
这个市场不值得进入,结论很明确:已经进入明显的价格战区,且对小商家和大品牌都不是好机会。 新品整体盈利率只有31.58%,新品牌盈利率约28.57%,但最近进入质量在变差:2026年新品里只有1个赚钱、6个亏钱,市场不是变容易,而是在继续变难。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论:这个市场不值得进入,尤其不适合小商家;对大品牌也不是好机会。 价格战已经很明显,头部老品牌吃掉了大部分利润,新品牌里只有少数能活下来,而且新品牌的失败率很高。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:它已经接近价格战区,而且新品牌成功率偏低。 现有数据里,新品牌进入后能盈利的比例只有28.57%,新发布产品整体盈利率只有31.58%,而未达盈利标准的新发布比例高达71.43%;这不是一个适合小品牌轻松切入的市场。
这个市场不值得进入:它已经接近饱和,而且利润被压到很薄,新手没有明显空间。 新品里真正能赚钱的只有少数,大多数都落在10%以下;而且新品牌并不是在稳定赚钱,更多是靠个别爆款和激进投放硬冲出来。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BNH6Q3XV | YASONIC | 2022-11-30 | Yes | $24.98 | 7000pcs | $174860.0 | 18.75% | $32786.25 |
![]() | B0FXWNC98X | YASONIC | 2025-10-27 | Yes | $29.08 | 3800pcs | $110504.0 | 23.63% | $26112.1 |
![]() | B0FB2PMLVQ | YASONIC | 2025-05-28 | Yes | $28.92 | 3800pcs | $109896.0 | 23.16% | $25451.92 |
![]() | B0CGJ2DJJ1 | AKTECKE | 2023-08-24 | Yes | $24.99 | 4000pcs | $99960.0 | 14.64% | $14634.15 |
![]() | B0FFT6F8DF | MSAICOE | 2025-06-27 | Yes | $28.37 | 1100pcs | $31207.0 | 19.15% | $5976.15 |
![]() | B0DLW9YSWT | MSAICOE | 2024-11-04 | Yes | $20.71 | 2000pcs | $41420.0 | 10.57% | $4378.1 |
![]() | B0FXWMB5CP | YASONIC | 2025-10-27 | Yes | $29.01 | 600pcs | $17406.0 | 23.52% | $4093.9 |
![]() | B0FB2KFJ3S | YASONIC | 2025-05-28 | Yes | $28.97 | 600pcs | $17382.0 | 23.51% | $4086.51 |
B0DLW8XGC8 | MSAICOE | 2024-11-04 | Yes | $26.85 | 800pcs | $21480.0 | 18.72% | $4021.06 | |
![]() | B0F18RK4CP | REINHARDT | 2025-04-25 | Yes | $27.93 | 1100pcs | $30723.0 | 12.89% | $3960.2 |
![]() | B0F2DRLJKX | YASONIC | 2025-03-25 | Yes | $28.92 | 600pcs | $17352.0 | 22.46% | $3897.26 |
![]() | B0D4YQ32QB | YASONIC | 2024-05-23 | Yes | $28.76 | 600pcs | $17256.0 | 21.55% | $3718.67 |
![]() | B0C2Y1PBTR | YASONIC | 2023-05-20 | Yes | $28.8 | 600pcs | $17280.0 | 21.51% | $3716.93 |
![]() | B0DBH3XB1P | YASONIC | 2024-07-29 | Yes | $28.8 | 600pcs | $17280.0 | 21.43% | $3703.11 |
![]() | B0F5QBPKMM | YASONIC | 2025-04-21 | Yes | $26.4 | 600pcs | $15840.0 | 20.66% | $3272.55 |
![]() | B0DHNXHDKH | Joqixon | 2024-09-21 | Yes | $23.63 | 600pcs | $14178.0 | 13.54% | $1919.71 |
B0D1QKDFZY | YASONIC | 2024-04-15 | Yes | $28.76 | 300pcs | $8628.0 | 21.77% | $1878.32 | |
![]() | B0GVJ78L6B | Joqixon | 2026-03-31 | Yes | $24.97 | 600pcs | $14982.0 | 11.42% | $1710.95 |
![]() | B0DDT3X7LF | REINHARDT | 2024-10-21 | Yes | $30.74 | 250pcs | $7685.0 | 20.76% | $1595.41 |
![]() | B0DHP2YJ12 | Joqixon | 2024-09-21 | Yes | $21.99 | 600pcs | $13194.0 | 11.54% | $1522.59 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FXWNC98X | YASONIC | 2025-10-27 | Yes | $29.08 | 3800pcs | $110504.0 | 23.63% | $26112.1 |
![]() | B0FXWMB5CP | YASONIC | 2025-10-27 | Yes | $29.01 | 600pcs | $17406.0 | 23.52% | $4093.9 |
![]() | B0GVJ78L6B | Joqixon | 2026-03-31 | Yes | $24.97 | 600pcs | $14982.0 | 11.42% | $1710.95 |
![]() | B0FFS7BGMY | IntreLife | 2025-08-19 | Yes | $24.17 | 300pcs | $7251.0 | 12.89% | $934.66 |
![]() | B0FWBZFKWQ | IntreLife | 2025-10-25 | Yes | $25.38 | 200pcs | $5076.0 | 16.13% | $818.76 |
![]() | B0FL7JVZZ6 | MSAICOE | 2025-08-05 | Yes | $27.99 | 100pcs | $2799.0 | 19.78% | $553.65 |
这个市场不适合进入,原因很直接:新产品成功率只有27.78%,失败率高达66.67%,而且新品牌里真正成功的新发布只有28.57%,失败占71.43%。 这不是一个还能靠普通选品切入的市场,已经进入高竞争、强分化阶段;对小品牌来说,合法成功空间很窄,对大品牌来说也不是“花钱就能赢”的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经接近明显的价格战区,整体不是一个值得新卖家下场的市场。 近一年新品盈利率只有27.78%,但非盈利新品占66.67%;按新品牌口径看,盈利仅28.57%,失败高达71.43%。
市场在变难,不是在变容易。 2025年还有5个新品赚钱、6个新品亏钱;到了2026年,盈利新品只剩1个,而亏损新品有6个,说明最近的进入质量在下滑、竞争在加剧。月度上,2025年10月还有2个高利润新品,但随后11月、12月和2026年1-6月基本都被低利润或亏损新品占据,属于典型的利润下行信号。按你的规则,盈利率低于10%是高风险,这里虽然表面还有少量成功案例,但最近成功并不稳定,且越来越依赖老品牌或强营销打法。
能拿来当参考的成功样本主要不是“普通小卖家”,而是有明显差异化或偏强运营能力的品牌。 例如 Joqixon 的 B0GVJ78L6B,月销600、月收约149.82万美元,利润率约15%+;IntreLife 的 B0FWBZFKWQ 和 B0FFS7BGMY 也能跑出利润,但同品牌同时有多款失败,说明不是低门槛复制就能赢。反过来,Joqixon 的 B0G43PF36Z、B0G43R26XM,SHINEWON 的 B0G52ZDN2P、B0G52LHJBG,DAOYA 的 B0FMY15GDH、B0GQB6R7LK 都在亏损名单里,很多新品利润率落在10%以下,甚至出现负利润;这说明市场对“同质化产品”非常不友好。再看旧品牌,YASONIC 和 MSAICOE 的盈利更多依赖老链接/老基础款,属于大品牌打法,不是小商家可直接照搬。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 2 | 3 | 2 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 |
| 2025/11 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |