- Benchmark ASINB0FPR1L223
- MarketplaceUS
- Category ID23807614011
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合现在进入。 新品牌只有6个，纯新品牌新品成功率仅33.33%，但失败新品更多，而且最近一批新品里非盈利占比明显偏高，竞争已经在往高压、同质化方向走，不是低成本就能稳进的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场可以进，但只适合有足够现金流和明确差异化的大品牌；对小品牌来说，不建议现在进场。 关键原因不是利润率，而是市场已经被少数强势玩家和新品牌的高投入打法占住了：新品牌里盈利率只有33.33%，不盈利率却有55.56%，而新上市产品整体盈利率也只有36.36%，说明胜率并不高，且竞争明显偏向重营销、重投入。
Early sourcing + logistics + marketing budget (USD)$11,272.02 - $22,431.51Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?18.18%New listing success rate (old brands):50.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通A4文件夹/资料夹：比桌面文件收纳架更便宜，适合只需要把发票、合同、通知单按类别放好的用户，且可直接放进抽屉或包里携带。
- 便携式折叠文件袋（风琴包）：对于需要临时整理纸质文件的人，比固定式桌面文件组织器更灵活，搬家、出差、居家办公都更容易使用。
- 桌面收纳托盘/信件盘：如果用户主要是分层放置待处理文件、信件和便签，这种产品通常价格更低、占桌面积更小，上手几乎无需学习。
- 挂墙文件袋/墙面信件收纳袋：适合桌面空间不足的用户，安装后能把文件从桌面转移到墙面，成本通常低于大型桌面文件收纳系统。
- 文件立架/书立式文件分隔架：对于少量常用文件和活页夹，文件立架比完整桌面组织器更简单，也更容易在现有书架或柜子上直接使用。
- 抽屉内文件分隔板/简易分隔盒：如果用户已经有抽屉或柜子，只需低成本加分隔就能实现文件分类，不必额外购买独立桌面文件收纳产品。
- 手机备忘录/待办事项App + 扫描存档：当用户的主要需求是减少桌面纸张和跟踪任务时，用免费或低价数字工具替代实体桌面收纳，维护成本更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近/处于内卷竞争区。 当前样本里可识别的新品盈利率只有36.36%，但真正能稳定赚钱的并不多，而且成功案例几乎都依赖“做得更大、更贵、功能更多”，这对小品牌并不友好；同时出现了明显的失利新品，说明同质化和价格/投入竞争已经很重。
New products with Highest revenueWESTSEE
Recent Monthly Revenue (USD):$85,650.00(500pcs/month)B0FPR1L223 (4.6/5 (188 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPRONEXT
Recent Monthly Revenue (USD):$17,323.00(100pcs/month)B0FB3KHSZ3 (4/5 (255 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,568.50(50pcs/month)B0FFFZ2BNH (4/5 (255 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsAnyuse
Recent Monthly Revenue (USD):$66,968.00(400pcs/month)B0GR4HBSYL (4.5/5 (719 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsLivElect
Recent Monthly Revenue (USD):-(-)B0GTQ3YQF4 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 16英寸大屏更醒目，商品图更容易吸引点击
- |
- 白色机身更像家居高端中控，视觉更干净
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- 家庭日历+家务奖励+餐单+照片轮播，功能最丰富，差异化强
B0GR4HBSYL (4.5/5 (719 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 10.1英寸小巧，和大屏竞品差异明显
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- 白色极简外观，适合厨房/家居场景，观感清爽
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- 日历同步+家务+餐单+相册一体，卖点直观，容易被家庭用户点击
B0GZZ46M5N (4.4/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显偏向高利润少数赢家、其余大量失败的结构；对小品牌尤其不友好，且存在明显的黑帽/高压竞争迹象。 新品牌能打出结果，但样本里成功的新品牌更像是靠强营销和高投入跑出来，不是低预算可复制的稳定机会。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FPR1L223WESTSEE2025-10-24Yes$171.3500pcs$85650.042.66%$36538.29B0GR4HBSYLAnyuse2026-04-01Yes$167.42400pcs$66968.042.65%$28561.86B0FB3KHSZ3PRONEXT2025-05-28Yes$173.23100pcs$17323.039.41%$6827.0B0GZZ46M5NVEJLD2026-06-26Yes$119.99100pcs$11999.040.66%$4878.8B0FFFZ2BNHPRONEXT2025-08-30Yes$171.3750pcs$8568.540.31%$3453.97Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FPR1L223WESTSEE2025-10-24Yes$171.3500pcs$85650.042.66%$36538.29B0GR4HBSYLAnyuse2026-04-01Yes$167.42400pcs$66968.042.65%$28561.86B0GZZ46M5NVEJLD2026-06-26Yes$119.99100pcs$11999.040.66%$4878.8B0FFFZ2BNHPRONEXT2025-08-30Yes$171.3750pcs$8568.540.31%$3453.97#New Product Success Rates
Listing这个市场不适合现在进入：它已经明显进入高竞争、低容错的状态，新品牌能做成，但不是靠低成本切入，而是靠更强产品定义和更高预算。 现有数据里，整体可识别盈利率只有45.45%，新上架产品盈利率更低，只有36.36%；更关键的是，新品牌样本里成功率只有37.5%，失败率62.5%，说明多数新进入者并没有跑通。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PRONEXTVEJLDAnyuseWESTSEENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
aiprotabletPRONEXTLivElectSCREENOVATEAnyuseWESTSEE#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战高压区，且新品牌成功率偏低。 现有数据里，2026 年新品牌新产品里只有 37.5% 能跑出盈利，62.5% 没有达标；按全部新上架产品看，盈利率也只有 40%，而且最近 2026 年 1–6 月里非盈利新产品明显增多，说明竞争在变难，不是在变容易。
证据很直接：市场里能站住的样本非常少。真正跑出来的是 WESTSEE 的 B0FPR1L223，售价约 169.99 美元，利润率 42.7%，月销 500–600，近月利润 36,538 美元，早期投入约 98,190.87 美元，说明要做成需要很重的启动资金和持续投放；PRONEXT 的 B0FFFZ2BNH 也是盈利样本，但它是老品牌入场，且投入约 22,431.51 美元，成功更像是老牌资源和经验带来的结果。反过来，B0GRLQY2VK（aiprotablet）虽然月销还有 50、营收 9,202.5 美元，但却被判定为非盈利；B0GTQ3YQF4（LivElect）、B0GY8177DD（SCREENOVATE）、B0GJ5765PT（Anyuse）、B0GZH153H8（PRONEXT）等也都在非盈利名单里。按你要求的判断标准，这不是一个“新手友好”的市场。
对两类卖家都不友好：大品牌可以做，但必须准备重投入和长期打法；小品牌不建议进场。 用户预算 500,000 元人民币，按当前可见的成功样本，理论上够覆盖单个 SKU 的前期成本，但这只够“起跑”，不够保证后续品牌、研发、认证和持续广告。可参考的成功样本只有 WESTSEE（B0FPR1L223）和 PRONEXT（B0FFFZ2BNH）；小商家能对标的“真正新入场且成功”的样本太少，失败样本更多，且没有看到需要低成本就能稳定成功的路径。结论：不要推进；这不是一个适合小品牌试水的市场，大品牌也只能在高投入前提下谨慎考虑。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 2 1 2026 0 0 0 0 0 0 2 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 1 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 1 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 1 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 1 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDigital Calendar, 15.6 inch Wall Planner & Chore Chart, Rechargeable Full HD Touchscreen Display, Portable Smart Family Organizer, Event Planner, Desk and Wall mountable, Perfect for Family Schedules - No Subscription (Free Magic Import)
This listing is deemed profitablePrice (USD)$173.23Released TypeOld Release (2025-05-28)Brand is an old entry in this marketSize and Weight42.6 x 28.4 x 7.4 cm, 3692.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
15.6英寸大屏、可壁挂也可桌面摆放，形态更接近家庭中控屏而非普通台历Key Buying Motive
内置可充电电池，支持无线移动使用，区别于多数必须长期插电的同类产品Target Customers
有固定家庭日程管理需求、且希望在厨房/客厅/办公桌间灵活移动的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$17,323.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight38.21% / 39.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight27.83% / 29.03%Peak / Non PeakSales & BSR Performance
Digital Calendar, 15.6 inch Wall Planner & Chore Chart, Rechargeable Full HD Touchscreen Display, Portable Smart Family Organizer, Event Planner, Desk and Wall mountable, Perfect for Family Schedules - No Subscription (Free Magic Import)
This listing is deemed profitablePrice (USD)$171.37Released TypeNew Release (2025-08-30)Brand is an old entry in this marketSize and Weight42.4 x 28.4 x 7.4 cm, 3701.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
15.6英寸大屏、壁挂/桌面双用的智能日历外观，区别于普通桌面文件收纳架Key Buying Motive
支持Google/Outlook/iCloud/Yahoo/Cozi同步，内置待办、家务、餐食和照片/视频展示，功能显著强于普通桌面文件整理器Target Customers
面向需要统一管理全家日程、家务分工和餐食安排的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,568.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight39.10% / 40.31%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.59% / 29.80%Peak / Non PeakSales & BSR Performance
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