- Benchmark ASINB0GJSWSMFN
- MarketplaceUS
- Category ID21209114011
- Analyzed Products
- Keywordgame controller, gaming headset
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的高风险价格战场。新品牌为0，17个新发布里只有1个赚钱，成功率只有5.88%；更关键的是，近一年新增几乎都集中在老品牌体系里，说明不是新人机会，而是老品牌内卷，普通小卖家很难靠同质化打法活下来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 用户预算50万CNY可以覆盖单个ASIN的早期入场成本，但市场本身已经明显偏向高风险、低容错；从样本看，整体可判定盈利的产品只有12.5%，新品盈利率只有5.88%，这已经是典型的高风险市场，不值得继续推进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):5.88%Which old brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 用手机/平板自带触控操作替代外接手柄，尤其适合回合制、卡牌、放置类和轻度动作游戏，几乎零成本且无需配对。
- 改用云游戏/远程串流平台内置的屏幕虚拟按键方案，通过手机触屏直接玩原本支持手柄的游戏，省去购买实体控制器的门槛。
- 选择更便宜的通用蓝牙手柄或二手主机手柄（如旧款 Xbox/PS 手柄），兼容性通常更成熟，价格也可能低于新款手机游戏手柄。
- 购买可折叠的手机支架 + 触屏游戏优化工具（如映射灵敏度、辅助点击类设置），用更低预算提升移动端体验，而不是买整套游戏控制器。
- 如果主要是语音开黑/团队协作需求，可用普通有线耳机或手机自带麦克风先替代游戏耳机，成本更低、即插即用。
- 对于手游仅偶尔游玩的人，直接使用一次性云端游戏试用、按月订阅或借用朋友设备，比购买专用游戏控制器更灵活，避免闲置风险。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显拥挤，且价格战和低成功率同时存在。 现有数据里，整体可判定盈利的产品只有12.50%，新品盈利率只有5.88%，这已经低于你要求的10%高风险线；同时失败样本里大量是老品牌在做新款，说明不是“新人可捡漏”的市场，而是老品牌内卷、靠堆功能和品牌力硬撑的市场。
Old brand with the most profitable new productsGameSir
Recent Monthly Revenue (USD):$24,311.00(700pcs/month)B0GJSWSMFN (3.7/5 (320 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 竖屏复古街机造型，和常见横向手柄差异很大
- |
- 白色小巧机身，更像掌机配件，容易吸引点击
- |
- 适合竖版手游/弹幕射击，功能定位清晰
B0GJSWSMFN (3.7/5 (320 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 灰色超小口袋机身，外观最偏便携掌机风
- |
- 凹陷式摇杆布局很少见，辨识度高
- |
- 霍尔摇杆+1000Hz，兼顾新鲜感和高响应
B0F8HWP1MX (4.1/5 (177 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显是老牌主导的低利润竞争场。 新品盈利率只有5.88%，整体可识别盈利产品也只有12.50%，而新产品里几乎全部都落在20%~40%的中低利润带，说明不是高利润机会，而是被功能堆料和品牌力卡住的市场；更关键的是，所有新品牌数据为空，真正能跑出来的都是老品牌在自己老体系里做新款，新品牌没有被证明能靠正常打法成功。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GJSWSMFNGameSir2025-02-15Yes$34.73700pcs$24311.038.37%$9328.14
B0FJFG77R5BKELHS2025-07-01Yes$26.03200pcs$5206.032.03%$1667.49
B0F5HDJSXHBcofo2025-05-22Yes$34.1850pcs$1709.036.33%$620.88B0F8HWP1MXIINE2024-11-13Yes$29.6950pcs$1484.536.45%$541.11
B0G1XMG6YMMegadream2025-11-11Yes$19.9950pcs$999.525.07%$250.58Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1XMG6YMMegadream2025-11-11Yes$19.9950pcs$999.525.07%$250.58#New Product Success Rates
Listing这个市场不适合进入，已经接近价格战/饱和区。 新品成功率只有5.88%，而新上市产品里94.12%不盈利；同时样本里出现了4个旧品牌主导新产品结果，说明新人进场门槛很高，靠普通同质化产品基本没戏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MegadreamNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MegadreamJosoCrotrainWZUICOV#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入高风险/价格战区。 近两年新品牌几乎没有真正跑出来，最近的新增主要是老品牌在堆新款，但盈利集中度很低，且大量新品都没有稳定赚钱迹象；对大品牌和小生意都不是好机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 2 2026 0 0 0 0 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 1 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBcofo Wireless Mobile Game Controller for iOS/iPhone/Android/Cell Phone/Switch/Laptop, Gaming Gamepad with Phone Clip for Gamers, Hall Effect Triggers, Wired PC Control, with RGB LED Lighting/Vibration/6-Axis Gyro/Turbo (White)
This listing is deemed profitablePrice (USD)$34.18Released TypeOld Release (2025-05-22)Brand is an old entry in this marketSize and Weight16.2 x 11.6 x 7.2 cm, 322.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色机身搭配RGB灯效，视觉上比普通黑色手柄更容易吸引年轻游戏用户, 外观为常见手柄结构，但加入了背部模式切换、RGB灯带与手机夹，整体更偏功能堆料型而非私模造型Key Buying Motive
Hall Effect扳机、双可编程背键、6轴陀螺仪、双震动与RGB灯效叠加，功能点明显多于同价位竞品Target Customers
适合想同时覆盖手机、Switch和PC/Steam Deck的多平台玩家，尤其是需要背键连招和陀螺体感操作的动作/射击用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,709.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.83% / 36.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight30.24% / 31.74%Peak / Non PeakSales & BSR Performance
IINE Retro Pocket Wireless Game Controller – Compact Gamepad with Hall Effect Joysticks, Customizable Buttons, 1000Hz Polling Rate – Compatible with PC, Switch, Mobile, Steam Deck, Tablet (Grey)
This listing is deemed profitablePrice (USD)$29.69Released TypeOld Release (2024-11-13)Brand is an old entry in this marketSize and Weight14.9 x 12.6 x 4.7 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
灰色复古配色，区别于常见黑白/纯黑款, 超小巧口袋型机身，整体更偏便携掌机风格, 凹陷式摇杆布局配合附赠摇杆帽，外观与常规手柄有明显差异Key Buying Motive
霍尔摇杆 + 1000Hz 轮询率，主打低漂移和高响应, 按键可自定义映射，适合多平台快速切换Target Customers
面向经常在 Switch、PC、Steam Deck 和手机之间切换、且更看重便携与低延迟的轻度/中度玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,484.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight35.06% / 36.45%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.46% / 33.84%Peak / Non PeakSales & BSR Performance
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