- Benchmark ASINB0GNMBWMKB
- MarketplaceUS
- Category ID1085674
- Analyzed Products
- Keyworddesk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是明显的价格战区，新品牌与新产品没有可复制的盈利样本，500,000 CNY 预算也只能买到亏损。 目前可识别的盈利产品占比为0.00%，新发布产品盈利率也是0.00%，最近新产品利润区间只有-11.63%到0.22%，说明这里不是“利润被压缩”，而是整体已经被成本、运费和投放挤穿。
从证据看，市场里只有2个新品牌：VEVOR 和 Simmer Stone；但这2个新品牌下的3个新产品全部不赚钱，成功率是0.00%。时间上，2025到2026每个新增月份都没有出现可识别的盈利新品，最新一批仍然是亏损或未验证，说明市场不是向健康增长走，而是在继续滑向更激烈的低利润竞争。品牌层面，VEVOR 两个新产品都亏，TQVAI 作为老品牌也没有可复制的稳定盈利样本；TQVAI 的 B08GS151FC 售价 $70.02，月销 50，利润率 -11.63%，B08GSKXWSJ 虽然看起来有 19.42% 利润率、月营收 $6,495.50，但它有 245 个评论、属于老品，不是小商家能抄的成功案例。VEVOR 的 B0GNMBWMKB 售价 $113.56、月销 50、月营收 $5,678，但利润率是 -42.71%，这类大体积、重物流产品即使有销量也在亏。Simmer Stone 的新品则是0销量、0收入、0盈利，根本没有验证过可行性。结论非常直接：大品牌也不该进，小商家更不该进；如果硬要做，小商家会被迫依赖激进投放和压价，等同于硬打价格战。
- 大品牌路径：只能去对标 TQVAI、VEVOR 这类资源型玩家，但单个 ASIN 的真实早期投入已经到了约 $10,503、$17,034 甚至更高，且仍可能亏损；这不是“多投一点就能赢”的市场。
- 小商家路径：没有任何 <300 评论的真实成功案例可作为标杆，反而全是失败样本；若要进入，基本只能靠更狠的营销和更低的价格去抢量，风险很高。
- 关键判断：没有市场成长型信号，没有新品牌成功率，没有健康利润带，只有持续的亏损样本。建议直接放弃。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入，原因不是单纯预算，而是已经进入价格战高风险区：整体可盈利产品占比0.00%，新品可盈利占比0.00%，且可识别利润率区间最低到-11.63%，最高也只有22%。 你的500,000 CNY预算虽然能覆盖部分单品前期铺货与推广，但面对这种回报结构，钱更可能被消耗在竞争和投放上，而不是形成稳定利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 文件夹/档案夹 + 文件盒：把纸张按项目分装到便宜的文件夹里，再统一放进桌面文件盒，比多格木质收纳架更灵活，成本也更低。
- 扩展文件架（文件伞/文件框）：适合临时增量文件，不需要逐格分类，拿取和扩容都更简单，价格通常明显低于多层文具收纳柜。
- 标签化收纳盒/相册盒：用带标签的纸箱或塑料收纳盒替代多格桌面分拣架，适合长期存档、票据和批量文件，购买门槛更低。
- 悬挂式文件夹系统：如果是办公室或教室场景，可直接用挂式文件夹+简易挂架，空间利用率高，且后续维护成本低。
- 墙面/门背收纳袋：把常用单据、宣传册、作业纸转移到墙面挂袋中，能减少占桌面积，安装也比大号桌面组织架更省事。
- 轮流清空的‘待处理托盘’方案：用一个简单托盘作为进件区，配合每日/每周清空流程，适合不想一次买大型收纳器的人。
- 可打印分拣标签 + 现有纸箱复用：用标签先把分类规则建立起来，再复用快递箱或办公纸箱做分区，几乎零成本即可实现基础整理。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，属于明显的低利润、低成功率市场，不管是大品牌还是小商家，都不该进。 现有数据里，市场可识别的盈利率是0.00%，新上架产品盈利率也是0.00%，而你给到的核心样本里，VEVOR 这类新品牌和 TQVAI 这类老牌都在亏，说明这里不是“谁更会做”，而是“整体都被成本和价格压住了”。
证据很直接： 你要看的关键样本里，VEVOR 的 B0GNMBWMKB 售价 $113.56，月销 50，月营收 $5,678，但利润率是 -42.7%，早期投入约 $17,034；同品牌另一款 B0H4GKGY17 更是 -42.71%。TQVAI 的 B08GS151FC 售价 $70.02，月销 50，利润率 -11.6%，早期投入约 $10,503；只有 B08GSKXWSJ 看起来有 19.4% 利润率、月营收 $6,495.50，但它仍然被标为 NON-PROFITABLE，且 245 个评论、长期老品、销售已不活跃，不是小商家的可复制成功案例。更关键的是，新品牌 Simmer Stone 的 B0FS6QHTM2 也是新上架即亏损、无有效销量；这说明新进场根本没有被验证的赚钱路径。按你的规则，这已经是价格战区：利润率大多低于 10% 或直接为负，市场成功率 0.00%，小品牌如果要硬进，只会被高广告、物流和履约成本拖死。
结论很明确：不要做。 大品牌这边能勉强对标的只有 TQVAI / VEVOR 这类老牌或资源型品牌，单个 ASIN 也要准备 $10k–$17k+ 美元级别 的早期投入，而且仍可能亏损；小商家这边没有任何 <300 评论的真实成功样本可抄，反而更像“需要靠激进投放和压价硬撑”的市场。你当前预算 50万人民币虽然够打单个 ASIN，但在这个类目里不足以把亏损模型扭成正向，所以我的判断是：大品牌也不值得进，小商家更不值得进。
Least investment in new productsMost investment in new productsNew products with Highest revenueVEVOR
Recent Monthly Revenue (USD):-(-)B0H4GKGY17Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$5,678.00(50pcs/month)B0GNMBWMKB (4.4/5 (87 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsTQVAI
