- Benchmark ASINB0GX8JB6Z8
- MarketplaceUS
- Category ID21209114011
- Analyzed Products
- Keywordgaming controller grip, switch controller case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的价格战/拥挤竞争区。 新品牌只有2个，但它们的新发布成功率是0%，而且样本里所有新发布产品都是不盈利；对你来说，50万 CNY 够做单个 ASIN 的前期投入，但不够覆盖这种市场里真正跑出来所需的长期品牌、研发和投放成本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经接近/进入价格战区，且新品牌几乎没有可复制的成功样本。 用户预算 50万 CNY 对单个 ASIN 的前期铺货、物流和投放来说可以覆盖一部分，但不足以支撑这种类目里真正能跑出来的长期竞争；更关键的是，当前样本里新发布产品几乎全军覆没，说明不是“投一点就能赢”的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?20.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 主机原装 Joy-Con / 原装手柄直连使用：如果用户只是想提升《Switch》握持和操控体验，直接用原装手柄通常是最容易获取、无需额外配件的替代方案，且兼容性最好。
- 手机自带触控操作 + 游戏内手势/灵敏度调节：对于移动端游戏，很多用户会先用免费的触控方案，再通过灵敏度、按键布局和辅助功能设置来接近手柄体验，成本最低。
- 低价蓝牙通用手柄（非手机夹式）：相比“手机/NS一体式伸缩手柄”，普通蓝牙手柄往往更便宜、连接更简单，适合把手机支架或桌面支架一起搭配使用。
- 手机支架 + 旧手柄/平板手柄组合：如果用户家里已经有旧的 Xbox/PS/蓝牙手柄，用一个便宜支架就能形成替代方案，整体花费通常低于购买专用手机游戏手柄。
- 第三方手柄壳/保护壳式握把：如果核心需求只是“握持更稳、手感更像掌机”，低价握把壳或保护壳比整套游戏手柄更便宜，也更容易日常携带。
- 伸缩夹式通用手机支架手柄（无灯效/无宏键基础款）：如果用户不需要霍尔摇杆、RGB、背键等高级功能，基础款伸缩夹手柄往往价格更低、学习成本更小。
- 云游戏/串流场景下改用键鼠或电视端设备：若用户主要玩 Xbox Cloud、Steam Link 之类内容，很多时候用现有键鼠、电视端串流盒子或笔记本就能替代，避免购买专用移动控制器。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，属于高风险、接近价格战的赛道。 目前没有出现任何可验证的成功新品，新品成功率是0%，而且新品牌Joso和KICKDOT的新发布全部未达盈利；即便表面利润率看起来有28.99%到35.05%，实际销量都偏弱或为无效销售，说明利润被竞争、投放和同质化吃掉了。
New products with Highest revenueKICKDOT
Recent Monthly Revenue (USD):$2,422.00(50pcs/month)B0GX8JB6Z8 (4.4/5 (34 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMocagen
Recent Monthly Revenue (USD):$8,262.00(200pcs/month)B0DP729NFC (4.3/5 (634 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsJoso
Recent Monthly Revenue (USD):-(-)B0GRVWR83Q (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GYWRJ3NQBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观最普通、辨识度低
- |
- 功能偏基础，和同类差异小
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- 白色透明风格，点击吸引力一般
B0DTKPBQ7G (3.8/5 (2 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 伸缩式结构较常见，和其他款区分不大
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- 蓝色电竞风格更显眼，适合截图点击
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- 多平台兼容，面向人群更广
B0GRVWR83Q (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已经明显接近价格战和拥挤竞争，新品牌成功率很低，且现有能赚钱的案例几乎都不是小卖家。 关键问题不是能不能卖，而是要靠更高预算、更强品牌/创新才能挤进去；对普通小卖家来说，风险太高。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DP729NFCMocagen2025-02-18Yes$41.31200pcs$8262.037.18%$3071.82Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GX8JB6Z8KICKDOT2026-04-15No$48.4450pcs$2422.035.05%$848.92B0GRVWR83QJoso2026-04-20No$33.59-pcs$-28.99%$-
B0G1CB95H6Mocagen2025-11-07No$--pcs$--%$-B0GYWRJ3NQJoso2026-04-29No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是高风险价格战环境。 核心结论很明确：新品牌新上架的盈利率是0%，新上架产品里100%都不赚钱；现有能看到的成功样本几乎全部来自老品牌的成熟款，说明新进入者很难靠正常打法跑出来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JosoMocagenKICKDOT#Success Rate by Entry Time
Listing这个市场现在不值得进入：新品牌已经在快速进入，但最近所有可识别的新发布几乎都没跑出来，已经是明显的高竞争/价格战信号。 用户预算 50万 CNY 看起来够做单个 ASIN 的前期投入，但不够覆盖长期品牌建设；在这种市场里，钱不是主要问题，胜率才是问题。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMocagen MC1 Phone Controller for iPhone(All Model)/Android - Hall Effect Joystick, Enhanced Grip, Case-Friendly, Mobile Gaming Controller with 7 Lights Color, Travel Dust Bag, Turbo, Triggers(Blue)
This listing is deemed profitablePrice (USD)$41.31Released TypeOld Release (2025-02-18)Brand is an old entry in this marketSize and Weight20.7 x 13.7 x 6.8 cm, 431.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色机身搭配RGB灯效，视觉辨识度较强, 手柄采用更偏掌机式的一体化握持外形，且带有灯环与镭雕防滑纹理Key Buying Motive
支持12mm以内带壳使用、并针对摄像头位置做了避让，降低装壳玩家的使用门槛Target Customers
习惯手机带壳游玩、同时偏好Hall摇杆和RGB外观的移动端射击/云游戏玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,262.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight35.68% / 37.18%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight30.60% / 32.10%Peak / Non PeakSales & BSR Performance