- Benchmark ASINB0GQZ831NC
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordwireless game controller, bluetooth gaming controller, pc gaming controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入红海且接近过热：新品牌成功率只有34.62%，近一年新品牌新产品成功率更低到29.63%，而且2026年的新上架里失败明显多于成功，趋势是在变差，不是在变好。 利润看起来不是最差，但真实可复制的成功案例主要集中在大品牌和少数强功能、强设计产品上；对小品牌来说，这不是“正常竞争”，而是需要很强营销和差异化才能勉强挤进去的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：整体利润率不低，但新品牌与老品牌都被少数大玩家和高投入产品主导，价格战和重投入是常态。 对你来说，500,000 CNY 足够做单个ASIN的前期启动，但不足以保证长期竞争；如果要硬进，只能选少数已经被验证的细分打法，而且小品牌必须避开“高评论、强营销”的伪成功样本。
Early sourcing + logistics + marketing budget (USD)$3,245.74 - $3,332.91Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?42.30%New listing success rate (old brands):45.45%New listing success rate (new brands):26.67%Which new brands have these successful new listings?...Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线 USB 游戏手柄：通常更便宜、即插即用、无需配对/充电，适合预算敏感且主要在 PC 上玩的用户。
- 手机/平板蓝牙手柄夹持支架方案：比买专用无线控制器更轻量，很多用户可直接用现有手机手柄或夹具完成移动游戏。
- 键鼠替代方案：对 PC 射击、MOBA、策略类玩家更容易上手，且通常不需要额外购买控制器。
- 云游戏/串流平台自带触控或网页端操控：当用户只是偶尔玩云端游戏时，可先用现有设备和触控/键鼠顶替，降低购买门槛。
- 二手/翻新官方手柄：价格往往低于新品，无线连接和兼容性仍然较稳定，适合想要品牌体验但压低预算的用户。
- 带蓝牙的通用电视盒/安卓盒遥控游戏手柄：如果用户只是轻度客厅游戏，这类设备兼顾遥控与游戏操控，使用场景更灵活。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已进入明显拥挤区，而且低价同质化严重，新品牌成功率不高，价格战风险高。 现有数据里，整体可判定盈利的产品只有34.40%，新上架产品盈利率也只有34.62%，但这不是“健康机会”，而是“少数靠差异化和品牌力赢、其余大量打不过”的结构；同时 2026 年新上架里非盈利产品 23 个、盈利仅 6 个，新增品牌密集涌入，已经接近你定义的过热区间，继续做只会更难。
New products with Highest revenueVITURE
Recent Monthly Revenue (USD):$11,535.00(300pcs/month)B0FK5B4YWW (4.2/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsEasySMX
Recent Monthly Revenue (USD):$35,120.00(1000pcs/month)B0CSFW3465 (4.2/5 (2837 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$17,610.00(600pcs/month)B0FMYGPSP8 (4.3/5 (692 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,037.00(300pcs/month)B0D7ZJXK4X (4.1/5 (3606 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsPuiseno
Recent Monthly Revenue (USD):$6,656.00(400pcs/month)B0GF1ZTWK1 (4.2/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsNBCP
Recent Monthly Revenue (USD):-(-)B0G1RRQJJ9 (3.9/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G1S592K2 (3.9/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GJ3YJJ8RBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 荧光夜光外观，辨识度高，缩略图很容易吸睛
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- 彩绘涂鸦风格，和常见黑灰手柄差异大
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- 功能偏进阶：霍尔扳机、背键、应用配置，吸引硬核玩家
B0FFPB11HZ (4.2/5 (845 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色运动风配色，和常见纯黑手柄差异明显
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- 前壳图案更强，视觉冲击力高，容易被点击
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- 多设备兼容+背键+体感+语音控制，卖点丰富
B0GQZ831NC (4.7/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合新卖家进入的市场：新品成功率只有37.50%，但新品失败率高达62.50%，而且新品牌新品盈利率只有26.67%，新品牌新品非盈利率高达63.33%。虽然整体可见利润率集中在30%~40%，看起来不差，但真正赚钱的大多是老品牌或带品牌力、带差异化功能的产品；对小商家来说，不靠明显创新和强营销，基本打不进去。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CSFW3465EasySMX2023-12-20Yes$35.121000pcs$35120.036.8%$12924.16
B0GSZLJN7BECHTPower2026-03-17Yes$31.071000pcs$31070.035.09%$10902.47
B09772FZTXMOVONE2021-06-15Yes$19.682000pcs$39360.026.71%$10513.06
B0D28R1B6SSpican2024-03-11Yes$47.88400pcs$19152.038.48%$7369.69
B0FJRTNTHQAceGamer2024-10-01Yes$23.941000pcs$23940.030.14%$7215.52
B0DMNWV89QECHTPower2025-02-08Yes$22.261000pcs$22260.029.17%$6493.25B0FMYGPSP8EasySMX2025-08-25Yes$29.35600pcs$17610.031.82%$5603.51
B0CX1NCM8XSpican2023-07-18Yes$38.95400pcs$15580.035.49%$5529.35
B0CX1MNW3KSpican2024-03-04Yes$34.25400pcs$13700.034.66%$4748.42
B0DPZNYMSTEnstixsm2024-12-10Yes$34.95350pcs$12232.537.34%$4567.62B0FK5B4YWWVITURE2025-08-03Yes$38.45300pcs$11535.038.6%$4452.51
B0DK36N98Q8Bitdo2024-10-24Yes$44.36200pcs$8872.038.73%$3436.13
B0GLPYG2CDlinhugame2026-02-28Yes$43.99200pcs$8798.036.34%$3197.2
B0CWTPV3GBNinjaPlusOX2024-03-01Yes$39.99200pcs$7998.036.63%$2929.67
B0D9VRH5LHabxylute2024-07-22Yes$27.69300pcs$8307.033.21%$2758.76B0D7ZJXK4XEasySMX2024-02-29Yes$26.79300pcs$8037.022.41%$1801.1
B0DJ342MF6EasySMX2024-09-27Yes$37.47100pcs$3747.037.87%$1418.99B0GF1ZTWK1Puiseno2026-01-05Yes$16.64400pcs$6656.019.61%$1305.25
B0FRFTFXW1EasySMX2025-09-01Yes$35.99100pcs$3599.035.92%$1292.77
B0FFPDZ7D4Turtle Beach2025-09-03Yes$37.01100pcs$3701.031.42%$1162.86Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSZLJN7BECHTPower2026-03-17Yes$31.071000pcs$31070.035.09%$10902.47B0FMYGPSP8EasySMX2025-08-25Yes$29.35600pcs$17610.031.82%$5603.51B0FK5B4YWWVITURE2025-08-03Yes$38.45300pcs$11535.038.6%$4452.51B0GLPYG2CDlinhugame2026-02-28Yes$43.99200pcs$8798.036.34%$3197.2B0GF1ZTWK1Puiseno2026-01-05Yes$16.64400pcs$6656.019.61%$1305.25B0FRFTFXW1EasySMX2025-09-01Yes$35.99100pcs$3599.035.92%$1292.77B0FFPDZ7D4Turtle Beach2025-09-03Yes$37.01100pcs$3701.031.42%$1162.86
B0H1ZS1M55LENISUOLE2026-03-06Yes$43.1575pcs$3236.2534.17%$1105.83
B0FFP228WWTurtle Beach2025-09-03Yes$39.1175pcs$2933.2535.44%$1039.55
B0FFNXVQVNTurtle Beach2025-09-12Yes$38.8675pcs$2914.534.97%$1019.21B0FFPB11HZTurtle Beach2025-09-03Yes$36.9375pcs$2769.7534.58%$957.78
B0FFNYMW59Turtle Beach2025-09-03Yes$37.5275pcs$2814.031.73%$892.89
B0FND1XM3QECHTPower2025-07-31Yes$27.58100pcs$2758.031.39%$865.74
B0FVLVHL13BLUE LAKE Performance2025-10-11Yes$27.39100pcs$2739.026.77%$733.24B0GQZ831NCYUYIU2026-05-19Yes$42.1450pcs$2107.034.06%$717.65
B0FFPJQH3WTurtle Beach2025-09-03Yes$37.5950pcs$1879.534.81%$654.26
B0G8JQCL1ZVOYEE2026-02-04Yes$25.11100pcs$2511.023.45%$588.83
B0FRXK26CKUGAME2025-09-22Yes$31.1650pcs$1558.030.47%$474.73#New Product Success Rates
Listing结论很明确：这个市场不适合进入。 新品牌成功率只有29.63%，但失败占70.37%；更关键的是，已出现老品牌用新款持续拿走利润，说明这不是一个真正开放的新市场，而是老牌强势、竞争很硬的红海。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
EasySMXTurtle BeachECHTPowerOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入过度拥挤状态。 近一年新品牌成功率只有29.63%，但失败率高达70.37%；更关键的是，最近释放的新品牌里失败明显更多，2026年新品牌新上架里只有6个可确认盈利、23个亏损，趋势是越来越难做，不是在变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 11 0 7 2026 0 0 0 1 1 4 0 27 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 1 0 1 2025/8 0 0 0 0 0 2 0 0 2025/9 0 0 0 0 0 8 0 0 2025/10 0 0 0 0 1 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 1 0 0 0 4 2026/2 0 0 0 0 1 1 0 5 2026/3 0 0 0 0 0 2 0 5 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 1 0 6 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTurtle BeachB0FFNXVQVN (4.2/5 (842 Reviews))Turtle Beach Rematch Advanced Wired Gaming Controller for Xbox & PC
This listing is deemed profitablePrice (USD)$38.86Released TypeNew Release (2025-09-12)Brand is an old entry in this marketSize and Weight20.2 x 17.7 x 7.4 cm, 380.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
星空渐变外观，随手持角度变化会显出第二层视觉效果, 可变视角显影的双视觉图案面壳，比常规纯色/单图案手柄更有辨识度Key Buying Motive
双档霍尔扳机、可映射背键、控制中心 App 调校与诊断，兼顾竞技与个性化Target Customers
面向 Xbox/PC 玩家中偏好官方授权、重视个性外观与可调校竞技功能的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,914.5075 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.03% / 34.97%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight27.51% / 29.45%Peak / Non PeakSales & BSR Performance
Turtle BeachB0FFNYMW59 (4.2/5 (817 Reviews))Turtle Beach Rematch Advanced Wired Gaming Controller for Xbox & PC
This listing is deemed profitablePrice (USD)$37.52Released TypeNew Release (2025-09-03)Brand is an old entry in this marketSize and Weight20.3 x 19.4 x 9.1 cm, 300.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
红黑配色与激光蚀刻纹理更具辨识度, 官方Xbox授权的有线手柄，整体外观更偏高端竞技风格Key Buying Motive
霍尔效应扳机、双可编程背键、控制中心App配置与诊断Target Customers
偏好Xbox/PC双平台、重视低延迟有线连接和可编程操控的竞技玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,814.0075 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.24% / 31.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.49% / 23.98%Peak / Non PeakSales & BSR Performance
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