- Benchmark ASINB0GX8JB6Z8
- MarketplaceUS
- Category ID21209114011
- Analyzed Products
- Keywordgame controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显过热且新入场几乎全军覆没。现在看到的不是成长机会，而是一个被老品牌和同质化产品挤满、靠堆功能和投放硬拼的市场；无论大品牌还是小商家，现在进场都没有高胜率。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 你有50万人民币预算，表面上足够覆盖单个ASIN前期铺货、物流和早期投放，但这个类目已经被老品牌和同质化产品压得很厉害，利润空间不稳，且几乎看不到真正可复制的新品牌成功样本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 免费/低成本触屏映射方案：使用手机/平板自带触控操作、游戏内“简化操作/自动瞄准/辅助瞄准”设置，或利用系统级触控辅助与云游戏平台的默认虚拟按键；对多数休闲和部分射击/动作游戏，这是最容易上手且零硬件成本的替代。
- 通用蓝牙手柄：选择更便宜的通用型蓝牙手柄（如入门Xbox/PS风格第三方手柄），配手机支架使用；虽然不如专用手机拉伸手柄便携，但兼容性广、价格常更低，也更适合一机多用。
- 一次性购买手机夹/支架 + 旧手柄复用：如果用户家里已有Switch Pro、PS5 DualSense或Xbox手柄，只需补一个低价手机夹即可替代专用手机游戏手柄，成本通常远低于买新的手机游戏控制器。
- 云游戏/远程串流的触屏优先方案：先用免费试用或低门槛的云游戏服务、Remote Play/Steam Link 的虚拟按键模式体验，再决定是否需要实体手柄；适合不确定自己是否高频玩手游/主机串流的用户，降低试错成本。
- 可拆卸磁吸/夹式小配件：对于轻度手游用户，手机散热背夹、指环支架、肩键触发器等低价外设可在一定程度上改善握持和操作体验，比完整游戏手柄更便宜也更易携带。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显失控，且对新卖家非常不友好。 目前可识别的新品里，盈利率只有15.09%，但新发布产品的盈利率是0%，说明几乎所有新入场都在亏；再叠加2026年短期内密集出现的14个新发布亏损产品，市场不是在成长，而是在快速堆积失败案例。
Old brand with the most profitable new productsJoso
Recent Monthly Revenue (USD):-(-)B0GRVWR83Q (5/5 (1 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CLQV1KS9Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GYWRJ3NQBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 水彩发光图案外观最醒目，图片点击吸引力强
- |
- 可编程背键+霍尔摇杆/扳机，适合进阶玩家
- |
- 云游戏兼容面广，功能差异更明确
B0DP5YHW5T (4.3/5 (51 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 动态RGB灯效很抓眼，产品图辨识度高
- |
- 伸缩式结构支持手机壳直装，购买便利
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- 霍尔摇杆+零死区+Turbo，偏重高频对战玩家
B0DS65C6BP (4.3/5 (76 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：新品利润看起来不差，但新入场几乎全军覆没，市场已经明显被老品牌和同质化产品挤满。 你现在能看到的不是“有机会”，而是一个靠旧品牌堆功能、堆投放、堆流量才能活下去的市场；小商家直接进场，胜率很低。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FJFG77R5BKELHS2025-07-01Yes$26.03200pcs$5206.032.03%$1667.49
B0CZ9QJYGPMAJESTECH2024-07-18Yes$41.6250pcs$2081.038.71%$805.56
B0D95T3JLDLIFUFUTEE2024-07-10Yes$39.9950pcs$1999.535.62%$712.23
B0D9RYS95QSpican2024-07-20Yes$39.9950pcs$1999.535.59%$711.63B0DP5YHW5TCYOYPPY2024-11-28Yes$38.350pcs$1915.033.28%$637.32
B0F5HDJSXHBcofo2025-05-22Yes$34.1850pcs$1709.036.33%$620.88B0DS65C6BPKICKDOT2025-01-02Yes$34.4350pcs$1721.533.0%$568.1
B0F992V2Y3LIFUFUTEE2025-05-20Yes$32.9950pcs$1649.532.9%$542.69Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GX8JB6Z8KICKDOT2026-04-15No$48.4450pcs$2422.035.05%$848.92B0GRVWR83QJoso2026-04-20No$33.59-pcs$-28.99%$-
B0GCF5TBFBCrotrain2026-03-01No$33.59-pcs$-31.7%$-
B0GWZBGMQ2Crotrain2026-05-26No$35.99-pcs$-27.39%$-
B0GYNTG74FMegadream2026-06-09No$35.99-pcs$-30.58%$-
B0GCF541NZCrotrain2026-03-01No$33.59-pcs$-31.96%$-
B0GYP1S2HGMegadream2026-06-04No$35.99-pcs$-30.58%$-B0GCDVX727Crotrain2026-02-02No$--pcs$--%$-B0H4M1B9FKMegadream2026-06-18No$--pcs$--%$-B0G6Y55V5XCYOYPPY2026-01-04No$--pcs$--%$-
B0GW9F2LXWWZUICOV2025-09-01No$--pcs$--%$-
B0GWYRJCGWCrotrain2026-06-16No$--pcs$--%$-B0GF7KLVVNKICKDOT2026-01-06No$--pcs$--%$-
B0GS5W8ZTZMegadream2026-03-11No$--pcs$--%$-B0GYWRJ3NQJoso2026-04-29No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新产品成功率是0%，而且15个新发产品全部失败；价格战迹象也很重，市场利润率主体落在30%+但真正能卖起来的新品几乎没有，说明不是好做，而是被老品牌把机会吃光了。对小商家来说，这里没有健康的真实切入口；对大品牌来说也只是高投入硬碰硬，仍然是高风险。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JosoCrotrainKICKDOTMegadreamOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经处在明显过热和价格战状态。 近几个月新品牌和新产品持续涌入，但最近一批新发布几乎没有任何成功案例，说明竞争正在变得更难，而不是更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMAJESTECHB0CZ9QJYGP (3.8/5 (147 Reviews))MAJESTECH NEW D8 Mobile Gaming Controller for iPhone/Android/iPad/Tablet, Play Xbox Cloud, Playstation Remote Play, Steam/PC, Switch! RGB Hall Joystick/Trigger Wireless Bluetooth Phone Game Controller
This listing is deemed profitablePrice (USD)$41.62Released TypeOld Release (2024-07-18)Brand is an old entry in this marketSize and Weight22.1 x 10.8 x 5.2 cm, 272.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
RGB灯效是主要视觉差异点，偏向游戏氛围感。, 伸缩式手机夹架，兼容手机、平板，覆盖面比普通手机手柄更大。Key Buying Motive
加入霍尔摇杆、霍尔扳机、六轴陀螺仪、震动和可编程按键，功能堆叠明显。Target Customers
面向想用一只手柄同时覆盖手机、平板、云游戏、Remote Play 和 Switch/PC 的重度跨平台玩家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,081.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.53% / 38.71%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight34.35% / 35.53%Peak / Non PeakSales & BSR Performance
LIFUFUTEEB0D95T3JLD (4.2/5 (122 Reviews))LIFUFUTEE Mobile Gaming Controller for iPhone/Android, Wireless Phone Controller with Hall Joysticks, Mobile Controller Phone Case Support for Xbox Game Pass, Steam Link & More, White
This listing is deemed profitablePrice (USD)$39.99Released TypeOld Release (2024-07-10)Brand is an old entry in this marketSize and Weight20.9 x 13.8 x 6.9 cm, 440.00gProfitable Factors
Based on old ASINDesign & Appearance
白色外观，偏简洁通用风格, 手柄伸缩式手机夹持结构，支持带手机壳使用并兼容镜头凸起Key Buying Motive
霍尔摇杆、三档Turbo、双震动、可调灯效，偏向云游戏与射击/动作游戏体验Target Customers
主打iPhone/Android云游戏用户，尤其是会用Xbox Game Pass、Steam Link、GeForce NOW的移动端玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,999.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.04% / 35.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.69% / 30.27%Peak / Non PeakSales & BSR Performance
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