- Benchmark ASINB0FWJZXHBW
- MarketplaceUS
- Category ID573759011
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，属于明显的高风险价格战区。 新品牌新上架成功率只有11.11%，且样本里新产品盈利只有1个、亏损10个；同时市场里已经有不少老品牌和新品牌一起在打低价，普通款几乎都不赚钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：新品牌新上架成功率只有11.11%，失败率高达88.89%，而且新品牌里几乎已经是‘打不赢就亏钱’的状态。 用户预算50万CNY可以覆盖少数单品的前期起步，但在这个类目里，光靠这笔钱不足以建立长期竞争力；更关键的是，市场里已经出现明显的价格战和低利润陷阱，继续做只会放大风险。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?18.18%New listing success rate (old brands):0.00%New listing success rate (new brands):11.11%Which new brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 磁吸式工具挂条/磁性刀架：安装门槛低，适合金属工具快速收纳，通常比整套工具收纳系统更便宜。
- 抽屉分隔盒/可调节收纳托盘：无需打孔上墙，适合桌面、工具柜和抽屉内部整理小工具、批头、螺丝等。
- 可堆叠零件盒/透明小物收纳盒：适合按类别分装五金配件，购买成本低、扩展简单，且比墙面系统更灵活。
- 可移动工具车/推车式收纳：如果用户不想固定安装在墙上，工具车更易搬动，适合租房或共享工作区。
- 洞洞板替代的墙面网格挂架（wire grid panel）+S挂钩：通常比重型工具收纳板更轻、更便宜，安装和改造也更简单。
- 泡棉工具轮廓板/DIY泡棉工具管理：适合已有工具箱的用户，用低成本方式实现“看板式”缺失检测和分类收纳。
- 软质工具卷包/工具包：对手持常用工具更友好，便携、低价，适合只需要随身收纳而非固定墙面展示的用户。
- 废弃纸箱/塑料周转箱+标签系统：几乎零成本的临时替代方案，适合预算极低或短期整理需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入，属于高风险、接近价格战的低质量赛道。 目前可见样本里，整体盈利产品仅5.56%，新上架产品盈利率只有9.09%；而且2026年新上架里，8个是亏损、1个盈利，明显是新品牌和老品牌一起在拼低价和流量，胜率太低。
证据很清楚。 代表性成功案只有 ThorBolt 的 B0FWJZXHBW：售价39.38美元，毛利率32.8%，月销500件，月收入19,690美元，启动投入约26,762美元，靠的是“基于老款做功能差异化”——指纹/密码/机械钥匙三合一、门把手式一体结构、现代黑色外观。它虽然是新品牌，但这属于高投入、强差异化打法，不是低预算可复制的普通路径。反面案例更多：Qokylind 的 B0G3WH6W5M 只有2.7%利润率、月销50件、月收入860.5美元；Nodaaiie 的 B0FR8F76QJ 是-3.5%利润率、无稳定销量；ELEAD 作为老品牌的 B0G1357D6F、B0G138JKWG、B0F531MNYN 全部亏损，利润率分别是-9.12%、-4.28%、-14.08%，说明连老品牌都在这条线里吃亏。更关键的是，这个市场里“常见款”太多：黑色金属网篮、通用挂钩、通用套装都在亏；成功只出现在明显差异化功能上。
给你的判断：不要进。 你当前预算500,000元虽然足够覆盖单个强势ASIN的早期投入，但这个赛道不是“钱够就能赢”，而是“必须有明显创新+高投放+品牌力”才可能活下来；对小商家来说，几乎没有真正健康的成功样本，且看起来不需要那种“靠激进营销”的打法根本打不进去。要模仿只看 ThorBolt 的 B0FWJZXHBW；要避开的是 Qokylind 的 B0G3WH6W5M、Nodaaiie 的 B0FR8F76QJ，以及 ELEAD 的 B0G1357D6F / B0G138JKWG / B0F531MNYN。
New products with Highest revenueThorBolt
Recent Monthly Revenue (USD):$19,690.00(500pcs/month)B0FWJZXHBW (4.4/5 (220 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsELEAD
Recent Monthly Revenue (USD):$1,183.00(50pcs/month)B0G138JKWG (4/5 (7 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,225.00(50pcs/month)B0G1357D6F (4.4/5 (6 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$2,197.00(100pcs/month)B0F531MNYN (4.1/5 (26 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsQokylind
Recent Monthly Revenue (USD):$860.50(50pcs/month)B0G3WH6W5M (3.8/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsNodaaiie
Recent Monthly Revenue (USD):-(-)B0FR8F76QJ (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 门把手式指纹锁造型少见，和常规板式智能锁差异明显
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- 黑色哑光外观，视觉更现代，适合家居/办公门
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- 顶部指纹区+数字键盘+机械钥匙，功能整合度高，容易吸引点击
B0FWJZXHBW (4.4/5 (220 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 透明收纳盒+标签笔组合，外观和普通挂板配件不同
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- 套装内容更完整，适合工坊零件可视化分类收纳
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- 清透收纳风格直观醒目，商品图更容易被点击
B0F5Q91SJ5 (4.8/5 (9 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，属于高风险、明显价格战市场。 新品里只有1/11盈利，成功率仅9.09%；新品牌新品盈利率11.11%，而非盈利率高达88.89%，再加上2026年新发产品里8个亏损、1个盈利，说明最近的入场几乎都在踩坑，市场不是在给新卖家机会，而是在筛掉新卖家。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FWJZXHBWThorBolt2026-02-12Yes$39.38500pcs$19690.032.78%$6454.39Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FWJZXHBWThorBolt2026-02-12Yes$39.38500pcs$19690.032.78%$6454.39#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有9.09%，整体可盈利产品仅5.56%，而新品牌新品失败率高达88.89%，已经进入明显的高风险、强竞争区。 2026年出现了1个盈利新品和8个亏损新品，几乎是典型的价格战/内卷信号；从时间上看，2025年到2026年新品失败在增加，市场不是在变宽，而是在变挤。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ThorBoltNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ELEADJunkinOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，整体已经偏向高风险和价格战。 近期开新品的胜率只有9.09%，盈利产品占比只有5.56%，而新品牌新品里只有1个成功、8个失败，失败率高达88.89%；同时最近几个月持续出现新品牌入场但多数不赚钱，说明竞争正在变得更难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 2 0 0 0 1 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 2 0 0 0 0 0 1 2026/2 0 0 0 0 0 1 0 1 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesThorBoltB0FWJZXHBW (4.4/5 (220 Reviews))ThorBolt G1 Fingerprint Door Knob Lock with Keypad Biometric Door Knob Auto-Lock 4* AAA Alkaline Batteries Interior Door Lock for Bedroom, Garage, Office, Pantry Door Black
This listing is deemed profitablePrice (USD)$39.38Released TypeNew Release (2026-02-12)Brand is a new entry in this marketSize and Weight20.3 x 12.5 x 9.0 cm, 671.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色哑光外观，整体更偏现代家居/办公风格, 门把手式指纹锁结构，顶部指纹识别区与一体化旋钮造型区别于常见板式/长把手智能锁Key Buying Motive
三种解锁方式（指纹/密码/机械钥匙）+ 三模式切换拨杆，兼顾便捷与权限管理Target Customers
需要给卧室、办公室、储物间等室内门做低门槛改造的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$19,690.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.00% / 32.78%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.71% / 24.49%Peak / Non PeakSales & BSR Performance