- Benchmark ASINB0GJSWSMFN
- MarketplaceUS
- Category ID21209114011
- Analyzed Products
- Keywordgame controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，且已经明显红海化：新发布产品里只有6.25%能盈利，93.75%失败，近几个月几乎全是亏损新款在堆积，说明这里已经进入高压价格战和品牌战，不是给新玩家留窗口的市场。对大品牌来说也不是“轻松可进”，对小商家更是基本不成立；如果硬要进，必须靠强功能更新、设计差异和高预算硬打，但这已经不是正常意义上的好机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 只有6.25%的新发布产品能盈利，93.75%直接失败，且近一年新增的成功几乎只来自老品牌的少数强势单品，说明这里不是机会市场，而是典型的价格战+品牌战市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):6.25%Which old brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机触屏夹式/磁吸支架式游戏手柄：比全功能多平台手柄更便宜，主要满足移动端横屏游戏和云游戏，安装更直观，适合只想在手机上临时提升操控体验的用户。
- 蓝牙通用手柄（非伸缩夹式）：价格通常更低，兼容手机、平板、PC、主机更常见；用户把设备放在支架上即可使用，省去伸缩结构和夹持适配的复杂性。
- 手机 + 物理按键触发器（肩键/射击键）套件：针对射击类或动作类游戏，成本远低于整把手柄，设置简单，适合只需要局部提升操作精度的用户。
- 旧款/二手主机手柄直连方案：如二手Xbox/PS手柄通过蓝牙或有线连接手机、PC，通常更稳定、延迟更低，且二手价格常低于新出多功能手游手柄。
- 手机专用游戏触控映射/屏幕按键优化方案：对支持原生手柄的游戏以外，用户可直接使用游戏内置按键布局或系统触控优化，不必额外购买硬件，属于最低门槛替代。
- 云游戏/远程串流 + 手机支架 + 耳机的轻量方案：如果主要是玩云游戏或串流游戏，很多用户只需要一个普通支架和基础外设即可，不一定要买专用手柄；整体成本和学习门槛更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经是明显的老品牌主导、低成功率且高投入的红海。 现有数据里没有任何新品牌成功样本，且新发布产品里只有6.25%盈利，失败率高达93.75%；这不是给大品牌或小商家准备的机会市场，而是已经被老品牌和高预算玩家卡死的市场。
证据很直接：市场里新品牌为0，老品牌占据8个，16个新发布产品几乎全部来自老品牌，说明你不是在面对“新机会”，而是在面对“老玩家继续加码”。 盈利产品占比只有12.5%，新发布产品盈利率只有6.25%；更关键的是，当前最强案例 GameSir 的单品 B0GJSWSMFN 虽然能做到38.4%利润率、月销700、月营收24,311美元，但它的早期投入高达7,787.04美元，广告就占1,749.75美元，而且它是旧品牌、老链接、ACTIVE SALES，320条评论并不是小商家可复制的低门槛样本。相反，Megadream 只有1个盈利产品、7个亏损产品，品牌成功率仅12.5%，其新发布产品成功率为6.25%，说明即便是老品牌，也并不是“随便上新就能赢”，更像是在用资源硬扛。
对小商家来说，这里没有真正的成功参照；对大品牌来说，也只是“能进但要重投”的高风险市场。 你给的预算是50万人民币，单个ASIN层面看起来可以覆盖像 GameSir 这种级别的早期投入，但这只覆盖前几个月的供货、物流和推广，不包含研发、品牌、认证等隐藏成本；而这个市场的竞争核心恰恰就在这些额外投入上。结论是：不要进入；如果一定要学，只能盯 GameSir 的产品定位、功能堆叠和价格带，但不要把它当作小商家可复制模板。
Old brand with the most profitable new productsGameSir
Recent Monthly Revenue (USD):$24,311.00(700pcs/month)B0GJSWSMFN (3.7/5 (320 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 白色复古竖屏造型，和常见黑色手柄差异很大
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- 夹持式外观像掌机，视觉记忆点强
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- 适合竖屏弹幕、街机和复古游戏人群，目标很明确
B0GJSWSMFN (3.7/5 (320 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 星空渐变RGB灯效很醒目，图片点击率高
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- 支持多平台且配件齐全，适合一机多用需求
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- 双模有线+蓝牙，功能组合明显区别于普通手柄
B0CBSHN3JY (4.1/5 (185 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场已经明显失去进入价值：新产品里只有 1/16 = 6.25% 盈利，15/16 = 93.75% 都不赚钱；按已知利润分布看，20%~40% 才勉强占主流，但新产品里几乎没有真正高利润空间，说明现在是高竞争、低容错的市场。 结合时间趋势看，2026 年新上架 15 个新产品里 14 个都亏，且连续几个月都在加速出现在亏损新款，市场不是在打开，而是在快速堆积失败案例；在这种环境下，不建议继续进入。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GJSWSMFNGameSir2025-02-15Yes$34.73700pcs$24311.038.37%$9328.14
B0FJFG77R5BKELHS2025-07-01Yes$26.03200pcs$5206.032.03%$1667.49
B0F5HDJSXHBcofo2025-05-22Yes$34.1850pcs$1709.036.33%$620.88
B0G1XMG6YMMegadream2025-11-11Yes$19.9950pcs$999.525.07%$250.58Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1XMG6YMMegadream2025-11-11Yes$19.9950pcs$999.525.07%$250.58#New Product Success Rates
Listing这个市场不值得进入，且对新品牌和小商家都不友好。核心故事很清楚：新品几乎打不赢，成功高度集中在老品牌和少数强势品牌手里，属于典型的高竞争、低容错市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MegadreamNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CrotrainJosoMegadreamOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向过热和价格战。 2026年出现了14个新品牌/新进入者级别的新发布，几乎全部走向不盈利；最近6个月的新发布里，盈利样本只有1个，非盈利样本却快速堆积，说明竞争正在加速恶化，不是机会窗口而是危险区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 1 2026 0 0 0 0 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 1 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBcofo Wireless Mobile Game Controller for iOS/iPhone/Android/Cell Phone/Switch/Laptop, Gaming Gamepad with Phone Clip for Gamers, Hall Effect Triggers, Wired PC Control, with RGB LED Lighting/Vibration/6-Axis Gyro/Turbo (White)
This listing is deemed profitablePrice (USD)$34.18Released TypeOld Release (2025-05-22)Brand is an old entry in this marketSize and Weight16.2 x 11.6 x 7.2 cm, 322.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
白色机身，配合RGB灯效，整体风格更偏清爽科技感。, 手柄式外形搭配手机夹，兼顾掌机握持感与手机横屏夹持。Key Buying Motive
支持iOS/Android/Switch/PC多平台切换，且带有霍尔扳机、6轴陀螺仪、双震动、可编程背键和有线PC模式，功能组合更完整。Target Customers
适合想用一只手柄同时覆盖手机云游戏、Switch和PC的多平台玩家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,709.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.83% / 36.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight30.24% / 31.74%Peak / Non PeakSales & BSR Performance
Bluetooth Mobile Game Controller for Nintendo Switch 2 & iOS & Android & Tablets, Wireless Gamepad Grip with Hall Effect Trigger Joystick, Ergonomic Phone Controller for iPhone, iPad Pro, Samsung
This listing is deemed profitablePrice (USD)$26.03Released TypeOld Release (2025-07-01)Brand is an old entry in this marketSize and Weight25.8 x 10.2 x 5.7 cm, 281.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
伸缩式手机/平板夹持结构，能覆盖到 11 英寸平板，外观更像大尺寸通用掌机式手柄。Key Buying Motive
支持 Switch 2 + iOS/Android/平板多平台，且带霍尔摇杆、线性扳机、宏编程和 Turbo，功能组合更偏“全能型”移动手柄。Target Customers
面向想在手机、平板和 Switch 2 之间切换、并且需要宏编程/连发来提升操作效率的多平台玩家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,206.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.97% / 32.03%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.71% / 26.78%Peak / Non PeakSales & BSR Performance
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