- Benchmark ASINB0FNMNSWTV
- MarketplaceUS
- Category ID172282
- Analyzed Products
- Keywordshower speaker, waterproof bluetooth speaker, bathroom bluetooth speaker, suction cup bluetooth speaker
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合现在进入。 新品牌已经有13个，旧品牌41个，2025-2026年新品持续涌入但成功率只有27.78%，新发布产品里70.37%不赚钱，已经是明显的拥挤和价格竞争区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 新品牌新上架产品成功率只有32.35%，失败率高达64.71%，而且这不是低门槛机会，反而已经进入强竞争区；你500,000 CNY的预算虽然能覆盖单个ASIN前期启动，但不足以改变这个市场的结构性风险，尤其还要留出品牌、测试和长期投放成本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?39.28%New listing success rate (old brands):22.73%New listing success rate (new brands):32.35%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 直接使用手机/平板放在浴室外（或门口防水袋里）外放：零新增设备成本，满足多数用户“洗澡时有背景音”的核心需求，且比专用淋浴音箱更省钱、更容易执行。
- 使用厨房/车载/户外便携蓝牙音箱临时替代：很多普通小音箱本身已有防泼溅或短时耐水能力，用户只需在洗澡前移到浴室门口或置于干燥区，避免购买“专用浴室音箱”的溢价。
- 手机支架 + 防水收纳袋/透明防水壳：如果用户主要需求是听播客、音乐或接电话，这种方案比带吸盘的浴室音箱更通用，价格通常更低，也不用担心吸盘老化或掉落。
- USB充电小音箱/有线小音箱放在干区使用：对只想要更大音量的人来说，普通小音箱比“防水+吸盘+灯效”的组合更便宜，使用场景也更多。
- 智能音箱放在浴室门外，配合语音控制：对于会用语音播放音乐/播客的用户，这种方式比买专用淋浴音箱更省事，且日常还能覆盖起床、做饭等场景。
- 耳机/骨传导耳机在非淋浴场景使用：如果用户并不强求洗澡时播放，耳机通常是更成熟、音质更稳定的替代；骨传导对怕耳道进水或想保持听觉开放的用户尤其实用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向饱和和价格战。 新品成功率只有27.78%，但新品失败率高达70.37%；按新品牌看，成功率只有33.33%，失败率66.67%。更关键的是，旧品牌在新品中的占比高达39.28%，且旧品牌新品失败率也有72.73%，说明这里不是“谁都能做”的市场，而是大品牌和少数会做差异化的人在硬扛。
New products with Highest revenuePRSCFUM
Recent Monthly Revenue (USD):$3,759.00(150pcs/month)B0FNML5817 (4.2/5 (627 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,823.00(150pcs/month)B0FNMM9BZ4 (4.2/5 (627 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,443.00(75pcs/month)B0FNMPL9DT (4.4/5 (233 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsJBL
Recent Monthly Revenue (USD):$132,060.00(3000pcs/month)B0CTNTGZKR (4.7/5 (18096 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$44,280.00(1000pcs/month)B0CTP3WSWT (4.7/5 (18097 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsSMILEBOP
Recent Monthly Revenue (USD):-(-)B0GHNF37Z6 (4.5/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 磁吸金属机身，和常见吸盘款差异大
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- 带手机支架和物理旋钮，使用更直观
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- 适合浴室看视频、做菜谱的人群
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- 配色更多，视觉更容易吸引点击
B0GXYS8CYW (4.7/5 (10 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 玫瑰金外观，礼品感更强
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- 圆润小巧，和常规浴室音箱区别明显
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- 带吸盘和挂绳，场景更灵活
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- 高音量、长续航，适合送礼和日常洗澡
B09DNRPLHZ (4.4/5 (4436 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显偏向价格战和过度拥挤，新品牌成功率不够支撑你现在进场。 现有数据里，新品盈利率只有28.57%，但几乎所有有盈利的新品都落在10%~40%区间内，真正高利润并不多；同时，2025-2026年新品数量持续上升，2026年仅新发布产品就出现19个亏损、3个盈利，说明后进者正在被更激烈的竞争吞掉。
对大品牌来说，这里仍然“能打”，但代价高；对小品牌来说，能活下来的是真正会做差异化、且预算不低于5万人民币的少数玩家。 赚钱样本主要不是纯小品牌：EWA、XLEADER、Monster、Kebrela、HAISSKY这些老牌/强品牌反复出现在高利润产品里，例如B0CTNTGZKR（JBL，42.55%，月利润$56,191.53）、B0CTP3WSWT（JBL，42.63%，$18,876.57）、B0DB185PTZ（Soundcore，32.6%，$24,420.66）、B0FNR1S8BT（Kebrela，29.98%，$1,353.30）、B0FS739582（Monster，29.18%，$655.10）、B0GXYS8CYW（EWA，36.11%，$1,381.57）。但新品牌里也只有少数能做出正向结果，像PRSCFUM 10个产品里4个盈利、成功率40%，不过它的失败产品仍有6个，且失败样本集中在$9.22-$29.99的低价段，说明不是“低价就能赢”。
小品牌要想进场，必须靠明显功能差异，不是靠普通公模堆参数；而且市场里已经有大量“像成功、但更像激进打法”的竞争者。 你能看到真正有效的卖点集中在：时间显示、RGB灯效、磁吸固定、TWS、FM、IPX8/IP67、更强续航、礼品化外观；反过来，B0GHNF37Z6（SMILEBOP）和B0H1BXKC1N（Dyurwa）这类产品因为“功能不少但没形成独特卖点”而失败。再加上不少新品年内销量已到100-300+件，接近你要求的可疑区间，意味着这个类目里存在激进投放/冲量竞争，用户如果没有更强品牌力和预算，很容易被卷死。结论很直接：不建议现在进入。 如果硬要做，只适合大品牌用重营销+强差异化切入；小品牌没有明显创新、没有更高预算和更强供应链，不要进。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CTNTGZKRJBL2024-05-19Yes$44.023000pcs$132060.042.55%$56191.53
B083933VFTEBODA2019-12-29Yes$25.53000pcs$76500.034.96%$26744.4
B0DB185PTZSoundcore2024-09-13Yes$24.973000pcs$74910.032.6%$24420.66B0CTP3WSWTJBL2024-05-19Yes$44.281000pcs$44280.042.63%$18876.57
B0B3DN72R8HEYSONG2022-06-07Yes$25.662000pcs$51320.032.71%$16786.78
B0DB18QHMSSoundcore2024-10-07Yes$25.02000pcs$50000.032.58%$16290.0
B073C6KQX9Cambridge Soundworks2017-06-26Yes$38.49750pcs$28867.534.28%$9895.78
B0F2YRDD52dbsono2025-03-29Yes$27.771000pcs$27770.033.36%$9264.08
B0DB1B7WG6Soundcore2024-11-01Yes$24.991000pcs$24990.032.61%$8149.24
B0DHFZW4CVSoundcore2024-11-05Yes$24.971000pcs$24970.032.6%$8140.22
B08Y6CNY5BOrtizan2021-04-02Yes$38.69500pcs$19345.037.09%$7175.07
B0F4DHPTRJOrtizan2025-04-28Yes$38.67500pcs$19335.037.05%$7163.62
B0F4DJYXKVOrtizan2025-04-28Yes$38.64500pcs$19320.037.05%$7158.06
B0F4CWPRLKOrtizan2025-04-28Yes$38.17500pcs$19085.036.85%$7032.83
B0F329FHHVdbsono2025-03-31Yes$29.2750pcs$21900.032.1%$7029.9
B0FJ2BSTKTdbsono2025-07-18Yes$29.15750pcs$21862.532.09%$7015.68B07F9NGRKFEWA2018-07-05Yes$19.61000pcs$19600.032.04%$6279.84
B08G4P31GZXLEADER2020-09-10Yes$25.73400pcs$10292.032.58%$3353.14
B0F98TX3PNdbsono2025-06-11Yes$22.02500pcs$11010.028.53%$3141.16
B0F997C8C4dbsono2025-06-11Yes$20.52500pcs$10260.026.85%$2754.81Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GXYS8CYWEWA2026-04-21Yes$38.26100pcs$3826.036.11%$1381.57
B0FNR1S8BTKebrela2025-08-30Yes$22.57200pcs$4514.029.98%$1353.3B0FNML5817PRSCFUM2025-08-25Yes$25.06150pcs$3759.030.47%$1145.37
B0FJLRQTJ1XLEADER2025-09-10Yes$26.81100pcs$2681.035.11%$941.3B0FNMM9BZ4PRSCFUM2025-08-25Yes$18.82150pcs$2823.024.98%$705.19
B0FS739582Monster2025-09-23Yes$22.45100pcs$2245.029.18%$655.1
B0G8BQJGZZaowoka2026-03-21Yes$22.18100pcs$2218.027.68%$613.95
B0FMK6T64WHupoaf2025-11-25Yes$27.8650pcs$1393.032.99%$459.56
B0FSKM2661ssouwao2025-09-28Yes$25.9950pcs$1299.530.5%$396.35B0FNMNSWTVPRSCFUM2025-08-25Yes$18.4775pcs$1385.2526.32%$364.6B0FNMPL9DTPRSCFUM2025-08-25Yes$19.2475pcs$1443.025.26%$364.51
B0FKN5TGXYZHINDVIS2025-07-31Yes$16.9950pcs$849.523.76%$201.85
B0GLMKF4T5dotn2026-02-05Yes$16.3950pcs$819.514.36%$117.69
B0FMRNH8BJMuGo2025-08-18Yes$14.4950pcs$724.514.14%$102.45
B0FRRGTC1RHAISSKY2025-09-19Yes$13.3850pcs$669.013.31%$89.05
B0FMRQ5Y7ZMuGo2025-08-18Yes$13.6750pcs$683.511.95%$81.68#New Product Success Rates
Listing这个市场不适合进入，已经明显偏向饱和和价格战。新品牌不是没有机会，但只能靠低价+差异化堆出来，利润和稳定性都很差；对大品牌和小品牌来说都不是好市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PRSCFUMMuGoOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EWADyurwaPRSCFUMOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入过度拥挤和价格战区。 近期新品里只有28.57%能跑出盈利，且新品牌新品里亏损/未成功占到64.71%，说明新入场者大多在烧钱试错，难以形成稳定回报。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 3 6 4 0 18 2026 0 0 0 1 1 1 0 21 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 1 0 0 2 2025/8 0 0 0 2 4 1 0 1 2025/9 0 0 0 1 1 2 0 6 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 1 0 0 1 0 6 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 1 0 0 0 1 2026/3 0 0 0 0 1 0 0 4 2026/4 0 0 0 0 0 1 0 8 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSoundbot® Waterproof Shower Speaker HD Water Resistant Bluetooth Handsfree Portable with Loud Clear Sounds 6+hrs of Playtime, Wireless Suction Cup Small Durable for Outdoors Travel Home SB510 (Black)
This listing is deemed profitablePrice (USD)$15.21Released TypeOld Release (2014-02-15)Brand is an old entry in this marketSize and Weight13.8 x 11.5 x 10.2 cm, 159.00gProfitable Factors
Based on old ASINEstablished brand with longevityKey Buying Motive
基础型防水淋浴蓝牙音箱，带吸盘、免提通话和按键控制，功能成熟但差异不强Target Customers
偏好老牌、低门槛、即买即用的浴室/淋浴听歌用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,521.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.00% / 19.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.36% / 11.03%Peak / Non PeakSales & BSR Performance
INSMY C12 IP67 Waterproof Shower Bluetooth Speakers Portable Small Speaker
This listing is deemed profitablePrice (USD)$26.32Released TypeOld Release (2019-09-02)Brand is an old entry in this marketSize and Weight20.8 x 10.7 x 5.7 cm, 210.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
紫色圆形机身，外观较柔和，和常见黑色/银色竞品区分明显, 圆形小巧机身，搭配可拆卸吸盘和挂绳，偏向浴室/便携双场景设计Key Buying Motive
支持IP67深度防水、TF卡离线播放、吸盘+挂绳双安装方式，兼顾淋浴和户外使用Target Customers
面向既要淋浴听歌又要露营/划船等轻户外使用的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,632.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.30% / 35.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight29.39% / 31.28%Peak / Non PeakSales & BSR Performance
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