
结论很明确:这个市场不值得进入,已经进入价格战和拥挤竞争区。 新品牌 11 个里,纯新品牌新发布成功率是 0%,整体新发布成功率只有 33.33%,但这 33.33% 几乎全是老品牌或旧品牌延伸出来的产品,不是小卖家可复制的胜利。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,且对小品牌尤其危险。 资金上你“能进场”,但不是好机会:用户预算 50万 CNY 远高于新产品推荐预算中位数约 6117 USD(约4.4万 CNY)和最低门槛约 3849 USD(约2.8万 CNY),因此钱够做单个ASIN启动;但市场已经明显偏向价格战,且新品牌几乎没有可复制的正面成功样本,进场后大概率会被低毛利和强投放吞噬。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向价格战和过度拥挤。 新品牌进入数量有11个,虽然还没到你要求的30~100+“极度超饱和”红线,但新上架产品51个里,只有33.33%能算成功,且新产品利润区间只有-0.40%到17.13%,说明能赚钱的不多,低价竞争已经很重;更关键的是,品牌里很多新入局者并没有形成稳定盈利,像 Fikoksol、Aisle Space、Pitmoly 都是新品牌里直接翻车或未跑通的例子。
这个市场不适合现在进入,结论很直接:新品牌过多、低利润占比高、且新上架成功率只有33.33%,已经进入明显的竞争挤压区。 500000 CNY 的预算只能覆盖少数单品的前期投入,但在这里要想稳定赚钱,往往还要靠更强的品牌力、更多差异化研发和更重的营销,普通小商家很难靠常规打法赢。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DXPZ83RX | YASONIC | 2025-02-19 | Yes | $26.17 | 1000pcs | $26170.0 | 23.01% | $6021.72 | |
![]() | B0CGJ1R9WZ | AKTECKE | 2023-08-24 | Yes | $26.34 | 1000pcs | $26340.0 | 17.38% | $4577.9 |
![]() | B0CGHZYRM3 | AKTECKE | 2023-08-24 | Yes | $26.33 | 1000pcs | $26330.0 | 17.29% | $4552.46 |
![]() | B0FND3PLZW | AKTECKE | 2025-08-22 | Yes | $26.37 | 1000pcs | $26370.0 | 16.91% | $4459.17 |
![]() | B0FRFVR2MD | Sakugi | 2025-12-11 | Yes | $23.06 | 1000pcs | $23060.0 | 18.57% | $4282.25 |
![]() | B0FND2BTJT | AKTECKE | 2025-10-05 | Yes | $22.44 | 1000pcs | $22440.0 | 16.68% | $3743.0 |
![]() | B0FRFLM11Y | Sakugi | 2025-12-11 | Yes | $21.47 | 1000pcs | $21470.0 | 17.04% | $3658.49 |
![]() | B0C5QHJS9Y | AKTECKE | 2023-05-19 | Yes | $22.47 | 1000pcs | $22470.0 | 16.1% | $3617.67 |
B0F8VVR6GY | AKTECKE | 2025-05-16 | Yes | $22.45 | 1000pcs | $22450.0 | 16.06% | $3605.47 | |
![]() | B0FMNXYXXG | AKTECKE | 2025-08-16 | Yes | $22.47 | 1000pcs | $22470.0 | 16.02% | $3599.7 |
![]() | B0DBH3Y327 | YASONIC | 2024-07-29 | Yes | $26.59 | 600pcs | $15954.0 | 22.27% | $3552.96 |
![]() | B0BNH7TWWZ | YASONIC | 2022-11-28 | Yes | $25.36 | 600pcs | $15216.0 | 20.59% | $3132.98 |
![]() | B0FRFNNK64 | Sakugi | 2025-12-11 | Yes | $21.89 | 1000pcs | $21890.0 | 14.3% | $3130.27 |
![]() | B0D1QMCGX4 | YASONIC | 2024-04-15 | Yes | $25.23 | 600pcs | $15138.0 | 20.56% | $3112.38 |
![]() | B0C88Z4YJ6 | YASONIC | 2023-06-16 | Yes | $25.43 | 600pcs | $15258.0 | 20.02% | $3054.66 |
![]() | B0BB7PBPC3 | YASONIC | 2022-08-19 | Yes | $25.53 | 600pcs | $15318.0 | 16.57% | $2538.2 |
![]() | B0FSX7PXM5 | Sakugi | 2025-11-16 | Yes | $19.99 | 550pcs | $10994.5 | 22.73% | $2499.05 |
![]() | B0DBZWJM5V | YAWSOUP | 2024-10-27 | Yes | $25.99 | 400pcs | $10396.0 | 19.52% | $2029.3 |
![]() | B0DX1VWG3Q | Sakugi | 2025-05-05 | Yes | $19.14 | 700pcs | $13398.0 | 14.74% | $1974.87 |
![]() | B0FSXDN8QG | Sakugi | 2025-11-16 | Yes | $17.6 | 550pcs | $9680.0 | 18.65% | $1805.32 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FND3PLZW | AKTECKE | 2025-08-22 | Yes | $26.37 | 1000pcs | $26370.0 | 16.91% | $4459.17 |
![]() | B0FRFVR2MD | Sakugi | 2025-12-11 | Yes | $23.06 | 1000pcs | $23060.0 | 18.57% | $4282.25 |
![]() | B0FND2BTJT | AKTECKE | 2025-10-05 | Yes | $22.44 | 1000pcs | $22440.0 | 16.68% | $3743.0 |
![]() | B0FRFLM11Y | Sakugi | 2025-12-11 | Yes | $21.47 | 1000pcs | $21470.0 | 17.04% | $3658.49 |
![]() | B0FMNXYXXG | AKTECKE | 2025-08-16 | Yes | $22.47 | 1000pcs | $22470.0 | 16.02% | $3599.7 |
![]() | B0FRFNNK64 | Sakugi | 2025-12-11 | Yes | $21.89 | 1000pcs | $21890.0 | 14.3% | $3130.27 |
![]() | B0FSX7PXM5 | Sakugi | 2025-11-16 | Yes | $19.99 | 550pcs | $10994.5 | 22.73% | $2499.05 |
![]() | B0FSXDN8QG | Sakugi | 2025-11-16 | Yes | $17.6 | 550pcs | $9680.0 | 18.65% | $1805.32 |
![]() | B0FLJYPYL8 | Sakugi | 2025-11-17 | Yes | $19.53 | 550pcs | $10741.5 | 15.44% | $1658.49 |
![]() | B0FX7T2PT6 | Youvip | 2025-10-22 | Yes | $25.99 | 550pcs | $14294.5 | 10.71% | $1530.95 |
![]() | B0GCMWKZ4N | YASONIC | 2025-12-26 | Yes | $18.46 | 600pcs | $11076.0 | 11.72% | $1298.11 |
![]() | B0G1MJ2LXN | GRANNY SAYS | 2026-02-08 | Yes | $21.99 | 300pcs | $6597.0 | 14.81% | $977.02 |
![]() | B0GCMLR741 | YASONIC | 2025-12-26 | Yes | $18.42 | 400pcs | $7368.0 | 11.36% | $837.01 |
B0GD76LX35 | Veken | 2025-12-30 | Yes | $22.44 | 200pcs | $4488.0 | 18.13% | $813.68 | |
![]() | B0FR8FD57M | AKTECKE | 2025-09-16 | Yes | $26.31 | 100pcs | $2631.0 | 16.88% | $444.12 |
![]() | B0GD7H1DSJ | Veken | 2026-03-21 | Yes | $21.65 | 100pcs | $2165.0 | 16.87% | $365.24 |
![]() | B0FLJZBS3S | Sakugi | 2025-11-17 | Yes | $18.98 | 50pcs | $949.0 | 14.53% | $137.89 |
这个市场不适合进入,尤其不适合小品牌;它已经是高竞争、接近价格战的市场。 新产品整体成功率只有22%,但新品牌内部是18个新发布全军覆没、成功率0%,说明真正的新进入者几乎没有立足空间;同时,市场里已有老品牌在持续收割利润,入场门槛很高。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入明显的高竞争/价格战状态。 近一年新发布里,真正“新品牌”没有任何成功样本:新品牌新发布盈利率为0%,非盈利率100%;同时近月新品牌新增18个失败样本,而盈利样本为0,说明新进入者几乎没有可复制的生路。
证据非常直接:市场在恶化,而不是变容易。 2025年还能看到一些盈利新发布,但到了2026年,月度数据里新品牌失败样本迅速堆高,3月出现9个新品牌失败、4月3个、5月3个、6月1个,盈利新增几乎断层;按品牌看,非盈利样本集中在 Fikoksol、RAOZBE、THKVESN、Dimyno 等新品牌上,分别占16.67%、16.67%、16.67%、11.11%,而“Other”也占38.89%,说明失败不是个别品牌问题,而是普遍问题。整体可识别样本中,市场盈利率只有37.50%,但新发布盈利率只有33.33%,且最近入场的样本明显更差,属于竞争加剧、利润被压缩的走势。
大品牌可以勉强靠更重的投放和更高预算硬打,但小品牌基本不成立。 你的预算是500000元人民币,覆盖单个ASIN的起步资金足够,但这里要小心:样本里 AKTECKE 的 B0FND2BTJT 不是“正常小品牌”,而是黑帽新发布,投入约$4,943却做到16.7%利润率、月销1000、收入$22,440;Youvip 的 B0FX7T2PT6 同样不是新品牌小卖家案例,而是老品牌新上架,早期投入约$7,797,利润率10.7%,最近月销550、收入$14,294.50。这说明要在这里做出结果,往往需要较高预算、强运营甚至灰色打法,不是普通小卖家能稳定复制的。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 2 | 1 | 3 | 14 | 1 | 0 | 0 | 5 |
| 2026 | 0 | 1 | 3 | 2 | 0 | 0 | 0 | 19 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 0 |
| 2025/12 | 1 | 1 | 2 | 6 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 1 | 2 | 1 | 0 | 0 | 0 | 6 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |