- Benchmark ASINB0H4GJ2MZ6
- MarketplaceUS
- Category ID206234616011
- Analyzed Products
- Keywordgame controllers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，而且对小品牌尤其危险。虽然新品里仍有少数能做出 38%~43% 的高毛利，但整体只有 24% 的新发布产品赚钱、76% 亏损；更重要的是，2026 年新品牌密集涌入，已经出现明显拥挤化和价格/功能内卷，不是值得下注的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 预算上你“够碰到门槛”，但市场本身已经接近/进入高压竞争区：新品整体盈利率只有31.58%，而新发布产品盈利率只有24.00%，说明大多数新货还没跑通；更关键的是，新品牌新发布成功率只有27.27%，失败率高达72.73%，这不是一个适合小品牌轻松切入的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?12.00%New listing success rate (old brands):0.00%New listing success rate (new brands):27.27%Which new brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线第三方基础手柄：通常价格更低、无需充电，适合预算敏感用户临时替代无线高配手柄。
- 二手/翻新原装手柄：比全新授权新款更便宜，且对大多数玩家而言功能足够，适合追求性价比的人。
- Switch 2 Joy-Con 单独使用：如果玩家主要玩轻度游戏或掌机/桌面模式，直接用主机自带控制器是最省事、无需额外购买的替代方案。
- 手机支架+触屏云游戏/串流方案：对于轻度或非竞技玩家，可用手机直接操作或通过串流玩部分游戏，门槛低、成本更可控。
- USB 直连旧款兼容手柄：若玩家已有旧手柄且支持兼容，可先试兼容使用，减少为新款专属功能买单的必要。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入价格战/饱和风险区。 近期新品牌和新上新密度很高，但真正能稳定赚钱的只占少数；你现在该跟的不是“能冲”的品牌，而是少数高利润、强差异化的样板。
New products with Highest revenueNYXI
Recent Monthly Revenue (USD):$17,998.00(200pcs/month)B0H4GJ2MZ6 (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPowerA
Recent Monthly Revenue (USD):$11,500.00(200pcs/month)B08MB7SSX8 (4.4/5 (15136 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,428.00(200pcs/month)B08J9D6BRD (4.4/5 (15136 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,064.00(200pcs/month)B0CY4D3L1X (4.4/5 (15136 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsTurtle Beach
Recent Monthly Revenue (USD):$5,833.00(100pcs/month)B0FS1YLGTP (4.3/5 (90 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,994.00(50pcs/month)B0FS23TS7L (4.1/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,986.00(50pcs/month)B0FS26MCHL (4.4/5 (85 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsASRVA
Recent Monthly Revenue (USD):-(-)B0GJSZR4HN (4.3/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GJSXM94G (4.2/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GXDDM157Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 6键格斗布局，和常见手柄差异最大
- |
- 复古街机外形，目标人群很明确
- |
- 更适合格斗玩家，图片识别度高
B0H1CXRC1R (5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 白色极简分体造型，外观与常规手柄差异明显
- |
- 原生适配Switch 2，功能堆料强
- |
- 适合追求高端手感和新机玩家
B0H4GJ2MZ6 (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品盈利率低、增长很快但主要是亏损新品在扩张，已经出现明显价格战和拥挤化。 现有数据里，新品盈利率只有24%，整体可判定盈利的产品也只有31.58%；更关键的是，2026年短时间内就涌入了至少9个新品牌/新进入品牌的新品，远超你要求的安全线，属于过热/接近饱和信号。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0H4GJ2MZ6NYXI2026-04-29Yes$89.99200pcs$17998.038.59%$6945.43B08MB7SSX8PowerA2020-11-23Yes$57.5200pcs$11500.043.09%$4955.35B08J9D6BRDPowerA2020-09-17Yes$52.14200pcs$10428.042.34%$4415.22B0CY4D3L1XPowerA2021-08-22Yes$50.32200pcs$10064.042.37%$4264.12
B0DNN6FYXMPowerA2024-11-22Yes$43.52200pcs$8704.040.8%$3551.24B0FS1YLGTPTurtle Beach2025-10-06Yes$58.33100pcs$5833.041.6%$2426.53B0FS26MCHLTurtle Beach2025-10-06Yes$59.7250pcs$2986.041.83%$1249.05
B0FS25DTXMTurtle Beach2025-10-06Yes$59.2850pcs$2964.041.67%$1235.1B0FS23TS7LTurtle Beach2025-10-06Yes$59.8850pcs$2994.040.51%$1212.87
B0B5G18LN7PowerA2023-11-16Yes$52.350pcs$2615.042.75%$1117.92
B0D1GC5XJ4PowerA2024-11-11Yes$51.5250pcs$2576.041.39%$1066.21
B0FS14ZL2WGAMEASY2025-10-29Yes$17.9950pcs$899.520.38%$183.32Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H4GJ2MZ6NYXI2026-04-29Yes$89.99200pcs$17998.038.59%$6945.43B0FS1YLGTPTurtle Beach2025-10-06Yes$58.33100pcs$5833.041.6%$2426.53B0FS26MCHLTurtle Beach2025-10-06Yes$59.7250pcs$2986.041.83%$1249.05B0FS25DTXMTurtle Beach2025-10-06Yes$59.2850pcs$2964.041.67%$1235.1B0FS23TS7LTurtle Beach2025-10-06Yes$59.8850pcs$2994.040.51%$1212.87B0FS14ZL2WGAMEASY2025-10-29Yes$17.9950pcs$899.520.38%$183.32#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有24%，但真正的新品牌成功更少，而且2026年新品爆发式增长，失败远多于成功，已经明显走向拥挤和价格/功能内卷。 现有数据里，最能赚钱的不是新小品牌，而是老牌 PowerA 和大品牌 Turtle Beach；对小商家来说，几乎没有可复制的低门槛成功路径。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Turtle BeachGAMEASYNYXINonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ASRVAVILCORNXPTPowerAJosoOther#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，已经进入高竞争、接近价格战的危险区。 近一年新品牌里，只有6个新上架产品盈利、16个亏损，成功率只有27.27%；而且2026年新增里亏损产品明显增多，说明竞争正在加剧，不是变容易了。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 4 1 2026 0 0 0 0 0 1 0 18 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 1 0 4 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 1 0 2 2026/5 0 0 0 0 0 0 0 6 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPowerA Enhanced Wireless Controller for Nintendo Switch - Here We Go Mario, Nintendo Switch - OLED Model, Nintendo Switch Lite, Gamepad, game controller, Bluetooth controller (Amazon Exclusive)
This listing is deemed profitablePrice (USD)$52.30Released TypeOld Release (2023-11-16)Brand is an old entry in this marketSize and Weight16.2 x 13.8 x 6.9 cm, 309.00gProfitable Factors
Established brand with longevityBased on old ASINUnique appearance designDesign & Appearance
红色主题的马里奥联名涂装，辨识度高, Here We Go Mario 联名图案，整体属于授权角色外观设计Key Buying Motive
官方授权，支持 Switch / OLED / Lite，并带双可编程背键与 30 小时续航Target Customers
偏好马里奥 IP、追求官方授权外观收藏感的 Switch 玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,615.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight41.71% / 42.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight38.83% / 39.87%Peak / Non PeakSales & BSR Performance
PowerA Enhanced Wireless Controller for Nintendo Switch/Switch 2 / Switch Lite/OLED Model - Mario Mayhem - Gamepad, game controller, Officially Licensed (Amazon Exclusive)
This listing is deemed profitablePrice (USD)$50.32Released TypeOld Release (2021-08-22)Brand is an old entry in this marketSize and Weight16.3 x 13.8 x 6.9 cm, 309.00gProfitable Factors
Established brand with longevityBased on old ASINUnique appearance designDesign & Appearance
黑色主体搭配马里奥主题图案，识别度高, 马里奥 Mayhem 主题联名外观，属于授权IP装饰型设计Key Buying Motive
支持 Switch 2，带两颗可映射高级按键，且续航可达30小时Target Customers
任天堂Switch/ Switch 2 的马里奥粉丝与想要联名外观、又需要无线手柄和可编程按键的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,064.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight41.28% / 42.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight38.29% / 39.38%Peak / Non PeakSales & BSR Performance
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