- Benchmark ASINB0FQ61HWSL
- MarketplaceUS
- Category ID1069456
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-19
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，结论很明确：已经接近价格战，而且新品牌几乎没有可复制的成功面。 目前只看到 2 个新品牌、7 个新发布，其中真正赚钱的只有 bloom daily planners 的 B0FQ61HWSL，整体新发布成功率只有 14.29%，但新品牌里的失败样本占 85.71%，最近 2026 年 2-3 月更是连续 6 个新产品全部不赚钱，走势是明显变差，不是变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不建议进入，这个市场现在是高风险、接近价格战的环境。 用户预算 50万 CNY 可以覆盖少数单品的前期启动，但从样本看，真正能跑出来的只有 1 个：bloom daily planners 的 B0FQ61HWSL，单品月销约 50 件、月营收约 5,835 元、利润率约 19.81%，但它依赖更强的品牌力和差异化；相反，SUNEE 的 5 个新品全部不盈利，B0GTPJYFBL、B0GTPCSSJZ、B0GTPPTCFJ、B0GTP85RMF、B0GMGWGLKD 都是失败样本，且 2026 年集中出现 6 个新品失败，说明市场在快速堆量但转化很差。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Alternatives- 使用手机/平板自带日历与提醒事项应用（如Google Calendar、iPhone日历）替代纸质计划本，几乎零成本、随时可编辑、跨设备同步，适合只需要日程管理的人。
- 用A4打印的月历/周计划模板替代成品桌面计划器：从免费模板网站下载后自行打印，成本更低，也能按需增删页面。
- 用白板/月历磁贴/可擦写台历替代文件与桌面整理型计划本：一次购买后可反复擦写，适合桌边快速记录待办和截止日期。
- 用便签本+文件夹/档案袋组合替代桌面文件整理器：便签负责临时任务，文件夹负责收纳文件，价格通常更低且更灵活。
- 用数字待办工具（如Todoist、Microsoft To Do、Notion模板）替代纸质日程本：免费版已足够覆盖基础规划，适合更习惯搜索、复制和自动提醒的用户。
- 用一次性低价笔记本+手写分区替代专用planner：在普通笔记本里自建月历、清单和项目页，门槛低、可完全按个人习惯定制。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入：样本里只有1个明确赚钱案例，而新进入品牌的新发布失败率达到85.71%，2026年又集中出现6个新发布但都不赚钱，说明竞争正在加速、利润在被挤压。对大品牌和小商家都不友好，尤其小商家如果没有更强的营销打法，基本很难跑出来。
New products with Highest revenuebloom daily planners
Recent Monthly Revenue (USD):$583.50(50pcs/month)B0FQ61HWSL (4.7/5 (630 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsSUNEE
Recent Monthly Revenue (USD):-(-)B0GTPJYFBL (4.6/5 (546 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GTPCSSJZ (4.6/5 (546 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GTPPTCFJ (4.6/5 (546 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 4英寸×6英寸口袋尺寸，和另外两款7×10大本差异明显，便携感强。
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- 黄色雏菊封面更明亮温暖，视觉辨识度高，更容易吸引点击。
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- 学年制周月结合+目标管理内容，功能定位与常规月历本不同。
B0FQ61HWSL (4.7/5 (630 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 米色野花封面与彩色花卉款相比更柔和克制，风格差异明显。
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- 7×10大尺寸月历本，和口袋本形成明显的尺寸反差。
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- 长期26个月规划适合重度计划用户，购买场景清晰。
B0GTPCSSJZ (4.6/5 (546 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，因为它已经明显走到低利润、强同质化的价格战区，而且新品牌的真实成功率很低。数据里只有 7 个新发布样本，盈利的只有 1 个（14.29%），其余 6 个都是非盈利，说明新进入者大概率先亏钱；同时 2026 年 2-3 月集中出现 6 个新产品但全部失败，市场在加速变差，不是变好。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FQ61HWSLbloom daily planners2025-09-08Yes$11.6750pcs$583.519.81%$115.6Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQ61HWSLbloom daily planners2025-09-08Yes$11.6750pcs$583.519.81%$115.6#New Product Success Rates
Listing这个市场不值得进入，结论非常明确：新品牌成功率只有14.29%，但6个新上架产品里有5个来自SUNEE、1个来自bloom daily planners的失败样本，说明这里不是“机会市场”，而是高度内卷的价格竞争区。 现有数据里，真正能跑出来的只有 bloom daily planners 的 B0FQ61HWSL；它的利润率19.8%，月销50件，月收入583.50美元，前3个月平均66件，早期投入约2006.12美元（其中广告450.37美元）。但这不是“低门槛可复制”的案例，因为它带有明显的品牌力、旧款基础和差异化设计/功能组合，说明成功不是靠简单堆货，而是靠品牌和产品改造。
对小商家来说，这个市场几乎不成立。 失败样本里 SUNEE 的 B0GTPPTCFJ、B0GMGWGLKD、B0GTPJYFBL、B0GTPCSSJZ、B0GTP85RMF 全部没跑通；其中几款定价集中在11.1~11.4美元，但都没有形成有效销量，问题不是价格不够低，而是同质化太重、市场太拥挤。时间趋势也很差：2026年2月有2个新产品都没赚钱，2026年3月又有4个新产品全部亏损，最近一波进入几乎全灭，说明市场正在向更激烈的价格战演化。按你的标准，成功率低于10%就是高风险市场；虽然这里样本成功率是14.29%，但那1个成功案例并不能代表新品牌有稳定机会，反而显示成功被少数强势品牌和更成熟打法垄断。没有证据表明需要>200条/年的“正常口碑”就能赢，更多像是要靠更强品牌、更高预算和更深产品差异化，甚至有“predatory competitors”式打法风险。
短结论：不要进。 大品牌若硬要进，只能把它当成高预算、强品牌、强产品改造的战场；小商家没有清晰的合法成功路径。可跟随的只有 bloom daily planners 的 B0FQ61HWSL；而 SUNEE 的失败新品 B0GTPPTCFJ、B0GMGWGLKD、B0GTPJYFBL、B0GTPCSSJZ、B0GTP85RMF 更适合作为避雷样本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
bloom daily plannersNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SUNEEbloom daily planners#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向拥挤甚至接近价格战。 近半年新入场品牌几乎没有形成可复制的成功面，最近新增的 6 个新品牌新品全部不赚钱，只有 1 个新品牌新品赚钱，成功率仅 14.29%，而且今年 3 月集中出现 4 个不盈利新品，说明竞争正在变硬，不是变轻松。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 0 2026 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casesbloom daily plannersB0FQ61HWSL (4.7/5 (630 Reviews))bloom daily planners 2026-2027 Academic Year Pocket Planner (July 2026 - July 2027) 13 Months - SMALL 4” x 6” Weekly Monthly Agenda Organizer & Calendar Book - Butter Yellow Daisies
This listing is deemed profitablePrice (USD)$11.67Released TypeNew Release (2025-09-08)Brand is a new entry in this marketSize and Weight15.5 x 10.6 x 1.8 cm, 159.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黄底雏菊封面，视觉更明亮温暖，适合女性向与礼品场景, 4英寸×6英寸口袋本尺寸，便携性强；雏菊花纹封面更偏轻文艺风Key Buying Motive
学年制7月到次年7月排期，配月视图+周视图+目标管理页，兼顾日程与自我管理Target Customers
面向需要随身携带、偏好小尺寸且喜欢花卉风格与励志内容的学生和女性办公人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$583.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.67% / 19.81%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.03% / 13.18%Peak / Non PeakSales & BSR Performance