
这个市场不值得进入,已经是低毛利、低成功率的高风险市场。 现有数据只看到 1 个新品牌 MONOJOY、2 个新上架产品,全部都没跑出盈利;新品牌新产品盈利率是 0%,而且最近一批上新的结果也在走弱,说明不是单品失手,而是赛道本身已经把新进入者压得很难赚钱。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 现在看到的是典型的低利润、低成功率市场,而且新品牌并没有跑出健康的盈利样本,反而更像被价格战和高投放成本压住了;无论大品牌还是小商家,都不应把它当成好机会。
Alternative solutions may pose a risk to your investment in certain markets.
结论很直接:这个市场不值得进入,已经接近价格战/过度竞争状态,新入场品牌几乎没有成功空间。 目前可见的新品牌样本里,成功率是0%,两条新发布都亏损;其中 MONOJOY 两个新ASIN都没有盈利,说明不是单一产品失手,而是这个细分赛道本身对新玩家非常不友好。
这个市场不值得进入:当前新产品利润几乎全部落在10%以下,且新品牌新上架的盈利率是0%,说明已经进入明显的低毛利价格战区,小卖家和大品牌都很难靠正常打法赚钱。用户预算50万人民币看起来不低,但对这种市场只够短期试水,无法改变低利润和低成功率的现实。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0G253RGN1 | MONOJOY | 2025-12-15 | No | $23.66 | 50pcs | $1183.0 | 4.14% | $48.98 |
![]() | B0GVWDFHVY | MONOJOY | 2026-04-03 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G253RGN1 | MONOJOY | 2025-12-15 | No | $23.66 | 50pcs | $1183.0 | 4.14% | $48.98 |
![]() | B0GVWDFHVY | MONOJOY | 2026-04-03 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:新品牌成功率为0%,整体可盈利产品占比也是0%,而且已明显进入低利润、强竞争状态。 你要看的不是“有没有人卖”,而是“有没有人能稳定赚钱”;从现有数据看,答案是否定的。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不适合进入,且对大品牌和小品牌都不是好机会。 当前只看到1个新品牌 MONOJOY、2个新上架产品,两个都不盈利;新品牌新产品盈利率是 0%,不盈利率是 100%,并且最近的释放数据没有出现任何扩张型的成功案例,说明这不是一个还能靠简单切入赚钱的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |