- Benchmark ASINB0GJSV8CZ6
- MarketplaceUS
- Category ID1069456
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是低利润、强同质化的价格战市场。 核心样本里只有新品牌 PLANNITY，两个新上架产品全部亏损，新品牌新产品成功率 0%，而且最近的新上架没有变好，反而显示出更明显的竞争挤压；这不是“等一等会更好”的市场，而是利润已经被压没的市场。
证据很清楚：PLANNITY 只有 2 个新发布产品，盈利 0、亏损 2，成功率 0.00%。其中 B0GJSV8CZ6 售价 $7.87，月销 100，月营收 $78,700，但利润率只有 -0.23%，说明这个类目里“有销量不等于有利润”；另一款 B0GKPCMXD6 甚至没有形成有效销量。产品失败原因也直接指向同一件事：缺乏差异化、客群太泛、竞争过强，不是单纯选品失误。时间趋势上，2026 年 1 月集中出现 2 个新发布，但全部亏损，说明市场并没有给新入场者留出健康空间。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：用户这笔 50万人民币预算可以做入场动作，但这个市场不值得进入。 眼下不是“预算够不够”的问题，而是利润率几乎被打穿、可复制的新品都在亏、且新品牌新品成功率为 0%，这已经是高风险价格战市场，不适合大品牌也不适合小品牌贸然进场。
证据很直接：核心样本里只有 PLANNITY 一个新品牌，两个新上架产品全部亏损，利润产品比例 0%，新上架盈利比例 0%；其中 B0GJSV8CZ6 售价 $7.87，月销 100，月营收约 $78,700，但单品利润率是 -0.23%，B0GKPCMXD6 甚至还没有形成有效销售。 这说明这个类目不是“谁先做谁赚钱”，而是“低价同质化后把利润压没了”。从产品形态看，两个样本都只是标准学期计划本，颜色、版式、功能都很普通，没有明显差异化；如果要靠这种打法进入，后续还要额外承担研发、品牌和认证成本，而这些都不在 50万预算覆盖范围内。
短结论：不建议 proceed。 这个市场没有可作为小品牌成功样本的“真成功案例”，也没有值得抄作业的低成本盈利路径；若硬要做，只能按大品牌逻辑去砸品牌、砸流量、砸内容，仍然很难穿透价格战。可参考的对象只有 PLANNITY 的 B0GJSV8CZ6（作为亏损但有销量的反面样本），而不是小品牌标杆；B0GKPCMXD6 则提示你：没有强差异化就连起量都困难。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 数字待办/日程App（如Google Calendar、Microsoft To Do、Notion）——可用手机免费或低价替代纸质周/月计划本，随时同步提醒，适合不想额外买文具的人。
- 可打印的月历/周计划模板——从免费模板网站下载后自行打印，成本更低、格式更灵活，适合只需要基础规划的人。
- 可擦写白板/磁性日历板——一次购买后反复使用，适合桌面上做短周期任务、会议或家庭日程管理，比持续买纸质本更省。
- 便签/便利贴组合——用低价便签做临时任务拆分、优先级标记和页内提醒，比完整规划本更轻量，适合只记录零散事项的人。
- 活页夹式计划页补充包——如果用户已有活页夹，只买内页补充纸即可，通常比整本计划册更便宜，也更容易按需增减页面。
- 手机自带日历+提醒功能——利用系统原生工具完成日程、闹钟和重复提醒，门槛最低，几乎零学习成本，适合预算极敏感用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是低利润、强同质化的价格战市场。 现有样本里新品牌几乎没有成功案例，PLANNITY 两个新发布 ASIN 全部亏损，市场成功率直接是 0%，而且产品几乎没有差异化，说明不管大品牌还是小卖家，都很难靠常规款式赚钱。
Least investment in new productsMost investment in new productsNew products with Highest revenuePLANNITY
Recent Monthly Revenue (USD):-(-)B0GKPCMXD6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$787.00(100pcs/month)B0GJSV8CZ6 (4.4/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GJSV8CZ6 (4.4/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GKPCMXD6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。当前样本里新品牌只有 PLANNITY，但 2 个新发布产品全部亏损，盈利率 0%，且核心款 B0GJSV8CZ6 只卖 7.87 美元，毛利率 -0.23%，旺季更是 -4.11%。这已经是典型的低价内卷区，不是可复制的健康机会。
从数据看，PLANNITY 的两款新产品都没有跑通：B0GJSV8CZ6 每月卖 100 件、收入 787 美元、评分 4.4、58 条评论，但仍亏损；另一款 B0GKPCMXD6 直接没有有效销量和利润数据。失败原因非常明确：差异化弱、客群太泛、同质化高。成功/失败模式里直接指向“LACK_OF_UNIQUENESS”和“SMALL_MARKET_SIZE_OR_EXTREME_COMPETITION”，说明这个类目不是缺流量，而是被标准款打穿了价格空间。按市场分布看，已知利润分布里只有负区间和“其他”，新产品盈利占比 0%，新品牌新发布盈利率也是 0%；再加上 2026 年 1 月集中出现 2 个新发布却全部非盈利，市场正在向更激烈的价格战和快速淘汰走。
对两类卖家都一样：大品牌也不是好进入点，小卖家更不适合硬冲。 现在看不到任何“真实小卖家成功案例”，因为现有新品牌没有一款达到盈利，更没有<300 评论且能稳定赚钱的样本；如果想复制 B0GJSV8CZ6 这种 7.87 美元的基础学期计划本，利润空间根本不够覆盖长期品牌、研发、认证和持续投放。若一定要看标杆，只能盯住 PLANNITY 的这两款 ASIN 作为反面教材：B0GJSV8CZ6、B0GKPCMXD6；结论很直接：不要进入，除非你能做出明显功能创新并且愿意投入远高于单品启动预算的品牌/研发成本。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GJSV8CZ6PLANNITY2026-01-26No$7.87100pcs$787.0-0.23%$-1.81B0GKPCMXD6PLANNITY2026-01-30No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GJSV8CZ6PLANNITY2026-01-26No$7.87100pcs$787.0-0.23%$-1.81B0GKPCMXD6PLANNITY2026-01-30No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向价格战和过度拥挤。 现有样本里可识别的产品盈利率是0%，新上架产品盈利率也是0%；两款新品牌产品都没有赚到钱，其中一款 B0GJSV8CZ6 仍然有100单/月、58条评论，但利润率只有-0.2%，说明这个类目里“有销量≠有利润”，竞争已经把利润压没了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PLANNITY#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌只有1个，且该新品牌的2个新上架产品全部亏损，最近进入不是变容易，而是已经进入了低利润、强竞争的阶段。 用户预算是50万人民币，表面上足够做单个ASIN，但这类预算只能覆盖前期采购、物流和基础投放，无法弥补这个品类里已经暴露出来的差异化不足和竞争压力。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 1 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 1 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases