- Benchmark ASINB0FZ83BN7C
- MarketplaceUS
- Category ID705333011
- Analyzed Products
- Keywordfile organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：它已经是典型的价格战市场，而且新品牌几乎没有真实成功样本。新品牌进入成功率是0%，最近新上架产品5个全部非盈利；利润区间只有-16.77%到17.10%，说明多数新品都卡在低利润甚至亏损区间，市场正在往更激烈的价格竞争走，不是变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 现在不是可复制的赚钱窗口，而是明显的价格战/低利润市场；新品牌几乎没有成功样本，连大品牌新切入也在亏损。用户预算 50万 CNY 可以覆盖少数单品的前期投入，但不足以改变这个市场的结构性风险。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?20.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 普通牛皮纸/曼拉文件夹：更便宜、随处可买，适合只追求基础分类而不在意装饰性的人。
- 二手或办公剩余文件夹：在二手平台、学校清仓或公司余量中更容易低价获取，性价比高。
- 可重复使用的塑料文件袋/按扣袋：比纸质文件夹更耐用，能反复装资料，且不需要像装饰型文件夹那样一次性成套购买。
- 简易插页式文件袋收纳册：如果用户主要是少量常用文件，直接用薄型收纳册比买一堆主题文件夹更省事。
- A4/Letter 纸盒/档案盒：对长期归档、堆放桌面杂文件更实用，单位成本低，购买门槛也低。
- 电子扫描+云盘文件夹：如果需求是‘找得到文件’，手机扫描配合云盘分类可替代一部分实体文件整理需求，几乎零新增耗材成本。
- 桌面三层托盘/文件盘：适合待处理文件流转，比为每类文件单独买文件夹更直观，也更容易开始使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是典型的价格战高风险市场。 新品牌在近一年新品里的盈利率是0%，整体新品几乎没有赚钱空间；同时样本里可见的新入场品牌 Amazon Basics、Yaomiao、Enday 全部都是非盈利新品，说明不是“少数做错了”，而是新进入者整体都被压住了。
证据很直接： 目前市场盈利难度被判定为中等偏难，利润区间甚至落在 -16.77% 到 17.10% 之间；可清晰看到的已盈利产品里，旧品牌 Find It 的代表款 B095726MTB、B08PDYNMKF 月销约200单，售价$14.99，利润率约20.46%；而 Amazon Basics 的 B0FZ83BN7C 价格$10.70，月销300单，却是-43.4%利润率，前期投入高达$42,789.30，其中广告就占$10,213.81，说明这个类目里“卖得动”不等于“赚得到”。更关键的是，能看见的新品里没有任何一个新品牌新品盈利，且 B0FZ83BN7C 只有35条评论，B0G4M5KNMZ 41条评论，但都没跑通，说明低评论并不自动代表小商家机会，反而可能只是更早亏损。
结论很明确：大品牌和小商家都不该现在进场。 如果硬要对标，大品牌只能看 Find It 的 B095726MTB / B08PDYNMKF 这种“功能差异化+旧品牌资源”路径，复制点是“记事+收纳合一、醒目配色、明确办公/学生场景”，不是简单做花色文件夹；小商家没有可信的成功样本可抄，因为旧品牌案例不应算作小商家 benchmark，真正的新品牌案例全部失败。
New products with Highest revenueAmazon Basics
Recent Monthly Revenue (USD):$3,210.00(300pcs/month)B0FZ83BN7C (4.8/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsFind It
Recent Monthly Revenue (USD):$2,998.00(200pcs/month)B095726MTB (4.7/5 (5566 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,998.00(200pcs/month)B08PDYNMKF (4.7/5 (5566 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,398.00(200pcs/month)B09DDGFLLW (4.7/5 (5567 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsYaomiao
Recent Monthly Revenue (USD):-(-)B0G4M5CYQCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$616.00(50pcs/month)B0G4M5KNMZ (4.6/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsEnday
Recent Monthly Revenue (USD):-(-)B0H42GJH66Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 花卉装饰感最强，视觉风格与其他纯色/双色款差异大
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- 颜值高、适合女性审美和礼品场景，更容易吸引点击
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- 厚纸+哑光覆膜，兼顾好看和耐用，购买动机更强
B0C9K7B951 (4.8/5 (1554 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色蝴蝶结+格纹，coquette风格非常鲜明，辨识度高
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- 可爱少女感强，适合桌面装饰和送礼，容易引发点击
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- 与常规办公文件夹差异明显，外观记忆点强
B0G4M5KNMZ (4.6/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌几乎没有真实成功样本，且新上架产品已明显陷入低利润和失败集中。 现有数据说明这是一个高风险、偏饱和的市场；不论大品牌还是小商家，现在进场都不应该被判定为“高成功概率”。
从利润分布看，40个样本里只有6个明确盈利，盈利率只有15%；而新产品里只有5个可判断样本，其中盈利为0，且低于10%利润的占比已经很重。更关键的是，最近新上架的产品几乎全是亏损：2025年出现3个新产品亏损，2026年又有2个新产品亏损，走势是在恶化，不是在变好。最典型的是 Amazon Basics 的 B0FZ83BN7C，售价10.7美元，月销300件，却是-43.4%利润率，早期投入高达42789.30美元，说明连大品牌用白帽打法都在这个价位带里亏得很重；Yaomiao 的 B0G4M5KNMZ 只有10.87%利润率，B0G4M5CYQC 甚至连销量都没跑起来，Enday 的 B0H42GJH66 也是新上架即失败。相对能赚钱的样本主要来自老品牌 Find It：B095726MTB 和 B08PDYNMKF 都在20%以上利润率、月销200件、单品月收入约2998美元，但它们都有5566+评论，属于典型的大品牌/老牌优势，不是小商家可以照搬的成功模板。
对小商家来说，结论更直接：没有证据显示可以在不靠激进投放、品牌势能或高度差异化的情况下稳定成功。 这里没有可验证的“小商家真实成功案例”（<300 reviews/年）；反而是几个新品牌样本要么亏损，要么无销量，要么利润薄到接近死亡线。若要硬拼，B0FZ83BN7C 这类产品的投入规模已经到4.3万人民币级别，还没算长期品牌、研发和认证成本，500000 CNY 预算看似够，但那只是能撑起“打一场仗”，不代表能赢。结论：不要进场。 大品牌也不应把这里当作低风险扩张市场；小商家更不应把它当作可复制的创业机会。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B095726MTBFind It2021-05-21Yes$14.99200pcs$2998.020.46%$613.4B08PDYNMKFFind It2020-12-04Yes$14.99200pcs$2998.020.42%$612.2B09DDGFLLWFind It2021-09-23Yes$11.99200pcs$2398.011.36%$272.42B0C9K7B951bloom daily planners2017-04-12Yes$15.4850pcs$774.023.3%$180.35
B0842Z1KBZbloom daily planners2017-04-11Yes$12.3450pcs$617.015.34%$94.65
B00OCUHOASPendaflex2020-01-27Yes$11.6550pcs$582.513.87%$80.8Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FZ83BN7CAmazon Basics2026-06-02No$10.7300pcs$3210.0-43.42%$-1393.78B0G4M5KNMZYaomiao2025-12-01No$12.3250pcs$616.010.87%$66.96
B0GC9RNQL9Bazyrock2025-12-24No$9.99300pcs$2997.03.94%$118.09B0G4M5CYQCYaomiao2025-12-01No$--pcs$--%$-B0H42GJH66Enday2026-06-04No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经明显接近/进入价格战区，而且新品牌几乎没有真正的成功样本。 现有数据里，新上架产品成功率是0%，整体可识别盈利产品只有15%，而新产品利润分布里100%都落在非盈利；再叠加新品牌里连续出现失利，说明这里不是“可切入市场”，而是“高强度内卷市场”。
从大品牌看，门槛不低但仍有利润空间：Find It 是最强的老牌案例，3个盈利、5个亏损，盈利率约37.5%，代表它靠的是老链接延续和功能差异化，不是靠新品轻松赢；它的爆款 B095726MTB 和 B08PDYNMKF 月销各约200件，售价14.99美元，利润率约20.4%，B00OCUHOAS 也有11.65美元、约20%的利润。bloom daily planners 的 B0C9K7B951 同样能做到约11.65美元、约20%利润、月销50件。反过来，Amazon Basics 的新品 B0FZ83BN7C 直接亏损43.42%，说明即便大品牌进场，也会被物流和履约成本压到没利润；而 Yaomiao 的两款新品 B0G4M5KNMZ、B0G4M5CYQC 都没跑出来，B0G4M5KNMZ 虽然只有41条评论，但月销约50件、利润率10.87%，属于“勉强过线但不算好机会”，并不是健康的小卖家成功样本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YaomiaoBazyrockAmazon BasicsEnday#Success Rate by Entry Time
Listing这个市场不值得进入：新品牌成功率为0%，最近新增几乎全是失败，且已经出现明显的价格战/饱和信号。 现有数据里，近一批新入场品牌没有任何可复制的成功案例，反而是亚马逊自有品牌和两个新品牌都在亏损，说明这不是一个适合小品牌试错的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 3 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPendaflexB00OCUHOAS (4.7/5 (220 Reviews))Pendaflex File Folders, 12-Pack, Letter Size, Twisted Glow Neon Assorted Reversible Colors, 1/3-Cut Staggered Tabs, Versatile Document Organizers for School Classrooms and Professional Office Desks
This listing is deemed profitablePrice (USD)$11.65Released TypeOld Release (2020-01-27)Brand is an old entry in this marketSize and Weight29.9 x 24.1 x 0.9 cm, 304.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
荧光双面撞色设计，蓝/黄/绿/粉/橙等高饱和配色更醒目, 可翻转的双面异色文件夹，且采用1/3错位标签位，便于快速分类Key Buying Motive
可翻转双面双色，兼顾不同分类与视觉区分；加厚耐撕纸张，适合高频日常归档Target Customers
适合需要高可视化分类的学生、教师和办公文员，尤其是重视快速找档与桌面美观的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$582.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.11% / 13.87%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.59% / 1.17%Peak / Non PeakSales & BSR Performance
bloom daily plannersB0842Z1KBZ (4.8/5 (1554 Reviews))bloom daily planners Decorative File Folders - Set of Six Letter Size (8.5” x 11”) Organizers, 1/3 Cut Tabs - Assorted Designs - Ethereal Marble
This listing is deemed profitablePrice (USD)$12.34Released TypeOld Release (2017-04-11)Brand is an old entry in this marketSize and Weight29.8 x 23.5 x 1.7 cm, 322.00gProfitable Factors
Based on old ASINEstablished brand with longevityUnique appearance designDesign & Appearance
以淡雅水彩/大理石系配色为主，区别于普通单色牛皮纸文件夹, 装饰性水彩大理石纹样，整体更偏审美型文具而非纯办公耗材Key Buying Motive
400gsm加厚纸张+哑光覆膜，兼顾耐用性与装饰效果；3个1/3开口标签便于分类Target Customers
偏好高颜值文具的学生、教师、家庭办公与礼品购买人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$617.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.98% / 15.34%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.72% / 2.64%Peak / Non PeakSales & BSR Performance
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