
这个市场不值得进入,已经明显偏拥挤并进入价格战区。 新品牌新上架整体成功率只有24.00%,但真正能形成稳定盈利的仍是少数;再往后看,最近新产品利润率已经下探到2.98%~15.03%,多数产品都卡在10%以下,说明普通打法很难赚钱,继续硬闯风险很高。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经明显偏拥挤,且价格战风险很高。新品牌新品总体盈利率只有24.00%,而新品亏损率高达68.00%;如果看全部可判定产品,盈利率也只有21.82%,说明大多数新入场都在吃亏。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个类目已经偏拥挤,且价格战风险高,不适合现在贸然进入。 新品牌里真正跑出来的只有少数,很多新品利润率卡在10%上下甚至更低,说明能赚到钱的不是普通款,而是靠更完整的组合、明显差异化和较强资源去打。
这个市场不值得进入:已明显进入价格战/过度拥挤状态,且新品里大量产品利润不足10%,小品牌几乎没有不靠激进打法就能稳定成功的空间。 对大品牌来说也不是好机会,除非愿意投入更高预算做差异化和品牌打法;对小商家来说,当前环境不适合直接上车。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B08XYX1JDR | Yougai | 2021-03-04 | Yes | $22.37 | 2000pcs | $44740.0 | 18.1% | $8097.94 |
![]() | B0D8BKQQTV | Yougai | 2024-06-28 | Yes | $21.4 | 2000pcs | $42800.0 | 16.97% | $7263.16 |
![]() | B0FZKDM8QR | Deyhoc | 2025-11-06 | Yes | $19.79 | 2000pcs | $39580.0 | 15.07% | $5964.71 |
![]() | B0D1VF6WHS | Yougai | 2024-04-16 | Yes | $21.37 | 2000pcs | $42740.0 | 13.38% | $5718.62 |
![]() | B0CZ42H795 | WOWBOX | 2024-05-05 | Yes | $20.38 | 2000pcs | $40760.0 | 12.76% | $5200.98 |
![]() | B0FWR9N1T1 | HapiRm | 2025-12-09 | Yes | $24.89 | 300pcs | $7467.0 | 18.16% | $1356.01 |
![]() | B0FRFVR2MD | Sakugi | 2025-12-11 | Yes | $23.06 | 100pcs | $2306.0 | 18.57% | $428.23 |
![]() | B0FVDQ66FR | Deyhoc | 2025-10-17 | Yes | $14.49 | 200pcs | $2898.0 | 11.78% | $341.39 |
![]() | B0D9NKDK86 | Lsnisni | 2024-08-01 | Yes | $13.4 | 100pcs | $1340.0 | 14.54% | $194.84 |
![]() | B0FRFLM11Y | Sakugi | 2025-12-11 | Yes | $21.47 | 50pcs | $1073.5 | 17.04% | $182.93 |
B0DGX57DQS | Yougai | 2024-09-13 | Yes | $21.07 | 50pcs | $1053.5 | 16.48% | $173.62 | |
![]() | B0FVDZCW1S | Deyhoc | 2025-10-17 | Yes | $15.5 | 50pcs | $775.0 | 14.39% | $111.53 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FZKDM8QR | Deyhoc | 2025-11-06 | Yes | $19.79 | 2000pcs | $39580.0 | 15.07% | $5964.71 |
![]() | B0FWR9N1T1 | HapiRm | 2025-12-09 | Yes | $24.89 | 300pcs | $7467.0 | 18.16% | $1356.01 |
![]() | B0FRFVR2MD | Sakugi | 2025-12-11 | Yes | $23.06 | 100pcs | $2306.0 | 18.57% | $428.23 |
![]() | B0FVDQ66FR | Deyhoc | 2025-10-17 | Yes | $14.49 | 200pcs | $2898.0 | 11.78% | $341.39 |
![]() | B0FRFLM11Y | Sakugi | 2025-12-11 | Yes | $21.47 | 50pcs | $1073.5 | 17.04% | $182.93 |
![]() | B0FVDZCW1S | Deyhoc | 2025-10-17 | Yes | $15.5 | 50pcs | $775.0 | 14.39% | $111.53 |
这个市场不适合进入,尤其不适合小品牌;虽然还能看到少量新品牌成功,但整体已经接近价格战,失败面远大于机会。 用户预算50万人民币看起来足够覆盖单个ASIN的前期投入,但市场的新产品盈利率只有18.75%,整体可确认盈利产品也只有21.82%;新产品里80%不赚钱,新品牌新发布产品里73.91%不赚钱,老品牌新发布产品则是100%不赚钱,说明这不是一个容易靠普通上新切进去的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很直接:这个市场不值得进入,已经接近明显的价格战/饱和区。 近端新品牌进入后,盈利与亏损几乎对半甚至更差,且最近一批新上架里亏损占比明显上升;想靠正常打法切入,成功概率低,尤其不是适合小商家硬闯的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 5 | 6 | 0 | 0 | 0 | 10 |
| 2026 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 7 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 1 | 0 | 2 | 2 | 0 | 0 | 0 | 4 |
| 2025/11 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 5 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |