- Benchmark ASINB0FWJZXHBW
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordfingerprint door knob lock, biometric door knob lock, keypad door knob lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入。新品盈利率只有24.07%，但新上架里75.93%不赚钱，近一年新品牌新产品盈利率只有13.04%，失败率高达82.61%，已经是明显的价格战和高淘汰市场。 你有50万人民币，够做单个新品的前期入场，但不够改变这个市场的胜负逻辑；对小商家来说，这里不是“能不能做”，而是“做了大概率会被打掉”。
证据很直接：市场正在变差，不是在变好。 最近一批新品里，2026年6月几乎全是“不赚钱”样本，2026年5月也只有1个赚钱、5个不赚钱；按年份看，2025年还能看到5个20%~30%利润案例和2个30%~40%利润案例，但2026年已经变成6个30%~40%利润案例、其余35个都落在“其他/暂未跑通”，说明竞争在加速，成功越来越集中到少数强资源品牌。真正赚钱的样板也很集中：Evanshow 7个盈利、3个亏损，4个新产品盈利，年/月收入约4028.55万人民币，爆款 B0F375TD2P 月销6000、月收1759.20万；B0FCSRS5Q4 月收912.64万；B0GWQCPS1V 月收127.95万。ThorBolt、Gavdhe 也有盈利款，但这类案例更多是老品牌带来的资源和打法，不是普通小卖家可复制的起点。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：新品盈利率只有13.04%，亏损新品高达82.61%，而且失败新品里有不少是老品牌在做，说明这里已经是强竞争、强淘汰的环境。 你的预算50万人民币能覆盖部分单品前期入场，但面对这个市场，钱并不等于胜算；更关键的是，能赚钱的新入场案例很少，而且很大一部分成功靠的是老品牌资源和功能差异，不是普通小卖家能直接复制的模式。
从数据看，市场明显偏向价格和资源竞争。整体新品牌新品盈利率只有13.04%，老品牌新品盈利率更高但也只有27.78%，同时新品牌新品亏损率达到82.61%，老品牌新品亏损率也有61.11%；这说明新品不是“做出来就能卖”，而是大多数都会被打掉。投资难度被标成高，关键成本点是研发、UL、FCC；而真正跑出来的样板里，Evanshow 不是小卖家逻辑，它有10个产品、7个有明显收入，月收入约4,028.55万，爆款如 B0F375TD2P 月销6,000、月收175.92万，B0FCSRS5Q4 月收91.26万，B0G62H2RLN 月收90.99万；这类是典型大品牌/强资源打法。能给你当大品牌参考的，优先看 Evanshow、以及同类里表现好的 Lockin、GHome Smart、ThorBolt、BIWIBON、CHEN LCLILICHEN。小业务这边，真正可参考的成功样本非常少；唯一更接近“新入场且能赚钱”的是 Zengtumy 的 B0FMDS4ZQS，定价28.71美元，利润率21.5%，销量200/月、月收57.42万，187个评论，不算评论爆炸，但这是少数可学案例，且它已经显示出门槛不低。相反，UMIK UMIKSMART 5个新品全部亏损，像 B0G1498XP4、B0G14F8C5T、B0FVXRHMWC 都没有跑通，证明小品牌在这里很容易被吞掉。
Early sourcing + logistics + marketing budget (USD)$2,710.27 - $2,710.27Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.01%New listing success rate (old brands):27.78%New listing success rate (new brands):13.04%Which new brands have these successful new listings?Which old brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 传统机械旋钮锁（无电子部件的标准门把手锁）
- 带备用机械钥匙的低价电子门锁（把生物识别关闭，仅用密码/钥匙）
- 独立式密码挂锁/门栓型门锁（适合宿舍、储物间、临时场景）
- 可加装的免打孔门把手锁套件（保留原门锁，仅升级把手或锁芯）
- 磁吸/贴附式临时门禁锁（租房、短期使用，安装门槛更低）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战区且新品牌成功率太低。 新品牌新上架盈利率只有13.04%，而新上架里不盈利的比例高达82.61%；再加上市场整体盈利产品仅38.10%，说明多数新品并没有稳定利润，靠常规同质化款式很难打穿。
New products with Highest revenueZengtumy
Recent Monthly Revenue (USD):$5,742.00(200pcs/month)B0FMDS4ZQS (4.3/5 (187 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsEvanshow
Recent Monthly Revenue (USD):$175,920.00(6000pcs/month)B0F375TD2P (4/5 (1879 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$91,264.00(3100pcs/month)B0FCSRS5Q4 (4/5 (1877 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$90,985.00(3100pcs/month)B0G62H2RLN (4/5 (1841 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsUMIK UMIKSMART
Recent Monthly Revenue (USD):-(-)B0G1498XP4 (4.4/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G14F8C5T (4.4/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FVXRHMWC (3.5/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 金色外观更醒目，和常见黑色款差异大
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- 一体式圆柱门把手，造型更少见
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- 支持指纹/密码/NFC/钥匙，功能丰富
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- 更适合想升级入户门、公寓或出租房的用户
B0G63PM6KY (4/5 (1872 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 把手+圆柱旋钮组合，外观更特别
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- 支持App/指纹/密码/IC卡/钥匙，功能整合强
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- 适合注重智能家居联动的家庭用户
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- 造型和常见纯圆形门锁差异明显
B0CSNPJKYX (4.1/5 (197 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：新品牌正在快速涌入，但新产品成功率只有24.07%，而且新上架产品里有75.93%不赚钱，已经明显接近价格战/过度拥挤状态。 对大品牌和小商家都不友好，尤其小商家，除非你能做出明显差异化并有额外品牌投入，否则不建议进入。
数据很直接：市场里可判断利润的产品中，只有38.10%赚钱；新产品里赚钱的只占22.03%，而按新产品成功率看，2025年新出产品7个赚钱、11个不赚钱，2026年又是6个赚钱、30个不赚钱，走势是明显恶化，不是变好。利润结构也不健康：新产品中只有5个在20%~30%利润带、8个在30%~40%利润带，其余46个都落在“其他”区，说明大量新品要么利润不清晰，要么根本没跑通；这类结构通常意味着竞争正在向低效淘汰和强营销倾斜。品牌层面也很清楚：Evanshow 作为老品牌，7个盈利产品、3个亏损产品，掌握了多个高销量款，像 B0F375TD2P（6000件/月，26.43%利润）、B0FCSRS5Q4（3100件/月，24.97%利润）、B0G62H2RLN（3100件/月，26.36%利润）这类产品都属于强品牌+强销量模型；它的新款 B0GWQCPS1V、B0GXV2F5B6、B0GWPYLBRZ 虽然利润率都在31%~33%，但也只是靠较高定价和品牌势能在跑。反过来看，小品牌里真正像样的成功案例只有 Zengtumy：新款 B0FMDS4ZQS，售价$28.71，利润率21.5%，月销200件，月营收约$5,742；但它同品牌另一款 B0H3PQWZ9V 已经失败，说明它不是稳定可复制的低门槛机会。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F375TD2PEvanshow2025-04-01Yes$29.326000pcs$175920.026.43%$46495.66B0G62H2RLNEvanshow2025-05-04Yes$29.353100pcs$90985.026.36%$23983.65B0FCSRS5Q4Evanshow2025-05-04Yes$29.443100pcs$91264.024.97%$22788.63
B0D1BR28N8KLLOQUE2024-04-09Yes$36.232000pcs$72460.030.43%$22049.58
B0DHS6YLTSGHome Smart2024-09-23Yes$44.31400pcs$17724.034.25%$6070.47
B0GWQCPS1VEvanshow2026-04-08Yes$42.65300pcs$12795.031.33%$4008.68
B0GXV2F5B6Evanshow2026-04-17Yes$40.2300pcs$12060.032.91%$3968.95
B0GWPYLBRZEvanshow2026-04-08Yes$40.93300pcs$12279.031.05%$3812.63
B0CL5N35X1BIWIBON2023-11-24Yes$43.61200pcs$8722.031.44%$2742.2B0G63PM6KYEvanshow2025-12-09Yes$37.76200pcs$7552.031.98%$2415.13
B0FC1N3JZ9Buoan2025-06-05Yes$38.43200pcs$7686.030.03%$2308.11
B0FRMZQV1PBIWIBON2025-09-20Yes$37.07200pcs$7414.029.35%$2176.01
B0CSYSV89HKLLOQUE2024-01-22Yes$40.65100pcs$4065.032.6%$1325.19B0FMDS4ZQSZengtumy2025-07-28Yes$28.71200pcs$5742.021.5%$1234.53
B0D9JZ3XYPLockin2024-12-30Yes$58.4450pcs$2922.038.89%$1136.37B0CSNPJKYXPUNIAMOLOCKY2024-01-22Yes$54.5550pcs$2727.536.14%$985.72
B0G2H7X9FDCHEN LCLILICHEN2025-11-15Yes$40.8175pcs$3060.7530.29%$927.11
B0FPCWXBQ7Gavdhe2025-10-30Yes$39.7575pcs$2981.2528.98%$863.97
B0D1KFGKNFKLLOQUE2024-04-09Yes$45.3150pcs$2265.534.63%$784.55
B0CZ947YVBIKOED2024-03-28Yes$29.99100pcs$2999.025.63%$768.65Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWQCPS1VEvanshow2026-04-08Yes$42.65300pcs$12795.031.33%$4008.68B0GXV2F5B6Evanshow2026-04-17Yes$40.2300pcs$12060.032.91%$3968.95B0GWPYLBRZEvanshow2026-04-08Yes$40.93300pcs$12279.031.05%$3812.63B0G63PM6KYEvanshow2025-12-09Yes$37.76200pcs$7552.031.98%$2415.13B0FRMZQV1PBIWIBON2025-09-20Yes$37.07200pcs$7414.029.35%$2176.01B0FMDS4ZQSZengtumy2025-07-28Yes$28.71200pcs$5742.021.5%$1234.53B0G2H7X9FDCHEN LCLILICHEN2025-11-15Yes$40.8175pcs$3060.7530.29%$927.11B0FPCWXBQ7Gavdhe2025-10-30Yes$39.7575pcs$2981.2528.98%$863.97
B0GKTW82QCEmbenly2026-05-25Yes$46.9850pcs$2349.032.04%$752.62
B0FWJRFRWNThorBolt2026-02-23Yes$39.3850pcs$1969.032.8%$645.84B0FWJZXHBWThorBolt2026-02-12Yes$39.3850pcs$1969.032.78%$645.44
B0FPCY9X6CGavdhe2025-10-30Yes$29.3975pcs$2204.2523.66%$521.53
B0FMDJYNGVAIMNAPS2025-07-29Yes$30.3750pcs$1518.523.26%$353.21#New Product Success Rates
Listing这个市场不值得进入，已经明显进入高竞争/价格战状态。 新品成功率只有24.07%，而新品牌自己只有13.64%，失败率高达86.36%；更关键的是，能留下来的新品牌几乎都在靠“旧款改良+功能差异化”硬拼，说明门槛高、同质化严重，不是一个适合轻松切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
EvanshowThorBoltGavdheOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
UMIK UMIKSMARTOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向过度拥挤，且最近新入场的成功率很低。 近一年新品牌大量涌入，但真正跑出来的只有少数，最新一段时间新品利润表现明显偏弱，说明竞争正在加剧，价格战和投放战都在变重。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 5 2 0 11 2026 0 0 0 0 0 6 0 35 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 2 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 1 0 0 2 2025/10 0 0 0 0 2 0 0 1 2025/11 0 0 0 0 0 1 0 5 2025/12 0 0 0 0 0 1 0 3 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 2 0 6 2026/3 0 0 0 0 0 0 0 6 2026/4 0 0 0 0 0 3 0 3 2026/5 0 0 0 0 0 1 0 5 2026/6 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
JO.KO Fingerprint Door Lock, Biometric Door Lock with App Control & Key, Smart Door Lock for Bedroom, Entry Door, Keyless Finger Print Door Knob with Thumb Print Black
This listing is deemed profitablePrice (USD)$38.89Released TypeOld Release (2022-11-21)Brand is an old entry in this marketSize and Weight21.5 x 12.7 x 9.2 cm, 490.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色外观，偏通用款, 圆形门锁外壳搭配指纹识别区，属于常见智能门锁外观Key Buying Motive
支持三种模式切换：通行、门禁、隐私模式，且带本地指纹存储与可充电电池Target Customers
适合卧室、出租房、办公室等需要隐私分区与免钥匙进出的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,944.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.49% / 33.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.36% / 27.24%Peak / Non PeakSales & BSR Performance
PUNIAMOLOCKYB0CSNPJKYX (4.1/5 (197 Reviews))Smart Door Knob with Key & Keypad, Biometric Fingerprint Door Lock
This listing is deemed profitablePrice (USD)$54.55Released TypeOld Release (2024-01-22)Brand is an old entry in this marketSize and Weight25.7 x 18.2 x 7.4 cm, 680.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
把手式与圆柱门旋钮结合的智能锁外观，和常见纯圆形指纹门锁相比更偏功能整合型Key Buying Motive
支持Tuya应用、指纹、密码、IC卡和钥匙多种开锁方式，并带本地离线存储与Apple HomeKit/Alexa等生态联动Target Customers
更适合重视隐私存储、家庭多成员共享权限以及需要接入智能家居生态的住宅用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,727.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.46% / 36.14%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.39% / 30.07%Peak / Non PeakSales & BSR Performance
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