
结论很直接:这个市场不该进入。 现在已经是明显的价格战区,而且新品牌几乎没有跑通空间;对大品牌和小商家都不是好机会,小商家如果硬进,基本只能靠高压式投放和强营销去抢短期流量。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场:新品牌几乎全军覆没,价格已经被打到低利润甚至亏损区间;只有老品牌靠品牌力和旧链接改款还能跑出结果。 你的50万人民币预算可以做单个ASIN的前期启动,但在这个市场里不够形成长期防守,尤其还要额外覆盖研发、品牌和认证成本,贸然进入大概率会亏。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经明显进入价格战区,且新品牌几乎没有成功空间。 目前可见的新品牌新上架成功率为0%,新品牌新上架失败率为100%;同时市场里大部分可识别产品利润都不高,低于10%的案例很多,典型表现就是一旦做成“通用款”,基本就被毛利吞掉。
这个市场不值得进入,已经明显偏向饱和和价格战。新产品里可见的盈利率几乎被老品牌垄断,新品牌没有稳定跑通的正向案例,500000 CNY 也只能覆盖前期铺货和推广,根本不足以对抗这种结构性的低利润环境。
新产品利润分布很差:新产品中 0%–10% 利润率占 35.29%,再加上 10%–20% 只有 17.65%,也就是说已知新产品里接近一半都卡在 20% 以下;而 20% 以上几乎没有,40% 以上为 0。市场还呈现出明显的失败集中:新品牌新上产品的盈利率是 0%,非盈利率是 100%;所谓“成功”的新上产品全部来自老品牌 JH JIEMEI HOME,像 B0FZ7ZT7LC、B0FZ851CB5、B0FZ8829MW、B0FZ858FHM、B0FZ877C5V、B0FZ84JBKN 这些单品利润率大多只有 10.56%–16.41%,勉强过线,且它们本质上是老品牌带着品牌势能在打。反过来,失败样本里 JH JIEMEI HOME 的 B0FQ576FPC 只有 0.51%,B0FQ57D5MJ 只有 2.84%,B0GD762RFN 直接是 -7.8%;新品牌 Hushee 的 B0GL85DXGH 也只有 8.45%,Syteft 的 B0GYNGFJK3 是 -4.44%,Suclain 的 B0GRHL6N3D 是 -6.19%,这不是正常竞争,而是低毛利硬卷。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DNC4CQKK | gorsent | 2024-11-17 | Yes | $27.73 | 200pcs | $5546.0 | 19.45% | $1078.7 |
B0DQD57YTP | Bicuzat | 2024-12-13 | Yes | $31.81 | 100pcs | $3181.0 | 16.09% | $511.83 | |
![]() | B0FZ7ZT7LC | JH JIEMEI HOME | 2025-11-03 | Yes | $32.64 | 50pcs | $1632.0 | 16.41% | $267.82 |
![]() | B0FZ851CB5 | JH JIEMEI HOME | 2025-11-03 | Yes | $30.47 | 50pcs | $1523.5 | 14.52% | $221.22 |
![]() | B0FZ8829MW | JH JIEMEI HOME | 2025-11-03 | Yes | $30.26 | 50pcs | $1513.0 | 13.83% | $209.25 |
![]() | B0FZ858FHM | JH JIEMEI HOME | 2025-11-03 | Yes | $30.27 | 50pcs | $1513.5 | 13.69% | $207.2 |
![]() | B0FZ877C5V | JH JIEMEI HOME | 2025-11-03 | Yes | $29.83 | 50pcs | $1491.5 | 12.84% | $191.51 |
![]() | B0FZ84JBKN | JH JIEMEI HOME | 2025-11-03 | Yes | $31.96 | 50pcs | $1598.0 | 10.56% | $168.75 |
![]() | B07BRCC54Z | Home Acre Designs | 2018-03-27 | Yes | $17.7 | 50pcs | $885.0 | 10.52% | $93.11 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FZ7ZT7LC | JH JIEMEI HOME | 2025-11-03 | Yes | $32.64 | 50pcs | $1632.0 | 16.41% | $267.82 |
![]() | B0FZ851CB5 | JH JIEMEI HOME | 2025-11-03 | Yes | $30.47 | 50pcs | $1523.5 | 14.52% | $221.22 |
![]() | B0FZ8829MW | JH JIEMEI HOME | 2025-11-03 | Yes | $30.26 | 50pcs | $1513.0 | 13.83% | $209.25 |
![]() | B0FZ858FHM | JH JIEMEI HOME | 2025-11-03 | Yes | $30.27 | 50pcs | $1513.5 | 13.69% | $207.2 |
![]() | B0FZ877C5V | JH JIEMEI HOME | 2025-11-03 | Yes | $29.83 | 50pcs | $1491.5 | 12.84% | $191.51 |
![]() | B0FZ84JBKN | JH JIEMEI HOME | 2025-11-03 | Yes | $31.96 | 50pcs | $1598.0 | 10.56% | $168.75 |
这个市场不值得进入,已经是高风险价格战市场。 新品牌新品成功率只有11.76%,整体可确认盈利产品占比14.52%,但新品牌里可见的真实成功案例几乎没有;同时新品牌样本里18个新品全部亏损,说明新入场者基本打不穿。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:已经进入价格战/过度拥挤区,先不要做。 2025年后新品牌与新上架快速涌入,但新品牌样本里可见的成功率几乎为零;同时最近一批新产品里,盈利的主要不是新品牌,而是老品牌 JH JIEMEI HOME 这类成熟玩家,说明新入场者越来越难赚到钱。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 6 | 0 | 0 | 0 | 23 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 20 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 5 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2025/11 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 4 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 10 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |