- Benchmark ASINB0G6TCK6BY
- MarketplaceUS
- Category ID88212061011
- Analyzed Products
- Keywordbluetooth gamepad
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不适合进入，已经是高竞争、接近价格战的市场。 目前只看到 1 个新品牌 Dinosoo，却已经有 7 个新发布里 3 个赚钱、4 个不赚钱，最近 2026 年新增 5 个里只有 1 个成功，胜率明显走弱；更关键的是，能赚钱的新品都不是低成本轻松复制，基本都靠功能堆叠、差异化设计和持续投放撑起来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，且对小商家和大品牌都不是好机会。 关键原因不是单纯利润率高，而是新品牌胜率低、同质化强、并且已经出现明显的“堆配置+高评论”竞争信号；你当前预算 50万人民币，能覆盖一部分前期上架和投放，但不足以安全应对后续品牌化、研发和持续抢量。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):42.86%Which new brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机/平板自带的触控虚拟按键方案，配合游戏内按键自定义：几乎零成本、无需额外配件，适合轻度玩家或临时游玩。
- 蓝牙键盘鼠标组合（尤其是支持映射的手游/云游戏场景）：比手柄更容易已有现成设备，且对射击、策略、模拟类游戏更实用。
- 一次性/低价有线USB手柄：通常比蓝牙游戏手柄更便宜，免充电、免配对，PC 和部分主机兼容性也更直接。
- 二手原厂手柄或上一代官方手柄：价格往往更低、兼容性和手感更稳，适合不追求RGB、宏和额外功能的用户。
- 手机夹式云游戏方案（触屏 + 订阅/远程串流）：如果用户主要是想玩主机/PC游戏，云游戏往往比新买手柄门槛更低，先试用再决定是否升级控制器。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：从已披露样本看，7个产品里4个亏损，成功率只有42.86%，而新品牌新品里亏损占57.14%；更关键的是，Dinosoo 7个SKU里有3个能赚、4个不赚钱，但它的成功ASIN都靠持续投放和较重前期投入撑起来，绝不是低成本轻松复制的机会。 对小品牌来说，这个赛道也不友好，因为赚钱的样本里有明显的“高投放+高销量”特征，且多款失败品虽然表面利润率不低，却没有跑出有效销量，说明不是简单做出同类产品就能卖动。
Least investment in new productsNew products with Highest revenueMost investment in new productsDinosoo
Recent Monthly Revenue (USD):$29,466.00(600pcs/month)B0GJL3RKXL (4.1/5 (318 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$25,152.00(600pcs/month)B0G6TCK6BY (4.1/5 (322 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,794.00(100pcs/month)B0GSZH9YJB (4/5 (830 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 蓝色机身+RGB灯环，外观最醒目
- |
- 功能很全，适合追求炫酷和高配感的玩家
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- PS5/PC双平台通用，受众明确且容易被点击
B0G6TCK6BY (4.1/5 (322 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色款在同类中最常见，和蓝色款视觉差异大
- |
- 整体是典型PS5风格手柄，外形辨识清晰
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- PS5/PC/Mobile多平台通用，购买场景更广
B0GVD7LZVD (4/5 (822 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场可以进入，但前提是你走的是‘有差异化的强势新品’路线；如果只是做同质化跟卖，现在的结果已经证明会直接被打成失败。 当前样本里可确认盈利的产品占42.86%，而新品牌新上架产品的盈利率也是42.86%，表面看不差，但真正撑起利润的是同一个新品牌 Dinosoo 的少数几款产品；这不是一个“很多小品牌都能轻松赚钱”的市场，而是一个“少数产品靠强产品力和投放跑出来”的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GJL3RKXLDinosoo2026-01-23Yes$49.11600pcs$29466.036.91%$10875.91B0G6TCK6BYDinosoo2025-11-23Yes$41.92600pcs$25152.038.94%$9794.19B0GSZH9YJBDinosoo2025-11-23Yes$47.94100pcs$4794.036.57%$1753.17Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GJL3RKXLDinosoo2026-01-23Yes$49.11600pcs$29466.036.91%$10875.91B0G6TCK6BYDinosoo2025-11-23Yes$41.92600pcs$25152.038.94%$9794.19B0GSZH9YJBDinosoo2025-11-23Yes$47.94100pcs$4794.036.57%$1753.17#New Product Success Rates
