
结论很明确:这个市场不值得进入,已经是典型的低利润价格战区,而且对新品牌几乎没有胜率。 新品牌成功率是0%,最近新进入的品牌里没有任何一个跑出可复制的健康利润;如果现在入场,不管是大品牌还是小商家,都会先撞上低利润和同质化竞争。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得现在进入。 你的预算 50万CNY 远远够不到真正可复制的盈利门槛,但市场本身已经被价格战和低利润拖垮,新品牌几乎没有成功窗口,尤其不适合小商家。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论很明确:已经是低利润、低成功率的高风险市场。 当前样本里可识别盈利产品比例是0%,新上架产品盈利比例也是0%,这意味着不是“还有空间”,而是已经进入了价格战/亏损试错区;对大品牌和小品牌都不友好,不建议推进。
这个市场不适合进入,结论很明确:已进入低利润价格战区,而且对新品牌几乎没有容错空间。 新品里可识别利润率的样本全部不达标:新品牌新品盈利率 0%,新品牌新品亏损率 100%,整体新品利润带也几乎被 0% 以下和 0~10% 吃满,说明不是“可优化市场”,而是“拼命降价也很难活”的市场。
证据很直接:新产品 8 个样本里,0 个达到 15% 以上利润,3 个是 -10% 以下,5 个是 -10% 到 0%,也就是说 100% 的新品都没有形成健康利润。 代表性失败样本包括 COOKKEY 的 B0G6XGN36S(-27.94%,月销量 50,月亏损 $198.79)、Btryhez 的 B0FX5CS6ZY(-19.02%)、Generic 的 B0FXV2BF3M(-4.8%)和 B0FXV2W2WZ(-7.25%)、YJFHHH 的 B0GCJCYHM2(-2.95%)、Mowhut 的 B0GFCMXSB5(-1.26%)。而唯一能看到较高利润的老品牌是 SOLIGT 的 B0CD14QLG4,利润率也只有 9.43%,还远低于你要求的“可接受”15%线;另一个老品牌 YAMAZAKI 的 B01MSAD4JJ 虽然表面利润率 30.22%,但被判定为不盈利样本,且原因是“无差异化 + 小市场/极端竞争”,说明高价并不等于可复制成功。市场趋势上,2025 年开始新品牌集中涌入,2025/10 到 2026/01 连续出现多批新品牌新品,但全部表现为亏损或未起量,典型的不是增长机会,而是竞争加速、利润被压扁。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0G6XGN36S | COOKKEY | 2025-12-14 | No | $14.23 | 50pcs | $711.5 | -27.94% | $-198.79 |
![]() | B0C5M9W2G5 | Skroam | 2023-05-18 | No | $22.16 | 50pcs | $1108.0 | -14.63% | $-162.1 |
![]() | B0FQ63ZZH3 | Asnews | 2026-01-15 | No | $22.62 | 100pcs | $2262.0 | -2.1% | $-47.5 |
![]() | B0CW1WF253 | Artendjoon | 2024-02-20 | No | $25.99 | 50pcs | $1299.5 | 2.07% | $26.9 |
![]() | B0CD14QLG4 | SOLIGT | 2023-11-15 | No | $19.03 | 200pcs | $3806.0 | 9.43% | $358.91 |
![]() | B0FXV2BF3M | Generic | 2025-10-26 | No | $20.99 | -pcs | $- | -4.8% | $- |
![]() | B0GCJCYHM2 | YJFHHH | 2025-12-25 | No | $13.75 | -pcs | $- | -2.95% | $- |
![]() | B01MSAD4JJ | YAMAZAKI | 2017-02-03 | No | $27.35 | -pcs | $- | 30.22% | $- |
![]() | B0D1ZBKYB5 | SIGNORA WARE | 2024-07-30 | No | $11.99 | -pcs | $- | 9.23% | $- |
![]() | B0FX5CS6ZY | Btryhez | 2025-10-21 | No | $11.99 | -pcs | $- | -19.02% | $- |
![]() | B0FXV2W2WZ | Generic | 2025-10-26 | No | $19.99 | -pcs | $- | -7.25% | $- |
![]() | B08RP8W17D | Belari | 2021-01-02 | No | $12.78 | -pcs | $- | -41.48% | $- |
![]() | B07C91P7YV | KIGI | 2018-08-11 | No | $17.99 | -pcs | $- | 13.4% | $- |
![]() | B0GFCMXSB5 | Mowhut | 2026-01-07 | No | $22.36 | -pcs | $- | -1.26% | $- |
![]() | B0FWBHP4MT | Duimbok | 2025-10-15 | No | $13.02 | -pcs | $- | -12.8% | $- |
![]() | B0CD14W42F | SOLIGT | 2023-07-28 | No | $- | -pcs | $- | -% | $- |
![]() | B0DLJN4YCL | Artendjoon | 2024-10-31 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G6XGN36S | COOKKEY | 2025-12-14 | No | $14.23 | 50pcs | $711.5 | -27.94% | $-198.79 |
![]() | B0FQ63ZZH3 | Asnews | 2026-01-15 | No | $22.62 | 100pcs | $2262.0 | -2.1% | $-47.5 |
![]() | B0FXV2BF3M | Generic | 2025-10-26 | No | $20.99 | -pcs | $- | -4.8% | $- |
![]() | B0GCJCYHM2 | YJFHHH | 2025-12-25 | No | $13.75 | -pcs | $- | -2.95% | $- |
![]() | B0FX5CS6ZY | Btryhez | 2025-10-21 | No | $11.99 | -pcs | $- | -19.02% | $- |
![]() | B0FXV2W2WZ | Generic | 2025-10-26 | No | $19.99 | -pcs | $- | -7.25% | $- |
![]() | B0GFCMXSB5 | Mowhut | 2026-01-07 | No | $22.36 | -pcs | $- | -1.26% | $- |
![]() | B0FWBHP4MT | Duimbok | 2025-10-15 | No | $13.02 | -pcs | $- | -12.8% | $- |
结论很明确:这个市场不值得进入,已经进入高竞争、低利润的危险区。 你看到的不是“还有机会”的市场,而是一个新品牌几乎全军覆没、老品牌也赚不到钱的市场;对大品牌和小商家都不友好,尤其不适合现在入场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已进入超饱和/价格战区,新品牌几乎没有胜率。 最近一年新增新品牌的结果是 8 个全军覆没,新增成功率 0%;最近更近的窗口里,2025 年 10 月新增 4 个新品牌产品全部亏损,2025 年 12 月再新增 2 个也全部亏损,说明竞争不是放缓,而是在继续恶化。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |