- Benchmark ASINB0DHCBQSZN
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordovernight oats containers, glass meal prep jars, yogurt parfait jars
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ30
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显过度拥挤，而且利润被价格战压扁了。 近一年共有17个新品牌进入，配合89个新品发布，但新品整体成功率只有1.14%，新品牌新品成功率也只有1.54%；更关键的是，新品利润区间几乎都被低利润和亏损吞没，属于高风险价格战市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合现在进入。 新品牌进入后普遍亏损，市场已经进入明显的价格战区；用户 50万人民币 只能覆盖少数入场样本的前期成本，远远不够支撑长期竞争，也不足以复制真正跑通的新品模型。
证据很清楚：市场里可判断盈亏的产品只有 3.80% 盈利，新发布产品里只有 2.25% 盈利，这是高风险信号；而新品牌的代表里，GLATABAM 12个新品 0个盈利，OATOLOGY 3个新品 0个盈利，Kimqi 2个新品 0个盈利，Lazyshine 2个新品 0个盈利，都说明新品牌进入后大多被打成亏损。更糟的是，很多“卖得动”的新品并不健康：Lazyshine 的 B0FGDHM5XD 只有 285 reviews 就在打活动，属于强促销型竞争；OATOLOGY 的 B0GZHDBNGX 有 511 reviews 但利润只有 7.67%，低于可接受线；GLATABAM 的 B0H57X6VVN、B0G6Z1CRBC、B0G4PG7LK6 的利润分别是 -36.17% / -21.39% / -24.78%，完全是亏损扩量。老品牌 NETANY 也没更健康，B0CY4ZG12Z 只有 -10.98%，B0D5349YWL 仅 2.33%，说明这里不是“老品牌赚钱、新品牌跟进”的市场，而是整体被成本和价格压扁。唯一能称为真实成功案例的是 NETANY 的 B0D5349YWL（4160 reviews，100单/月，2.33%利润）和 B0CY4ZG12Z（4161 reviews，300单/月，-10.98%），但它们是老品牌打法，不能当小商家模板；对小商家来说，真正可参考的只有 B0DHCBQSZN（Spreccio，248 reviews，750单/月，利润为正）和 B0CTT8275K / B0CD16YKKZ（SOLIGT，1297/1304 reviews，明显是老品牌高资源打法）。
最后的判断：大品牌不该进，小商家更不该进。 这个类目已经明显拥挤，新品牌要么亏损，要么靠接近“高评论+重投放”的方式硬推；如果没有远超 50万人民币的持续预算、品牌力和长期投放能力，就不要做。
Early sourcing + logistics + marketing budget (USD)$8,181.91 - $28,935.70Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?26.96%New listing success rate (old brands):4.17%New listing success rate (new brands):1.54%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 普通玻璃梅森罐/广口罐：更便宜、到处都能买到，用户用现有罐子加盖子即可替代专用隔夜燕麦罐。
- 一次性/可重复使用的塑料食品保存杯：轻便、便宜、不怕摔，适合通勤和临时餐食准备，替代玻璃罐的主要场景。
- 外卖/酸奶杯回收再利用：用户把喝完的酸奶杯、布丁杯清洗后重复使用，几乎零成本，尤其适合做酸奶杯和小份燕麦。
- 玻璃乐扣保鲜盒/小型便当盒：比专用罐更通用，容量选择多，买一套即可覆盖早餐、午餐和零食收纳。
- 带盖硅胶折叠餐盒：收纳体积更小、携带更方便，适合办公室和旅行场景，是对‘占空间’问题的替代方案。
- 外带咖啡杯式随行杯/摇摇杯：对于‘带着吃’的用户，可直接用现成饮品容器装燕麦、酸奶或奇亚籽混合物，减少专用器具需求。
- 厨房已有的调味罐/果酱罐复用：家庭里常见、获取成本极低，满足小批量分装和密封保存需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经进入价格战区，而且新品牌扎堆，成功率极低。 现有数据里，可识别利润的产品里只有3.80%盈利，新品里只有2.25%盈利；新品牌新品非盈利率高达96.92%，老品牌新品非盈利率也有95.83%，说明不只是难赚，而是几乎普遍亏。
New products with Highest revenueGLATABAM
Recent Monthly Revenue (USD):-(-)B0H57X6VVN (4.7/5 (557 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 30 MOQ
Recent Monthly Revenue (USD):-(-)B0G6Z1CRBC (4.7/5 (557 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 30 MOQ
Recent Monthly Revenue (USD):-(-)B0G4PG7LK6 (4.7/5 (588 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 30 MOQOld brand with the most profitable new productsNETANY
Recent Monthly Revenue (USD):-(-)B0FVM941S5Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 30 MOQ
Recent Monthly Revenue (USD):$2,314.00(100pcs/month)B0D5349YWL (4.7/5 (4160 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$5,898.00(300pcs/month)B0CY4ZG12Z (4.7/5 (4161 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsLazyshine
Recent Monthly Revenue (USD):-(-)B0GJRM95H4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 30 MOQ
Recent Monthly Revenue (USD):$1,512.00(100pcs/month)B0FGDHM5XD (4.6/5 (285 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Most investment in new productsOATOLOGY
Recent Monthly Revenue (USD):-(-)B0H6FN6QV2 (4.2/5 (635 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 30 MOQRecent Monthly Revenue (USD):-(-)B0GVPL8624Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 30 MOQ
Recent Monthly Revenue (USD):$1,728.00(100pcs/month)B0GZHDBNGX (4.4/5 (511 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsKimqi
Recent Monthly Revenue (USD):-(-)B0GX61DPQ4 (4.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 30 MOQ
Recent Monthly Revenue (USD):-(-)B0H6HYBQGBBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 30 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 竹盖＋木勺自然风，和常见塑料盖款差异最大
- |
- 22oz大容量，兼顾早餐和收纳，图片更显实用
- |
- 一体式勺子设计，通勤即食感强，容易吸引点击
B0DHCBQSZN (4.4/5 (248 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 侧把手结构很少见，外观辨识度高
- |
- 顶部配料杯＋折叠勺，功能组合更特别
- |
- 整套造型像随身早餐杯，适合通勤人群
B0FSCXFJCR (4.5/5 (145 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，结论是直接放弃。 新品牌已经明显过多，且新产品利润分布几乎被低利润和亏损产品吞没；现在不是“有机会”，而是价格战+过度拥挤的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 30pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DHCBQSZNSpreccio2025-09-08Yes$29.75750pcs$22312.510.14%$2262.49
B0GYRL6PBXGYOSUGANG2026-04-28Yes$25.39500pcs$12695.017.11%$2172.12
B0CTT8275KSOLIGT2024-04-24Yes$30.92200pcs$6184.015.88%$982.02
B0CD14QLG4SOLIGT2023-11-15Yes$19.03400pcs$7612.012.36%$940.85
B0CD16YKKZSOLIGT2023-11-15Yes$18.56400pcs$7424.011.27%$836.69
B0CTTH52TSSOLIGT2024-04-24Yes$18.62400pcs$7448.010.23%$761.94
B0CTT9S3RKSOLIGT2024-04-24Yes$19.53250pcs$4882.512.26%$598.6Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0DHCBQSZNSpreccio2025-09-08Yes$29.75750pcs$22312.510.14%$2262.49B0GYRL6PBXGYOSUGANG2026-04-28Yes$25.39500pcs$12695.017.11%$2172.12#New Product Success Rates
Listing这个市场不适合进入，已经是高风险、接近价格战的市场，不建议你继续。 关键原因很直接：新品成功率只有1.14%（新品牌里也只有1.56%），而新品里97.73%都不赚钱；同时利润分布里大批产品落在10%以下，说明大多数人都在低利润甚至亏损里硬拼。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GYOSUGANGSpreccioNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GLATABAMUWILLIONOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入价格战和过度拥挤状态。 近一年新品牌只有17个，却带来了89个新发布；更关键的是，新发布产品整体盈利率只有2.25%，新产品利润区间甚至落在-19.56%到2.92%，这不是健康竞争，是明显的低利润淘汰赛。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 30 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 12 15 6 1 0 0 0 15 2026 5 7 4 1 0 0 0 23 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 30 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 0 0 0 0 0 3 2025/9 11 12 6 1 0 0 0 4 2025/10 1 0 0 0 0 0 0 3 2025/11 0 1 0 0 0 0 0 1 2025/12 0 1 0 0 0 0 0 4 2026/1 0 1 0 0 0 0 0 2 2026/2 0 1 0 0 0 0 0 0 2026/3 1 0 1 0 0 0 0 2 2026/4 0 0 1 1 0 0 0 3 2026/5 4 5 2 0 0 0 0 9 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSOLIGT 2 Pack Overnight Oats Containers with Lids, Folding Spoons, and Divided Compartments for Fruit & Nuts, Small Glass 16oz Mason Jars for Oatmeal Yogurt Parfait (2 Set-Oat White/Organic Green)
This listing is deemed profitablePrice (USD)$19.03Released TypeOld Release (2023-11-15)Brand is an old entry in this marketSize and Weight20.5 x 18.4 x 11.6 cm, 354.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
两色搭配的奶白/有机绿版本，比常规单色透明罐更有记忆点, 把折叠勺收纳到瓶盖结构中，并额外加入干湿分离的小分格配件，整体结构比普通梅森罐更完整Key Buying Motive
勺子可折叠并嵌入盖体，减少随身携带体积；干湿分离小盒让坚果和水果保持脆感Target Customers
更适合通勤、上班、上学、健身前提前备餐、希望随手带走且不想让配料受潮的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,612.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.68% / 12.36%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.97% / -6.29%Peak / Non PeakSales & BSR Performance
SOLIGT 2 Pack Overnight Oats Containers with Lids, Folding Spoons and Divided Compartments for Fruit & Nuts, Small Glass 16oz Mason Jars for Oatmeal Yogurt Parfait (2 Set-Oat White/Oat White)
This listing is deemed profitablePrice (USD)$18.56Released TypeOld Release (2023-11-15)Brand is an old entry in this marketSize and Weight20.6 x 18.2 x 11.7 cm, 354.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
主打燕麦白/米白色系，整体更偏极简早餐风, 16oz 玻璃梅森罐 + 可折叠勺收纳在盖内 + 独立双分隔配料杯，功能组合更完整Key Buying Motive
将折叠勺直接集成到瓶盖中，减少外带零件；同时配有干湿分离小杯，方便坚果、果粒后加，提升口感新鲜度Target Customers
更适合通勤、上班族、健身/健身房人群以及需要提前做早餐备餐的人Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,424.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.43% / 11.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.74% / -7.90%Peak / Non PeakSales & BSR Performance
Loading samples... 29%