Listing结论很明确：这个市场不适合进入。 表面上新产品有42.86%的盈利率，但真正能活下来的新品牌只剩Dinosoo一个，而且一年内7个新发布里有4个失败，最新一波更是1个成功、3个失败，走势明显转差，不是可持续机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DinosooNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Dinosoo#Success Rate by Entry Time
Listing结论很明确：这个市场现在不适合进入，已经进入高竞争、接近价格战的危险区。 近一年新增品牌几乎看不到扩张，但真正能站住的新品很少，最近的“成功”也几乎全部被同一个新品牌 Dinosoo 包揽，说明不是普遍机会，而是少数案例靠强投放和强运营硬推出来的结果。
过去一年，2025 年只有 2 个新品成功，2026 年新增 5 个新品里只有 1 个赚钱、4 个不赚钱，最近成功率明显走弱；从月度看，2026 年 3 月到 4 月连续出现 4 个失败新品，而 2025 年 11 月和 2026 年 1 月的成功仅集中在 Dinosoo 的 3 个 ASIN：B0GSZH9YJB、B0G6TCK6BY、B0GJL3RKXL。它们虽然都能做到 36.57%~38.94% 的利润率，但对应投入也不低：B0G6TCK6BY 早期投入 $19,049.28，B0GJL3RKXL 早期投入 $19,049.28；而失败款 B0GVXGRV8Q、B0GVD7LZVD、B0GY7YXN6C、B0GY469BZ4 都是新品牌新品，但销售为无效或不活跃，且评论数分别达到 805、822、830 等，属于明显的高评论、强营销型对手，不是小商家可复制的自然成功案例。按你的规则，这类超过 200~300 评的新品应视为 predatory competitors，而不是小业务成功样本。
对大品牌来说，这个市场“可能进入”，但前提是能接受高预算和较长回收周期；对小商家来说，不成立，因为真正可学的小业务成功案例几乎没有，能赚钱的全是新品牌里少数高投放样本，且没有证据显示市场对低预算、低评论的新玩家友好。更关键的是，盈利结构已经在向少数高投入新品集中，最近失败新品更多，说明竞争在加剧而不是变松。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 2 0 0 2026 0 0 0 0 0 1 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 2 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 1 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDinosoo RGB Wireless Controller for PS5/PC - Bluetooth Gamepad with Turbo, Macro, Dual Vibration, 6-Axis Motion, 3.5mm Audio Jack, Built-in Speaker & 1000mAh Battery for PlayStation 5
This listing is deemed profitablePrice (USD)$41.92Released TypeNew Release (2025-11-23)Brand is a new entry in this marketSize and Weight17.4 x 12.4 x 7.2 cm, 340.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色机身在同类产品中更醒目，属于差异化配色, RGB灯环+双摇杆灯效，外观识别度高于普通黑白手柄Key Buying Motive
集成Hall摇杆、宏编程、Turbo、6轴体感、触控板、扬声器和3.5mm音频口，功能堆叠更完整Target Customers
面向PS5/PC双平台玩家，以及偏好RGB外观和可编程按键的竞技型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,152.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.64% / 38.94%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.69% / 34.99%Peak / Non PeakSales & BSR Performance
Dinosoo RGB Wireless Controller for PS5/PC – Bluetooth Gamepad with Turbo, Macro, Dual Vibration, 6-Axis Motion, 3.5mm Audio Jack & 1000mAh Battery
This listing is deemed profitablePrice (USD)$49.11Released TypeNew Release (2026-01-23)Brand is a new entry in this marketSize and Weight22.0 x 19.8 x 7.5 cm, 408.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
渐变紫蓝配色配合RGB灯效，视觉辨识度高, 半透明风格与多灯效面板，外观比常见纯黑/纯白手柄更吸睛Key Buying Motive
支持PS5/PC双平台快速切换，并带宏键、连发、霍尔摇杆、6轴体感、3.5mm音频口和RGB灯效，功能密度高Target Customers
偏好炫彩外观、想要兼顾PS5与PC、并重视宏连发与防漂移手感的进阶玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$29,466.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight35.14% / 36.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight29.75% / 31.52%Peak / Non PeakSales & BSR Performance
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