
结论很直接:这个市场不值得进入,已经是明显的价格战市场。 新品牌只有9个,没有达到典型的“品牌爆量涌入”超饱和阈值,但新上架产品里有77.55%不赚钱,新产品可盈利率只有21.57%,说明真正的问题不是有没有空位,而是进场后很难守住利润。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 新品牌新上架的成功率只有21.57%,但失败率高达73.91%,而且大量对手并不是“健康的小卖家”,而是带着品牌和资源进场的强势玩家;市场已经进入明显的价格和投放竞争区。
预算上,你有500,000 CNY,表面上足够覆盖单个新品的起步成本,但这不是优势。 该市场新品建议预算只有约4,059.80–4,254.99 USD,换算后远低于你的预算,说明进入门槛不是“钱不够”,而是“钱也未必买得到利润”。市场可见利润率里,整体可盈利产品占39.66%,但新上架产品里盈利仅21.57%;这意味着新进者大多没跑出来。更关键的是,新品牌里像 OMAIRA、IntreLife 这类进入不到一年就出现 2/4、2/3 的盈利表现,看起来像成功案例,但它们的样本里也有明显失利款,说明不是低成本就能复制的模式。真正能作为小商家参考的,是 IntreLife 的 B0FWBZFKWQ(约16.13%利润,148个评论)和 B0FFS7BGMY(约12.89%利润,148个评论),但后者利润已经偏薄,不符合你要的“稳健可复制”;而 OMAIRA 的 B0FWR74FWD 只有约14.65%,B0FWR6R6VW 约10.99%,仍然很吃流量和周转。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向价格战和同质化内卷:整体可盈利产品占比只有39.66%,新上架产品里可盈利比例也只有21.57%,而新品牌新上架里非盈利比例高达73.91%。更关键的是,新品牌里能打出利润的样本很少,且多数成功都依赖“在老款基础上微调+压低价格”,不是容易复制的低成本蓝海。
这个市场不适合进入:新产品整体已经进入低利润挤压区,而且新品牌的成功并不是真正的小卖家胜出,而是少数老品牌/强势品牌靠产品升级和资金堆出来的结果。对小商家来说,除非你能做出明显差异化并准备好持续投入,否则进去大概率被价格战吞掉。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BNH6Q3XV | YASONIC | 2022-11-30 | Yes | $24.98 | 7000pcs | $174860.0 | 18.75% | $32786.25 |
![]() | B0FXWNC98X | YASONIC | 2025-10-27 | Yes | $29.08 | 3800pcs | $110504.0 | 23.63% | $26112.1 |
![]() | B0FB2PMLVQ | YASONIC | 2025-05-28 | Yes | $28.92 | 3800pcs | $109896.0 | 23.16% | $25451.92 |
![]() | B0CGJ2DJJ1 | AKTECKE | 2023-08-24 | Yes | $24.99 | 4000pcs | $99960.0 | 14.64% | $14634.15 |
![]() | B0DLW9YSWT | MSAICOE | 2024-11-04 | Yes | $20.71 | 2000pcs | $41420.0 | 10.57% | $4378.1 |
![]() | B0FXWMB5CP | YASONIC | 2025-10-27 | Yes | $29.01 | 600pcs | $17406.0 | 23.52% | $4093.9 |
![]() | B0FB2KFJ3S | YASONIC | 2025-05-28 | Yes | $28.97 | 600pcs | $17382.0 | 23.51% | $4086.51 |
B0DLW8XGC8 | MSAICOE | 2024-11-04 | Yes | $26.85 | 800pcs | $21480.0 | 18.72% | $4021.06 | |
![]() | B0F2DRLJKX | YASONIC | 2025-03-25 | Yes | $28.92 | 600pcs | $17352.0 | 22.46% | $3897.26 |
![]() | B0D4YQ32QB | YASONIC | 2024-05-23 | Yes | $28.76 | 600pcs | $17256.0 | 21.55% | $3718.67 |
![]() | B0F5QBPKMM | YASONIC | 2025-04-21 | Yes | $26.4 | 600pcs | $15840.0 | 20.66% | $3272.55 |
![]() | B0BFDW9DJK | YQh | 2022-09-15 | Yes | $23.13 | 500pcs | $11565.0 | 17.36% | $2007.69 |
![]() | B0DHNXHDKH | Joqixon | 2024-09-21 | Yes | $23.63 | 600pcs | $14178.0 | 13.54% | $1919.71 |
![]() | B0FWR74FWD | OMAIRA | 2025-10-17 | Yes | $25.99 | 500pcs | $12995.0 | 14.65% | $1903.77 |
B0D1QKDFZY | YASONIC | 2024-04-15 | Yes | $28.76 | 300pcs | $8628.0 | 21.77% | $1878.32 | |
![]() | B0GVJ78L6B | Joqixon | 2026-03-31 | Yes | $24.97 | 600pcs | $14982.0 | 11.42% | $1710.95 |
![]() | B0CT2LXD2X | DELLAN | 2024-02-28 | Yes | $26.99 | 300pcs | $8097.0 | 20.53% | $1662.32 |
![]() | B0DHP2YJ12 | Joqixon | 2024-09-21 | Yes | $21.99 | 600pcs | $13194.0 | 11.54% | $1522.59 |
![]() | B0CPXZD6WD | GRANNY SAYS | 2024-03-21 | Yes | $24.14 | 300pcs | $7242.0 | 20.05% | $1452.03 |
![]() | B0DLW8DW5G | MSAICOE | 2024-11-04 | Yes | $26.35 | 300pcs | $7905.0 | 18.2% | $1438.71 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FXWNC98X | YASONIC | 2025-10-27 | Yes | $29.08 | 3800pcs | $110504.0 | 23.63% | $26112.1 |
![]() | B0FXWMB5CP | YASONIC | 2025-10-27 | Yes | $29.01 | 600pcs | $17406.0 | 23.52% | $4093.9 |
![]() | B0FWR74FWD | OMAIRA | 2025-10-17 | Yes | $25.99 | 500pcs | $12995.0 | 14.65% | $1903.77 |
![]() | B0GVJ78L6B | Joqixon | 2026-03-31 | Yes | $24.97 | 600pcs | $14982.0 | 11.42% | $1710.95 |
![]() | B0FQV8V737 | VALORDINE | 2025-10-25 | Yes | $24.7 | 300pcs | $7410.0 | 18.61% | $1379.01 |
![]() | B0FWR6R6VW | OMAIRA | 2025-10-17 | Yes | $23.53 | 500pcs | $11765.0 | 10.99% | $1292.98 |
![]() | B0FWBZFKWQ | IntreLife | 2025-10-25 | Yes | $25.38 | 300pcs | $7614.0 | 16.13% | $1228.14 |
![]() | B0GDQTTXS7 | HapiRm | 2026-02-15 | Yes | $21.65 | 300pcs | $6495.0 | 14.4% | $935.28 |
![]() | B0FFS7BGMY | IntreLife | 2025-08-19 | Yes | $24.17 | 300pcs | $7251.0 | 12.89% | $934.66 |
![]() | B0GDQKDMF4 | HapiRm | 2026-02-15 | Yes | $20.57 | 300pcs | $6171.0 | 12.3% | $759.04 |
![]() | B0FL7JVZZ6 | MSAICOE | 2025-08-05 | Yes | $27.99 | 100pcs | $2799.0 | 19.78% | $553.65 |
这个市场不适合进入。整体新产品成功率只有21.57%,但真正由“新品牌”拿到的成功只有5个,失败有17个,成功率22.73%;更关键的是,已成熟品牌的新产品成功率只有18.52%,市场主战场不是增量机会,而是被老品牌和成熟打法占住了。 你的预算500000 CNY远高于单个新产品早期建议投入约4059.80~4254.99 USD,说明不是“钱不够”,而是这个赛道本身已经很拥挤,靠正常打法也很难赢。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经明显进入价格战和过度竞争区。 近一年新品牌只有9个,但新品牌新发布的成功率只有21.57%,而且新品牌新发布中77.27%都不赚钱;更关键的是,最近几个月失败样本持续增加,说明竞争在变硬,不是在变好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 4 | 6 | 2 | 0 | 0 | 17 |
| 2026 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 17 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 1 | 4 | 2 | 0 | 0 | 1 |
| 2025/11 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 7 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |