
这个市场不值得进入,已经是明显的过度拥挤和价格战区。 新品牌成功率只有3.12%,而且32个新上架产品里31个不赚钱;新品牌数量只有6个,但老品牌有33个,市场基本被成熟玩家占住了,继续进场大概率只能打低价和重营销。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入。 预算上你“够上车”但不够安全,市场已经被老品牌和大量新品牌挤满,而且新品牌几乎没有成功样本,属于高风险、低容错的价格竞争区。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显进入过度拥挤和价格战区。 数据里可盈利产品只占11.34%,而新品牌新上架产品的盈利率是0%,新品牌新上架的亏损率是100%;同时新品牌进入样本里还出现了1094条、75条、109条、192条这类高评论新品,更像是激进投放或刷评式打法,不是普通小卖家能健康复制的路径。
结论:这个市场不适合进入,属于高风险的价格战市场,且已经明显被挤压。 新品里几乎没有健康利润空间,成功案例主要是老品牌/老店铺的新款,真正的新品牌并没有跑出可复制的正向结果。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CZ39WHLH | CZZGSM | 2024-05-19 | Yes | $38.37 | 600pcs | $23022.0 | 12.08% | $2781.06 |
![]() | B0BM8W3F12 | Ankou | 2022-11-16 | Yes | $31.71 | 500pcs | $15855.0 | 15.52% | $2460.7 |
![]() | B0CZ2XXV6G | CZZGSM | 2024-03-26 | Yes | $36.99 | 300pcs | $11097.0 | 18.63% | $2067.38 |
![]() | B0CZ2ZNP3Y | CZZGSM | 2024-03-26 | Yes | $38.38 | 400pcs | $15352.0 | 13.23% | $2031.07 |
![]() | B0DZ5W629S | CZZGSM | 2025-03-04 | Yes | $38.89 | 325pcs | $12639.25 | 11.58% | $1463.63 |
![]() | B0BK3H4W2B | Labina | 2022-10-22 | Yes | $14.0 | 700pcs | $9800.0 | 10.82% | $1060.36 |
![]() | B0D6CX9BL3 | D2scrma | 2024-06-06 | Yes | $34.99 | 200pcs | $6998.0 | 10.29% | $720.1 |
![]() | B0D6CV5L83 | D2scrma | 2024-06-06 | Yes | $33.99 | 150pcs | $5098.5 | 10.04% | $511.89 |
![]() | B0CZ3MK8PH | CZZGSM | 2024-05-20 | Yes | $34.99 | 100pcs | $3499.0 | 11.98% | $419.19 |
![]() | B0FL1SHW7V | ANSQU | 2025-08-04 | Yes | $21.76 | 100pcs | $2176.0 | 19.18% | $417.36 |
![]() | B0CMX59R5J | CZZGSM | 2023-11-08 | Yes | $33.66 | 100pcs | $3366.0 | 11.33% | $381.37 |
![]() | B0CT5G9L7Q | BOILMERIT | 2024-01-24 | Yes | $28.33 | 75pcs | $2124.75 | 17.11% | $363.55 |
![]() | B0CPBKGHPP | D2scrma | 2024-02-15 | Yes | $31.99 | 100pcs | $3199.0 | 11.36% | $363.41 |
![]() | B0CPBKC8VH | D2scrma | 2024-02-15 | Yes | $31.99 | 100pcs | $3199.0 | 11.1% | $355.09 |
![]() | B0C3G9MBCZ | piconesper | 2023-04-25 | Yes | $19.04 | 100pcs | $1904.0 | 16.98% | $323.3 |
![]() | B0C3GBTM77 | piconesper | 2023-04-25 | Yes | $16.98 | 100pcs | $1698.0 | 16.77% | $284.76 |
![]() | B0CCCG7MYJ | Patoper | 2023-07-20 | Yes | $21.99 | 100pcs | $2199.0 | 11.87% | $261.03 |
![]() | B0D17NPN9R | ANSQU | 2024-05-18 | Yes | $23.94 | 75pcs | $1795.5 | 11.47% | $205.95 |
![]() | B0D2RFHQH2 | piconesper | 2024-04-26 | Yes | $15.99 | 100pcs | $1599.0 | 11.74% | $187.73 |
![]() | B0D2RBPSLS | piconesper | 2024-04-26 | Yes | $13.99 | 100pcs | $1399.0 | 12.48% | $174.6 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FL1SHW7V | ANSQU | 2025-08-04 | Yes | $21.76 | 100pcs | $2176.0 | 19.18% | $417.36 |
这个市场不值得进入,结论很明确:新品牌几乎没有真实成功空间,且已经进入高竞争/价格战状态。 数据上,新品成功率只有3.12%,新品牌样本里15个新品全部失败;整体可识别利润率只有11.34%,但新上架产品里落在10%以下的占多数,说明利润被严重压薄,继续打就只能靠更低价和更重营销。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入过饱和和价格战区。最近的新品牌几乎全军覆没:新品牌新上架产品 15 个里 0% 盈利、100% 不盈利,而且 2025 年下半年到 2026 年新增品牌持续出现,但成功并没有跟上,说明进入门槛在变高、利润在被压薄。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 4 | 2 | 4 | 1 | 0 | 0 | 0 | 13 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 7 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| 2025/9 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 1 | 2 | 1 | 0 | 0 | 0 | 0 | 9 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |