- Benchmark ASINB0F7LJCJXD
- MarketplaceUS
- Category ID705333011
- Analyzed Products
- Keywordoffice desk organizer, file organizer tray
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、低成功率的价格战区。 新品牌只有1个样本，成功率0%，而且可识别的利润产品占比也是0%；这不是机会窗口，而是一个连新玩家都跑不通的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入：利润极低、成功率为0%，而且新品牌进入后直接翻车，属于明显的价格战/饱和市场。 你手上的50万人民币预算虽然能覆盖单个ASIN前期上架所需，但在这个类目里不足以换来可复制的成功，尤其还没算R&D、品牌和认证成本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 利用现有普通纸箱/快递盒改造成桌面文件收纳盒：成本接近零，拿来即用，适合临时分类，比购买成品更便宜。
- 直接用透明文件袋/拉链文件袋替代分层收纳盘：更轻便、可随身携带，且通常单价更低，适合少量文件管理。
- 使用牛皮纸信封或大号信封做项目归档：获取渠道更广、采购门槛低，适合按项目或按月存放文件。
- 采用挂墙文件夹/门后挂袋替代桌面托盘：不占桌面空间，安装简单，尤其适合桌面已拥挤的用户。
- 用活页夹 + 分隔页替代桌面整理架：通用性强，后续扩展成本低，很多家庭和办公室本来就有现成材料。
- 把文件电子化后用云盘/扫描App管理：对‘收纳’需求形成替代，初始成本可能更低，且减少实体占位。
- 使用塑料票据架/便签收纳夹临时归类待处理文件：更便宜且操作直观，适合‘inbox’场景而不必买专门桌面收纳器。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：整体已经是零利润率、低成功率的价格战区，且新品牌几乎没有正向案例。 现有数据里，市场可识别的可盈利产品占比是0%，新上新产品可盈利占比也是0%；最近还能看到的新增品牌只有 Landhoow，但它的新上新 ASIN B0GHR4Z2S4 只有 5.63% 毛利、月销 50、月营收 80,800，仍然亏损，说明新品牌进场基本在烧钱。
Least investment in new productsMost investment in new productsNew products with Highest revenueLandhoow
Recent Monthly Revenue (USD):$808.00(50pcs/month)B0GHR4Z2S4 (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMotthjcw
Recent Monthly Revenue (USD):-(-)B0FFFRFV77 (5/5 (7 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FFGJ7L2NBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$732.00(50pcs/month)B0FFFW92S4 (5/5 (7 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 多彩高饱和，图片最醒目
- |
- 塑料双口袋，功能直观易懂
- |
- 大包装适合学校和办公批量购买
B0F7LJCJXD (4.5/5 (185 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 玳瑁纹外观少见，视觉差异大
- |
- 比常见纯色文件夹更有装饰感
- |
- 适合想要桌面收纳也好看的用户
B0GHR4Z2S4 (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经是低利润+强竞争的高风险市场。 新品牌进入后的新上架产品利润率只有0%：Landhoow 的 B0GHR4Z2S4 虽然一个月还能做到约808美元收入，但实际毛利只有5.63%，低于你要求的可接受线，说明这类产品很容易被运费、平台费和价格竞争吞掉利润。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FFFW92S4Motthjcw2025-06-25No$14.6450pcs$732.02.25%$16.47B0GHR4Z2S4Landhoow2026-01-20No$16.1650pcs$808.05.63%$45.5B0FFFRFV77Motthjcw2025-06-25No$14.49-pcs$-1.52%$-B0F7LJCJXDKIOEEE2025-06-12No$38.99-pcs$-8.5%$-B0FFGJ7L2NMotthjcw2025-06-25No$--pcs$--%$-
B0G4ML9NVZKIOEEE2025-01-06No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GHR4Z2S4Landhoow2026-01-20No$16.1650pcs$808.05.63%$45.5#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经是高风险的价格战区，而且对新品牌和小品牌都不友好。 目前可识别的盈利产品占比是0.00%，新品牌的新上架产品盈利率也是0.00%，连样本里的新品牌 Landhoow 都没跑通；市场里真正能赚钱的案例几乎没有，反而是老品牌 KIOEEE、Motthjcw 这类成熟品牌在同质化产品里继续压价，说明新进入者很难靠普通款式切进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Landhoow#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：当前是低成功率、低利润的高风险市场，不适合大品牌也不适合小品牌。 现有数据只看到1个新品牌样本，但它已经是亏损、低销量、低利润率的失败案例；同时市场整体可识别利润率为0%，新发布产品可识别利润率也为0%，这是典型的价格战/低效市场信号，而不是可复制的增长机会。
从证据看，Landhoow 的 ASIN B0GHR4Z2S4 只有 3 个评论，月销 50 件，月营收 808 美元，利润率只有 5.6%，且销售状态为不活跃；它的早期投入约 2424 美元，其中广告 696.90 美元，说明即使投入到这一级别，仍然没有跑通。更关键的是，最近这条新品牌样本是 100% 亏损，没有任何新品牌成功案例可作为小业务参考；按你的规则，利润率低于 10% 就是价格战区，而这里连 15% 以上的“可接受新进入者”都没有出现。市场时间上也没有看到持续增长的健康信号，近期只有这一个新品牌进入且失败，结合“新品牌成功率 0%”，说明不是机会窗口，而是进入门槛高、回报差的环境。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases