- Benchmark ASINB0FTP1NTGZ
- MarketplaceUS
- Category ID3375251
- Analyzed Products
- Keywordsilent basketball, foam basketball, indoor training basketball
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经进入低利润挤压区，不管是大品牌还是小商家，都不是值得押注的赛道。 证据很直接：新产品成功率只有25%，新发布里80%不盈利；利润率低于10%的新产品占34%，再加上亏损4%，说明市场主流已经偏向价格战而不是健康赚钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：利润被价格战压到很薄，新品牌成功率只有25%，失败率高达75%，而且大量新入场品牌都在亏损。 你的50万人民币预算能覆盖入场门槛，但只能算“能进场”，不代表能长期打赢；如果没有明显差异化和更强品牌力，这个市场不值得做。
Early sourcing + logistics + marketing budget (USD)$6,914.33 - $56,961.02Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?44.00%New listing success rate (old brands):13.64%New listing success rate (new brands):25.00%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 普通室内训练用橡胶/PU篮球：如果用户主要是练运球手感，但不强求静音，普通训练球通常更便宜、品牌更多、购买更容易，适合用篮球垫或地垫进一步降低噪音。
- 篮球运球训练垫/静音运球垫：相比直接买静音篮球，这类产品往往更便宜，占地更小，放在家里即可练运球和控球，不需要更换球体。
- 低弹力软球/泡棉训练球：如果用户只是想做基础拍球、手感和协调性训练，低弹力软球常见于儿童训练或康复训练，价格通常更低，噪音也更小。
- 篮球训练拍球器/运球节拍训练器：用于练习手感、频率和节奏，替代部分“在室内反复拍球”的需求，通常比静音篮球更省空间，也更适合小范围练习。
- 室内投篮训练器材（如门框/回弹投篮网、迷你投篮架）：如果用户的核心目标是室内篮球训练而不是运球本身，这类工具更容易在家使用，且对楼下和家具影响更小。
- 篮球技巧训练辅助设备（指尖力量球、握力球、掌控训练环）：如果用户主要想提升控球、手指力量和球感，这些小型训练器材更便宜、携带更方便，也不会产生明显噪音。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个类目不值得进入，已经接近价格战/过度拥挤区。市场里新品牌扎堆，且大量新上架产品利润撑不住；能赚钱的只是少数靠更强设计、真球手感和更高客单价撑起来的款，普通跟风款大概率亏。
New products with Highest revenueBYYNNE
Recent Monthly Revenue (USD):$20,321.00(700pcs/month)B0G2G8NQ3Y (4.9/5 (169 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,774.00(200pcs/month)B0G4C62ZKD (4.9/5 (168 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,919.00(100pcs/month)B0G2G6TNGP (4.9/5 (167 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsWomefic
Recent Monthly Revenue (USD):$17,382.00(600pcs/month)B0F148CFZV (4.6/5 (300 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,840.00(500pcs/month)B0CRLWDQDW (4.6/5 (300 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,600.00(500pcs/month)B0DDD6HKLC (4.6/5 (300 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsYGA Sports
Recent Monthly Revenue (USD):-(-)B0H94HRSCSBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,109.00(100pcs/month)B0FN7PWKPN (4.9/5 (119 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,158.00(100pcs/month)B0FDC3G4DN (4.9/5 (119 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsMUTED MOTION
Recent Monthly Revenue (USD):-(-)B0H42LTBHSBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$4,390.50(150pcs/month)B0FBQX1GCR (4.6/5 (191 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsXiangAi
Recent Monthly Revenue (USD):-(-)B0G48NQH68 (4.9/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G48MM1HF (4.9/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G48NZNJ4 (4.9/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑金礼盒感强，第一眼更像高端礼物
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- 3D深沟槽和非压缩出厂，外观更接近真球
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- 静音+真球手感定位明确，容易吸引篮球爱好者点击
B0FP2DFB9B (4.5/5 (129 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 橙红色小号外观最醒目，和其他7号球差异大
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- Size 3 迷你规格，明显面向儿童和室内玩耍
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- 礼盒包装加分，适合送礼和亲子购买
B0FLJL3XJL (4.7/5 (329 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近或处在严重价格战区，尤其不适合小品牌。 新品牌里只有少数能做出正收益，但成功样本高度依赖差异化、品牌力和更高投入；按当前数据，小商家若没有明显创新和预算加码，基本会被压在低利润甚至亏损里。
利润结构偏弱，市场正在向低利润挤压。 新产品中，利润率低于10%的占34%，再加上亏损区间4%，也就是新产品里有38%直接落在10%以下；更关键的是，整体有50%的新产品没有可确认的利润数据，说明大量新品还没真正跑出来。已确认的高利润并不多，20%到30%只有4%，40%以上为零，说明这里不是靠普遍高毛利赚钱的市场，而是靠少数产品硬打出来。市场难度也显示为“中等”，但这不是好消息，因为样本里很多利润都贴着边缘线，典型是低利润竞争而不是健康红利。
新品牌不是不能赢，但赢法很苛刻，且很多“新品牌成功”其实不是小商家能复制的。 目前可见的新品牌中，BYYNNE 5个产品里4个盈利，品牌月收入约318.73万，代表性ASIN是 B0G2G8NQ3Y（29.03美元，19.03%利润，月销700，月收入203.21万）和 B0G4C62ZKD（28.87美元，17.2%利润，月销200）。Zenaro 的 B0FP2DFB9B 也能做到50.28美元、月收入201.12万。可反面样本更说明问题：YGA Sports 4个新产品全亏，MUTED MOTION 2个新产品全亏，XiangAi 4个产品全亏，且有的亏损来自大件运费和FBA吞噬利润，像 YGA 的 B0FN7PWKPN 直接是-9.05%，预算约6947元；MUTED MOTION 的 B0FBQX1GCR 预算约56961元，仍是-9.88%。这说明要想赢，要么做出明显差异化，要么砸足够预算做品牌和推广；普通小商家按500000元预算虽然能试，但不适合在这个类目里赌“低投入复制成功”。
短结论：不要进入。 如果一定要看可抄作业的对象，先看 BYYNNE 的 B0G2G8NQ3Y、B0G4C62ZKD，以及 Zenaro 的 B0FP2DFB9B；小商家要避开 YGA Sports、MUTED MOTION、XiangAi 这种靠高投入或结果全亏的路线。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G2G8NQ3YBYYNNE2025-11-15Yes$29.03700pcs$20321.019.03%$3867.09B0F148CFZVWomefic2025-03-11Yes$28.97600pcs$17382.019.33%$3359.95
B0CP6F37N5WAWAWEWA2023-07-19Yes$30.29500pcs$15145.021.93%$3321.3B0FP2DFB9BZenaro2025-08-28Yes$50.28400pcs$20112.014.56%$2928.31B0CRLWDQDWWomefic2024-01-08Yes$29.68500pcs$14840.019.69%$2922.0B0DDD6HKLCWomefic2024-09-01Yes$29.2500pcs$14600.019.47%$2842.62
B0GW35PSYFJHMFDDSB2025-07-21Yes$26.65400pcs$10660.016.35%$1742.91
B0G2JWNSTFALDWDY2025-11-16Yes$33.88200pcs$6776.023.84%$1615.4
B0DS25MK1TALDWDY2025-01-02Yes$33.78200pcs$6756.023.9%$1614.69B0FTP1NTGZSKLZ2025-10-06Yes$49.99175pcs$8748.2515.98%$1397.98B0FLJL3XJLBOUNOVA2025-09-22Yes$22.91400pcs$9164.011.05%$1012.63B0G4C62ZKDBYYNNE2025-11-28Yes$28.87200pcs$5774.017.2%$993.13B0G2G6TNGPBYYNNE2025-11-15Yes$29.19100pcs$2919.019.44%$567.46
B0FQHPWW5WLKTNLKT2025-09-10Yes$28.55100pcs$2855.018.69%$533.6
B0F6L9LJL9LKTNLKT2025-04-27Yes$28.61100pcs$2861.017.02%$486.95
B0G2G6H5LFBYYNNE2025-11-15Yes$28.59100pcs$2859.016.69%$477.17
B0F152M6ZJGalaHub2025-03-11Yes$28.92100pcs$2892.011.96%$345.89
B0FZJRC4G7Noetifex2025-11-04Yes$26.99100pcs$2699.012.53%$338.19
B0F6L8SL3QLKTNLKT2025-04-27Yes$29.2350pcs$1461.519.33%$282.51
B0FHFZL7FBosiweixun2025-07-20Yes$22.98100pcs$2298.010.94%$251.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2G8NQ3YBYYNNE2025-11-15Yes$29.03700pcs$20321.019.03%$3867.09B0FP2DFB9BZenaro2025-08-28Yes$50.28400pcs$20112.014.56%$2928.31B0G2JWNSTFALDWDY2025-11-16Yes$33.88200pcs$6776.023.84%$1615.4B0FTP1NTGZSKLZ2025-10-06Yes$49.99175pcs$8748.2515.98%$1397.98B0FLJL3XJLBOUNOVA2025-09-22Yes$22.91400pcs$9164.011.05%$1012.63B0G4C62ZKDBYYNNE2025-11-28Yes$28.87200pcs$5774.017.2%$993.13B0G2G6TNGPBYYNNE2025-11-15Yes$29.19100pcs$2919.019.44%$567.46B0FQHPWW5WLKTNLKT2025-09-10Yes$28.55100pcs$2855.018.69%$533.6B0G2G6H5LFBYYNNE2025-11-15Yes$28.59100pcs$2859.016.69%$477.17B0FZJRC4G7Noetifex2025-11-04Yes$26.99100pcs$2699.012.53%$338.19#New Product Success Rates
Listing这个市场不适合进入，已经接近/进入价格战区，而且新品牌成功率太低。 新产品里只有20%盈利，80%亏损；新品牌新品成功率只有25%，老品牌新品成功率更低到13.64%，说明连成熟玩家都在承压，后来者很难靠常规打法赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BYYNNEOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NoetifexOther#Success Rate by Entry Time
Listing这个市场不建议进入，已经接近/进入饱和与价格战区：近一年新品牌明显涌入，但新品牌成功率只有25%（28个新品牌新品里仅7个盈利），而整体新上架盈利率也只有20%。同时，近期开出的新品牌里，真正能稳定赚钱的只有少数，且多数新品牌要么亏损，要么几乎没有销量，说明竞争正在变难，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 3 9 9 1 0 0 13 2026 0 0 1 0 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 3 1 0 0 0 2 2025/9 1 0 3 2 0 0 0 6 2025/10 0 0 0 1 0 0 0 1 2025/11 0 2 3 5 1 0 0 3 2025/12 0 1 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 6 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 1 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBOUNOVA Silent Basketball | Real Feel Powerful Bounce | Elegant Gift Box Packaging | Durable Pro-Grade PU Foam | Indoor Basketball for Quiet Dribbling & Training
This listing is deemed profitablePrice (USD)$22.91Released TypeNew Release (2025-09-22)Brand is a new entry in this marketSize and Weight18.2 x 18.1 x 18.1 cm, 331.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
橙红色球面配黑色印字，整体更接近传统篮球视觉，礼盒包装增强送礼感, Size 3 小号规格，7英寸直径，主打儿童/室内迷你训练场景；未压缩到货，开箱即可用Key Buying Motive
主打近似真实篮球手感与安静回弹，兼顾静音与训练反馈Target Customers
更适合儿童、家庭室内练球、以及需要低噪音训练且偏好礼品包装的买家Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,164.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight4.83% / 11.05%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.28% / -10.07%Peak / Non PeakSales & BSR Performance
Zenaro Premium Silent Basketball Size 7 (29.5”)&Size 6 (28.5”), Non-Compressed, 3D Sculpted Groove for True Bounce & Control, Real Game-Weight Indoor Basketball, Durable Airless Foam, Premium Gift Box
This listing is deemed profitablePrice (USD)$50.28Released TypeNew Release (2025-08-28)Brand is a new entry in this marketSize and Weight25.1 x 25.1 x 24.9 cm, 624.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色哑光球体配金色字样，礼盒感更强, 3D雕刻深沟槽、非压缩出厂，强调更接近正式比赛球的手感和回弹Key Buying Motive
主打“静音 + 接近真球重量/手感”的室内训练体验，并突出开箱即用的非压缩形态Target Customers
面向公寓/卧室/办公室等需要安静训练的篮球爱好者，以及把它当作礼物的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$20,112.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.49% / 14.56%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-12.82% / -10.75%Peak / Non PeakSales & BSR Performance
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