Recent Monthly Revenue (USD):-(-)B08GQQWL7MBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,501.00(50pcs/month)B08GS151FC (4.6/5 (245 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$6,495.50(50pcs/month)B08GSKXWSJ (4.6/5 (245 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsSimmer Stone
Recent Monthly Revenue (USD):-(-)B0FS6QHTM2Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 金色电镀金属线条，外观最醒目
- |
- 小巧轻奢风，适合桌面展示
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- 与木质多格文件柜差异明显
B0FS6QHTM2Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 纯白外观，视觉对比强
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- PVC材质+简洁造型，更现代
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- 与深色木质整理架风格差异大
B0DP2N82KP (4.7/5 (24 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。 新品盈利率是0%，新发布产品的利润区间只有-11.63%到0.22%，说明这里已经进入明显的价格战/过度拥挤区，新增产品几乎没有可复制的赚钱空间。
证据很直接：样本里可判断利润的13个产品中，盈利产品为0，亏损/低利润占比100%；新产品4个里，0个盈利。具体看，VEVOR 的新款 B0GNMBWMKB 以 113.56 美元售价仍然是 -42.71% 利润率，月亏约 2425 美元；同品牌新款 B0H4GKGY17 也未盈利。老品牌 TQVAI 的几款旧产品里，B08GS151FC 利润率 -11.63%，B08GS23DV1 为 -9.96%，只有 B08GSKXWSJ 勉强做到 19.42%，但它并不是新手可轻易复制的安全案例。品牌层面，VEVOR 两个新产品全亏，Simmer Stone 新品也亏，SONGWAY 新品亏损，说明新品牌和老品牌在这个细分里都没跑通。时间趋势上，2025到2026年的新发布仍然持续出现失败样本，但没有任何新盈利样本，说明市场不是在放量增长，而是在向更激烈的低利润竞争滑落。
对大品牌来说，这里也不值得硬进；如果非要做，只能跟着 TQVAI 这种老品牌去打更强的供应链、规模和品牌投放，但这只会加剧内卷。对小企业更不友好：当前没有任何<300评论/年的真实成功新案例，反而是高风险信号——要么亏本，要么依赖更重的投放和更强的品牌力，甚至会接近“刷评式”竞争环境。结论很明确：不要进入。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GNMBWMKBVEVOR2026-02-16No$113.5650pcs$5678.0-42.71%$-2425.07
B08GSKXLWHTQVAI2020-08-27No$130.2250pcs$6511.0-11.21%$-729.88
B08GS23DV1TQVAI2020-08-27No$131.6750pcs$6583.5-9.96%$-655.71B08GS151FCTQVAI2020-08-27No$70.0250pcs$3501.0-11.63%$-407.16B08GSKXWSJTQVAI2020-08-27No$129.9150pcs$6495.519.42%$1261.43B0DP2N82KPSONGWAY2024-11-26No$69.99-pcs$-6.54%$-
B0DSBRH95FPAG-Mass2025-01-06No$65.89-pcs$--6.6%$-B08GQQWL7MTQVAI2020-08-27No$--pcs$--%$-
B0DSFW5XXKPAG-Mass2025-01-07No$--pcs$--%$-
B0DYDB8L35Niciksty2025-02-25No$--pcs$--%$-B0FS6QHTM2Simmer Stone2025-09-02No$--pcs$--%$-B0FP5D1ZV9SONGWAY2025-08-29No$--pcs$--%$-B0H4GKGY17VEVOR2026-06-08No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GNMBWMKBVEVOR2026-02-16No$113.5650pcs$5678.0-42.71%$-2425.07B0FS6QHTM2Simmer Stone2025-09-02No$--pcs$--%$-B0FP5D1ZV9SONGWAY2025-08-29No$--pcs$--%$-B0H4GKGY17VEVOR2026-06-08No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新产品全线亏损，且老品牌与新品牌都没有拿出真正可复制的盈利样本，已经进入高风险的价格战区。 你现在的500,000 CNY预算，能覆盖单个SKU的前期投入，但在这个市场里，钱不是主要问题，问题是连样本里的“成功公式”都不存在。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SONGWAYVEVORSimmer Stone#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险价格战区，而且对新品牌和小商家都不友好。 近端数据里，新品牌新品成功率是0%，整体可识别盈利产品比例也是0%，最近新增的品牌和新品几乎全在亏损；这不是“还能试试”的市场，而是“进去就容易被成本拖死”的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases