- Benchmark ASINB0GH1NYK2V
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordcabinet handles, kitchen cabinet pulls
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，原因很明确：新品成功率只有4.55%，而且22个新发布里有20个不赚钱，已经是明显的价格战/挤压市场。对小品牌更不友好，只有 Veise 的 B0GH1NYK2V 跑出来，但它并不能代表可复制的机会；对大品牌虽然仍有机会，但也必须带着更强的产品更新和投放预算进入，不然很容易被成熟品牌直接压掉。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入：用户预算50万CNY可以覆盖少数入场样板，但行业已经明显偏向价格战与大品牌碾压，小品牌成功窗口很窄。 证据很直接：新品牌 Veise 只靠 1 个盈利新品 B0GH1NYK2V（$42.65，月销100，利润率35.75%，仅28条评论）就能跑出结果，但同品牌另一新品 B0GY98SSKF 立刻亏损；这说明新品成败高度依赖单品设计与投放，不是稳定可复制机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?90.90%New listing success rate (old brands):5.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 免打孔橱柜拉手贴片/背胶把手：通过强力胶或3M胶直接粘贴在柜门上，安装最省事，适合租房或不想打孔的用户，成本通常也更低。
- 现成孔距替换配件套装：如果只是想临时更新外观，可用孔距转换片、修孔盖或转接底座来复用旧把手孔位，避免重新打孔与反复测量。
- 无把手按压开门器（push-to-open）改造件：用于现代极简风格，少了外露拉手，视觉更简洁；对部分用户来说比整套更换五金更省钱，只需局部改装。
- 柜门边缘/隐形拉槽方案：用铣槽或边缘嵌入式拉手替代外置拉手，安装后更不显眼，且长期看减少把手采购成本，但适合有装修条件的场景。
- 二手/翻新拆机把手：从拆房、二手平台或余料市场购买同孔距五金，价格通常更低，也更容易找到大批量替换方案。
- 单个小包装把手而非整套：对于只换少量柜门的用户，按单个或少量购买比30个/15个装更灵活，避免一次性买多造成闲置。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，且对新卖家和大品牌都不友好。 现在看到的不是正常竞争，而是明显的老品牌主导、低利润、低成功率的格局：新品牌里只有 Veise 这一条新上架成功样本，旧品牌新上架成功率也只有 50%，但失败样本更多，说明市场里“能活下来”的新货很少，整体已经偏向价格战和资源战。
Least investment in new productsNew products with Highest revenueMost investment in new productsVeise
Recent Monthly Revenue (USD):$4,265.00(100pcs/month)B0GH1NYK2V (4.7/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsRavinte
Recent Monthly Revenue (USD):$13,497.00(300pcs/month)B083FF32CF (4.7/5 (38130 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,697.75(175pcs/month)B0F66WVP4S (4.7/5 (38158 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,173.25(175pcs/month)B08GC9BDSB (4.7/5 (38130 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 方形哑光黑外观，和常见圆管拉手差异明显
- |
- 现代极简感强，适合厨房/浴室翻新用户
- |
- 黑色对比度高，图片更容易吸引点击
B0GH1NYK2V (4.7/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 香槟古铜色最显眼，和黑/灰款区分大
- |
- 圆管直杆+暖金属色，风格更偏轻奢
- |
- 15只装、适合整体换新，购买意图更强
B0GSG6L8NG (4.6/5 (27683 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于明显的价格战/挤压区，不管大品牌还是小商家都不是好机会。 新品里能清楚看到的盈利率只有9.09%，而且22个新发布里只有1个真正盈利；更糟的是，近一半以上的新产品利润都集中在10%~40%之间，能达到15%以上的并不多，说明要么靠品牌力，要么靠更高投入硬打。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F66WVP4SRavinte2025-07-02Yes$61.13175pcs$10697.7527.96%$2991.1B083FF32CFRavinte2020-03-20Yes$44.99300pcs$13497.019.28%$2602.23B0F66SDY81Ravinte2025-07-02Yes$37.11175pcs$6494.2524.4%$1584.6B0GH1NYK2VVeise2026-04-23Yes$42.65100pcs$4265.035.75%$1524.74B0F66T175RRavinte2025-07-02Yes$31.07175pcs$5437.2523.45%$1275.04B08GC9BDSBRavinte2020-10-11Yes$40.99175pcs$7173.2517.46%$1252.45B083FFJS7NRavinte2020-03-20Yes$34.05175pcs$5958.7518.19%$1083.9
B083FDP868Ravinte2020-03-20Yes$35.99175pcs$6298.2516.78%$1056.85B0F671QVQWRavinte2025-07-02Yes$26.07175pcs$4562.2522.83%$1041.57B0GSG6L8NGhomdiy2026-04-20Yes$28.73100pcs$2873.027.75%$797.26B0F66YNP1JRavinte2025-07-02Yes$21.05175pcs$3683.7520.96%$772.12B08CR9R36YRavinte2020-10-18Yes$29.08175pcs$5089.013.39%$681.42
B07Z5N3L5RRavinte2019-12-14Yes$25.05175pcs$4383.7513.92%$610.22B07Z5LPH3VRavinte2019-10-16Yes$24.06175pcs$4210.514.4%$606.32B0F66SFL4KRavinte2025-07-02Yes$45.1250pcs$2256.026.66%$601.45B083FFKKDCRavinte2020-03-20Yes$29.04175pcs$5082.011.62%$590.53B0F66WVDXXRavinte2025-07-02Yes$41.0950pcs$2054.525.71%$528.22B07Z32C8TGRavinte2019-12-14Yes$17.05175pcs$2983.7512.71%$379.24
B01N4QZAPIProbrico2017-01-23Yes$21.0750pcs$1053.516.72%$176.15
B0DNZ35FQ4homdiy2025-02-11Yes$20.450pcs$1020.013.2%$134.64Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GH1NYK2VVeise2026-04-23Yes$42.65100pcs$4265.035.75%$1524.74B0GSG6L8NGhomdiy2026-04-20Yes$28.73100pcs$2873.027.75%$797.26#New Product Success Rates
Listing这不是一个适合进入的市场：新品成功率只有4.55%，19/20个新品都不赚钱，明显是高竞争、接近价格战的环境。 对新品牌来说更难看，真正的新品牌样本里只有Veise一个案例，1个盈利、1个亏损，不能证明小品牌可稳定复制；而老品牌也只有homdiy这一个盈利样本，其余18个老品牌新品都失败，说明成功高度集中在少数强势品牌手里。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
homdiyVeiseNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
homdiyOther#Success Rate by Entry Time
Listing市场不值得进入，已经接近或进入价格战区，且新品牌成功率太低。 近两年新进入节奏并没有形成健康增长，反而是少数品牌在撑场面：2026年只看到 3 个新品牌相关新上架结果，其中真正可确认盈利的只有 Veise 的 B0GH1NYK2V 和 homdiy 的 B0GSG6L8NG，而同年非盈利样本高达 20 个，说明竞争已经明显偏向低利润、低成功率。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 1 0 20 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 1 1 0 19 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Caseshomdiy Black Cabinet Handles 20Pack 3inch Hole Center Kitchen Drawer Pulls and Knobs Stainless Steel Cabinet Hardware for Bathroom, Cupboard
This listing is deemed profitablePrice (USD)$20.40Released TypeOld Release (2025-02-11)Brand is an old entry in this marketSize and Weight17.3 x 14.5 x 10.3 cm, 889.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
哑光黑配色，适合现代、极简和工业风厨房, 经典圆管拉手造型，3英寸孔距，属于通用公开款设计Key Buying Motive
20只装，附两种长度螺丝，安装兼容性较好Target Customers
需要低成本批量更换橱柜拉手的家庭装修用户和厨房翻新用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,020.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.41% / 13.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.80% / -8.01%Peak / Non PeakSales & BSR Performance
Ravinte Cabinet Handles,5" Length,3" Hole Center,Champagne Bronze,30 Pack
This listing is deemed profitablePrice (USD)$37.11Released TypeOld Release (2025-07-02)Brand is an old entry in this marketSize and Weight23.4 x 15.4 x 8.3 cm, 1438.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
香槟金青铜色，比常见黑色/灰色更偏暖调、更显轻奢感, 5英寸长拉手、3英寸孔距的直杆极简造型，适配大多数厨房柜门和抽屉Key Buying Motive
100天评估期降低购买顾虑，适合大批量整屋更换Target Customers
适合想把厨房从普通五金升级为更温暖、偏高端风格的家庭装修用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,494.25175 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.57% / 24.40%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.71% / 5.54%Peak / Non PeakSales & BSR Performance
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