- Benchmark ASINB0GWD57YZS
- MarketplaceUS
- Category ID16353491
- Analyzed Products
- Keywordkitchen organizer, home organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场现在不值得进入，结论很明确：新品牌和小商家都不适合，价格战已经出来了。 现有新发布产品里，盈利只有25%，亏损占75%；而最近新品牌的表现是“1个赚、3个亏”，说明不是轻松起量的市场，而是需要更高配置、更强品牌和更重投放才能勉强活下来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入：新品牌成功率极低，且新进入样本里已经出现明显价格战和低利润信号。对小商家来说，现有可复制的真正成功案例很少；对大品牌来说，除非愿意投入更高预算去做差异化和品牌战，否则也不值得进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Alternatives- 可调节门后挂钩/门后衣架：几美元就能增加悬挂位，不占地，适合临时收纳外套、包包和围巾。
- 简易伸缩衣杆（免打孔）：比整套落地衣架更便宜，安装门槛低，适合出租屋或短期使用。
- 壁挂式挂杆+挂钩组合：用很低成本把墙面/门背面变成收纳区，尤其适合走廊、洗衣房和小卧室。
- 折叠式晾衣架/落地晒衣架：一物多用，既能晾衣也能临时收纳，通常价格低于双杆滚轮衣架。
- 堆叠式收纳箱+真空压缩袋：如果用户主要是收纳换季衣物，这种方案更省钱，也更适合长期打包存放。
- 衣柜内部加装层板/收纳挂袋：利用现有衣柜空间扩容，不需要额外占用地面，改造成本通常更低。
- 床下收纳盒/滚轮床下箱：适合存放折叠衣物、鞋子和季节性物品，比购买独立衣架更隐蔽、更节省空间。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进，已经进入明显的价格战区，且对小卖家不友好。 现有样本里只有33.33%产品盈利，新品盈利率只有25.00%，而新品牌新品里75.00%是亏的；更关键的是，2025年新上架两款都亏，2026年新上架一盈一亏，说明最近不是上升机会，而是“靠砸钱试错、靠拉高配置”才能活下来的市场。
Least investment in new productsNew products with Highest revenueMost investment in new productsSakugi
Recent Monthly Revenue (USD):-(-)B0FRLHK2BZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$4,863.00(100pcs/month)B0F9NMDFZ3 (4.4/5 (536 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsBuzowruil
Recent Monthly Revenue (USD):$7,566.00(300pcs/month)B0B5W9SQPY (4/5 (4545 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsHYSEYY
Recent Monthly Revenue (USD):-(-)B0GWD57YZS (4.7/5 (116 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 双杆+双层收纳，功能组合更特别
- |
- 加宽移动衣柜感更强，视觉上更醒目
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- 适合大容量家庭收纳，点击吸引力高
B0GWD57YZS (4.7/5 (116 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 银色双杆外观与黑色款明显不同
- |
- 整体更轻巧简洁，图像辨识度较高
- |
- 双杆+底层置物，兼顾功能与展示感
B0F9NMDFZ3 (4.4/5 (536 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，至少对新品牌和小商家都不是好机会。 目前能确认的新品里，盈利率只有25%，亏损/不达标占75%；而能看清利润率的产品里，<10%的低利润或亏损已经占到16.67%，整体利润密度只落在10%~20%区间，说明这是一个低利润、强竞争的市场，不是适合硬闯的盘子。
证据很直接：HYSEYY 作为新品牌，只有 1 个新品是盈利的（B0GWD57YZS，售价 $60.57，利润率 15.6%），但品牌总收入为 0，说明它还没跑通；Sakugi 作为新进入者有 2 个新品，全部亏损，其中 B0F9NMDFZ3 售价 $48.63、月销 100、月利润 -$83.15、利润率 -1.71%。真正能赚钱的样本里，B0B5W9SQPY 属于老品牌 Buzowruil，月销 300、月营收 $7566、利润率 12.04%，靠的是“老ASIN基础款+低价”；而亏损样本普遍是高度同质化、功能差异弱、客群泛化。这说明市场靠创新突围可以，但需要更高预算和更强品牌/营销投入，且用户的单SKU预算 500000 CNY 只能覆盖前期，不足以保证长期品牌战。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0B5W9SQPYBuzowruil2022-07-06Yes$25.22300pcs$7566.012.04%$910.95B0GWD57YZSHYSEYY2026-06-05Yes$60.57-pcs$-15.6%$-Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWD57YZSHYSEYY2026-06-05Yes$60.57-pcs$-15.6%$-#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经呈现出明显的价格战和高门槛特征。 新品里只有1个盈利、3个不盈利，成功率只有25%，而且真正跑出来的新品几乎都不是“低投入小卖家”模式，而是要靠更高售价、功能差异和很重的前期投入才能成立。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HYSEYYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SakugiHYSEYY#Success Rate by Entry Time
Listing这个市场现在不适合进入，结论很明确：新品牌进入后成功率低、利润分化极大，且已经出现明显的价格竞争压力。 你现在看到的不是一个稳定赚钱的市场，而是少数样本勉强赚钱、更多新进入者亏损的局面；对大品牌和小商家都不是好窗口。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 1 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBuzowruilB0B5W9SQPY (4/5 (4545 Reviews))Buzowruil Metal Rolling Clothing Rack Adjustable Freestanding Garment Organizer with Wheels, Space-Saving Design for Home, Closet, Office, or Retail,Black
This listing is deemed profitablePrice (USD)$25.22Released TypeOld Release (2022-07-06)Brand is an old entry in this marketSize and Weight44.0 x 23.7 x 6.4 cm, 300.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
黑色极简款，适合大多数家居风格。, 标准单杆落地滚轮结构，带下层置物/鞋架，属于通用公开款式。Key Buying Motive
可移动滚轮+下层鞋架，兼顾挂衣与收纳，适合小空间即时整理。Target Customers
面向租房、小户型、宿舍以及需要临时补充衣物收纳的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,566.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.87% / 12.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-15.60% / -9.43%Peak / Non PeakSales & BSR Performance
HYSEYY Clothes Rack,Double Rods Rolling Clothing Rack for Hanging Clothes,Portable Garment Rack with 2-Tier Storage Shelves,Free Standing Wardrobe Closet Coat Rack on wheels for Bedroom,Laundry Room
This listing is deemed profitablePrice (USD)$60.57Released TypeNew Release (2026-06-05)Brand is a new entry in this marketSize and Weight45.0 x 34.6 x 13.5 cm, 4309.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
双杆 + 双层收纳架的组合结构，整体更像加宽型移动衣柜Key Buying Motive
双杆承重与容量更高，并集成双层底部收纳与侧挂位，形成更完整的3合1收纳方案Target Customers
适合需要大容量挂放与分区收纳的家庭用户、租房用户和临时衣橱场景Early Investment
Investment
Monthly Revenue (Recent) (USD)-Net Profit Margin
Sea Freight8.75% / 15.60%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-25.88% / -19.03%Peak / Non PeakSales & BSR Performance