
这个市场不适合进入,而且已经明显进入价格战区:新发产品里可识别的盈利率只有12.50%,新品牌新发产品盈利率是0%,最近一批新品利润还在走弱,说明后进者很难靠正常打法跑通。对大品牌来说也不是好盘子,因为利润被压薄;对小商家更不友好,除非接受高强度投放和极强差异化,否则基本没有胜算。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 新品牌新发产品的盈利率只有0%,新发产品里整体盈利率也只有12.5%,而已知可盈利产品只占21.05%;这已经不是健康机会,更像是被老品牌和价格竞争主导的市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是高压价格战市场,不适合大品牌或小商家。 目前只看到 1 个新品牌 KastKing,但它的 2 个新上架都失败了;整体新上架成功率只有 12.5%,而新品牌自己的成功率是 0%,说明新品牌进来并没有真正跑通。
这个市场不值得进入。 新品盈利率只有12.50%,而且近两批新品里,2025年还有1个赚钱、3个不赚钱;到2026年已经变成2个不赚钱、2个未确认,走势明显在变差,说明竞争正在加剧、利润被压薄。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0G1LX6F5S | Ghosthorn | 2025-11-10 | Yes | $36.58 | 400pcs | $14632.0 | 28.26% | $4135.01 |
![]() | B0B99S6RY7 | Ghosthorn | 2022-08-12 | Yes | $38.21 | 400pcs | $15284.0 | 14.49% | $2214.66 |
![]() | B0DDC5Y7C4 | VEYWANE | 2024-08-16 | Yes | $28.3 | 400pcs | $11320.0 | 12.36% | $1399.16 |
B0DDC5S1QH | VEYWANE | 2024-08-16 | Yes | $30.28 | 200pcs | $6056.0 | 15.11% | $915.07 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G1LX6F5S | Ghosthorn | 2025-11-10 | Yes | $36.58 | 400pcs | $14632.0 | 28.26% | $4135.01 |
这个市场不值得进入,结论很直接:已经接近/进入价格战区,而且新品牌几乎没有真正跑通。 当前可识别的新品成功率只有12.50%,而在“新品牌”样本里成功率是0%;与此同时,老牌 Ghosthorn 仍然占据少数成功位,但它的整体品牌成功率也只有33.33%,说明这不是一个适合新人轻松切入的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是适合进入的市场:最近新品牌几乎没有真正跑通,利润率也在下滑,已经进入价格战/高风险区。 仅从现有样本看,市场新进入的成功率只有12.5%,而且新品牌里可识别的盈利样本是0%,说明新品牌进来后大概率先撞上失败而不是机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |