
结论很明确:这个市场不适合进入,已经进入明显的价格战区,且有过度拥挤信号。 新品牌一共 8 个,但真正能盈利的新品牌新品只有 2 个,成功率只有 12.5%;全市场新上架产品里 93.75% 不赚钱,新产品利润区间已经压到 -13.88% 到 10.54%,这说明不是“少数做差了”,而是赛道本身在吞利润。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论:不建议进入,这个市场已经明显偏饱和,且利润被压到很薄。 用户预算 50万 CNY 只能覆盖少量新品的前期起步成本,但当前市场里新品牌新上架的成功率只有 12.5%,失败率高达 87.5%;整体可识别盈利率只有 9.33%,新品盈利率更低到 6.06%,这已经是高风险的价格战市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向价格战和高失败率。 结果很直接:新品牌成功率极低,市场新货里只有6.06%能盈利,而整体可判定盈利的产品也只有9.33%;同时,新品牌新品的失败率高达87.5%,说明不是“少数人做得差”,而是赛道本身在消耗利润。
这个市场不值得进。 新品利润分布已经明显偏低,且新品牌里能赚钱的样本几乎都不是“低门槛小卖家”能复制的路径;对小卖家来说,进入基本会落进低利润甚至亏损区,对大品牌来说也只是靠更重的投放和更强品牌硬顶,风险仍然很高。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0B99S6RY7 | Ghosthorn | 2022-08-12 | Yes | $38.21 | 400pcs | $15284.0 | 14.49% | $2214.66 |
B0GZMSN92M | KastKing | 2026-05-05 | Yes | $69.99 | 200pcs | $13998.0 | 13.72% | $1920.53 | |
![]() | B0DNYXTZ93 | SOYEEZE | 2024-11-25 | Yes | $76.44 | 200pcs | $15288.0 | 11.82% | $1807.05 |
B07PVQJ7F8 | Rush Creek Creations | 2019-03-22 | Yes | $49.87 | 100pcs | $4987.0 | 25.64% | $1278.67 | |
B0CCL3VJL9 | Jorazor | 2023-07-22 | Yes | $57.6 | 100pcs | $5760.0 | 20.77% | $1196.36 | |
![]() | B0CQZ73LK8 | MyGift | 2023-12-26 | Yes | $29.99 | 100pcs | $2999.0 | 22.11% | $663.08 |
![]() | B0FPWJR7NF | Lnmuzm | 2025-09-05 | Yes | $35.75 | 100pcs | $3575.0 | 13.83% | $494.43 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GZMSN92M | KastKing | 2026-05-05 | Yes | $69.99 | 200pcs | $13998.0 | 13.72% | $1920.53 | |
![]() | B0FPWJR7NF | Lnmuzm | 2025-09-05 | Yes | $35.75 | 100pcs | $3575.0 | 13.83% | $494.43 |
这个市场不适合进入,已经接近/处于过度拥挤和价格战状态。 新品牌真正盈利的释放只有6.06%,全市场盈利率也只有9.33%;更关键的是,新品里93.75%不盈利,新品牌新品里87.5%不盈利,老品牌新品更是100%不盈利,说明新产品几乎都在烧钱试错,成功面非常窄。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是一个适合进入的市场:新品成功率只有6.06%,且近一年新品几乎全军覆没,竞争已经进入高风险价格战。 2025年到2026年,新进入的品牌里只有KastKing和Lnmuzm各有1个可盈利新品,其余14个新品牌新品都不赚钱,说明市场对真正新玩家非常不友好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 9 |
| 2026 | 2 | 0 | 2 | 1 | 0 | 0 | 0 | 16 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |