-09Yes$17.95100pcs$1795.012.77%$229.23Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLDBX28HCriusia2025-12-09Yes$33.99200pcs$6798.026.12%$1775.64B0GJDMGPWTMIKIGEY2026-01-23Yes$29.26400pcs$11704.011.41%$1335.43B0GJDJBKTCMIKIGEY2026-01-23Yes$29.26400pcs$11704.011.33%$1326.07B0FM3SL87HNigelia2025-08-12Yes$23.14300pcs$6942.011.19%$776.81B0FGPDRK46MIKIGEY2025-09-04Yes$32.25100pcs$3225.014.75%$475.69B0GJ3D2QMRMIKIGEY2026-01-22Yes$29.75100pcs$2975.012.87%$382.89B0FXQZ5J7YLIBODOUR2025-10-25Yes$33.5850pcs$1679.020.1%$337.48B0FXQZMKJ7LIBODOUR2025-10-25Yes$32.2650pcs$1613.018.55%$299.22
B0FS51J72XOOXYG2025-09-23Yes$33.8550pcs$1692.510.16%$171.96#New Product Success Rates
Listing这个市场不适合进入：已经明显接近价格战/饱和区，新品牌成功率太低。 新品总体盈利率只有14.75%，但真正能赚钱的新品牌新品只有10.53%，而新品牌新品里89.47%都不赚钱；老品牌新品成功率也只有9.52%，说明这不是“谁来都能做”的增长市场，而是一个靠老品改款、重功能差异和持续投放才能勉强活下来的高压市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MIKIGEYNigeliaLIBODOURCriusiaOOXYGNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MIKIGEYLoeJanOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏向高风险价格战；对大品牌和小品牌都不友好。 近一年新品牌涌入很猛，但成功率只有14.75%，而且最新一批里几乎都是失败：2025年新发布产品里只有2个新品牌产品赚钱，17个亏；到2026年这一批又是3个赚、5个亏，趋势没有变好，反而更像在靠堆量试错。
证据非常直接：2025年出现了6个新品牌赚钱、32个新品牌产品亏损；2026年又继续出现20个新品牌亏损产品，但只看到3个新品牌赚钱。 月度上，2025年8月到2026年6月，大量月份都是亏损占绝对多数，尤其2025年11月、2026年3月、5月、6月，几乎清一色是失败项；利润分布也不漂亮，市场总体可识别样本里只有13.94%是赚钱，新品里只有14.75%赚钱，且10%以下利润段占了大头，说明这是低利润、强竞争、接近价格战的环境。用户预算是500000 CNY，只能覆盖单个ASIN前期投入，但这个市场里真正跑出来的新品很多还要额外吃品牌、研发、认证成本，预算并不算宽松。
对小品牌尤其不友好。 赚钱的新品牌案例太少，且成功集中在少数产品：Criusia 的 B0FLDBX28H、OOXYG 的 B0FS51J72X、MIKIGEY 的 B0FGPDRK46 / B0FS51J72X 等；但失败样本明显更多，像 D'vine Dev、Nokqnup、ARTDMT、AIUHI、gorsent、Nucookery、Yaoyiizy、TIMAVEX 都有新款失败。更关键的是，市场里大量新品牌失败产品在短期内要靠较高曝光和销量才能撑住，结合你给的规则，这种结构很容易逼出“predatory competitors”式打法；如果没有明显创新壁垒或强品牌预算，不要进。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 2 5 4 2 0 0 24 2026 0 1 0 3 0 0 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 0 1 0 0 0 9 2025/9 0 0 0 2 0 0 0 0 2025/10 0 1 2 1 1 0 0 3 2025/11 0 1 1 0 0 0 0 9 2025/12 0 0 2 0 1 0 0 3 2026/1 0 1 0 3 0 0 0 4 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 6 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMIKIGEY Utensil Holder, 360° Rotating Extra Large Ceramic Kitchen Utensil Holder for Countertop, Cooking Utensil Crocks for Counter with Rotatable Wooden Base, Farmhouse Kitchen Decor, Green
This listing is deemed profitablePrice (USD)$32.29Released TypeOld Release (2024-08-05)Brand is an old entry in this marketSize and Weight23.6 x 18.8 x 18.7 cm, 1619.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
绿色釉面相对常见木色/银色款更有清新家居感，能吸引偏好厨房装饰风格的用户, 圆筒式陶瓷本体 + 可旋转木质底座的组合，比普通固定式收纳筒更有识别度Key Buying Motive
360°旋转取放，提升做饭时拿取效率；同时兼具大容量与装饰性Target Customers
偏好农舍风/厨房台面装饰感，同时需要高频取放厨具的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,458.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.24% / 14.32%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.16% / -10.08%Peak / Non PeakSales & BSR Performance
Utensil Holder, 360° Rotating Extra Large Ceramic Kitchen Utensil Holder for Countertop, 7.3“ Cooking Utensil Crocks for Kitchen Counter with Rotatable Wooden Base, Farmhouse Decor, Arctic White
This listing is deemed profitablePrice (USD)$29.41Released TypeOld Release (2024-08-05)Brand is an old entry in this marketSize and Weight23.6 x 19.5 x 18.6 cm, 1601.00gProfitable Factors
Distinct functions and featuresUnique appearance designBased on old ASINDesign & Appearance
北极白陶瓷+原木底座，形成清爽的北欧/乡村风组合, 360°可旋转底座的圆柱式陶瓷收纳筒，和常见固定式花盆/木盒类厨具桶相比更有辨识度Key Buying Motive
可旋转设计让取放铲勺更顺手，属于明确的功能差异点Target Customers
偏好乡村风、北欧风台面收纳，并且重视取用便利性的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$17,646.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight3.69% / 10.52%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-22.81% / -15.98%Peak / Non PeakSales & BSR Performance
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