
这个市场不建议进入:已经明显是低利润价格战区,而且对新品牌几乎没有真实机会。 26个新品里只有2个能盈利,整体新品盈利率只有7.69%,新品牌样本里更是几乎全军覆没;同时市场里只看到3个新品牌、15个老品牌,说明不是“新品牌大量涌入”的典型过热饱和型,但竞争已经足够把普通新卖家压到很难赚钱。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,当前是偏饱和且价格战很重的市场。 你虽然有50万 CNY,足以覆盖单个新品前期启动预算,但这只是“能进场”,不是“能赚钱”;在这个品类里,真正可复制的小商家成功案例几乎没有,更多是老牌或大投入品牌在硬撑。
Alternative solutions may pose a risk to your investment in certain markets.
不建议进入,这个市场已经接近价格战区,且对新品牌非常不友好。 这类产品里,老品牌靠差异化还能做出销量,但新品牌几乎全军覆没:新品牌新上架产品成功率为0%,而新品牌新上架产品未盈利率为100%;整体利润难度中等偏难,说明不是靠简单铺货就能赢,必须靠明显设计/功能差异才有机会。
这个市场不适合进入,结论很明确:已经进入低利润价格战区,且有明显过度拥挤信号。 新品利润分布里,只有少量产品能做到10%-30%,但0%-10%和负利润区合计占了大头;更关键的是,新品牌新品盈利率是0%,而老品牌新品盈利率也只有10.53%,说明能赚钱的更多是老牌或强势品牌在撑场,普通新卖家几乎没有真实成功空间。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09FXYYW3V | RedCall | 2021-09-10 | Yes | $17.95 | 500pcs | $8975.0 | 12.89% | $1156.88 |
![]() | B09Q571ZSF | RedCall | 2021-11-09 | Yes | $17.95 | 500pcs | $8975.0 | 12.77% | $1146.11 |
![]() | B0DNC4CQKK | gorsent | 2024-11-17 | Yes | $27.73 | 200pcs | $5546.0 | 19.45% | $1078.7 |
![]() | B0DNCL5VQW | gorsent | 2024-11-17 | Yes | $27.76 | 200pcs | $5552.0 | 14.68% | $815.04 |
![]() | B0F5X1KRQJ | gorsent | 2025-04-22 | Yes | $31.94 | 100pcs | $3194.0 | 23.53% | $751.55 |
![]() | B0FXQZ5J7Y | LIBODOUR | 2025-10-25 | Yes | $33.58 | 50pcs | $1679.0 | 20.1% | $337.48 |
![]() | B0FXQZMKJ7 | LIBODOUR | 2025-10-25 | Yes | $32.26 | 50pcs | $1613.0 | 18.55% | $299.22 |
![]() | B0F9LCXFFW | BOXJINCO | 2025-05-22 | Yes | $24.1 | 100pcs | $2410.0 | 10.71% | $258.12 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FXQZ5J7Y | LIBODOUR | 2025-10-25 | Yes | $33.58 | 50pcs | $1679.0 | 20.1% | $337.48 |
![]() | B0FXQZMKJ7 | LIBODOUR | 2025-10-25 | Yes | $32.26 | 50pcs | $1613.0 | 18.55% | $299.22 |
这个市场不适合进入,结论很明确:新品牌成功率只有7.69%,而且新品牌样本里100%都没跑通,市场已经进入高压竞争状态。 从时间趋势看,2025下半年到2026年新款密集涌入,但几乎全部失败;真正赚钱的主要还是老品牌在旧链接上做改款,新品牌想靠纯新品切入,基本没有机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经明显进入过度拥挤和低利润竞争区。 最近新增品牌并不算少,但成功几乎都被老品牌和少数老玩家拿走;新品牌 7 个样本里 100% 亏损,说明对真正新进入者来说,门槛高、回报差。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 10 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 13 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 3 |
| 2025/11 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |