- Benchmark ASINB0CD14QLG4
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordovernight oats container, yogurt parfait cup, on the go oatmeal container
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经是明显的超饱和价格战市场。 近一年有 9 个新品牌、48 个新品涌入，但新品牌新品成功率是 0%，所有新发布产品成功率也是 0%，而新产品利润区间几乎全落在 -21.70% 到 -0.42% 之间，说明不是“还有空间”，而是“几乎没有利润空间”。
从证据看，市场正在走向更激烈的低利润竞争：最近月份的新上架里，2025/9 和 2026/5 集中爆发，但几乎全是亏损；年度上看，2025 年和 2026 年的新产品盈利栏位几乎都被负利润占满，没有任何可复制的新品盈利样本。品牌层面也很清楚，SECLENT 11 个产品全亏，且 7 个新链接都亏；Torchero 4 个产品全亏；Botsparty 2 个产品全亏；Miuyhji 虽然单品做到 85.32 万人民币月收，但仍是 -9.34% 利润率，说明这类成功更像靠高投入硬顶，而不是小商家可复制的健康案例。更危险的是，SECLENT 的 B0GQ3KM6K2 和 B0GQ3B8DK2 都在 362 评左右，却分别是 -15.16% 和 -14.24%，Torchero 的 B0GV2ZB247/ B0GV2QQF71 也到 395 评仍亏，Miuyhji 的 B0FG2KFZDN 更是 1218 评，这些都属于疑似靠激进投放/刷评型对手，不是小商家 benchmark。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：利润率整体偏低、价格战明显，而且已出现 oversaturation 警报。 以当前数据看，用户 50 万 CNY 可以覆盖少数低成本单品的前期启动，但不足以支撑在这个红海里做出稳定盈利；对大品牌和小商家都不是好市场，尤其小商家不该进。
Early sourcing + logistics + marketing budget (USD)$12,689.78 - $29,380.85Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?35.41%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 普通梅森罐/广口玻璃罐（无品牌通用款）
- 一次性冷饮杯或打包杯（餐饮店常见透明杯+盖）
- 可重复使用的塑料餐盒/分隔便当盒
- 硅胶折叠便当盒或轻量随身收纳盒
- 真空保鲜盒/食品密封罐（厨房通用品类）
- 即食单杯酸奶/麦片杯（现成分装，免自备容器）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过度拥挤，而且是价格战高风险区。新品牌新上架成功率为0%，市场整体可盈利产品仅1.39%，新上架产品可盈利率也是0%，说明不是“还有空间”，而是“几乎没有利润空间”。
老品牌这边，SECLENT 11个产品0个盈利，总预算约20.44万人民币，代表老玩家也在亏；它的新上架产品里，像 B0GQ3KM6K2（19.82美元，362评）和 B0GQ3B8DK2（19.85美元，362评）都在-15.16%和-14.24%附近，说明即便有老品牌加持也很难赚钱。更糟的是，市场里大量新品牌涌入：Torchero、Botsparty、Miuyhji、GLATABAM 等都属于新入场，但全部新品牌新品盈利率为0%，而且大量新品评论已到200-300+，比如 Miuyhji 的 B0FG2KFZDN 有1218评、Torchero 的 B0GV2ZB247 / B0GV2QQF71 有395评、GLATABAM 的 B0FQ4S4LFC 有557评、SECLENT 的新款也有362评，这些更像“高压投放/疑似刷评式竞争者”，不是小生意可模仿的正常案例。产品本身也高度同质化：失败样本普遍都是宽口梅森罐、密封、防漏、可堆叠这类基础卖点；唯一的盈利样本则是 EYNEL 的 B0CVL51KV9（19.99美元，129评）和 Canfanni 的 B0CHDWQQ11（14.31美元，799评），它们靠的是老品基础上做功能差异、外观差异或低价卡位。
New products with Highest revenueGLATABAM
Recent Monthly Revenue (USD):-(-)B0G4PG7LK6 (4.7/5 (588 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FR3MNCCCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,776.00(200pcs/month)B0FQ4S4LFC (4.7/5 (557 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSECLENT
Recent Monthly Revenue (USD):-(-)B0FH53RBP6Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,982.00(100pcs/month)B0GQ3KM6K2 (4.7/5 (362 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,985.00(100pcs/month)B0GQ3B8DK2 (4.7/5 (362 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least investment in new productsTorchero
