- Benchmark ASINB0G64B3QZB
- MarketplaceUS
- Category ID85969011
- Analyzed Products
- Keywordunder sink organizer, spice rack organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-17
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌成功率0%，新上架产品也几乎全部陷入亏损，已经是明显的低利润价格战市场。 现有数据没有任何“可复制的真成功小商家案例”，对大品牌和小商家都不友好；如果硬要进场，只能靠更重的投放和更强的品牌资源，普通入局方式不成立。
证据很直接： 只有 1 个新品牌 Lifewit，2 个新上新产品里 0 个盈利，成功率 0%，失败率 100%。其中 B0G64B3QZB 售价 $12.42，月销 200 件、月收入 $2,484，但利润率只有 -1.2%，早期投入约 $4,322.16，广告约 $1,019.60；B0GVXZTFLN 则没有形成有效销量。产品失败原因也很一致：黑色基础款、把手+挂钩+多网袋+快干排水，都是通用设计，目标人群还覆盖宿舍、健身、旅行、露营，缺少足够细分差异化，典型地落入同质化和低价竞争。
对两类卖家的结论都是否定的： 小商家没有可参考的真成功样本，也没有健康利润窗口；大品牌虽然资金上能扛住，但这里不存在足够高的利润空间去支撑重投入。用户预算 50 万人民币看起来能启动单品，但和当前样本的实际回报不匹配：市场没有看到稳定的盈利 ASIN，且近一年新增产品的利润表现并未改善，反而持续显示出压价迹象。短结论就是：不要进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场不值得进入：利润率几乎为零，且新品牌进入后没有任何成功样本，属于明显的高风险价格战市场。 以当前核心样本来看，用户 50万人民币的预算“可以启动”，但不足以证明能稳定做成，因为进入后最少也要面对品牌建设、额外营销和长期周转成本，而现有数据已经显示 2026 年新进入的 Lifewit 两个新款全部亏损。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 浴室现有挂钩/门后挂袋：不需要额外收纳盒，直接把洗漱用品分开放在现成挂钩上，成本更低、安装更简单。
- 可重复使用的网袋/洗衣袋：比成品洗漱包更便宜，适合把瓶罐、剃须刀、护肤小样分组装起来，临时使用很方便。
- 拉链化妆包/收纳袋组合：用几个小袋替代一个专用洗漱篮，按类别拆分后更灵活，坏了也只需替换单个袋子。
- 一次性透明旅行收纳袋：适合短途出行或健身，便于快速检查物品，价格通常低于带结构的挂式收纳产品。
- 现有背包/运动包内部分隔：利用已有包内空间和内胆袋完成收纳，减少重复购买，适合已经有通勤包或旅行包的用户。
- 简易防水文件袋/拉链袋：用来装湿区洗漱用品或易漏液体，防渗漏且容易购买，适合替代部分专用洗漱整理需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新上架成功率为0%，整体与新上架产品利润率都是0%，已经是典型的低利润、强竞争甚至价格战市场。 你现在看到的不是“有机会的红海”，而是“连新品牌都几乎打不进去”的市场；对大品牌和小商家都不友好，我不建议继续推进。
证据很直接：Lifewit 作为新进入品牌，2个新上架产品全部亏损，品牌成功率0%，失败率100%。 其中 ASIN B0G64B3QZB 售价$12.42，月销200件、月收入$2,484，但利润率只有-1.2%，最近月利润-$29.8；早期投入约$4,322.16，其中广告约$1,019.60。另一个 ASIN B0GVXZTFLN 甚至没有形成有效销量。产品层面也很清楚：黑色基础款、把手+挂钩+多网袋+快干排水，都是通用款、无明显差异化，目标人群又泛到宿舍/健身/旅行/露营，正是最容易陷入同质化和低价竞争的组合。市场分布也印证了这一点：当前可识别的盈利产品占比0%，新上架盈利占比0%，新品牌新上架盈利率0%，而新品牌新上架非盈利率100%。
可模仿的只有失败样本，不是成功样本。 大品牌可参考的不是“怎么成功”，而是“什么会死”：B0G64B3QZB 这种低价通用款在这个类目里已经证明很难盈利；小商家更没有理由跟进，因为它需要的不是普通上新，而是明显创新、品牌力和持续投放。就当前数据看，这个类目没有可复制的真成功小商家案例，也没有健康的利润窗口；如果硬要入场，基本只能靠更重的投放和更强的品牌资源去抢份额，对小商家尤其不友好。
Most investment in new productsNew products with Highest revenueLeast investment in new productsLifewit
Recent Monthly Revenue (USD):-(-)B0GVXZTFLNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,484.00(200pcs/month)B0G64B3QZB (4.2/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G64B3QZB (4.2/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GVXZTFLNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新品牌几乎没有成功样本，且当前已出现明显的亏损和价格战信号。 从现有数据看，新品牌新上架产品的盈利率是0%，非盈利率是100%；而已知利润分布里，已统计到的产品中有50%落在亏损区间，说明这不是“可做的低竞争市场”，而是偏向高风险、低回报的环境。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G64B3QZBLifewit2026-04-02No$12.42200pcs$2484.0-1.2%$-29.8B0GVXZTFLNLifewit2026-04-03No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G64B3QZBLifewit2026-04-02No$12.42200pcs$2484.0-1.2%$-29.8B0GVXZTFLNLifewit2026-04-03No$--pcs$--%$-#New Product Success Rates
Listing结论很明确：这个市场不适合进入，至少以当前结构看，新品牌和小商家都没有可复制的成功路径。 新上架产品盈利率是0%，整体样本里也是0%，说明不是“选品没选对”，而是这个赛道本身就偏向低利润和强竞争。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Lifewit#Success Rate by Entry Time
Listing这个市场不适合进入。 近一年新进入的真实新品牌几乎没有成功样本，已出现明确的亏损和增长放缓信号；对小商家来说，当前不是可行窗口，对大品牌来说也不是值得重仓的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 1 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 1 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases