- Benchmark ASINB0G2GBZL21
- MarketplaceUS
- Category ID353831011
- Analyzed Products
- Keywordgame controller grip
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-17
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场目前不值得进入。 数据只看到 1 个新品牌 EJGAME、1 个新产品 B0G2GBZL21 跑通，表面利润率 27.64%，但样本太小，不能证明这是一个可复制的机会；更关键的是，市场里没有形成足够多的成功样本，反而更像是一个只靠单点差异化支撑的窄赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场可进，而且你的50万人民币预算足够启动单个ASIN。 但它不是“低门槛躺赢盘”，更像是靠差异化功能切入的中高预算市场；目前样本里能赚钱的新品只有EJGAME的B0G2GBZL21，利润率27.64%，月销100件，月收入29.99万美金，说明这条赛道不是纯价格战，能活下来的产品必须做出明显功能和外观差异。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 拇指握把帽/摇杆帽：只增强手感和防滑，价格通常更低，安装也最简单，适合只想改善握持而不想给整机加厚的人。
- 通用防滑贴/防滑胶带：可直接贴在握持区域，成本低、适配面广，属于低门槛替代方案。
- 可拆卸背夹式手机/掌机支架：如果用户主要需求是桌面支撑和解放双手，这类支架比整机保护壳更便宜，也不影响散热和便携性。
- 便携收纳硬壳包：如果购买动机偏向旅行防护，收纳包通常更实惠且通用，不会改变设备原有手感。
- 硅胶保护套（仅背部或局部包覆）：相比全包保护壳更轻、更便宜，也更容易安装拆卸，适合只要基础防刮和轻度防摔的用户。
- 可调式桌面支架/折叠支架：若主要场景是连接外设或桌面游戏，独立支架可替代内置kickstand功能，价格往往更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场目前不建议进入：样本里只有 EJGAME 一个新品牌案例，且当前观察窗口几乎没有竞争扩散，但这也意味着可验证的机会太少，不足以证明这是一个可复制、可长期进入的市场。 现有唯一成功样本是新品牌 EJGAME，ASIN B0G2GBZL21，售价29.99美元，毛利率27.6%，月销100件，月营收2999美元，112条评价，早期投入约6083.78美元，其中广告约1368.24美元；它靠的是“全包保护+可拆前盖+内置支架”的差异化设计，不是低价硬拼，这说明要复制它，至少要做功能差异和外观差异，而不是做普通同质化配件。
Least investment in new productsNew products with Highest revenueMost investment in new productsEJGAME
Recent Monthly Revenue (USD):$2,999.00(100pcs/month)B0G2GBZL21 (4.4/5 (112 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G2GBZL21 (4.4/5 (112 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场当前不适合进入，核心原因是样本里几乎没有形成可复制的成功面，且唯一可见的盈利案例只是单个新品牌靠差异化产品切入，不足以证明市场对新卖家友好。 现有数据只有1个可识别样本，且只有1个盈利产品，表面盈利率100%，但这不是健康信号，而是样本过小、无法代表市场；更关键的是，这个盈利点来自 EJGAME 的 B0G2GBZL21，售价29.99美元，月销100件，月利润828.93美元，毛利率27.64%，属于“有差异化才赚得到钱”的类型，不是低门槛红海机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G2GBZL21EJGAME2025-11-14Yes$29.99100pcs$2999.027.64%$828.93Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2GBZL21EJGAME2025-11-14Yes$29.99100pcs$2999.027.64%$828.93#New Product Success Rates
Listing这个市场暂时可以进入，但只适合做“高差异化、偏中高预算”的单品，不适合低价硬拼。目前看到的样本里只有 EJGAME 一个新品牌在新发产品上成功，说明还没出现明显的品牌泛滥，但样本太小，不能当成低门槛市场；真正能跑通的产品是靠功能差异和外观差异吃出来的，不是靠价格战。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
EJGAMENo data available#Success Rate by Entry Time
Listing这个市场现在不值得进入，结论很明确：只有1个新品牌EJGAME、1个新品B0G2GBZL21，数据量太小，完全谈不上市场机会，反而更像是一个样本不足的单点案例。 目前看到的只是EJGAME这一个新品牌做成了，不能证明市场对新品牌普遍友好；相反，这类“只有少量成功样本”的市场，用户如果现在进场，风险会非常高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 1 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEJGAME Full Protective Case Cover Compatible with ASUS ROG Xbox Ally/Ally X,Protective Case with Detachable Front Shell,Frosted Anti-Slip Handheld Design-Black
This listing is deemed profitablePrice (USD)$29.99Released TypeNew Release (2025-11-14)Brand is a new entry in this marketSize and Weight32.4 x 13.5 x 7.7 cm, 372.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
黑色哑光风格，偏硬核游戏配件路线, 分体式全包保护结构，带可拆前盖和内置支架Key Buying Motive
兼顾握持保护、旅行收纳和桌面支架三合一用途Target Customers
面向ROG Xbox Ally/Ally X用户中更重视整机防护、通勤携带和桌面支架使用的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,999.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.67% / 27.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.56% / 18.53%Peak / Non PeakSales & BSR Performance