gorsent Wooden Utensil Holder, 360°Rotating 7.3'' Large Utensil Holder for Kitchen Counter, Kitchen Utensil Organizer, Utensil Crock, Farmhouse Kitchens Countertop Decor, Black Color
Utensil Crocks - 产品分析报告
  • Benchmark ASIN
    B0DNC4CQKK
  • Marketplace
    US
  • Category ID
    16188247011
  • Analyzed Products
  • Keyword
    home organizer
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-26
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Low
High Risk Due to Price Competition
Newly Released Counts (All Brands)
51
New Brand (18)
Old Brand (33)
Success rate (all brands)
11.76%
New Brand (0.00%)
Old Brand (18.18%)
Most products net profit margin range
-4.42% - 11.10%
Listing

Report summary from Keble AI Agent: Listing

结论很直接:这个市场不该进入。 现在已经是明显的价格战区,而且新品牌几乎没有跑通空间;对大品牌和小商家都不是好机会,小商家如果硬进,基本只能靠高压式投放和强营销去抢短期流量。

Recommended Products Features Direction
Why do customers choose it?
  • 复古红草莓造型,相比普通白色/黑色/花纹款更有强识别度
  • 草莓外形的一体式陶瓷收纳罐,视觉上更像装饰摆件而非普通圆筒收纳筒
  • 以水果造型+厨房收纳双属性切入,兼顾桌面装饰、礼品和收纳需求
  • 偏向喜欢甜品店/咖啡馆风格、节日送礼和厨房软装装饰的人群
  • Sales
    Avg. price: $31.81|Latest price: $29.99|Approx. recent monthly revenue: $3,181.00 (100 pcs)|Net profit margin: 16.09%
    B07BRCC54Z
    Why do customers choose it?
  • 白色机身搭配不锈钢边框,整体更偏经典清爽风
  • 复古乡村风的圆筒造型,带字体装饰,外观更接近家居摆件而不是普通收纳桶
  • 兼具台面收纳和厨房装饰属性,且强调多用途摆放
  • 偏好农舍风/复古风厨房装饰、同时需要小体积台面收纳的人群
  • Sales
    Avg. price: $17.70|Latest price: $17.70|Approx. recent monthly revenue: $885.00 (50 pcs)|Net profit margin: 10.52%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    5 new brands6 old brands
    5 brands have new listings2 brands have new listings
    18 new listings33 new listings
    0 succeeded
    6 succeeded
    18 failed
    27 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      这不是一个适合进入的市场:新品牌几乎全军覆没,价格已经被打到低利润甚至亏损区间;只有老品牌靠品牌力和旧链接改款还能跑出结果。 你的50万人民币预算可以做单个ASIN的前期启动,但在这个市场里不够形成长期防守,尤其还要额外覆盖研发、品牌和认证成本,贸然进入大概率会亏。

      Early sourcing + logistics + marketing budget (USD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      64.70%
      New listing success rate (old brands):
      18.18%
      New listing success rate (new brands):
      0.00%
      Which old brands have these successful new listings?
      Alternatives
      1. 用普通厨房罐/马克杯临时代替:家里现成的陶瓷杯、玻璃罐、旧花瓶直接收纳铲勺,几乎零成本,且无需额外购买。
      2. 用抽屉内刀叉/厨具分隔盒替代:如果只是想减少台面杂乱,抽屉分隔更便宜、容量更稳定,也不占用可见台面空间。
      3. 用可挂式挂杆+S挂钩替代:把常用铲勺挂起来,取放更顺手,通常比装饰性陶瓷收纳筒更省钱,也更适合小厨房。
      4. 用磁吸刀架/磁条替代:若主要收纳的是金属刀具或小金属厨具,磁吸方案占地更小,价格常低于装饰型台面收纳器。
      5. 用桌面小号塑料/金属收纳桶替代:外观没那么强调装饰,但更轻便、更便宜,且不怕磕碰,适合预算敏感用户。
      6. 用可折叠桌面收纳架或网篮替代:如果目的是临时收纳、搬家或租房使用,网篮/折叠架更易获取、成本更低,且不挑风格。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不适合进入,已经明显进入价格战区,且新品牌几乎没有成功空间。 目前可见的新品牌新上架成功率为0%,新品牌新上架失败率为100%;同时市场里大部分可识别产品利润都不高,低于10%的案例很多,典型表现就是一旦做成“通用款”,基本就被毛利吞掉。

      Suclain
      New products with Highest revenue
      Suclain Vintage Floral Ceramic Utensil Holder 6.3 Inch Rustic Kitchen Crock Country Chinoiserie Gray Floral Countertop Storage Organizer for Spatulas and Spoons Elegant Home Cooking Unique Gift Idea
      Recent Monthly Revenue (USD):-(-)
      B0GRHL6N3D (4.8/5 (7 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Suclain Blue Floral Ceramic Utensil Holder 6.3 Inch Chinoiserie Vintage Kitchen Crock Blue and White Floral Countertop Storage Organizer for Spatulas and Spoons Home Cooking Unique Gift Idea
      Recent Monthly Revenue (USD):-(-)
      B0GRH2MSTQ (4.8/5 (7 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Suclain Blue Floral Ceramic Utensil Holder 6.3 Inch Chinoiserie Vintage Kitchen Crock Blue and White Floral Countertop Storage Organizer for Spatulas and Spoons Home Cooking Unique Gift Idea
      Recent Monthly Revenue (USD):-(-)
      B0GRHBBNV7 (4.8/5 (7 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      JH JIEMEI HOME
      Old brand with the most profitable new products
      JIEMEI HOME Kitchen Utensil Holder, 6.3" Ceramic Rustic Utensil Crock for Countertop, Farmhouse Cooking Tool Organizer, Spatula Holder For Kitchen Decor, Brown Floral
      Recent Monthly Revenue (USD):$1,632.00(50pcs/month)
      B0FZ7ZT7LC (4.8/5 (101 Reviews))Brand is an old entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      JIEMEI HOME Kitchen Utensil Holder, 6.3" Ceramic Rustic Utensil Crock for Countertop, Farmhouse Cooking Tool Organizer, Spatula Holder For Kitchen Decor, Green and Brown Floral
      Recent Monthly Revenue (USD):$1,598.00(50pcs/month)
      B0FZ84JBKN (4.8/5 (100 Reviews))Brand is an old entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      JIEMEI HOME Kitchen Utensil Holder, 7.56" Ceramic Large Rustic Utensil Crock for Countertop, Farmhouse Cooking Tool Organizer, Spatula Holder For Kitchen Decor, Brown Floral
      Recent Monthly Revenue (USD):$1,523.50(50pcs/month)
      B0FZ851CB5 (4.8/5 (100 Reviews))Brand is an old entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      Hushee
      Most investment in new productsLeast investment in new products
      Hushee Coastal Shell Ceramic Utensil Holder, Cute 3D Decorative Kitchen Crock 7.6*9" Modern Kitchen Counter Organizer Decorative Flower Vase for Home Countertop
      Recent Monthly Revenue (USD):-(-)
      B0H1C3RBQD (3.7/5 (10 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Hushee 3D Shaped Ceramic Utensil Holder, Decorative Countertop Cutlery Crock for Kitchen Table, Festive Utensil Organizer, Vase & Gift
      Recent Monthly Revenue (USD):-(-)
      B0GL89V6ZRBrand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Hushee Pink Bow Ceramic Utensil Holder Cute 3D Coquette Utensil Crock 5.9" Modern Kitchen Counter Organizer Decorative Flower Vase for Home Decor Housewarming Gift
      Recent Monthly Revenue (USD):$1,109.50(50pcs/month)
      B0GL85DXGH (3.7/5 (10 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Syteft
      Least profitable new products
      Syteft Rustic Ceramic Utensil Holder, 6.1” Vintage Farmhouse Cooking Utensil Holder for Kitchen Counter, Modern Kitchen Utensil Organizer Crock for Kitchen Tools, Countertop & Home Decor
      Recent Monthly Revenue (USD):-(-)
      B0GYNGFJK3 (5/5 (8 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      Differentiation:
      1. 草莓造型最醒目,和普通圆筒款差异最大
      2. 复古红配色很抓眼,图片点击率高
      3. 更像装饰摆件,适合送礼和厨房软装
      B0DQD57YTP (4.6/5 (32 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Home Acre Designs Vintage Farmhouse Utensil Holder - Stylish Countertop Organizer and Kitchen Decor Caddy - Stainless Steel Rim - White
      Differentiation:
      1. 白色+不锈钢边框,和花卉/水果款风格差异明显
      2. 经典简洁,适合大多数厨房场景,容易被点击
      3. 品牌和口碑更强,购买信任感更高
      B07BRCC54Z (4.8/5 (7508 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入,已经明显偏向饱和和价格战。新产品里可见的盈利率几乎被老品牌垄断,新品牌没有稳定跑通的正向案例,500000 CNY 也只能覆盖前期铺货和推广,根本不足以对抗这种结构性的低利润环境。

