- Benchmark ASINB0G5Q42ZT8
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordwired controller, pc wired game controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，尤其对小品牌更不友好。 目前不是蓝海，而是已经被通用款手柄和少数强势品牌挤压出来的高竞争市场；虽然还能看到少数新品跑通，但那只是靠差异化和投入撑出来的个案，不是普遍机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不该进。 新品盈利率只有50%，但真正有意义的“新品牌成功”样本极少：新品牌新品盈利率仅60%，而老品牌新品盈利率却是0%；同时，市场里已经出现大量同质化手柄，价格战和低差异化已经很明显。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?16.66%New listing success rate (old brands):0.00%New listing success rate (new brands):60.00%Which new brands have these successful new listings?Other major expensesR&DAlternatives- 二手/翻新原厂 Xbox 手柄：通常比新款第三方有线手柄更容易买到，价格常更低，兼容性与手感更稳定。
- 入门级 USB 有线手柄（无品牌/白牌）：价格往往更便宜，插上即用，适合只想低成本替代的用户。
- 手机触屏云游戏/远程串流：如果用户主要玩支持触控或云游戏的内容，可直接用现有手机与网络，省去额外购买手柄。
- 键鼠替代方案：对于 PC 游戏，很多用户可直接用已有键盘鼠标，学习成本低，且通常不需要额外花钱。
- 老款 Xbox 360 有线手柄二手货：若用户主要在 PC 上玩兼容游戏，这类二手设备通常便宜、即插即用，且驱动支持成熟。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以做，但只适合照着少数成功样本做，不适合盲目扩品；目前没有出现你要求的那种 30~100+ 新品牌涌入的超饱和警报，真正能跑通的仍然集中在少数有差异化的产品。 但如果你想做的是“普通通用手柄”，这条路已经非常拥挤，失败样本明显多于可复制样本，必须选有功能升级和外观差异的切口。
New products with Highest revenueGamrombo
Recent Monthly Revenue (USD):$14,646.00(600pcs/month)B0GVDSDZ5N (4.5/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLogitech
Recent Monthly Revenue (USD):$38,680.00(2000pcs/month)B003VAHYQY (4.4/5 (21306 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsKamylorus
Recent Monthly Revenue (USD):$4,998.00(200pcs/month)B0GSFGL3XV (4/5 (100 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsGMVOX
Recent Monthly Revenue (USD):-(-)B0H7VMX1F8 (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 纯白复古90年代造型，和常见黑灰手柄差异大
- |
- 霍尔摇杆+1000Hz低延迟，卖点明确
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- 双背键+Turbo，功能感强，适合竞技玩家
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- 品牌辨识度高，外观干净，容易吸引点击
B0F489G115 (4.3/5 (1250 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色机身配霓虹RGB灯效，电竞感最强
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- 前脸RGB灯环很醒目，图片点击吸引力高
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- 霍尔摇杆/扳机+宏功能，差异化功能明显
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- 适合PS5/PS4/PC通用玩家，目标人群清晰
B0G5Q42ZT8 (4.1/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合现在进入的市场：利润并不差，但竞争已经很挤，且新品牌想复制成功基本要靠明显差异化和持续投入。对小品牌来说，能活下来的是真正做出功能/外观升级的少数款；对大品牌来说，只有像 Logitech、GameSir 这种已经有品牌力的玩家才有稳定优势。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B003VAHYQYLogitech2018-04-16Yes$19.342000pcs$38680.023.97%$9271.6B0GVDSDZ5NGamrombo2026-03-30Yes$24.41600pcs$14646.021.71%$3179.65
B07ZGD53JFYAEYE2019-10-23Yes$15.981000pcs$15980.016.89%$2699.03
B088K79LG4YAEYE2020-05-13Yes$16.981000pcs$16980.015.88%$2696.43
B0F48C2K2MGameSir2025-02-15Yes$20.35300pcs$6105.026.8%$1636.14B0GSFGL3XVKamylorus2026-04-12Yes$24.99200pcs$4998.029.07%$1452.92B0F489G115GameSir2025-04-28Yes$21.93200pcs$4386.028.51%$1250.45B0G5Q42ZT8GUOC2025-09-02Yes$35.99100pcs$3599.034.35%$1236.26
B0DRP7H17GRivalPlay2025-01-01Yes$21.62100pcs$2162.025.83%$558.45
B0GYYL68JGGameSir2025-06-15Yes$19.99100pcs$1999.026.47%$529.14
B07FZ2ZMWKVOYEE2018-08-07Yes$17.81100pcs$1781.025.44%$453.09
B082RC2N25VOYEE2018-08-07Yes$17.7100pcs$1770.025.27%$447.28
B09H2TJ4BWDIANVEN2021-09-27Yes$23.9950pcs$1199.530.73%$368.61Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GVDSDZ5NGamrombo2026-03-30Yes$24.41600pcs$14646.021.71%$3179.65B0GSFGL3XVKamylorus2026-04-12Yes$24.99200pcs$4998.029.07%$1452.92B0G5Q42ZT8GUOC2025-09-02Yes$35.99100pcs$3599.034.35%$1236.26#New Product Success Rates
Listing结论很明确：这个市场不值得进入。 不是新手友好的蓝海，而是已经被老品牌和少数强势新品牌挤压的高竞争赛道；新品牌能活下来的，几乎都靠明显差异化和不低的投放/打造成本，普通小商家很难稳妥复制。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KamylorusGamromboGUOCNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YAEYEGMVOX#Success Rate by Entry Time
Listing这个市场现在不能进，已经接近价格战区，而且新品牌不是在“普遍成功”，而是只靠少数几个案例撑场面。 近期真正跑出来的新品只有 GUOC、Gamrombo、Kamylorus 这几家，且成功集中在少数新品上；与此同时，GMVOX、YAEYE 的新品牌新品直接失败，说明后进者门槛已经很高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 0 2026 0 0 0 0 2 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 1 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 1 2026/4 0 0 0 0 1 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVOYEE PC Controller, Wired Controller Compatible with Microsoft Xbox 360 & Slim/PC Windows 10/8/7, with Upgraded Joystick, Double Shock | Enhanced (Pink)
This listing is deemed profitablePrice (USD)$17.81Released TypeOld Release (2018-08-07)Brand is an old entry in this marketSize and Weight15.9 x 12.1 x 7.4 cm, 260.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
粉色外观更偏向女性/礼物/个性化审美，区别于常见黑白款。, 经典 Xbox 360 手柄造型，属于成熟公版结构，并非明显私模。Key Buying Motive
主打即插即用、双震动、升级摇杆与扳机，满足低成本替换/备用手柄需求。Target Customers
适合需要低价替换 Xbox 360/PC 有线手柄的老用户、宿舍/家庭多人游戏备用手柄用户，以及偏好粉色外观的细分人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,781.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.50% / 25.44%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.40% / 18.34%Peak / Non PeakSales & BSR Performance
GameSir Tegenaria Lite Wired Game Controller For Switch, Android, iOS, PC, Steam With Retro 90s Design, Hall Effect Sticks, 1000Hz Polling Rate, Dual Rumble Motors, Mappable Back Buttons, Ultra-Low Latency, Ergonomic Design -Serene White
This listing is deemed profitablePrice (USD)$21.93Released TypeOld Release (2025-04-28)Brand is an old entry in this marketSize and Weight16.7 x 14.7 x 6.7 cm, 280.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
复古90年代风格的纯白配色，区别于常见黑色/灰色手柄, 外观采用复古90年代造型，整体辨识度高，区别于传统Xbox式公模手柄Key Buying Motive
霍尔摇杆 + 1000Hz轮询率 + 双背键 + Turbo，主打低延迟与竞技响应Target Customers
面向追求低延迟、抗漂移和复古外观的多平台PC/主机玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,386.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.95% / 28.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.74% / 22.30%Peak / Non PeakSales & BSR Performance
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