Recent Monthly Revenue (USD):-(-)B0GV2ZB247 (4.6/5 (395 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GV2QQF71 (4.6/5 (395 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H3V1HW82Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQMost investment in new productsMiuyhji
Recent Monthly Revenue (USD):$85,320.00(4000pcs/month)B0FG2KFZDN (4.5/5 (1218 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsBotsparty
Recent Monthly Revenue (USD):-(-)B0G4ZJ8NJKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$468.00(50pcs/month)B0FXGHBMW8 (4.1/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 四种配色套装，视觉更醒目，货架点击率高
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- 双层分隔设计，卖点明确，便于一眼看懂
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- 更偏随身早餐人群，礼品感和陈列感更强
B0CVL51KV9 (4.5/5 (129 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 浅蓝磨砂手柄外观更有记忆点，和常规玻璃罐区别更大
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- 手柄+便携杯型，造型更像随行饮品杯，容易吸引点击
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- 整体简洁清爽，适合通勤早餐场景，图片辨识度较好
B0D3PTSZM5 (4.7/5 (82 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经是明显的超饱和价格战市场。新产品利润分布里，只有6.25%的新产品能做到0~10%利润，15%以上的新产品几乎没有；同时新品牌新上架的成功率为0%，而新品牌新上架失败率达到100%，这不是可复制的健康机会，而是“高投入、低回报”的红海。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CHDWQQ11Canfanni2023-09-06Yes$14.31400pcs$5724.011.91%$681.73B0CVL51KV9EYNEL2022-09-12Yes$19.99100pcs$1999.016.54%$330.64Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQ4RZYCBGLATABAM2025-09-08No$12.028000pcs$96160.0-39.74%$-38213.98B0FG2KFZDNMiuyhji2025-09-01No$21.334000pcs$85320.0-9.34%$-7968.88
B0FCM2MT4VTorchero2025-09-01No$15.591000pcs$15590.0-20.57%$-3206.86
B0FQ4RQZQGGLATABAM2025-09-08No$18.88200pcs$3776.0-19.5%$-736.32
B0FQ4PKQPBGLATABAM2025-09-08No$15.88200pcs$3176.0-22.35%$-709.83
B0FQ4RG7LZGLATABAM2025-09-08No$15.88200pcs$3176.0-22.26%$-706.97
B0GRGBP8LYHeyglee2026-03-06No$14.1150pcs$2115.0-29.47%$-623.29
B0GL18FVVPVtopmart2026-02-02No$18.9300pcs$5670.0-9.27%$-525.6B0FQ4S4LFCGLATABAM2025-09-08No$13.88200pcs$2776.0-17.6%$-488.57
B0GQLQS6SFSECLENT2026-05-13No$19.86200pcs$3972.0-11.59%$-460.35
B0GQLKHFM5SECLENT2026-05-13No$19.88200pcs$3976.0-10.86%$-431.79
B0GQL81VCPSECLENT2026-05-13No$19.93200pcs$3986.0-9.19%$-366.31
B0FVDV4RTNHeyglee2025-10-09No$15.17100pcs$1517.0-21.02%$-318.87B0GQ3KM6K2SECLENT2026-05-12No$19.82100pcs$1982.0-15.16%$-300.47B0GQ3B8DK2SECLENT2026-05-12No$19.85100pcs$1985.0-14.24%$-282.66
B0GQ3B1YTDSECLENT2026-05-12No$19.87100pcs$1987.0-14.08%$-279.76
B0GQ3FX7L5SECLENT2026-05-12No$19.87100pcs$1987.0-13.49%$-268.04
B0FSCWPNFDUWILLION2025-09-24No$14.25300pcs$4275.0-6.2%$-265.05
B0FSCY8DM3UWILLION2025-09-24No$14.48300pcs$4344.0-5.42%$-235.44
B0FSCWKPLLUWILLION2025-09-24No$14.27300pcs$4281.0-5.42%$-232.03#New Product Success Rates