      新产品利润分布很差:新产品中 0%–10% 利润率占 35.29%,再加上 10%–20% 只有 17.65%,也就是说已知新产品里接近一半都卡在 20% 以下;而 20% 以上几乎没有,40% 以上为 0。市场还呈现出明显的失败集中:新品牌新上产品的盈利率是 0%,非盈利率是 100%;所谓“成功”的新上产品全部来自老品牌 JH JIEMEI HOME,像 B0FZ7ZT7LC、B0FZ851CB5、B0FZ8829MW、B0FZ858FHM、B0FZ877C5V、B0FZ84JBKN 这些单品利润率大多只有 10.56%–16.41%,勉强过线,且它们本质上是老品牌带着品牌势能在打。反过来,失败样本里 JH JIEMEI HOME 的 B0FQ576FPC 只有 0.51%,B0FQ57D5MJ 只有 2.84%,B0GD762RFN 直接是 -7.8%;新品牌 Hushee 的 B0GL85DXGH 也只有 8.45%,Syteft 的 B0GYNGFJK3 是 -4.44%,Suclain 的 B0GRHL6N3D 是 -6.19%,这不是正常竞争,而是低毛利硬卷。

      Profitability difficulty
      High Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0DNC4CQKK
      B0DNC4CQKK
      gorsent
      2024-11-17
      Yes
      $27.73
      200pcs
      $5546.0
      19.45%
      $1078.7
      B0DQD57YTP
      Bicuzat
      2024-12-13
      Yes
      $31.81
      100pcs
      $3181.0
      16.09%
      $511.83
      B0FZ7ZT7LC
      B0FZ7ZT7LC
      JH JIEMEI HOME
      2025-11-03
      Yes
      $32.64
      50pcs
      $1632.0
      16.41%
      $267.82
      B0FZ851CB5
      B0FZ851CB5
      JH JIEMEI HOME
      2025-11-03
      Yes
      $30.47
      50pcs
      $1523.5
      14.52%
      $221.22
      B0FZ8829MW
      B0FZ8829MW
      JH JIEMEI HOME
      2025-11-03
      Yes
      $30.26
      50pcs
      $1513.0
      13.83%
      $209.25
      B0FZ858FHM
      B0FZ858FHM
      JH JIEMEI HOME
      2025-11-03
      Yes
      $30.27
      50pcs
      $1513.5
      13.69%
      $207.2
      B0FZ877C5V
      B0FZ877C5V
      JH JIEMEI HOME
      2025-11-03
      Yes
      $29.83
      50pcs
      $1491.5
      12.84%
      $191.51
      B0FZ84JBKN
      B0FZ84JBKN
      JH JIEMEI HOME
      2025-11-03
      Yes
      $31.96
      50pcs
      $1598.0
      10.56%
      $168.75
      B07BRCC54Z
      B07BRCC54Z
      Home Acre Designs
      2018-03-27
      Yes
      $17.7
      50pcs
      $885.0
      10.52%
      $93.11

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0FZ7ZT7LC
      B0FZ7ZT7LC
      JH JIEMEI HOME
      2025-11-03
      Yes
      $32.64
      50pcs
      $1632.0
      16.41%
      $267.82
      B0FZ851CB5
      B0FZ851CB5
      JH JIEMEI HOME
      2025-11-03
      Yes
      $30.47
      50pcs
      $1523.5
      14.52%
      $221.22
      B0FZ8829MW
      B0FZ8829MW
      JH JIEMEI HOME
      2025-11-03
      Yes
      $30.26
      50pcs
      $1513.0
      13.83%
      $209.25
      B0FZ858FHM
      B0FZ858FHM
      JH JIEMEI HOME
      2025-11-03
      Yes
      $30.27
      50pcs
      $1513.5
      13.69%
      $207.2
      B0FZ877C5V
      B0FZ877C5V
      JH JIEMEI HOME
      2025-11-03
      Yes
      $29.83
      50pcs
      $1491.5
      12.84%
      $191.51
      B0FZ84JBKN
      B0FZ84JBKN
      JH JIEMEI HOME
      2025-11-03
      Yes
      $31.96
      50pcs
      $1598.0
      10.56%
      $168.75
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入,已经是高风险价格战市场。 新品牌新品成功率只有11.76%,整体可确认盈利产品占比14.52%,但新品牌里可见的真实成功案例几乎没有;同时新品牌样本里18个新品全部亏损,说明新入场者基本打不穿。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      JH JIEMEI HOME

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      JH JIEMEI HOME
      Suclain
      Singhoow
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场不适合进入,结论很明确:已经进入价格战/过度拥挤区,先不要做。 2025年后新品牌与新上架快速涌入,但新品牌样本里可见的成功率几乎为零;同时最近一批新产品里,盈利的主要不是新品牌,而是老品牌 JH JIEMEI HOME 这类成熟玩家,说明新入场者越来越难赚到钱。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      2025001600023
      2026001000020
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000000
      2025/900100005
      2025/1000000006
      2025/1100060004
      2025/1200000008
      2026/100000000
      2026/200000003
      2026/3001000010
      2026/400000006
      2026/500000001
      2026/600000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      Home Acre Designs Vintage Farmhouse Utensil Holder - Stylish Countertop Organizer and Kitchen Decor Caddy - Stainless Steel Rim - White
      Price (USD)
      $17.70
      Released Type
      Old Release (2018-03-27)
      Brand is an old entry in this market
      Size and Weight
      17.8 x 14.2 x 14.1 cm, 390.00g

      Profitable Factors

      Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      白色机身搭配不锈钢边框,整体更偏经典清爽风, 复古乡村风的圆筒造型,带字体装饰,外观更接近家居摆件而不是普通收纳桶

      Key Buying Motive

      兼具台面收纳和厨房装饰属性,且强调多用途摆放

      Target Customers

      偏好农舍风/复古风厨房装饰、同时需要小体积台面收纳的人群

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $885.00
      50 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      5.25% / 10.52%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -11.08% / -5.82%
      Peak / Non Peak

      Sales & BSR Performance

      Price (USD)
      $31.81
      Released Type
      Old Release (2024-12-13)
      Brand is an old entry in this market
      Size and Weight
      20.2 x 19.3 x 18.6 cm, 1134.00g

      Profitable Factors

      Based on old ASINUnique appearance design

      Design & Appearance

      复古红草莓造型,相比普通白色/黑色/花纹款更有强识别度, 草莓外形的一体式陶瓷收纳罐,视觉上更像装饰摆件而非普通圆筒收纳筒

      Key Buying Motive

      以水果造型+厨房收纳双属性切入,兼顾桌面装饰、礼品和收纳需求

      Target Customers

      偏向喜欢甜品店/咖啡馆风格、节日送礼和厨房软装装饰的人群

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $3,181.00
      100 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      10.48% / 16.09%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -8.01% / -2.40%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 25%
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