- Benchmark ASINB0FKT64YX8
- MarketplaceUS
- Category ID3375251
- Analyzed Products
- Keywordinsulated water bottle, stainless steel water bottle, water bottle with straw, flip straw water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得现在进入，核心原因是它已经明显被头部品牌和同质化新品挤压，利润空间也在被压薄。对大品牌来说，除非你能带来明显的功能/设计升级并接受高投入，否则也不是低风险机会；对小商家来说，只有少数靠差异化和强运营跑出来的案例，普通打法基本不成立。
证据很直接：市场里有6个新品牌、15个老品牌；新品牌新品盈利率只有67.35%，表面不低，但成功高度集中在 ENCOOL 和 Fijinhom 这类少数品牌上，不是普遍机会。ENCOOL 一家拿走了31个盈利新品中的75.61%，说明新品牌成功并不分散；失败侧，CamelBak、ENCOOL、TKK 也都有明显失利。更重要的是，最近新品利润区间主要落在12.51%~18.65%，虽然还没到全面亏损，但已经是很脆弱的低利润带；如果按你给的规则看，利润率低于10%的产品不少，价格战信号已经很强。时间趋势上，2026 年的新上架里既有 Owala、STANLEY 这样的强势品牌继续拿结果，也有不少新品牌直接空转，说明市场不是增长红利，而是竞争加重。
从入场门槛看，单个新 ASIN 的推荐预算大约是1497.76~2837.98 美元，中位数约1815.15 美元；你当前预算 50万人民币 够覆盖首期入场，但这只是前几个月的货、物流和投放，不包含研发、品牌和认证。真正能跑出来的案例里，Owala 的 B0GVFWBFQN 需要约19346.38 美元预算，STANLEY 的 B0H1YP71W7 约31850 美元，明显是大品牌打法；小商家里相对像样的只有 Fijinhom 的 B0FH63Z719（约1784.56 美元，利润率15.47%，月销100），但它属于少数可复制样本，不代表类目友好。更麻烦的是，很多失败样本的问题不是没开卖，而是缺少差异化、市场太小或竞争太极端；像 CamelBak 的 B0G6CYBHS5、Tebuph 的 B0H2J7MC3D 都是这种典型。结论很清楚：现在不要进；如果一定要做，只能按大品牌级别去做功能升级和预算投入，小商家除非接受高强度投放和极强差异化，否则很难赢。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 你有50万人民币，表面上足够覆盖新产品入场预算，但这个类目已经被老牌和新牌双重挤压，且新品牌新品成功率不高，真正能跑出来的多半是靠强品牌或激进打法的对手。
Early sourcing + logistics + marketing budget (USD)$1,497.76 - $2,837.98Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?36.36%New listing success rate (old brands):28.57%New listing success rate (new brands):67.35%Which new brands have these successful new listings?Which old brands have these successful new listings?...Alternatives- 普通运动水壶（单层塑料、带翻盖/吸嘴）——通常更便宜、更轻，适合日常通勤、健身房短时饮水，用户若不需要保冷功能很容易转向这类产品。
- 可重复使用的 Tritan/共聚酯水瓶（透明、耐摔、带吸管盖）——价格往往低于不锈钢保温款，容量和清洁都更直观，适合学校、办公和轻户外场景。
- 一次性瓶装水 + 反复补灌的组合——在临时出行、忘带水瓶或只想低成本解决补水时，比购买保温吸管瓶更省事，属于低门槛替代方案。
- 玻璃水瓶（带硅胶保护套）——若用户更看重口感和无异味，而非保温或便携性，玻璃款往往更容易满足需求，且价格中低位可选。
- 折叠硅胶水瓶——适合对收纳空间敏感的人群，展开即用、用完可压缩收纳；在旅行、露营、临时补水等场景中可替代较笨重的保温吸管瓶。
- 带滤芯的随行水瓶/简易滤水壶搭配便携杯——如果购买动机是“想喝口感更好的水”，用户可能会转向更便宜的净水/过滤方案，而不是买保温不锈钢吸管瓶。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显偏向饱和和价格战。 现有数据里，盈利产品比例只有43.54%，新上架产品盈利率也只有53.25%；而且像 ENCOOL 这种新品牌已经一次性铺了41个产品，其中31个显示盈利、10个不盈利，说明进入门槛不低，但更关键的是大量产品利润率卡在10%~17%边缘，属于非常脆弱的低利润区，一旦投放、退货或广告上升，利润就会迅速被吃掉。
New products with Highest revenueENCOOL
Recent Monthly Revenue (USD):$7,050.00(500pcs/month)B0FKT4T2P4 (4.3/5 (1812 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,800.00(400pcs/month)B0FKT43SXT (4.3/5 (1802 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,400.00(300pcs/month)B0FKT66V2K (4.3/5 (1799 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOwala
Recent Monthly Revenue (USD):$332,370.00(9000pcs/month)B0CRCJY6YH (4.7/5 (130452 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$249,900.00(10000pcs/month)B0CRC73JTS (4.7/5 (130451 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$224,910.00(9000pcs/month)B0GVFWBFQN (4.7/5 (130664 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsFijinhom
Recent Monthly Revenue (USD):$1,978.00(100pcs/month)B0FH63Z719 (4.6/5 (793 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,169.00(50pcs/month)B0FVXFGCTJ (4.6/5 (793 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsPOWCAN
Recent Monthly Revenue (USD):-(-)B0GX5V1J2B (4.8/5 (89 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H2DJ2RSYBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 品牌知名度高，家长更容易点击
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- 蓝橙撞色很醒目，儿童感强
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- 双饮口+锁盖，功能差异明显
B0CRC8MQZL (4.7/5 (130452 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 替换盖品类最不同，和整瓶差异大
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- 薄荷绿配色清新，视觉更抓眼
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- 一键开合+兼容多规格，实用性强
B0FSSCC5PJ (4.4/5 (479 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显偏向品牌垄断和价格战，新品牌想靠普通打法切入，成功率很低。 新产品里真正能赚钱的，几乎都不是“普通小卖家”，而是 Owala、STANLEY、CamelBak 这类大品牌，或是像 ENCOOL 这种靠旧款结构微创新、持续投放的强运营型新品牌。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CRCJY6YHOwala2024-01-26Yes$36.939000pcs$332370.036.48%$121248.58B0CRC73JTSOwala2024-01-26Yes$24.9910000pcs$249900.033.43%$83541.57B0GVFWBFQNOwala2026-04-26Yes$24.999000pcs$224910.031.62%$71116.55
B0GVGB9Q94Owala2026-04-26Yes$26.856000pcs$161100.034.67%$55853.37B0CRC8MQZLOwala2024-01-26Yes$24.997000pcs$174930.028.75%$50292.38
B0CRCB4FTMOwala2024-01-26Yes$24.994000pcs$99960.026.08%$26069.57
B0CRC7XLCROwala2024-01-26Yes$24.993000pcs$74970.031.55%$23653.04
B0H1YP71W7STANLEY2026-06-23Yes$25.01000pcs$25000.026.74%$6685.01
B0FJH9NQRYCamelBak2025-11-01Yes$17.21000pcs$17200.019.1%$3285.2B0FSSCC5PJLUMIMITUAN2025-09-26Yes$11.951000pcs$11950.018.04%$2155.78
B0DXB9WHG5LUMIMITUAN2025-02-15Yes$12.341000pcs$12340.016.79%$2071.89
B0FJH9YW38CamelBak2025-11-01Yes$17.23700pcs$12061.014.24%$1717.49
B0GJG8Z7HYLUMIMITUAN2026-01-23Yes$11.251000pcs$11250.013.41%$1508.63
B0GPD2GGWJLUMIMITUAN2026-02-20Yes$10.91000pcs$10900.012.21%$1330.89B0FKT43SXTENCOOL2025-09-11Yes$17.0400pcs$6800.017.28%$1175.04
B0FKT5TD37ENCOOL2025-09-11Yes$17.65300pcs$5295.018.54%$981.7B0FKT66V2KENCOOL2025-09-11Yes$18.0300pcs$5400.015.85%$855.9B0FKT4T2P4ENCOOL2025-09-11Yes$14.1500pcs$7050.010.25%$722.63
B0FKT1Y3KXENCOOL2025-09-11Yes$15.83300pcs$4749.014.79%$702.38
B0FKT5YD4CENCOOL2025-09-11Yes$22.46150pcs$3369.020.83%$701.77Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GVFWBFQNOwala2026-04-26Yes$24.999000pcs$224910.031.62%$71116.55B0GVGB9Q94Owala2026-04-26Yes$26.856000pcs$161100.034.67%$55853.37B0H1YP71W7STANLEY2026-06-23Yes$25.01000pcs$25000.026.74%$6685.01B0FJH9NQRYCamelBak2025-11-01Yes$17.21000pcs$17200.019.1%$3285.2B0FSSCC5PJLUMIMITUAN2025-09-26Yes$11.951000pcs$11950.018.04%$2155.78B0FJH9YW38CamelBak2025-11-01Yes$17.23700pcs$12061.014.24%$1717.49B0GJG8Z7HYLUMIMITUAN2026-01-23Yes$11.251000pcs$11250.013.41%$1508.63B0GPD2GGWJLUMIMITUAN2026-02-20Yes$10.91000pcs$10900.012.21%$1330.89B0FKT43SXTENCOOL2025-09-11Yes$17.0400pcs$6800.017.28%$1175.04B0FKT5TD37ENCOOL2025-09-11Yes$17.65300pcs$5295.018.54%$981.7B0FKT66V2KENCOOL2025-09-11Yes$18.0300pcs$5400.015.85%$855.9B0FKT4T2P4ENCOOL2025-09-11Yes$14.1500pcs$7050.010.25%$722.63B0FKT1Y3KXENCOOL2025-09-11Yes$15.83300pcs$4749.014.79%$702.38B0FKT5YD4CENCOOL2025-09-11Yes$22.46150pcs$3369.020.83%$701.77
B0FKT5VFQNENCOOL2025-09-11Yes$18.84200pcs$3768.017.44%$657.14
B0FKT2CWF1ENCOOL2025-09-11Yes$17.51200pcs$3502.018.26%$639.47B0FKT64YX8ENCOOL2025-09-11Yes$17.16200pcs$3432.017.61%$604.38
B0FKT54WV5ENCOOL2025-09-11Yes$16.78200pcs$3356.016.85%$565.49
B0FKT2986RENCOOL2025-09-11Yes$17.94200pcs$3588.015.74%$564.76
B0FKT1ZRG7ENCOOL2025-09-11Yes$16.74200pcs$3348.013.21%$442.28#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经进入强竞争区，不适合大品牌也不适合小商家。 新品整体盈利率只有53.25%，而非盈利新品占46.05%；建立起来的强势品牌几乎垄断利润，真正的新品牌机会只集中在极少数几个款式上，市场不是健康增长，而是被头部品牌和同质化产品挤压。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ENCOOLOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ENCOOLCamelBakTKKOther#Success Rate by Entry Time
Listing这个市场已经进入明显的拥挤区，且不适合现在再进。 近一年新品牌集中涌入，短时间里只有少数品牌能赚钱，更多新进入者直接失败，说明竞争正在加剧而不是变简单；对大品牌来说能靠品牌力和老链接继续吃量，但对小商家来说，真正可复制的成功案例很少，而且很容易卷进低利润和高投放竞争。
2025-09 到 2026-06 之间，新增新品里可见的成功品牌高度集中：ENCOOL 一家就占了 31 个成功新品里的 93.94%，Fijinhom 2 个，Owala 2 个，说明“新品牌成功”不是普遍机会，而是少数品牌靠更强差异化或更大投入拿到结果。与此同时，失败也非常集中：ENCOOL 10 个失败新品、POWCAN 2 个、CamelBak 2 个，POWCAN 甚至 0 个盈利新品、0% 新品盈利率；POWCAN 两个新品都没有销量，说明很多新品牌进场后根本跑不动。新品牌整体新上架成功率只有 67.35%（33 个成功 / 49 个新上架），但这并不代表好做，因为成功高度依赖 ENCOOL 这种单品牌集中放量，而不是分散式的小商家机会。更关键的是，真正能证明小商家可行的案例只有 Fijinhom：B0FH63Z719，成本预算约 1784.56 CNY，15.47% 利润率，月销 100；B0FVXFGCTJ，预算约 1784.56 CNY，20.64% 利润率，但带有黑帽促销标记，属于“可赚钱但不干净”的案例，不能当成健康模板。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 34 2 0 0 14 2026 0 0 1 2 1 2 0 20 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 5 2025/9 0 0 1 32 1 0 0 9 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 2 0 0 0 0 2025/12 0 0 0 0 1 0 0 0 2026/1 0 0 0 1 0 0 0 13 2026/2 0 0 0 1 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 2 0 0 2026/5 0 0 1 0 0 0 0 4 2026/6 0 0 0 0 1 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOwala Kids FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 16 oz, Blue Citrus
This listing is deemed profitablePrice (USD)$24.99Released TypeOld Release (2024-01-26)Brand is an old entry in this marketSize and Weight28.8 x 10.7 x 8.0 cm, 322.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝橙撞色，儿童感更强，视觉识别度高, 16oz 小容量儿童款，带 FreeSip 吸嘴和按键锁盖的经典造型Key Buying Motive
Patented FreeSip 设计支持直立吸饮或仰头畅饮，兼顾吸管与直饮两种方式Target Customers
面向需要防漏、便携、适合上学和出行的儿童家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$174,930.007000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.85% / 28.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.85% / 20.74%Peak / Non PeakSales & BSR Performance
LUMIMITUANB0DXB9WHG5 (4.4/5 (479 Reviews))Replacement Lid for Owala Freesip, Compatible with Owala Cup 16oz 24oz 32oz 40oz, One Button Water Bottle Top Lid Replacement Accessory and Straws, Leakproof, BPA-Free (Cream brown)
This listing is deemed profitablePrice (USD)$12.34Released TypeOld Release (2025-02-15)Brand is an old entry in this marketSize and Weight9.0 x 8.6 x 7.7 cm, 118.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
奶油棕配色，区别于常见的黑、蓝、粉等通用色, 替换盖外观贴合 Owala Freesip 原杯造型，属于兼容替换件而非自有杯体结构Key Buying Motive
适配 Owala Freesip 多容量杯型，主打一键开合与防漏替换，帮助旧杯恢复功能Target Customers
已有 Owala Freesip 杯体、需要更换损坏或老化杯盖的存量用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,340.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.86% / 16.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.20% / 12.14%Peak / Non PeakSales & BSR Performance
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