- Benchmark ASINB0FKT64YX8
- MarketplaceUS
- Category ID3395091
- Analyzed Products
- Keywordsports water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是明显拥挤且带有价格竞争压力的市场。 新品牌看起来有成功案例，但成功几乎被 ENCOOL 这种单一新品牌集中拿走，普通新卖家并没有真实可复制的低门槛机会；对大品牌来说可以靠预算和差异化硬打，对小商家来说不值得进场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场能进，但不适合小预算硬闯；以你50万人民币的预算，能做单个ASIN的入场，但只够覆盖前期铺货、物流和投放，远远不够长期品牌战。 这不是“低门槛捡漏”市场，而是一个已经被强品牌占位、靠差异化和资金持续砸出来的战场；如果你想做小商家，更现实的路径是学 ENCOOL 的白帽新品打法，而不是去追 Owala 这种老牌强势位。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?4.76%New listing success rate (old brands):50.00%New listing success rate (new brands):77.50%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 一次性冷饮替代方案：买大包装瓶装水、运动饮料或冰饮，直接满足“随身补水/运动后快速降温”，初期成本更低、无需清洗，适合临时或低频使用场景。
- 低价塑料运动水壶：选择普通PP/Tritan运动水壶或带翻盖的塑料水杯，通常比不锈钢保温款更便宜、更轻、更容易在超市/便利店买到，适合健身房和通勤。
- 可重复使用的按压式运动饮水壶：类似骑行水壶/挤压水壶，单手即可快速喝水，结构简单、价格低、使用门槛小；如果不强调保冷，这是更实用的替代。
- 普通广口随手杯/马克杯搭配冰块：在办公室、家中或车内补水时，用便宜的随手杯加冰块即可获得接近的“冷饮体验”，不需要买专门运动瓶。
- 软水袋/折叠水袋：适合短途徒步、露营或临时带水，空的时候体积小、便于收纳，通常比硬质保温瓶更省空间，也常更便宜。
- 饮水机/净水器直饮方案：如果使用场景主要在家或办公室，直接用饮水机、净水器或直饮水替代随身保温瓶，长期成本更低，且补水更方便。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场。整体已经明显偏拥挤，新品牌新上架成功率高，但代价是必须打到几乎贴身竞争的程度；对小卖家尤其不友好，因为真正能跑出来的新品牌样本里，成交好的都集中在少数几个相似款上。 结论很直接：大品牌可以硬砸资源切入，但小卖家不值得进；如果你没有足够预算和差异化，进场大概率会被价格和投放成本压住。
Least investment in new productsMost investment in new productsNew products with Highest revenueENCOOL
Recent Monthly Revenue (USD):$6,800.00(400pcs/month)B0FKT43SXT (4.3/5 (1802 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,400.00(300pcs/month)B0FKT66V2K (4.3/5 (1799 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,295.00(300pcs/month)B0FKT5TD37 (4.3/5 (1803 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOwala
Recent Monthly Revenue (USD):$332,370.00(9000pcs/month)B0CRCJY6YH (4.7/5 (130452 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$249,900.00(10000pcs/month)B0CRC73JTS (4.7/5 (130451 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$174,930.00(7000pcs/month)B0CRC8MQZL (4.7/5 (130452 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 高饱和亮粉配色，识别度强，点击率高
- |
- FreeSip双喝法+按键锁盖，功能差异明显
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- 16oz小容量更适合通勤/旅行随身携带
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- 品牌感和外观更像标志性单品，容易被偏爱
B0GVGB9Q94 (4.7/5 (130440 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 40oz大容量，和小容量款差异最大
- |
- 单色金属运动风，产品图片冲击力强
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- 二合一杯盖设计，功能和形态都更突出
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- 适合健身、通勤、长时间保冷，购买场景明确
B0FKT57KWT (4.3/5 (1799 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经接近/进入价格战区，且新品牌红利并不成立。 近况里，新产品利润主要集中在10%~20%区间，占新产品已知利润样本的90.48%，低于10%的只有2.38%，说明不是“高利润机会市场”，而是靠薄利放量和持续投放撑起来的市场。市场在2025年明显升温，2025年新发布产品31个、非盈利9个；2026年又继续出现1个盈利、1个亏损的新发布，竞争还在加剧，但真正能稳定赚钱的几乎都不是普通小商家。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CRCJY6YHOwala2024-01-26Yes$36.939000pcs$332370.036.48%$121248.58B0CRC73JTSOwala2024-01-26Yes$24.9910000pcs$249900.033.43%$83541.57B0GVGB9Q94Owala2026-04-26Yes$26.856000pcs$161100.034.67%$55853.37B0CRC8MQZLOwala2024-01-26Yes$24.997000pcs$174930.028.75%$50292.38
B0CRCB4FTMOwala2024-01-26Yes$24.994000pcs$99960.026.08%$26069.57
B0CRC7XLCROwala2024-01-26Yes$24.993000pcs$74970.031.55%$23653.04B0FKT43SXTENCOOL2025-09-11Yes$17.0400pcs$6800.017.28%$1175.04B0FKT5TD37ENCOOL2025-09-11Yes$17.65300pcs$5295.018.54%$981.7B0FKT66V2KENCOOL2025-09-11Yes$18.0300pcs$5400.015.85%$855.9
B0FKT1Y3KXENCOOL2025-09-11Yes$15.83300pcs$4749.014.79%$702.38
B0FKT5VFQNENCOOL2025-09-11Yes$18.84200pcs$3768.017.44%$657.14
B0FKT2CWF1ENCOOL2025-09-11Yes$17.51200pcs$3502.018.26%$639.47B0FKT64YX8ENCOOL2025-09-11Yes$17.16200pcs$3432.017.61%$604.38
B0FKT27DGHENCOOL2025-09-11Yes$16.9200pcs$3380.017.07%$576.97
B0FKT54WV5ENCOOL2025-09-11Yes$16.78200pcs$3356.016.85%$565.49
B0FKT2986RENCOOL2025-09-11Yes$17.94200pcs$3588.015.74%$564.76
B0FKT1ZRG7ENCOOL2025-09-11Yes$16.74200pcs$3348.013.21%$442.28B0FKT57KWTENCOOL2025-09-11Yes$20.45100pcs$2045.018.94%$387.33
B0FKT9NG31ENCOOL2025-09-11Yes$20.21100pcs$2021.018.59%$375.71
B0FKT9K9R8ENCOOL2025-09-11Yes$19.74100pcs$1974.018.97%$374.47Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GVGB9Q94Owala2026-04-26Yes$26.856000pcs$161100.034.67%$55853.37B0FKT43SXTENCOOL2025-09-11Yes$17.0400pcs$6800.017.28%$1175.04B0FKT5TD37ENCOOL2025-09-11Yes$17.65300pcs$5295.018.54%$981.7B0FKT66V2KENCOOL2025-09-11Yes$18.0300pcs$5400.015.85%$855.9B0FKT1Y3KXENCOOL2025-09-11Yes$15.83300pcs$4749.014.79%$702.38B0FKT5VFQNENCOOL2025-09-11Yes$18.84200pcs$3768.017.44%$657.14B0FKT2CWF1ENCOOL2025-09-11Yes$17.51200pcs$3502.018.26%$639.47B0FKT64YX8ENCOOL2025-09-11Yes$17.16200pcs$3432.017.61%$604.38B0FKT27DGHENCOOL2025-09-11Yes$16.9200pcs$3380.017.07%$576.97B0FKT54WV5ENCOOL2025-09-11Yes$16.78200pcs$3356.016.85%$565.49B0FKT2986RENCOOL2025-09-11Yes$17.94200pcs$3588.015.74%$564.76B0FKT1ZRG7ENCOOL2025-09-11Yes$16.74200pcs$3348.013.21%$442.28B0FKT57KWTENCOOL2025-09-11Yes$20.45100pcs$2045.018.94%$387.33B0FKT9NG31ENCOOL2025-09-11Yes$20.21100pcs$2021.018.59%$375.71B0FKT9K9R8ENCOOL2025-09-11Yes$19.74100pcs$1974.018.97%$374.47
B0FKT47J6PENCOOL2025-09-06Yes$19.3100pcs$1930.017.03%$328.68
B0FKT28MPSENCOOL2025-09-11Yes$18.63100pcs$1863.017.04%$317.46
B0FKT1X33FENCOOL2025-09-06Yes$19.47100pcs$1947.016.24%$316.2
B0FKT56SLJENCOOL2025-09-11Yes$18.65100pcs$1865.015.83%$295.23
B0FKT4RHCJENCOOL2025-09-11Yes$18.05100pcs$1805.015.92%$287.36#New Product Success Rates
Listing这个市场能做，但不适合轻量入场；它不是新手友好的市场，而是一个被少数品牌强力控制、必须靠差异化和中高预算才能打进去的市场。新品牌层面看，ENCOOL 在 40 个产品里有 31 个盈利，表面上成功率 77.5%，但它几乎是单品牌集中收割，而且盈利产品几乎都靠“旧爆款思路+外观/功能微创新”，不是低成本原创新切入；这说明机会存在，但门槛并不低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ENCOOLOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ENCOOLOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入了价格战与拥挤竞争区。 2025年新品里，ENCOOL一个新品牌就密集推出了40个新释放产品，其中31个盈利、9个不盈利，表面成功率77.5%，但这不是“容易赚”，而是靠大规模铺货和投放堆出来的结果；同时市场里最近一年新增明显集中在少数品牌，且高利润并没有扩散到多数新进入者，说明门槛正在抬高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 31 0 0 0 8 2026 0 0 0 0 0 1 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 1 31 0 0 0 7 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 1 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
QLUR Water Bottle with Straw, 32oz Motivational Water Bottles with Time Marker to Drink, Tritan BPA Free, 1L Sports Water Bottle with Carry Strap LeakProof for Women Gym Fitness Outdoor (1 Pack)
This listing is deemed profitablePrice (USD)$15.53Released TypeOld Release (2023-09-12)Brand is an old entry in this marketSize and Weight29.3 x 8.4 x 8.4 cm, 280.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
提供多种高饱和渐变/粉彩配色，视觉上更偏女性健身与日常打卡风格, 透明Tritan瓶身+醒目时间刻度与激励文案的组合设计，辨识度高于普通纯色运动水瓶Key Buying Motive
时间刻度+激励文案帮助定时喝水，兼顾单手开盖、内置吸管、提带和宽口易清洗Target Customers
更适合需要打卡式补水管理的健身人群、学生和户外轻运动用户，尤其是偏好轻便透明水瓶而非保温杯的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$776.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.56% / 13.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.24% / 2.92%Peak / Non PeakSales & BSR Performance
QLUR Water Bottle with Straw, 32oz Motivational Water Bottles with Time Marker to Drink, Tritan BPA Free, 1L Sports Water Bottle with Carry Strap LeakProof for Women Gym Fitness Outdoor (1 Pack)
This listing is deemed profitablePrice (USD)$15.86Released TypeOld Release (2023-09-25)Brand is an old entry in this marketSize and Weight29.1 x 8.5 x 8.4 cm, 290.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
渐变粉色/马卡龙色系更偏女性与健身场景审美, 带时间刻度与鼓励文案的半透明Tritan瓶身，配吸管和提绳，整体更像轻量化日常运动水杯Key Buying Motive
时间刻度+激励文案帮助按时喝水，搭配吸管、单手开盖、漏水锁扣和便携提绳Target Customers
偏向女性、健身/减脂打卡、需要提醒补水的日常运动用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,586.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.00% / 17.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.38% / 6.45%Peak / Non PeakSales & BSR Performance
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