Listing这个市场不适合进入，已经是明显的价格战/饱和市场。 新品整体盈利率只有1.39%，而所有新发布产品的盈利率是0%，意味着近期几乎没有可复制的新品成功样本；同时新品牌新品成功率也是0%，新品牌新品全部落入不盈利区间，说明新人进场几乎没有自然胜率。
证据很硬：市场里旧品牌和新品牌都在打败仗，但真正能活下来的，几乎都靠老品、老链接或大投入。 旧品牌代表SECLENT有11个产品、总月收入约1,259.53万，但新产品全都不赚钱；它的两个新链接ASIN B0GQ3KM6K2和B0GQ3B8DK2分别只有362条评论，却仍然是-15.16%和-14.24%的亏损，说明连老品牌做新款也要烧到接近3万美金级别预算（约29,050~29,381 USD），仍然不赚钱。新品牌里GLATABAM 7个产品全亏，Torchero 4个产品全亏，Miuyhji 1个产品也亏；其中 Miuyhji 的 B0FG2KFZDN 月销4,000件、月收853.2万，却只有约12,689 USD的预算门槛，但利润率仍是-9.34%，这说明不是“预算不够就能赢”，而是品类本身被成本和竞争压死了。更关键的是，市场中新品牌数量已经达到9个，已接近你给的饱和警戒区；按当前数据看，想靠正常新品切入基本没有空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GLATABAMUWILLIONSECLENTOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显过热且接近价格战区。 近一年新上架48个新品里，盈利新品为0%，而最近一批新品几乎全部在亏损；新品牌9个、老品牌30个同时挤进来，属于典型的高拥挤、高失败率市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 7 8 1 0 0 0 0 14 2026 7 2 2 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 0 0 0 0 0 1 2025/9 6 7 0 0 0 0 0 6 2025/10 1 0 1 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 1 2026/2 0 1 0 0 0 0 0 0 2026/3 1 0 1 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 6 1 0 0 0 0 0 4 2026/6 0 0 1 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCanfanniB0CHDWQQ11 (4.5/5 (799 Reviews))4 Pack Overnight Oats Containers with Lids, Oatmeal Container, 16oz Leak Proof Oats Jars, BPA Free, Reusable, Portable Plastic Food Storage Container for Oatmeal, Yogurt, Soup, Cereal, Milk and More
This listing is deemed profitablePrice (USD)$14.31Released TypeOld Release (2023-09-06)Brand is an old entry in this marketSize and Weight21.9 x 9.9 x 9.9 cm, 259.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
透明罐身搭配简洁盖子，整体偏基础实用风格，颜色不形成明显差异化, 16oz小口径方圆桶型，4个锁扣密封盖，支持叠放收纳Key Buying Motive
4点锁扣+密封圈，强调便携防漏；PP塑料材质比玻璃更轻且不易碎Target Customers
面向通勤、上班、上学和健身人群的随身早餐/零食预备需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,724.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.31% / 11.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.86% / -0.26%Peak / Non PeakSales & BSR Performance
EYNEL 4 Pack 17 oz Small Breakfast On The Go Yogurt Parfait Cups, Reusable Plastic Containers with Lids and Spoons, Perfect Jars for Overnight Oats Cereal Granola Oatmeal (4 Colors Set)
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2022-09-12)Brand is an old entry in this marketSize and Weight18.3 x 16.6 x 10.2 cm, 299.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
4种配色套装，增强陈列感和送礼属性, 双层分隔杯盖设计，可将麦片/燕麦与牛奶分开，食用前再混合Key Buying Motive
适合隔夜燕麦、酸奶芭菲和随身早餐的分隔式便携容器Target Customers
通勤、上班族、学生以及想做提前备餐的轻食早餐用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,999.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.33% / 16.54%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.24% / 3.97%Peak / Non PeakSales & BSR Performance