- Benchmark ASINB0G253RGN1
- MarketplaceUS
- Category ID3375251
- Analyzed Products
- Keywordfoldable exercise mat, fitness training board
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是低利润、同质化、而且正在走向更激烈的价格战区。 现在没有任何新品牌成功案例可验证，3个新上架产品全都不赚钱；对大品牌和小卖家来说都不是好机会，尤其不适合小品牌硬闯。
证据很直接：新品牌只有2个，新增产品只有3个，盈利率是0%，而且最近新增的产品利润率只在2.39%~5.26%之间，全部落在价格战区。 市场里新品牌做出来的产品没有一个达到可接受的15%利润门槛；MONOJOY的两个新品B0G253RGN1、B0GVWDFHVY都亏，YOSOKI USOKI的B0GH7TTLHW也亏。老品牌RUILIXIN的两款代表产品B09CK9TX7P、B09CKLH3DK同样只有1.83%和2.12%的利润，说明不是“新手做不好”，而是整个类目利润被压扁了。样本里还看不到30个以上新品牌涌入，但在只有2个新品牌、3个新产品的阶段就已经全军覆没，说明市场早就处在强竞争压力下，不是健康扩张，而是拼低价。
- 大品牌进入：不建议。RUILIXIN这类已验证品牌也没跑出利润，说明就算有渠道和规模，回报也很差。
- 小品牌进入：不建议。真正能拿来当小卖家参考的成功案例为0，B0G253RGN1、B0GH7TTLHW这类新产品都没有形成可持续盈利。
- 预算现实：你的50万CNY表面上足够单个ASIN启动，但这市场真正卡人的不是首发预算，而是后续品牌、研发、投放和长期价格战成本；按现在的数据，钱够启动，不够改变胜率。
- 关键提醒：B09CK9TX7P、B09CKLH3DK这类旧品牌产品有551条评论，B0GH7TTLHW只有19条评论，暂时不属于那种明显要靠刷评才能拼的级别；但即使没有明显刷评迹象，利润也已经低到不值得做。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 你给的预算是500,000 CNY，表面上够做单个ASIN的早期起盘，但这个类目里已经是低利润、强竞争、明显价格战环境；现在切入，成功概率很低，不适合大品牌也不适合小品牌。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 高密度EVA/PU泡沫折叠训练垫：价格通常更低、重量更轻，适合居家拉伸、普拉提和基础力量训练；相比“训练板”更像通用替代品，购买门槛低。
- 普通可卷式瑜伽垫/健身垫：在电商和线下都很容易买到，价格往往更便宜；如果用户只是需要基础地面保护和防滑，这类产品可直接替代折叠训练垫。
- 拼接地垫（EVA地垫/泡沫拼图垫）：覆盖面积更大、单价更低，适合家庭健身区、儿童活动区和轻度训练；安装简单，不需要专门收纳结构。
- 门框单杠/弹力带训练组合：对于需要核心、上肢、阻力训练的用户，往往比购买专用训练板更便宜且占地更小，训练目的更接近、使用更灵活。
- 低成本二手/清仓健身垫：在二手平台或本地转售渠道可快速获得，成本显著低于新品；适合对品牌和外观要求不高、只求可用性的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌和老品牌都在亏，价格战已经把利润打穿了。 目前可见的3个新品全部不赚钱，新品盈利率是0%，市场整体可识别产品盈利率也是0%；而且市场里已经有2个新品牌、2个老品牌在打，最近3个新品里有3个都是非盈利，明显是高风险、低回报的格局。
New products with Highest revenueMONOJOY
Recent Monthly Revenue (USD):-(-)B0GVWDFHVYBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,183.00(50pcs/month)B0G253RGN1 (4.7/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsRUILIXIN
Recent Monthly Revenue (USD):$1,222.00(50pcs/month)B09CK9TX7P (4.6/5 (551 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,226.00(50pcs/month)B09CKLH3DK (4.6/5 (551 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsLeast profitable new productsYOSOKI USOKI
Recent Monthly Revenue (USD):-(-)B0GH7TTLHW (4.8/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观更醒目，图片识别度高
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- 可折叠便携，形态与常见瑜伽垫差异较大
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- 适合旅行/外出使用，点击吸引力强
B0GH7TTLHW (4.8/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 绿色高尔夫练习垫，品类与瑜伽垫差异最大
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- 小尺寸训练垫，功能场景很明确
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- 高对比配色和分区图案，商品图更容易吸引点击
B0G253RGN1 (4.7/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌和全市场新品盈利率都是0%，而且新品里几乎全是低于10%利润的价格战状态。 你现在看到的不是“还能靠差异化切进去”的市场，而是一个已经被低毛利和同质化压扁的市场，做大品牌也不适合，做小品牌更不适合。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B09CK9TX7PRUILIXIN2021-09-25No$24.4450pcs$1222.01.83%$22.37B09CKLH3DKRUILIXIN2021-10-08No$24.5250pcs$1226.02.12%$26.0B0G253RGN1MONOJOY2025-12-15No$23.6650pcs$1183.04.14%$48.98B0GH7TTLHWYOSOKI USOKI2026-03-31No$32.47-pcs$-4.04%$-
B0D6G3PSZBPROIRON2025-05-17No$26.73-pcs$-4.97%$-
B0D6G7G8M3PROIRON2025-05-17No$26.99-pcs$-5.83%$-B0GVWDFHVYMONOJOY2026-04-03No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G253RGN1MONOJOY2025-12-15No$23.6650pcs$1183.04.14%$48.98B0GH7TTLHWYOSOKI USOKI2026-03-31No$32.47-pcs$-4.04%$-B0GVWDFHVYMONOJOY2026-04-03No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：0%新产品成功率、利润率只有2.39%~5.26%，已经是明显的价格战区，而且整体表现偏向失血。 样本里3个新上架产品全部不赚钱，且新品牌和老品牌都没有任何可验证的盈利新产品，说明不是“谁更会做新品”的问题，而是这个类目本身已经把利润压得很薄；对小卖家和大品牌都不友好，贸然进去大概率会被低价和投放成本吞掉。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YOSOKI USOKIMONOJOY#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏向低利润红海，而且新品牌几乎没有成功案例。 现在看到的新品牌新上架产品只有3个，全部亏损；最近几个月新增也在继续出现亏损款，说明竞争不是在变松，而是在加剧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases