
这个市场不值得进入,已经是明显的低利润、强同质化、价格战环境。新品牌样本只有 YNL 一个,2个新发布产品全部失败,成功率0%,而且近一年没有任何可复制的盈利新品牌案例;对小卖家来说,这不是“努力一下就能切进去”的市场,而是需要明显差异化和更高投入才可能存活的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 用户预算50万人民币表面上够做单个ASIN的前期启动,但市场本身已经是低利润、低成功率的价格战环境,且现有新品牌样本里没有任何成功案例。继续做,只会把钱花在高投放、低回报的常规款上。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,属于高风险且明显偏冷的价格竞争环境:当前样本里可判断的新品盈利率是0%,新品牌新品盈利率也是0%,而且已验证的两个样本都来自同一个新品牌 YNL,全部都没过盈利线,说明不是“少数失败”,而是“新进入者普遍打不过”。对你来说,500000 CNY 预算看起来够做单个ASIN的前期铺货和投放,但在这个市场里,单靠预算并不能换来胜率,尤其一旦要做差异化、品牌化或认证,实际压力会更高。
这不是一个适合现在进入的市场:新品牌成功率为0%,两款新发布全部失败,而且市场里没有任何已验证的盈利新品牌样本,说明当前更像是冷启动失败区而不是可复制的机会。 仅看现有样本,YNL 作为新进入品牌,2个新发布 ASIN 全部非盈利,B0GTV5S9QR 只做到 16.8% 利润率、月销50件、44条评论,仍被判定为非盈利;B0H2LJ31ML 更是几乎没有可用销量数据。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GTV5S9QR | YNL | 2026-03-25 | No | $48.99 | 50pcs | $2449.5 | 16.75% | $410.3 |
![]() | B0H2LJ31ML | YNL | 2026-05-22 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GTV5S9QR | YNL | 2026-03-25 | No | $48.99 | 50pcs | $2449.5 | 16.75% | $410.3 |
![]() | B0H2LJ31ML | YNL | 2026-05-22 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,结论很明确:新品牌几乎没有可复制的成功样本,已经接近价格战/同质化竞争区。 你现在看到的不是“可做但要拼效率”的市场,而是新产品成功率为0%,新品牌新发布产品盈利率也是0%,对新卖家和大品牌都不友好。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:新品牌几乎没有成功样本,而且最近进入者已经出现明显失败,属于高风险、偏价格战的市场。 现有数据里,近一年新品牌成功率是 0%,整体可识别为盈利的产品也是 0%,说明不是“还能靠少量努力切入”的市场,而是已经把新入局者筛得很惨的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |