- Benchmark ASINB0H17MBYVM
- MarketplaceUS
- Category ID206234609011
- Analyzed Products
- Keywordvideo game controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 目前只看到1个新品牌 ZHXSHFC，但它的2个新品全部失败，市场新品牌成功率是0%，而且近几个月没有任何转好迹象，已经是低回报、强同质化的市场，不适合大品牌，也不适合小商家。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算50万人民币看起来够做单个ASIN的前期启动，但这个类目不是钱不够，而是入场后很可能直接陷入低差异化、低成功率的竞争，不适合大品牌，也不适合小商家。
证据很直接：当前样本里可识别盈利的产品占比是0%，新发布产品盈利率也是0%；新品牌新发布产品盈利率同样是0%，而新品牌新发布的非盈利比例是100%。 代表性品牌ZHXSHFC只有2个新发品，2个全部不盈利；其中B0H17MBYVM售价11.41美元，月销50，月收入570.5美元，最新9条评价，利润率14.62%，但仍然不赚钱，核心原因是“缺乏独特性”“市场太小或竞争极强”。另一个B0H17VVZ1S连销量和价格都没跑出来。产品形态上也很清楚：通用腕带/挂绳结构、配色只是基础变化、功能是磁吸和按键叠加，没有私模壁垒，没有足够差异化。这类市场不只是难赚钱，还是明显的价格战/同质化风险区。
对用户的判断：单个ASIN预算能覆盖前期启动，但不能覆盖长期竞争所需的研发、品牌和认证成本；如果没有强研发或强品牌能力，500000 CNY也只是“进场费”，不是胜率。 大品牌如果硬要进入，至少只能对标像ZHXSHFC这类新品牌中已经砸过钱但仍无盈利的打法，但它也没跑通；小商家更没有可复制的真实成功样本（<300评价且盈利的案例未出现）。所以建议直接放弃，不要进入；若一定要做，只能把它当作需要重研发/强品牌的高风险项目，而不是普通铺货项目。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Other major expensesR&DAlternatives- 通用织带/腕带替换件：如果用户只是担心手环断裂或丢失，可选更便宜的非原厂通用腕带，通常价格更低、颜色选择更多，安装也更简单。
- 单个防滑挂绳/手腕绳：不一定要整套控制器配件，单独一根手腕绳就能满足防掉落需求，成本更低，适合偶尔体感游戏用户。
- 硅胶握套/防滑套：比带磁吸和按键结构的腕带更便宜，主要解决握持打滑和手汗问题，使用门槛低，也更容易兼容不同手柄。
- 可调节弹力手带：结构更简单，没有复杂连接件，适合想要基础安全保护的用户，通常比功能型腕带更便宜。
- 直接使用原装附带配件或旧配件：如果只是临时替代或低频使用，很多用户会继续用随主机/手柄附带的原配件，几乎无需额外支出。
- 一次性/临时绑带式替代品：例如低成本魔术贴绑带或简易固定带，虽然体验一般，但在预算有限或短期应急场景下更容易买到、也更省钱。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场现在不值得进入，结论很明确：已出现明显的低利润、低成功率、且新进入品牌全军覆没的信号。 目前看到的唯一新品牌 ZHXSHFC，两个新品 ASIN B0H17MBYVM 和 B0H17VVZ1S 全部亏损，品牌成功率 0%，新品牌新品盈利率 0%，而且月度趋势里 2026 年 5 月刚出现 2 个新品，全部失败，说明不是机会窗口，而是刚进入就被市场吞掉。
Most investment in new productsNew products with Highest revenueLeast investment in new productsZHXSHFC
Recent Monthly Revenue (USD):-(-)B0H17VVZ1SBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$570.50(50pcs/month)B0H17MBYVM (5/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0H17MBYVM (5/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H17VVZ1SBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌近乎全军覆没，且已出现明显的价格战/同质化信号。 当前样本里可判断利润率的产品只有2个，且新上架产品盈利率是0%，最新两款新品全都亏损，市场不是给小商家准备的试错场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0H17MBYVMZHXSHFC2026-05-10No$11.4150pcs$570.514.62%$83.41B0H17VVZ1SZHXSHFC2026-05-10No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H17MBYVMZHXSHFC2026-05-10No$11.4150pcs$570.514.62%$83.41B0H17VVZ1SZHXSHFC2026-05-10No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新产品整体盈利率0%，新品牌新发布产品盈利率0%，而且当前样本里所有新发布产品都失败了。 这不是可复制的机会，而是已经进入高竞争、低回报的区域；对大品牌和小商家都不成立。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZHXSHFC#Success Rate by Entry Time
Listing这个市场不值得进入，已经是低利润、低成功率的高风险区。 现有数据里，最近进入的品牌 ZHXSHFC 在 2026-05 上新 2 个新品，结果 2 个都不盈利，品牌新产品盈利率是 0%，而整个市场可识别的盈利产品比例也是 0%，这不是可切入市场，而是明显的价格与差异化双重压力市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases